SOURCE: Harrah's Entertainment

Nov 10, 2009 10:03 ET

Harrah's Entertainment Launches Total Experiences: A Complimentary Program Offering Personalized Planning for Group TravelNew Service Offers Complimentary Trip Planning and Insider Access for Friend and Family Travel, Including Milestone Birthdays, Bachelor Parties, Girlfriend Getaways, Reunions and Golf Trips

In back from left to right, Total Experience Specialists: Dan Weinfurter, Derrick Chu, Melissa Barak, Sous chef Eric Bost, Lisa Schlesenberg, Graham McAden, Susan Kwon, Jennifer Coop, Franck Savoy and Executive Chef Hugo Coudurier. In front: Danielle Jones and Veronica Smiley.

LAS VEGAS, NV--(Marketwire - November 10, 2009) - People are more interested than ever in reconnecting with family and friends. In response to this trend, along with growing guest demand for help with group trip planning, Harrah's Entertainment has launched Total Experiences: an

innovative, complimentary program that eases the stress of planning group getaways by offering high-touch service every step of the way. Each group is connected with their own Total Experiences Specialist who handles all details of the group's itinerary both before and during their stay. This includes customizing an itinerary based on the group's interests and budget, booking all reservations, offering insider recommendations, and arranging VIP privileges never before available to leisure guests. This highly personalized service program is the first of its kind and is available to groups of six or more who book at any U.S.-based Harrah's Entertainment resorts in Las Vegas, Atlantic City and beyond, including Caesars Palace, Paris Las Vegas, Caesars Atlantic City and Harrah's Resort Atlantic City. This is a complimentary service where guests pay for only what they book; the more the group adds to their itinerary, the greater the access and upgrades their Specialist can offer. These benefits, only available through Total Experiences Specialists who have exclusive access to Harrah's wide array of amenities, include -- but are not limited to -- VIP check-in, access to private lounges, VIP club entry, celebrity meet-and-greets, private gaming lessons and even behind the scenes tours. "Understanding how important it is for our guests to easily reconnect with friends and family was the inspiration for Total Experiences," said David Norton, Chief Marketing Officer of Harrah's Entertainment. "Anyone who's planned one of these trips knows it takes a lot of effort to please and accommodate everyone. Our Total Experiences Specialists handle all the logistics and planning for you -- and also serve as that 'in-the-know friend' who has the inside scoop and access to all the best things to do." TOTAL EXPERIENCES With members of the Total Experiences team located across the United States and in Europe, each group has their own Specialist who manages their itinerary from start to finish, fulfilling requests both big and small, and ensuring personalized service throughout the group's stay. Specialists take extra care to accommodate each group's requests, which may include securing near-impossible dinner reservations, handpicking the best rooms and suites, organizing a surprise birthday party or simply arranging for all rooms to be located adjacent to each other. Trip planning includes on- and off-resort activities, as well as creating unique insider experiences most travelers wouldn't be able to access (or dream up) on their own, such as the exclusive chef's table at award-winning Guy Savoy or a private gaming table in the Pussycat Doll pit. No request is too great or too small; itineraries can include but are not limited to: -- Girlfriend Getaways: A Total Experiences Specialist recently arranged for a surprise, in-suite set-up of cocktails, chocolates and gag giftsfor a bachelorette party, followed by a VIP viewing at Chippendale's. Ladies may also enjoy pedicures and champagne at Qua Baths & Spa in Las Vegas or Atlantic City, VIP check-in, access to the hottest nightlife, after-hours shopping excursions or backstage access to the newest entertainment. -- Bachelor Parties: A Specialist can arrange the suite that inspired the accommodations in the box office hit "The Hangover," VIP entry to PURE nightclub at Caesars Palace, and snag the best seats at the ultra-exclusive Pussycat Dolls Lounge in Caesars Palace or a hot table at Buddakan in Atlantic City. Specialists might also offer anything from private gaming tables and lessons to an interactive demo with an award-winning chef or bartender.

-- Reunions: Families can reconnect over dinner at the famously over-booked Rao's, front-row tickets to Cher or a helicopter ride to the Grand Canyon. Specialists recently arranged VIP seating in the Sports Book for a college reunion to cheer on their alma mater's team. Another itinerary for a multi-generational family get-together included limo pick-up at the airport, a suite with adjoining rooms, private pool cabanas, dinners at Rao's and Bradley Ogden and even secured a babysitting service while the family enjoyed shows. -- Golf Trips: Total Experiences Specialists will arrange preferred tee times at the best golf courses, such as Harrah's own Cascata in Las Vegas (recently named a "Best of the Best" by Robb Report), one-on-one lessons at The Butch Harmon School of Golf, seamless transportation and check-in, private wine tastings, and dinner at Michelin award-winning Bradley Ogden or Café Martorano. Harrah's also has renowned courses in Atlantic City, Biloxi and Tunica, Mississippi; and Southern Indiana. -- Destination Weddings: Specialists recently arranged a Rat Pack-themed wedding (complete with celebrity impersonators) in the Absolut Suite at Caesars Palace. They can also arrange live webcasting of the ceremony, advise on trends and help choose the perfect backdrop to say "I do," from the gardens at Caesars Palace to the pools at the Flamingo to the Eiffel Tower observation deck in Las Vegas.

For more information, please visit http://www.totalexperiences.com or call 1-800-649-1191. Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, more than 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now operates casinos on four continents. The company's properties operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names; Harrah's also owns the World Series of Poker® and a majority interest in the London Clubs International family of casinos. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Harrah's is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit www.harrahs.com.

Contact:Jacqueline PetersonHarrah's Entertainment702 494 4829Email Contact

Emily Easter orMichelle MunickHawkins International PR(212) 255-6541Email ContactEmail Contact