totara user group webinar | beyond basics | oct 8 2014

© City & Guilds Kineo 2015. All rights reserved.© City & Guilds Kineo 2015. All rights reserved.

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Totara User GroupBeyond Basics: Learner Experience Design

Mark Harrison, Director Ashley Sinclair, Marketing Coordinator


Just checking….

How much do you use your LMS for blended learning programmes?


Just checking….

How good is your LMS at grabbing your learners’ attention?


What’s the best LMS user interface?

It’s not just best practice. It’s not just based on what they need to know.

It’s about them as human beings.


Catering for personas is the key to success in LMS design

Theorist

Activist

Pragmatist

Reflector


What’s your learning style?

Don’t just design something

that you (or your key

stakeholder) would like to use!

What’s the best LMS user interface?


Just checking….

What is your primary learning style (using those traditional Honey and Mumford categories)?


Just checking….

How much do you use learner profiles and different learner journeys when you are creating courses on Totara?


Why are they coming to the LMS?

The Browser Learner

The Involuntary Learner

The Programmed Learner

The Self Developer Learner

Activist

Pragmatist

Reflector

Theorist

Activist

Pragmatist

Reflector

Theorist

Activist

Pragmatist

Reflector

Theorist

Activist

PragmatistReflector

Theorist


The main types of LMS design

User-controlled Structured paths


What kind of experience do they want?

The Browser Learner

The Involuntary Learner

The Programmed Learner

The Self Developer Learner

User-controlled

Structured paths

User-controlled

Structured paths

At times, a learner can be

any of these!


Catering for everyone?

User-controlled

Structured

User-controlled


Just checking….

Reflecting on your LMS, which learning style is most suited to the way it is presented and structured?


Recommended LMS design steps

• Get a clear and shared understanding of the project’s objectives through Stakeholder interviews

• Define and agree primary and secondary objectives – immediate and longer term

• Confirm the success criteria

• Define and agree KPIs – what does good look like?


Key principles of designing for learners

• Collaborative design process working with subject matter experts and end-users

• Identify the key users/audiences and categorise them and develop personas (through dialogue with end users)

• Give the personas names, characteristics and constraints e.g. time pressures, technical-competency, devices they’ll be using etc. to bringthem to life

• Define their keys tasks/information-requirements, to feed into the designand validation – the aim to solve users’ [real] needs/problems

• Adopt ‘Lean’ design over heavy-weight documentation/specifications

• Validate designs with ‘real’ users (if at all possible) – usability and visual design / aesthetics


Build the learner journeys around the personas

Theorist

Activist

Pragmatist

Reflector

Main E-L

E-LRead ReadForum Workshop 1:1

Workshop 1:1

E-LRead Forum Workshop 1:1

E-L Workshop 1:1

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What site structure/layout will match their needs?

Theorist

Activist

Pragmatist

ReflectorRead

Forum

Workshop

1:1

E-L

Main E-L



Theorist

Read

Forum

Workshop

1:1

E-L

Main E-L



Reflector

Read

Forum

Workshop

1:1

E-L

Main E-L



Activist

Read

Forum

Workshop

1:1

E-L

Main E-L

Make this additional e-learning module clearly optional



Pragmatist

Read

Forum

Workshop

1:1

E-L

Main E-L

Make these PDF downloads clearly optional


MindEd – designed for everyone


Who are MindEd learners?


MindEd Example Personas

− Professional sports coach− Ex-professional footballer himself – wants the kids to achieve the success he

never got− Lives and breathes sport− Personality type: Activist− Dismissive of kids who don’t get involved− Trigger: Has a star striker who is ‘weird’− Phil has a fear of the ‘unknown’ (he doesn’t know what is wrong with the kid, and

that worries him)− Found MindEd by googling it. Also saw it mentioned in a coaching group

newsletter− Wants the site to be straightforward to use− Turned off by jargon

Essential content / functionality for Phil: MindEd Core Curriculum Section 5 – presentations Would like to search using key words Won’t log on to the site – he won’t be willing to spend 5 minutes putting in his personal details and won’t stay longer than 30 minutes

PhilSports Coach


MindEd Example Personas

− Keen to explore the MindEd site (has more of

a general interest in the content than Phill).− Trigger for interest: She has an unreliable

player in her team who never turns up for practice. Wants to find out how she can connect with this kid.

− Dedicated to her job− Would spend 2 hours on the site

Jennie

Sports coach

Essential content / functionality for Jennie:

Recommend MindEd Core Curriculum Section 5 – presentations

Would like to search using key words

As Jennie is an interested user, she will want to explore the content more and take advantage of other sessions

Site should steer Jennie towards a learning path without overwhelming her with too much content.


The Sony learner experience – who is this best suited for?


The launch is just the beginning

• Measure and evolve the solution after launch by responding to early findings:

Are those personas catered for?

• Set up criteria to answer the key question: How do we know if it’s working?

• Measure against the success criteria / KPIs: Analytics and MI

• Iterate (where possible!) with phasing delivery/releases; fully functional deployments evolving the solution over time

• Content curation: Nurture your content and keep it targeted

totara user group webinar | beyond basics | oct 8 2014

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