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Q4 2011 & Full Year 2011 Report
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27/4/2012
TOURIS
Tourism Receipts (TR) for Quregistering a 9% year-on-yegrowth.
Final estimates for TR for 20year growth. All TR compon
1. Tourism Receipts
International Visitor Arrivalsrepresenting a 8% year-on-y
For the full year of 2011, IVposting a 13% year-on-year
2. International Visitor A
Gazetted hotel room revenurepresenting a 14% year-on-Rate (ARR) and Average OccPer Available Room (RevPar)
For the full year of 2011, gazbillion, representing a 28% y
resulted in a 15% growth in
3. Hotel Industry
SECTOR PERFORMANCE
HIGHLIGHTS
arter Four (Q4) 2011 were estimated at S$5.6r growth. Almost all TR components saw year-
11 came in at S$22.3 billion, registering an 18%ents saw year-on-year growth.
(IVA) for Q4 2011 stood at close to 3.3 million,ear growth.
came in at a record high total of close to 13.2rowth.
rivals
e for Q4 2011 came in at an estimated S$0.6 bilyear growth. Robust performance in both Averpancy Rate (AOR) resulted in a 14% growth in
.
etted hotel room revenue came in at an estimaear-on-year growth. Robust performance in A
evPAR.
illion,on-year
year-on-
illion,
lion,age RoomRevenue
ted S$2.6R and AOR
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Note to Editors:
This quarterly and full year report provi
visitor arrivals and gazetted hotels. The
including Disembarkation/Embarkation
returns from gazetted hotels. Data deri
to exercise discretion when drawing an
A downloadable version of this report is
https://app.stb.gov.sg/asp/new/new02
Monthly International Visitor Arrival an
https://app.stb.gov.sg/asp/tou/tou02.a
Attractions: Visitorship to Sigrowth of almost 14%. The iattractions being refreshed aMuseum, iFly, and the Maritiattractions for 2011 were SenSingapore Zoo, Singapore FlyWorld Singapore, Songs of thIndividual Attractions)
BTMICE: Singapore was hostassemblies, and enjoyed signigrowth in the number of conunderpins Singapore standininnovation and thought leade
Cruise: The decline in cruisecessation of gaming ship opeseasonally home-ported shipSingapore. (Source: Singapo
Travel Agents: There was a 7importantly, travel agents areincreasing propensity for eng
Tourism Value-Added: For 2percentage of Gross DomestiSTB)
4. Other Industry Highlight
es a summary of key statistics on tourism recei
analysis in this report is based on data from a v
cards, the Overseas Visitors Survey (OVS) and t
ved from the OVS are subject to sampling error.
conclusions or inferences, or taking any action,
also available at:
a.asp?id=3
Hotel statistics are available at:
sp#VS
gapores top 10 gated attractions saw a year-odustry remained vibrant in 2011, with existingd new ones coming on-line in, such as the Arte Experiential Museum & Aquarium. The top
tosa Island (excluding RWS), Universal Studiosr, Skyline Luge, Science Centre Singapore, UndSea, Night Safari, and the MBS Sky Park. (Sou
to a number of inaugural events and high levelficant delegate growth. The BTMICE industry sentions, conferences and tradeshows in 2011.as a leading global meetings destination and h
rship. (Source: STB)
hroughput in 2011 was mainly due to the decrations. There were increased sailings and capa; cruise lines are also sending newer and biggere Cruise Centre)
increase in the number of travel agents in 20evolving to stay relevant particularly in respongement via cyberspace. (Source: STB)
11, Singapore's Tourism Value-Added, expressProduct (GDP), is estimated at more than 4%.
s
pts, international
ariety of sources,
e monthly hotel
Users are advised
based on the data.
n-year
cience10 gatedingapore,rwaterrce:
w a 46%Thisub for
ase orcity by
ships to
1. Moree to the
d as a(Source:
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1. Tourism Receipts
QUARTER FOUR 2011 PERFORMANCE1
Tourism Receipts (TR) for Quarter Four (Q4) 2011 were estimated at S$5.6 billion, registering a 9% year-on-year
growth. Almost all TR components saw year-on-year growth.
Chart 1: Tourism Receipts by Major Components, Q4 2011
Excluding Sightseeing & Entertainment expenditure, Indonesia (S$724 million), P R China (S$527 million), India
(S$295 million), Australia (S$276 million) and Malaysia (S$233 million) were Singapores top five TR generating
markets for Q4 2011.
Japan, China, India & Vietnam saw the highest % change compared to the same quarter last year. Japans TR growth
(+32%) accompanied a strong recovery in visitor arrivals over the second half of 2011 while Chinas (+28%) growth
was due to an increase in shopping expenditure. The TR of India & Vietnam was primarily driven by an increase in
business visitors.
Both USA & Thailand saw a decline in TR for Q4 2011. USAs decline (-9%) was a result of the on-going economic
climate. Thailands decline (-7%) came largely from the deferment of non-essential travel due to the heavy flood
situation over the period in question.
Chart 2: Tourism Receipts by Major Components, Top 10 Markets, Q4 2011
1,221
1,162
565
1,301
1,352
- 500 1,000 1,500
Shopping
Accommodation
Food & Beverage
Sightseeing & Entertainment
(including Gaming)
Other TR Components
S$ Millions
Tourism Receipts by Major Components, Q4 2011
Tourism Recei pts: S$5.6 billion (+9% vs Q4 2010)
14%
22%
10%
5%
0%
% Change
vs 2010
Source: Disembarkation/Embarkation Cards and Overseas Visitor Survey
-S ightseeing & Entertainment includes entrance fees to attractions and nightspots, expenditure on day-tours, leisure events and entertainment at the Integrated Resorts.
-O ther TR components include expenditure on airfares, port taxes, local transportation, business, medical, education and transit visitors.
22%
21%
10%
23%
24%
% Share
28%
30%
52%
22%
18%
33%
17%
26%
28%
13%
23%
27%
18%
19%
37%
29%
25%
30%
33%
34%
41%
34%
13%
9%
8%
14%
13%
12%
12%
17%
14%
19%
13%
31%
43%
21%
27%
40%
30%
41%
24%
24%
27%
30%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Overall
Indonesia
P R China
India
Australia
Malaysia
Japan
Philippines
Thailand
USA
Vietnam
Tourism Receipts by Major Components, Top 10 Markets, Q4 2011
Shoppi ng Ac commoda ti on Food & Bever ag e O ther TR Components% Change
vs 2010
Expenditure is estimated fr om Overseas Visitor Survey.
Other TR components include expenditure on airfares, port taxes, local transportation, business, medical, e ducation and transit visitors.
*Sightseeing & entertainment has been excluded in the country analysis due to commercial sensitivity of information.
2011 TR*
(S$ mil)
Tourism Recei pts: S$5.6 billion (+9% vs Q4 2010)
724
527
295
276
233
206
203
146
143
136
4,300
11%
28%
25%
12%
0%
32%
15%
-7%
-9%
22%
10%
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1. Tourism Receipts
FULL YEAR 2011 PERFORMANCE1
Final estimates for Tourism Receipts (TR) for 2011 came in at S$22.3 billion, registering an 18% year-on-year growth.
All TR components saw year-on-year growth.
Chart 3: Tourism Receipts by Major Components, January-December 2011
Asias share of TR continued to grow. Excluding Sightseeing & Entertainment expenditure, Indonesia (S$2,853
million), P R China (S$2,110 million), India (S$1,103 million), Australia (S$1,095 million) and Malaysia (S$893 million)
were Singapores top five TR generating markets for January to December 2011.
Philippines and Japan saw the highest % TR change over 2010. Philippines (+34%) share of TR grew due to a strong
increase in visitor arrivals and hotel accommodation expenditure.
Affected by poor economic conditions, USA and UK saw a decline in their respective shares of TR. Nevertheless, as awhole, Europes TR still grew at 4%.
Chart 4: Tourism Receipts by Major Components, Top 10 Markets, January-December 2011
1All Tourism Receipts estimates are correct as at 30 March 2012.
1,039
1,039
546
1,339
1,407
1,042
1,080
545
1,280
1,395
1,187
1,109
584
1,470
1,614
1,221
1,162
565
1,301
1,352
- 2,000 4,000 6,000 8,000
Shopping
Accommodation
Food & Beverage
Sightseeing & Entertainment
(including Gaming)
Other TR Components
S$ Millions
Tourism Receipts by Major Components, January-December 2011
Q1 Q2 Q3 Q4
Tourism Receipts: S$22.3 billion (+18% vs Jan-Dec 2010)
13%
21%
18%
34%
6%
% Change
vs 2010
Source: Disembarkation/Embarkation Cards and Overseas Visitor Survey
-S ightseeing & Entertainment includes entrance fees to attractions and nightspots, expenditure on day-tours, leisure events and entertainment at the Integrated Resorts.
-O ther TR components include expenditure on airfares, port taxes, local transportation, business, medical, education and transit visitors.
20%
20%
10%
24%
26%
% Share
27%
30%
51%
22%
17%
29%
24%
17%
11%
24%
12%
26%
16%
18%
33%
26%
25%
35%
31%
41%
35%
33%
13%
9%
8%
15%
14%
11%
18%
13%
19%
15%
17%
34%
45%
24%
30%
42%
35%
23%
40%
30%
25%
39%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Overall
Indonesia
P R China
India
Australia
Malaysia
Philippines
Japan
USA
Thailand
UK
Tourism Receipts by Major Components, Top 10 Markets, January to December 2011
Shopping Ac commodation Food & Beverage Other T R C omponents% Change
vs 2010
Expenditure is estimated from Overseas Visitor Survey.
Other TR components include expenditure on airfares, port taxes, local transportation, business, medical, education and transit visitors.
*Sightseeing & entertainment has been excluded in the country analysis due to commercial sensitivity of information.
2011 TR*
(S$ mil)
Tourism Receipts: S$22.3 billion (+18% vs Jan-Dec 2010)
2,853
2,110
1,103
1,095
893
840
796
618
570
538
16,887
10%
28%
21%
9%
17%
34%
31%
-4%
4%
-1%
13%
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2. International Visitor Arrivals
QUARTER FOUR 2011 PERFORMANCE
International Visitor Arrivals (IVA) for Q4 2011 stood at close to 3.3 million, representing a 8% year-on-year growth.
IVA for December surpassed 1.2 million and was the second highest ever recorded thus far for any single month.
Chart 5: International Visitor Arrivals, January-December 2011
FULL YEAR 2011 PERFORMANCE
Asia remained a strong visitor source market for 2011, contributing 76% of total IVA. IVA was also well diversified
across the region, with Indonesia (2,592,000), P R China (1,578,000), Malaysia (1,141,000), Australia (956,000) and
India (869,000) being Singapore's top five international visitor-generating markets for the period of January to
December 20112. These markets accounted for 54% of total IVA for the period.
There was healthy visitor arrival growth seen from North Asia, Greater China and the Philippines. PR China (+35%),
Taiwan (+25%), the Philippines (+24%) and Japan (+24%) registered the highest percentage growth out of the top 15
markets. Greater air connectivity, particularly in the area of low cost carriers, was the primary reason for the
increase. Also contributing to the growth was the popularity of the new attractions offered by both Integrated
Resorts.
European visitors saw an overall decline in IVA market share from 12% in 2010 to 11% in 2011. However, overall
visitor numbers in 2011 remained positive in terms of growth, and despite the prevailing economic uncertainties,
Europe still managed to end the year with a growth of 2%.
Chart 6: International Visitor Arrivals, Top 15 Markets, January-December 2011
2Statistics on top international visitor-generating markets for 2011 can be found here: https://app.stb.gov.sg/asp/tou/tou0201.asp
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
IVA 2011 ('000s) 1,056 990 1,072 1,103 1,054 1,080 1,274 1,179 1,034 1,085 1,028 1,217
IVA 2010 ('000s) 908 857 929 939 947 951 1,095 997 948 979 964 1,128
% Change 16% 15% 15% 17% 11% 14% 16% 18% 9% 11% 7% 8%
-
200
400
600
800
1,000
1,200
1,400
IVA(
'000s)
International Visitor Arrivals, January to December 2011
Jan-Dec 2011: 13.2 mi llion (+13% vs Jan-De c 2010)
2,5921,578
1,141956
869678
656473464
443441
415332
238220
- 500 1 ,000 1,500 2,000 2,500 3,000
IndonesiaP R ChinaMalaysiaAustralia
IndiaPhilippines
JapanThailand
Hong Kong SARUK
USASouth Korea
VietnamTaiwan
Germany '000s
International Visitor Arr ivals, Top 15 Markets, January to December 2011
Source: Disembarkation/Embarkation cards
+12+35
+10+9
+5+24
+24+10+20-4+6
+15+3
+25+5
% Chg vs. 10 Jan-Dec 2011: 13.2 mill ion (+13% vs Jan-Dec 2010)
JANUARY TO DECEMBER 2011
PERFORMANCE
IVA: 13.2 million (+13%)
Visitor Days: 49.8 million days
(+9%)
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3. Hotel Industry
QUARTER FOUR 2011 PERFORMANCE
Gazetted hotel room revenue for Q4 2011 came in at an estimated S$0.6 billion, representing a 14% year-on-year
growth.
Average Room Rate (ARR3) stood at S$252 in Q4 2011, a year-on-year increase of 12%. Room rates for all hotel tiers
increased, with the Upscale tier posting the highest growth rate at 12%.
Average Occupancy Rate (AOR4) reached 87% in Q4 2011. Robust performance in both ARR and AOR resulted in a
14% growth in Revenue Per Available Room (RevPAR5), which stood at S$220 in Q4 2011. The Luxury tier was the
top performer in terms of RevPAR growth.
Q4 2011
ARR AOR RevPAR
$ % % % $ %
OVERALL 252 12% 87 +2% pt 220 14%
LUXURY 407 8% 83 +7% pt 338 18%
UPSCALE 284 12% 89 +3% pt 254 16%
MID-TIER 189 9% 86 -1% pt 163 8%ECONOMY 112 4% 84 -4% pt 93 0%
Table 1: ARR, AOR and RevPAR, Q4 2011
FULL YEAR 2011 PERFORMANCE AND INDUSTRY HIGHLIGHTS
The hotel industry turned in a strong performance in 2011. Gazetted hotel room revenue for 2011 was estimated at
S$2.6 billion, posting a 28% growth as compared to 2010. Even with a 5% nett increase in the gazetted room
inventory, gazetted hotels enjoyed a high AOR (86%) and ARR ($245), the latter posting a year-on-year growth of
13% that brought it back to 2008 ARR levels. REVPAR too reached a record high of S$212 (+15% growth vis--vis
2010).
Upscale hotels were the top performer in 2011 with stellar performance in all aspects ARR (+13%), AOR (88%) andREVPAR (+16%).
International operators continued to expand their footprint in Singapore but local players took the limelight with
some 97% of new hotels that opened in 2011 being managed by local operators. Existing local groups also expanded
their business through the launch of new brands. All this resulted in tremendous diversity and value in
accommodation options.
January December 2011
ARR AOR RevPAR
$ % % % $ %
OVERALL 245 13% 86 +1% pt 212 15%
LUXURY 399 12% 80 +2% pt 320 15%
UPSCALE 278 13% 88 +2% pt 243 16%
MID-TIER 187 11% 87 - 163 11%
ECONOMY 109 9% 85 -1% pt 92 7%
Table 2: ARR, AOR and RevPAR, January December 2011
3Standard AOR = [Gross lettings (Room Nights) / Available room nights] x 100
4Standard AOR = [Gross lettings (Room Nights) / Available room nights] x 100
5RevPAR = AOR x ARR
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Note:
The hotel tiering system is a reference system developed by the Singapore Tourism Board (STB) to categorise the different
hotels in Singapore into tiers based on a combination of factors that include average room rates, location and product
characteristics.
Figures for the hotel industry are preliminary estimates, based on returns as at 26 November 2011. The current hotel tiers
published are based on the hotels performance in 2010. The response rate across the tiers may vary.
Luxury - Includes hotels in the luxury segment and are predominantly in prime locations and/or in historical buildings
Upscale - Includes hotels in the upscale segment and are generally in prime locations or hotels with boutique positioning in
prime or distinctive locations
Mid-Tier - Includes hotels in the mid-tier segment and are primarily located in prime commercial zones or immediately outlying
areas
Economy - Includes hotels in the budget segment and are generally located in outlying areas
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For more information, please contact:
Marie Li (Ms)
Communications Division
Singapore Tourism Board
Tel: +65 6831 3664
Email: [email protected]
Or the STB Media Hotline at +65 9011 2071