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Tourism Industry 2019:
Towards Brunei Wawasan 2035Tourism Development Department
Ministry of Primary Resources And Tourism
1
1. Strategic Planning 2016-2020
2. Tourism Performance Report 2018
3. Calendar of Events 2019
2
Contents
3
STRATEGIC PLANNING
2016-2020
VisionTowards a sustainable growth and increase in the number of tourists that
would contribute significantly to the growth of economic activities which is
related to tourism.
MissionTo increase growth in the number of tourists by focusing on strengthening
the attractiveness and diversity of tourism products and improve the quality
of tourism services.4
Strategic Planning 2016-2020
1. Double the number of tourist arrivals by air (From 218,000 tourists in 2015 to 450,000 tourists by 2020) through effective transport
connectivity, marketing & promotion and continuous cooperation with the stakeholders to contribute significantly to the Gross Domestic
Product (GDP) of Brunei Darussalam;
2. Strengthen and ensure the sustainability of existing tourism products as well as developing more quality tourism offerings with focus on:
2.1 Primary products such as "Temburong, Kampong Ayer and Bandar Seri Begawan" as well as "Belait" and "Tutong", as the main
tourist attraction within the region and internationally;
2.2 Emerging products that are exciting and have potential as tourist destinations such as Beaches and Recreation Parks; and
2.3 Activity-based products such as bird watching, Islamic tourism, medical tourism, diving, cruise tourism, sports & adventure tourism,
gastronomy tourism, education tourism, MICE (Meetings, Incentives, Conventions & Exhibitions/ Events), homestay, culture and
community-based tourism;
3. Attracting foreign investment and diversify tourism products and services as well as to increase marketing and promotion through Public-
Private Partnership and alternative financing to help reduce the burden of Government’s spending.
4. Grow the travel, tourism and hospitality industry and related services providers to achieve international recognition and competitiveness
through:
4.1 Improving the quality of tourism facilities which provide comfort and safety to visitors; and
4.2 Ensuring the quality of services provided by developing the capacity and competency of manpower 5
Tourism Development Department’s Objectives
6
Eco-System in the Tourism Industry (5 ‘A’s)
Tourism products that can still be improved;
Tourism Services and Hospitality level that can still be improved;
Brunei’s high currency compared to other neighboring countries;
High competition with other tourism destinatons especially the
well-established ones such as Indonesia (Bali), Thailand (Phuket), Malaysia
(Langkawi), Singapura dan lain-lain; and
The usual holiday trends from the local residents who are used to travel
outside Brunei during school holidays.
7
Challenges
Prepared by:
Statistics Unit, Tourism Development Department, Ministry of Primary Resources and Tourism, Brunei Darussalam
Report as of February 2019
PERFORMANCE REPORT 2018
BRUNEI TOURISM
www.bruneitourism.com
2010 2011 2012 2013 2014 2015 2016 2017 2018
BORDER 2,095,129 2,558,336 2,973,672 3,011,038 3,645,531 3,806,272 4,013,325 4,046,143 4,224,440
CRUISE 48,170 26,940 27,902 43,216 39,046 35,689 25,055 10,886 18,760
AIR 214,290 242,061 209,108 224,904 200,989 218,213 218,809 258,955 278,136
Growth (Y-O-Y) +3.7% +19.9% +13.6% +2.1% +18.5% +4.5% +4.9% +1.4% +4.8%
-150%
-100%
-50%
0%
50%
100%
150%
200%
250%
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
Tho
usa
nd
s
2,357,589
2,827,337
3,210,682 3,279,158
3,885,566
4,257,1894,060,174
Over the past 9 years (2010-2018) visitor arrivals have shown a Compound Annual Growth Rate (CAGR) of +3.3% by air, -11.1% by cruise and +9.2% by border.
Source: Tourism Development Department, Ministry of Primary Resources and Tourism;Immigration and National Registration Department, Ministry of Home Affairs; andShipping Agencies in Brunei Darussalam.
4,315,984
International Visitor Arrivals to Brunei, 2010 - 2018
4,521,336
9
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214,290
242,061
209,108224,904
200,989218,213 218,809
258,955278,136
+36.1%
+13.0%
-13.6%
+7.6%
-10.6%
+8.6%+0.3%
+18.3%
+7.4%
-150%
-130%
-110%
-90%
-70%
-50%
-30%
-10%
10%
30%
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
2010 2011 2012 2013 2014 2015 2016 2017 2018
Tourist Air Arrivals Growth (Year-On-Year)
Over the past 9 years (2010-2018), visitor arrivals by air have shown a Compound Annual Growth Rate (CAGR) of +3.3%.
Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.
International Tourist Arrivals to Brunei by Air, 2010 - 2018
+3.3% CAGR
In 2018, the number of tourist arrivals by air has increased at 7.4% (year-on-year). The contributing factorsare the high impact of travel demand from the Far East Market such as China, Hong Kong, South Korea andJapan, improvement on the air connectivity for flights from the Far East Market, local events andinternational sports events.
10
www.bruneitourism.comwww.bruneitourism.com
Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.
International Tourist Air Arrivals from Top 10 Countries, 2018
5,828
8,635
9,125
9,702
11,966
14,091
22,319
27,462
59,528
65,563
Thailand
India
South Korea
Australia
United Kingdom
Singapore
Philippines
Indonesia
Malaysia
China
2017 2018 No. of International Tourist ArrivalsRanking Ranking (w/ Growth Y-O-Y)
(2) (1) China (+21.1%)
(1) (2) Malaysia (-0.8%)
(4) (3) Indonesia (+22.5%)
(3) (4) Philippines (-3.6%)
(5) (5) Singapore (-5.5%)
(6) (6) United Kingdom (-1.0%)
(9) (7) Australia (+12.8%)
(7) (8) South Korea (+4.8%)
(8) (9) India (-0.6%)
(10) (10) Thailand (-7.5%)
11
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Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.
1.China
2.Malaysia
3.Indonesia
4.Philippines
5.Singapore
6.United
kingdom
7.Australia
8.SouthKorea
9.India
10.Thailand
Total
Jan - Dec 2017 54,125 60,030 22,420 23,159 14,919 12,092 8,600 8,705 8,691 6,302 219,043
Jan - Dec 2018 65,563 59,528 27,462 22,319 14,091 11,966 9,702 9,125 8,635 5,828 234,219
Growth (Y-O-Y) +21.1% -0.8% +22.5% -3.6% -5.5% -1.0% +12.8% +4.8% -0.6% -7.5% +6.9%
+6.9%
-50%
-30%
-10%
10%
30%
50%
70%
90%
0
50,000
100,000
150,000
200,000
250,000
International Tourist Air Arrivals from Top 10 Countries, 2017 & 2018
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ASEAN 133,276 (47.9%)
Far East 82,698 (29.7%)
Europe 21,867 (7.9%)
Australia & New Zealand 11,087 (4.0%)
North America6,393 (2.3%)
Middle/West/Central Asia1,157 (0.4%)
Others 21,658 (7.8%)
Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.
International Tourist Air Arrivals by Region, 2018
Air Arrivals | 278,136
Jan – Dec 2018
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ASEAN Far East EuropeAustralia &
New ZealandNorth
AmericaMiddle/West/Central Asia
Others Total
Jan - Dec 2017 130,210 70,193 20,705 9,994 6,538 1,195 20,120 258,955
Jan - Dec 2018 133,276 82,698 21,867 11,087 6,393 1,157 21,658 278,136
Growth (Y-O-Y) +2.4% +17.8% +5.6% +10.9% -2.2% -3.2% +7.6% +7.4%
+7.4%
-70%
-50%
-30%
-10%
10%
30%
0
50,000
100,000
150,000
200,000
250,000
Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.
International Tourist Air Arrivals by Region, 2017 & 2018
14
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Holiday126,862 (45.6%)
Business 34,448 (12.4%)
Transit 33,761 (12.1%)
Visit Friends &Relatives 26,744 (9.6%)
Government 8,495 (3.1%)
Exhibition 1,255 (0.5%)
Others 25,144 (9.0%)
Not Specified 21,427 (7.7%)
Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.
International Tourist Air Arrivals by Purpose of Visits, 2018
Air Arrivals | 278,136
Jan – Dec 2018
15
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Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.
Holiday Transit BusinessVisit Friends& Relatives
Government Exhibition OthersNot
SpecifiedTotal
Jan - Dec 2017 114,325 23,199 35,118 26,742 6,426 1,651 25,682 25,812 258,955
Jan - Dec 2018 126,862 33,761 34,448 26,744 8,495 1,255 25,144 21,427 278,136
Growth (Y-O-Y) +11.0% +45.5% -1.9% +0.01% +32.2% -24.0% -2.1% -17.0% +7.4%
+7.4%
-200%
-150%
-100%
-50%
0%
50%
100%
150%
200%
0
50,000
100,000
150,000
200,000
250,000
International Tourist Air Arrivals by Purpose of Visits, 2017 & 2018
16
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38.5%
30.4%
11.8%
6.1%
3.1%3.1%
2.0%1.3%
0.8%0.7% 0.5% 0.4%
0.4%0.4%
0.3%0.2%
Jerudong Park Playground (176,542)
Royal Regalia Museum (139,137)
Malay Technology Museum (54,100)
Maritime Museum (27,748)
Kg Ayer Cultural & Tourism Gallery (14,402)
Ulu Temburong National Park (14,152)
Galeri Seni Dermaga DiRaja, BSB (9,008)
Oil & Gas Discovery Centre (5,813)
Kota Batu Archaelogical Park Information Centre (3,720)
Tourist Information Centre Bangunan Gelari Seni Dermaga Diraja(3,243)Brunei History Centre Gallery (2,091)
Kuala Belait Museum (1,868)
Marine Biodiversity Centre(1,845)
Sumbiling Eco Village (1,724)
Tasek Merimbun Cultural Heritage (1,484)
Galeri Sukan SHHB, Berakas (1,093)
Places of Interest in Brunei Darussalam, 2018
Source: Tourism Development Department, Biodiversity Research and Innovation Centre (BioRic) and Forestry Department, Ministry of Primary Resources andTourism; Ministry of Culture, Youth and Sport; State Mufti Department, Prime Minister’s Office; Hasa Incentive Sdn Bhd, Jerudong Park Country ClubSdn Bhd; Oil & Gas Discovery Centre and Brunei Shell Petroleum Co. Sdn Bhd.
Total number of visitors are based on local and
foreign visitors
Jan – Dec 2018
17
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293,444
134,534
44,958
22,506
14,923
13,511
8,329
11,048
3,155
4,384
6,913
885
3,101
1,980
1,988
2,531
415
568,605
176,542
139,137
54,100
27,748
14,402
14,152
9,008
5,813
3,720
3,243
2,091
1,868
1,845
1,724
1,484
1,093
0
457,970
0 100,000 200,000 300,000 400,000 500,000 600,000
Jerudong Park Playground (-39.8%)
Royal Regalia Museum (+3.4%)
Malay Technology Museum (+20.3%)
Maritime Museum (+23.3%)
Kg Ayer Cultural And Tourism Gallery (-3.5%)
Ulu Temburong National Park (+4.7%)
Galeri Seni Dermaga DiRaja, BSB (+8.2%)
Oil & Gas Discovery Centre (-47.4%)
Kota Batu Archaeological Park Information Centre (+17.9%)
Tourist Information Centre DermagaRoyal Art Gallery Building (-26.0%)
Brunei History Centre Gallery (-69.8%)
Kuala Belait Museum (+111.1%)
Marine Biodiversity Centre (-40.5%)
Sumbiling Eco Village (-12.9%)
Tasek Merimbun Heritage Park (-25.4%)
Galeri Sukan SHHB, Berakas (-56.8%)
SHHB Islamic Exhibition Gallery
Total (-19.5%)
2017 2018
Note: Brunei Museum (Still under renovation)
Places of Interest in Brunei Darussalam, 2017 & 2018Name of Places of Interest (w/ Growth Y-O-Y)
18
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Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Accommodations in Brunei Darussalam.
Accommodation, 2012 - 2018
3,143 3,3643,678 3,680
4,311 4,455 4,5864,207
4,6485,107 5,297
6,044 6,2266,604
4754
6974
8387 89
-10
10
30
50
70
90
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
2012 2013 2014 2015 2016 2017 2018
Total No. of Rooms Total No. of Beds Total No. of Accommodation
Note: Based on Hotel, Resort & Apartment; Guesthouses & Lodging; Government Guesthouses and Homestay.
19
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Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Accommodations in Brunei Darussalam.
Definition: a) Hotels, Resort & Apartments: Accommodation for tourists or guests for hire or any other form of reward that offers professional service and for Resorts is
situated in a suitable location free of noise, atmospheric and marine pollution. Such as (Radisson Hotel Brunei Darussalam, The Empire Hotel & Country Club and Abdul Razak Hotel Apartment);
b) Guesthouses & Lodging: Accommodation provided in a private house or commercial building run by the owner. Such as (Nazira Guesthouse, Freme Rainforest Lodge House and Sumbiling Eco Village);
c) Government Guesthouses: Accommodation provided in a private house or commercial building run by the Government. Such as (Pusat Belia and Rumah Persinggah Kerajaan)
d) Homestays: A form of hosted accommodation at a residence where guests will stay with the host’s family and experience the everyday way of life of the family and community. Such as (Baitul Wajihah Homestay, Kampong Sungai Matan Homestay and Kunyit 7 Lodge)
Types of Accommodations, 2012 - 2018
3,011 3,224 3,500 3,467 4,011 4,142 4,254
3,870 4,261 4,653 4,7915,415 5,555 5,883
3540
44 4650 52 52
-5
5
15
25
35
45
55
0
2,000
4,000
6,000
8,000
10,000
12,000
2012 2013 2014 2015 2016 2017 2018
a) Hotel, Resort & Apartment
Beds Rooms Accommodation
87 92 111 143 169 183 200190 230 233
275314 335
3847 8 912
1416
18
-9
-4
1
6
11
16
21
0
100
200
300
400
500
600
700
800
2012 2013 2014 2015 2016 2017 2018
b) Guesthouses & Lodging
Beds Rooms Accommodation
17 20 39 42103 100 10243 53
117 127
211 206 207
3 4
14 14 17 16 16
-50
-40
-30
-20
-10
0
10
20
0
50
100
150
200
250
300
350
2012 2013 2014 2015 2016 2017 2018
c) Homestays
Beds Rooms Accommodation
28 28 28 28 28 30 30
104 104 104 104 104130 130
2 2 2 2 2
3 3
0
0.5
1
1.5
2
2.5
3
3.5
0
50
100
150
200
250
300
2012 2013 2014 2015 2016 2017 2018
d) Government Guesthouses
Beds Rooms Accommodation
20
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Source: Tourism Development Department, Ministry of Primary Resources and Tourism;Immigration and National Registration Department, Ministry of Home Affairs; and Accommodations in Brunei Darussalam.
Length of Stay and Occupancy Rate, 2012 - 2018
Performance (AOR) 2017 2018Growth (Y-O-Y)
23 Apartments & Hotels only
37.4% 34.2% -8.7%
Top 5 Contributors 64.2% 60.2% -6.2%
2.3 2.49 2.31 2.21 2.2 2.21 2.34
45.5%49.1%
40.3%37.9% 38.7% 37.2%
34.1%
0%
10%
20%
30%
40%
50%
60%
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
5.5
6
6.5
7
7.5
2012 2013 2014 2015 2016 2017 2018
No
. of
Day
s
Average Length of Stay ¹ (Days)
Average Occupancy Rate ² (AOR)
Note:
¹ Based on Hotels and Air Arrivals only
² 2012 – Based on 13 accommodations only2013 – Based on 11 accommodations only2014 – Based on 13 accommodations only2015 – Based on 33 accommodations only2016 – Based on 22 accommodations only2017 – Based on 24 accommodations only2018 – Based on 28 accommodations only
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Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Travel Agents in Brunei Darussalam.
Note:
Number of registered Travel Agents under the Tourism Development Department are based on inbound and outbound travel.
Travel Agents, 2012 - 2018
44 45
5357
6065
59
0
10
20
30
40
50
60
70
80
2012 2013 2014 2015 2016 2017 2018
Number of RegisteredTravel Agent Companies
22
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2,541 2,6142,793 2,862 2,953 3,066 3,037
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
2012 2013 2014 2015 2016 2017 2018
Total Direct Employment
Source: Tourism Development Department, Ministry of Primary Resources and Tourism; Travel Agents in Brunei Darussalam; andAccommodations in Brunei Darussalam.
Employment, 2012 - 2018
475376 418 424 430 429 432
198296
303 311 330 336 334
673 672721 735 760 765 766
0
100
200
300
400
500
600
700
800
900
2012 2013 2014 2015 2016 2017 2018
Travel Agents
Local Non-Local
(56%)(58%) (58%) (57%) (56%) (56%)
(71%)
1,182 1,232 1,351 1,440 1,519 1,559 1,647
686 710721 687 674 685 556
1,868 1,9422,072 2,127 2,193 2,244 2,203
0
500
1,000
1,500
2,000
2,500
2012 2013 2014 2015 2016 2017 2018
Accommodation
Local Non-Local
(63%) (63%)(65%) (68%)
(69%) (69%) (70%)
0 0 0 0 0
57
68
0
20
40
60
80
2012 2013 2014 2015 2016 2017 2018
Local Tour Guide Freelance
Note: Based on Accommodation, Travel Agents and Tour Guide Freelance
23
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25
,62
5
21
,17
7
21
,15
4
23
,93
4
22
,67
0
19
,14
3
21
,27
7
21
,02
6
20
,29
9
21
,14
7
20
,69
8
20
,80
5
25
8,9
55
21
,74
7
24
,23
3
24
,74
9
26
,16
2
20
,25
3
21
,75
0
22
,94
0
21
,80
3
21
,49
2
23
,19
2
24
,74
1
25
,07
4
27
8,1
36
27
7,7
74
-15.1%
+14.4% +17.0%9.3%
-10.7%
+13.6% +7.8% +3.7% +5.9% +9.7%+19.5% +20.5%
+7.4%
-290%
-240%
-190%
-140%
-90%
-40%
10%
60%
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Nu
mb
er o
f To
uri
st
2017 2018 Projection 2018 Growth (Y-O-Y)
Source: Tourism Development Department, Ministry of Primary Resources and Tourism; andImmigration and National Registration Department, Ministry of Home Affairs
International Tourist Air Arrivals by Monthly Trend and Target, 2017 & 2018
100.1% target achieved
exceed by 0.1% from 2018 projection
[+14% y-o-y]
24
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2018……+14%year-on-year to reach
Tourist Air Arrivals
Tourism Receipts
2019……+8%year-on-year to reach
Tourist Air Arrivals
Tourism Receipts
Target Performance, 2018 / 2019
100.1%
66%
>0.1% exceed
Projection
<34% to achieve Projection
25
2019
26
27