tourism performance report - quarter four and full year 2011

7/30/2019 Tourism Performance Report - Quarter Four and Full Year 2011

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Q4 2011 & Full Year 2011 Report


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27/4/2012

TOURIS

Tourism Receipts (TR) for Quregistering a 9% year-on-yegrowth.

Final estimates for TR for 20year growth. All TR compon

1. Tourism Receipts

International Visitor Arrivalsrepresenting a 8% year-on-y

For the full year of 2011, IVposting a 13% year-on-year

2. International Visitor A

Gazetted hotel room revenurepresenting a 14% year-on-Rate (ARR) and Average OccPer Available Room (RevPar)

For the full year of 2011, gazbillion, representing a 28% y

resulted in a 15% growth in

3. Hotel Industry

SECTOR PERFORMANCE

HIGHLIGHTS

arter Four (Q4) 2011 were estimated at S$5.6r growth. Almost all TR components saw year-

11 came in at S$22.3 billion, registering an 18%ents saw year-on-year growth.

(IVA) for Q4 2011 stood at close to 3.3 million,ear growth.

came in at a record high total of close to 13.2rowth.

rivals

e for Q4 2011 came in at an estimated S$0.6 bilyear growth. Robust performance in both Averpancy Rate (AOR) resulted in a 14% growth in

.

etted hotel room revenue came in at an estimaear-on-year growth. Robust performance in A

evPAR.

illion,on-year

year-on-

illion,

lion,age RoomRevenue

ted S$2.6R and AOR


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Note to Editors:

This quarterly and full year report provi

visitor arrivals and gazetted hotels. The

including Disembarkation/Embarkation

returns from gazetted hotels. Data deri

to exercise discretion when drawing an

A downloadable version of this report is

https://app.stb.gov.sg/asp/new/new02

Monthly International Visitor Arrival an

https://app.stb.gov.sg/asp/tou/tou02.a

Attractions: Visitorship to Sigrowth of almost 14%. The iattractions being refreshed aMuseum, iFly, and the Maritiattractions for 2011 were SenSingapore Zoo, Singapore FlyWorld Singapore, Songs of thIndividual Attractions)

BTMICE: Singapore was hostassemblies, and enjoyed signigrowth in the number of conunderpins Singapore standininnovation and thought leade

Cruise: The decline in cruisecessation of gaming ship opeseasonally home-ported shipSingapore. (Source: Singapo

Travel Agents: There was a 7importantly, travel agents areincreasing propensity for eng

Tourism Value-Added: For 2percentage of Gross DomestiSTB)

4. Other Industry Highlight

es a summary of key statistics on tourism recei

analysis in this report is based on data from a v

cards, the Overseas Visitors Survey (OVS) and t

ved from the OVS are subject to sampling error.

conclusions or inferences, or taking any action,

also available at:

a.asp?id=3

Hotel statistics are available at:

sp#VS

gapores top 10 gated attractions saw a year-odustry remained vibrant in 2011, with existingd new ones coming on-line in, such as the Arte Experiential Museum & Aquarium. The top

tosa Island (excluding RWS), Universal Studiosr, Skyline Luge, Science Centre Singapore, UndSea, Night Safari, and the MBS Sky Park. (Sou

to a number of inaugural events and high levelficant delegate growth. The BTMICE industry sentions, conferences and tradeshows in 2011.as a leading global meetings destination and h

rship. (Source: STB)

hroughput in 2011 was mainly due to the decrations. There were increased sailings and capa; cruise lines are also sending newer and biggere Cruise Centre)

increase in the number of travel agents in 20evolving to stay relevant particularly in respongement via cyberspace. (Source: STB)

11, Singapore's Tourism Value-Added, expressProduct (GDP), is estimated at more than 4%.

s

pts, international

ariety of sources,

e monthly hotel

Users are advised

based on the data.

n-year

cience10 gatedingapore,rwaterrce:

w a 46%Thisub for

ase orcity by

ships to

1. Moree to the

d as a(Source:


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1. Tourism Receipts

QUARTER FOUR 2011 PERFORMANCE1

Tourism Receipts (TR) for Quarter Four (Q4) 2011 were estimated at S$5.6 billion, registering a 9% year-on-year

growth. Almost all TR components saw year-on-year growth.

Chart 1: Tourism Receipts by Major Components, Q4 2011

Excluding Sightseeing & Entertainment expenditure, Indonesia (S$724 million), P R China (S$527 million), India

(S$295 million), Australia (S$276 million) and Malaysia (S$233 million) were Singapores top five TR generating

markets for Q4 2011.

Japan, China, India & Vietnam saw the highest % change compared to the same quarter last year. Japans TR growth

(+32%) accompanied a strong recovery in visitor arrivals over the second half of 2011 while Chinas (+28%) growth

was due to an increase in shopping expenditure. The TR of India & Vietnam was primarily driven by an increase in

business visitors.

Both USA & Thailand saw a decline in TR for Q4 2011. USAs decline (-9%) was a result of the on-going economic

climate. Thailands decline (-7%) came largely from the deferment of non-essential travel due to the heavy flood

situation over the period in question.

Chart 2: Tourism Receipts by Major Components, Top 10 Markets, Q4 2011

1,221

1,162

565

1,301

1,352

- 500 1,000 1,500

Shopping

Accommodation

Food & Beverage

Sightseeing & Entertainment

(including Gaming)

Other TR Components

S$ Millions

Tourism Receipts by Major Components, Q4 2011

Tourism Recei pts: S$5.6 billion (+9% vs Q4 2010)

14%

22%

10%

5%

0%

% Change

vs 2010

Source: Disembarkation/Embarkation Cards and Overseas Visitor Survey

-S ightseeing & Entertainment includes entrance fees to attractions and nightspots, expenditure on day-tours, leisure events and entertainment at the Integrated Resorts.

-O ther TR components include expenditure on airfares, port taxes, local transportation, business, medical, education and transit visitors.

22%

21%

10%

23%

24%

% Share

28%

30%

52%

22%

18%

33%

17%

26%

28%

13%

23%

27%

18%

19%

37%

29%

25%

30%

33%

34%

41%

34%

13%

9%

8%

14%

13%

12%

12%

17%

14%

19%

13%

31%

43%

21%

27%

40%

30%

41%

24%

24%

27%

30%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Overall

Indonesia

P R China

India

Australia

Malaysia

Japan

Philippines

Thailand

USA

Vietnam

Tourism Receipts by Major Components, Top 10 Markets, Q4 2011

Shoppi ng Ac commoda ti on Food & Bever ag e O ther TR Components% Change

vs 2010

Expenditure is estimated fr om Overseas Visitor Survey.

Other TR components include expenditure on airfares, port taxes, local transportation, business, medical, e ducation and transit visitors.

*Sightseeing & entertainment has been excluded in the country analysis due to commercial sensitivity of information.

2011 TR*

(S$ mil)

Tourism Recei pts: S$5.6 billion (+9% vs Q4 2010)

724

527

295

276

233

206

203

146

143

136

4,300

11%

28%

25%

12%

0%

32%

15%

-7%

-9%

22%

10%


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1. Tourism Receipts

FULL YEAR 2011 PERFORMANCE1

Final estimates for Tourism Receipts (TR) for 2011 came in at S$22.3 billion, registering an 18% year-on-year growth.

All TR components saw year-on-year growth.

Chart 3: Tourism Receipts by Major Components, January-December 2011

Asias share of TR continued to grow. Excluding Sightseeing & Entertainment expenditure, Indonesia (S$2,853

million), P R China (S$2,110 million), India (S$1,103 million), Australia (S$1,095 million) and Malaysia (S$893 million)

were Singapores top five TR generating markets for January to December 2011.

Philippines and Japan saw the highest % TR change over 2010. Philippines (+34%) share of TR grew due to a strong

increase in visitor arrivals and hotel accommodation expenditure.

Affected by poor economic conditions, USA and UK saw a decline in their respective shares of TR. Nevertheless, as awhole, Europes TR still grew at 4%.

Chart 4: Tourism Receipts by Major Components, Top 10 Markets, January-December 2011

1All Tourism Receipts estimates are correct as at 30 March 2012.

1,039

1,039

546

1,339

1,407

1,042

1,080

545

1,280

1,395

1,187

1,109

584

1,470

1,614

1,221

1,162

565

1,301

1,352

- 2,000 4,000 6,000 8,000

Shopping

Accommodation

Food & Beverage

Sightseeing & Entertainment

(including Gaming)

Other TR Components

S$ Millions

Tourism Receipts by Major Components, January-December 2011

Q1 Q2 Q3 Q4

Tourism Receipts: S$22.3 billion (+18% vs Jan-Dec 2010)

13%

21%

18%

34%

6%

% Change

vs 2010

Source: Disembarkation/Embarkation Cards and Overseas Visitor Survey

-S ightseeing & Entertainment includes entrance fees to attractions and nightspots, expenditure on day-tours, leisure events and entertainment at the Integrated Resorts.

-O ther TR components include expenditure on airfares, port taxes, local transportation, business, medical, education and transit visitors.

20%

20%

10%

24%

26%

% Share

27%

30%

51%

22%

17%

29%

24%

17%

11%

24%

12%

26%

16%

18%

33%

26%

25%

35%

31%

41%

35%

33%

13%

9%

8%

15%

14%

11%

18%

13%

19%

15%

17%

34%

45%

24%

30%

42%

35%

23%

40%

30%

25%

39%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Overall

Indonesia

P R China

India

Australia

Malaysia

Philippines

Japan

USA

Thailand

UK

Tourism Receipts by Major Components, Top 10 Markets, January to December 2011

Shopping Ac commodation Food & Beverage Other T R C omponents% Change

vs 2010

Expenditure is estimated from Overseas Visitor Survey.

Other TR components include expenditure on airfares, port taxes, local transportation, business, medical, education and transit visitors.

*Sightseeing & entertainment has been excluded in the country analysis due to commercial sensitivity of information.

2011 TR*

(S$ mil)

Tourism Receipts: S$22.3 billion (+18% vs Jan-Dec 2010)

2,853

2,110

1,103

1,095

893

840

796

618

570

538

16,887

10%

28%

21%

9%

17%

34%

31%

-4%

4%

-1%

13%


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2. International Visitor Arrivals

QUARTER FOUR 2011 PERFORMANCE

International Visitor Arrivals (IVA) for Q4 2011 stood at close to 3.3 million, representing a 8% year-on-year growth.

IVA for December surpassed 1.2 million and was the second highest ever recorded thus far for any single month.

Chart 5: International Visitor Arrivals, January-December 2011

FULL YEAR 2011 PERFORMANCE

Asia remained a strong visitor source market for 2011, contributing 76% of total IVA. IVA was also well diversified

across the region, with Indonesia (2,592,000), P R China (1,578,000), Malaysia (1,141,000), Australia (956,000) and

India (869,000) being Singapore's top five international visitor-generating markets for the period of January to

December 20112. These markets accounted for 54% of total IVA for the period.

There was healthy visitor arrival growth seen from North Asia, Greater China and the Philippines. PR China (+35%),

Taiwan (+25%), the Philippines (+24%) and Japan (+24%) registered the highest percentage growth out of the top 15

markets. Greater air connectivity, particularly in the area of low cost carriers, was the primary reason for the

increase. Also contributing to the growth was the popularity of the new attractions offered by both Integrated

Resorts.

European visitors saw an overall decline in IVA market share from 12% in 2010 to 11% in 2011. However, overall

visitor numbers in 2011 remained positive in terms of growth, and despite the prevailing economic uncertainties,

Europe still managed to end the year with a growth of 2%.

Chart 6: International Visitor Arrivals, Top 15 Markets, January-December 2011

2Statistics on top international visitor-generating markets for 2011 can be found here: https://app.stb.gov.sg/asp/tou/tou0201.asp

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

IVA 2011 ('000s) 1,056 990 1,072 1,103 1,054 1,080 1,274 1,179 1,034 1,085 1,028 1,217

IVA 2010 ('000s) 908 857 929 939 947 951 1,095 997 948 979 964 1,128

% Change 16% 15% 15% 17% 11% 14% 16% 18% 9% 11% 7% 8%

-

200

400

600

800

1,000

1,200

1,400

IVA(

'000s)

International Visitor Arrivals, January to December 2011

Jan-Dec 2011: 13.2 mi llion (+13% vs Jan-De c 2010)

2,5921,578

1,141956

869678

656473464

443441

415332

238220

- 500 1 ,000 1,500 2,000 2,500 3,000

IndonesiaP R ChinaMalaysiaAustralia

IndiaPhilippines

JapanThailand

Hong Kong SARUK

USASouth Korea

VietnamTaiwan

Germany '000s

International Visitor Arr ivals, Top 15 Markets, January to December 2011

Source: Disembarkation/Embarkation cards

+12+35

+10+9

+5+24

+24+10+20-4+6

+15+3

+25+5

% Chg vs. 10 Jan-Dec 2011: 13.2 mill ion (+13% vs Jan-Dec 2010)

JANUARY TO DECEMBER 2011

PERFORMANCE

IVA: 13.2 million (+13%)

Visitor Days: 49.8 million days

(+9%)


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3. Hotel Industry

QUARTER FOUR 2011 PERFORMANCE

Gazetted hotel room revenue for Q4 2011 came in at an estimated S$0.6 billion, representing a 14% year-on-year

growth.

Average Room Rate (ARR3) stood at S$252 in Q4 2011, a year-on-year increase of 12%. Room rates for all hotel tiers

increased, with the Upscale tier posting the highest growth rate at 12%.

Average Occupancy Rate (AOR4) reached 87% in Q4 2011. Robust performance in both ARR and AOR resulted in a

14% growth in Revenue Per Available Room (RevPAR5), which stood at S$220 in Q4 2011. The Luxury tier was the

top performer in terms of RevPAR growth.

Q4 2011

ARR AOR RevPAR

$ % % % $ %

OVERALL 252 12% 87 +2% pt 220 14%

LUXURY 407 8% 83 +7% pt 338 18%

UPSCALE 284 12% 89 +3% pt 254 16%

MID-TIER 189 9% 86 -1% pt 163 8%ECONOMY 112 4% 84 -4% pt 93 0%

Table 1: ARR, AOR and RevPAR, Q4 2011

FULL YEAR 2011 PERFORMANCE AND INDUSTRY HIGHLIGHTS

The hotel industry turned in a strong performance in 2011. Gazetted hotel room revenue for 2011 was estimated at

S$2.6 billion, posting a 28% growth as compared to 2010. Even with a 5% nett increase in the gazetted room

inventory, gazetted hotels enjoyed a high AOR (86%) and ARR ($245), the latter posting a year-on-year growth of

13% that brought it back to 2008 ARR levels. REVPAR too reached a record high of S$212 (+15% growth vis--vis

2010).

Upscale hotels were the top performer in 2011 with stellar performance in all aspects ARR (+13%), AOR (88%) andREVPAR (+16%).

International operators continued to expand their footprint in Singapore but local players took the limelight with

some 97% of new hotels that opened in 2011 being managed by local operators. Existing local groups also expanded

their business through the launch of new brands. All this resulted in tremendous diversity and value in

accommodation options.

January December 2011

ARR AOR RevPAR

$ % % % $ %

OVERALL 245 13% 86 +1% pt 212 15%

LUXURY 399 12% 80 +2% pt 320 15%

UPSCALE 278 13% 88 +2% pt 243 16%

MID-TIER 187 11% 87 - 163 11%

ECONOMY 109 9% 85 -1% pt 92 7%

Table 2: ARR, AOR and RevPAR, January December 2011

3Standard AOR = [Gross lettings (Room Nights) / Available room nights] x 100

4Standard AOR = [Gross lettings (Room Nights) / Available room nights] x 100

5RevPAR = AOR x ARR


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Note:

The hotel tiering system is a reference system developed by the Singapore Tourism Board (STB) to categorise the different

hotels in Singapore into tiers based on a combination of factors that include average room rates, location and product

characteristics.

Figures for the hotel industry are preliminary estimates, based on returns as at 26 November 2011. The current hotel tiers

published are based on the hotels performance in 2010. The response rate across the tiers may vary.

Luxury - Includes hotels in the luxury segment and are predominantly in prime locations and/or in historical buildings

Upscale - Includes hotels in the upscale segment and are generally in prime locations or hotels with boutique positioning in

prime or distinctive locations

Mid-Tier - Includes hotels in the mid-tier segment and are primarily located in prime commercial zones or immediately outlying

areas

Economy - Includes hotels in the budget segment and are generally located in outlying areas


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For more information, please contact:

Marie Li (Ms)

Communications Division

Singapore Tourism Board

Tel: +65 6831 3664

Email: [email protected]

Or the STB Media Hotline at +65 9011 2071

tourism performance report - quarter four and full year 2011

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