tour of iconic brands - building a foundation for collaboration

8/9/2019 TOUR of ICONIC BRANDS - Building a Foundation for Collaboration

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TOUR of ICONIC BRANDSBuilding a Foundation for Collaboration


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Build a Movement

Brands have the power to

drive movements.


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ICONICBRANDS

Iconic Brands Unequivocally Address Four Areas

CreateMark

et

andId

entity

Fundam

en

talQuestions

Sh

ape

Cul

tura

l

Forces

BuildBeh

avio

r

Answ

er

Shift

s


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Address Fears and Anxieties

Iconic brands answer fundamental

questions, addressing the fears andanxieties of the public.


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Understanding a Unique Moment in Time

To truly address fears and anxieties,

a brand needs to resonate with aunique moment in time.


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Sitting at an Infection Point

Today, we are witnesses to thedawn of a new age. Five shifts have

created an inection point, marking

a new era.


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1. The Necessary Revolution

A Unique Moment in Time


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2. The Future of Capitalism



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3. The Collaboration Imperative



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4. Open Source Democracy


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4. Open Source Democracy

5. Humanity 2.0



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Building Behaviors

Iconic brands build behavior and

act as mechanisms to move frombehavior to identity.


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Universal Appeal

The greatest icons are able to offer

something for everyone, appealingto a wide array of individuals.


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The Worlds Greatest Band

RingoPaul

Geo

rgeJohn


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The Altruism Framework


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Creating Market Forces

Iconic brands create market forces,

redefning the marketplace.


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Connecting Human and Business Needs

An iconic brand reconciles its

market and its people.


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Economy, Ecology and Ethics

Today, we see the convergence ofeconomy, ecology, and ethics and the

adoption of the triple bottom line.


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Depth and Simplicity

People are now looking for brandsthat offer depth and simplicity.

They are no longer interested in the

superfcial.


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The Importance of Happiness and Well-Being

There is a growing importance for

brands that promote and cultivatehappiness and well-being.


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Shaping Cultural Shifts

Iconic brands also shape

cultural shifts.


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A New Place

The new dream is a place ofoptimism, a place of happiness and

well-being, a place of BeDo.


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Sitting at an Infection Point

This new dream is movingthe world...


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AbundanceScarcity


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InterdependenceIsolation


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AltruismSelf-Interest


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EmpathyApathy


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ActionIntent


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Become an Icon

A brand with foresight, beliefs, and

a point of view can transcend thetraditional trappings of a brand and

become an icon.


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Simple Moments of Happiness

Iconic brands are like balloons

democratic and able to generatesimple moments of happiness.


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Whats on your balloon?


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tour of iconic brands - building a foundation for collaboration

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