toshiba kira sales presentation 2015

TECHNOLOGY

JAPANESE HERITAGE

ENGINEERINGJAPANESE HERITAGE

CRAFTSMANSHIP

Confidential. © Copyright Toshiba Europe GmbH

A new approach

A premium profit-driven (not market share-driven) opportunity

A customer-centric sales process, anchored by a premium shopping experience

Less about specs, more about emotional pull


The new KIRA making a legend with craftsmanshipImprovements and new features vs. predecessor

Up to Intel® Core i7-5500U with Intel® HD Graphics 5500 the next generation of Intel microprocessors based on pioneering 14nm process technology to deliver improved processor and graphics performance with significant power reduction


Longer battery life – almost 25% up on Mobile Mark2014 11h45min vs. 9h10 min (previous model with WQHD PixelPure™ display)Up to 14h45min with model with non-glare Full HD display13.3 “ WQHD touch display with IGZO technology (Indium Gallium Zinc Oxide) - stunning high-resolution picture quality, longer battery life, high performing touch input and ultra-wide 176-degree viewing angles on both vertical and horizontal planes13.3“ non-glare Full HD display, 1920 x 1080, 300 NIT with IPS technology (In Plane Switching) – offering noticeably better colour reproduction as well as much better viewing angles.

Colour calibrated display for each single unit to realize natural colour expression (colour temperature 6500K, gamma curve 2.2) in production line by Chroma Tune and certified by Technicolor

Preinstalled Chroma Tune for TOSHIBA software allows user to select the best colour space for the content being viewed.

New touch pad for palm rejection improvement and precision touchpad support certified by Microsoft, provides smooth cursor movement and zooning feature

Weight : just 1320g - vs. 1350g (previous model with WQHD PixelPure™ display) – Model with Full-HD display weighing just 1.100g

PIXEL PERFECTIONKIRA squeezes 221 pixels per inch into its stunning 2560 x

1440 display. With a 90% higher pixel density than standard HD.

KIRA is also available with a 13.3“ non-glare Full HD 300NIT display with IPS technology to offer strong colour reproduction

and excellent viewing angles.True-to-life colour calibration by Chroma Tune and certified by

Technicolor at factory site, it’s a 13.3” eye-opening experience

TOUCHABLEA fingerprint-resistant touchscreen housed under tough Corning® Concore™ glass –

available only in the configuration with WQHD PixelPure™ display.

SYMPHONIC SOUNDCustom harman/kardon® speakers tuned by audiophiles, paired with DTS Studio Sound

audio processing technology.

KIRA – Key Product Features


FEATHERWEIGHT DESIGNKIRA’s sleek design weighs just 1.32kg with a profile of less than an inch (9.5-19.8mm) in the configuration with WQHD touch display.

In the configuration with matt FHD display just 1.10kg and 9.5-17.9mm slim.

ULTRAPOWERFULPowered by the 5th Gen Intel Core CPUs up to

i7-5500U processor with Intel® HD Graphics 5500 and equipped with up to 256GB Solid State

Drive and 8GB Memory, KIRA is mobility re-mastered. A high-capacity battery delivers an extra long battery life rating with up to 11h45min (WQHD display) and 14h45min (FHD display)

DURABLE BEAUTYBuilt with AZ91, a pressed magnesium alloy that is light, highly-durable and elegant. The

material is over 100% stronger than the A6063 aluminum used in the MacBook Air. A

Honeycomb Reinforcement and Stabilizing Hinge increases structural rigidity and minimizes touchscreen bounce back.

KIRA – Key Product Features


The right product for Discerning Adopters


• 35-50 years old, 58% male, higher education degree (€100K+ HHI)• More likely to plan to spend €1,299-€1,799 for their next laptop.• 65% will buy a new electronics product in the first 2-60 days.• They indulge in a more affluent lifestyle, but they remain grounded,

amicable and fiscally responsible.• They’re thorough and methodical researchers. Customer reviews are one

of the most trusted sources of information but they also look to review sites (CNET, Consumer Reports), manufacturer websites, YouTube and personal recommendations.

• That said, the majority are still early in their research process and haven’t determined their consideration set yet.

• They go to brick and mortar stores to physically experience the product as a “final check” but they do their real research and ultimately purchase online.

• This group gives Toshiba permission to “go premium.”• They’re device transient and use mobile as part of even their in-store

experience (for reviews & prices.)

Discerning Adopters


A subset of consumers that adopt technology 1-8 months after release. Discerning Adopters indulge in a more affluent lifestyle, but they remain grounded. They are thorough and methodical researchers. They adopt new products from a reliable and familiar brand in an established category. Most (82%) of the target cite that they plan to spend €1,000+ on a laptop againDEMOGRAPHICS:

Younger: 35-50 years old (19%)

Male Skew: (58%)

Higher HHI: €100K+ (52%)

More Educated: Higher education degree (50%)

“Aesthetics are obviously central to the equation, and the KIRAbook’s got them, exuding elegance in everything from the subtly wedged profile that measures just 0.7 inches at its thickest, to the rounded rear corners of the chassis, to the brushed-metal finish, to the matte-black keyboard with backlighting. It’s all packaged in a magnesium-alloy body that’s both thinner and lighter than its MacBook Pro equivalent, but still feels sufficiently sturdy while being sure to draw approving looks.” –MaximumPC

“ … the KIRAbook is a genuine pleasure to use. The keyboard is comfortable; the frame is sturdy and high-quality. The port configuration is useful and generous for a machine of this size, including three USB 3.0 ports, an SD card reader, and a full-size HDMI port. And did we mention how stunningly sharp the screen is? It's worth mentioning again.” –Popular Mechanics

“… KIRAbook has all the trappings of a flagship machine.” - Engadget

“…we were blown away at the amount of detail its 2560 x 1440 display is able to produce. Not only is the KIRAbook equipped with a high-resolution display, but it uses IPS display technology, which means it can be viewed at extreme angles…Toshiba definitely deserves to be commended for being the first PC manufacturer to offer a laptop with a super-high-definition display.” - Ubergizmo

“The KIRAbook looks to be one of the toughest, most capable ultrabooks money can buy right now.” –Chip Chick

“…Toshiba is flexing its muscles and taking on the likes of Apple, Asus, and Lenovo in the ultrabook arena. And you know what? Toshiba seems to be on the right track. With clean lines, a 2560 x 1440 resolution display and a slick magnesium alloy body, the KIRAbook is anything but a typical laptop.”- Hot Hardware

“The Toshiba KIRAbook is in many ways a great Ultrabook. The 2560 x 1440 would be impressive on its own, yet it’s served up in a package no larger than a MacBook Air that still offers excellent performance and reasonable battery life. Toshiba’s engineers have certainly earned their keep.” –Digital Trends

“The touchscreen on the KIRAbook laptop won’t wobble when it’s pressed.” –Popular Science

“Gorgeous high-resolution 13-inch screen and hefty computing power make the Kirabook an excellent high-end portable for Windows 8 users.” – Conde Nast Traveler


KIRA – Press reviews from United States (branded as KIRAbook)


　 KIRA – Technical SpecificationsSeries Rheia30CUT Rheia30CU

CPU Intel® Core i7-5500U Intel® Core i5-5200U, Intel® Core i7-5500U

Graphics Intel® HD Graphics 5500

Memory 8GB DDR3L onboardSSD 256GB mSATA SSD 128GB or256GB mSATA SSD

Battery life MobileMark2014: 11h45min MobileMark2014: 14h45min

LCD

13.3" diagonal widescreen PixelPure™ LED backlit perfectly colour-calibrated by Chroma Tune and certified by

Technicolor at factory site at 2560 x 1440 native resolution (WQHD), 221 pixels per inch, 3.7 million pixels, 16:9 aspect

ratio, Native support for 1080p content, IGZO (Indium Gallium Zinc Oxide) liquid crystal display technology, 10-

finger touch support, Corning® Concore™ Glass

13.3" diagonal widescreen non-glare Full HD display at 1920 x 1080 resolution (FHD) perfectly colour-calibrated by

Chroma Tune and certified by Technicolor at factory site, IPS (In Plane Switching) technology,16:9 aspect ratio,

Native support for 1080p content,

Speaker harman/kardon® stereo speaker with dts Studio Sound

Webcam HD Webcam with dual microphones supporting Beam Forming technologyKeyboard Frameless tile keyboard w/ backlit

Input device ClickPad™ with 5 finger gesture support

Communication Intel® Dual Band Wireless-AC 7265 ,Bluetooth® V4.0, Intel® Wireless Display

Ports / Slots3 x USB3.0 (1 x with USB Sleep & Charge), HDMI® (External display output : HDMI 4k2k@ 30Hz support), Headphone-

Combo,

OS & Software　

Windows® 8.1 Pro 64-bit, ChromaTune for TOSHIBA, TOSHIBA PC Health Monitor,

TOSHIBA Split Screen Utility , McAfee LiveSafe™ - Protects ALL your devices

(complimentary 30 day subscription), Microsoft® Office - 1 month trial for new Microsoft Office

365 customers

Windows® 8.1 Pro 64-bit, Windows® 8.1 64-bit, ChromaTune for TOSHIBA, TOSHIBA PC Health Monitor,

TOSHIBA Split Screen Utility , McAfee LiveSafe™ - Protects ALL your devices

(complimentary 30 day subscription), Microsoft® Office - 1 month trial for new Microsoft Office

365 customers

Others Meet Intel® Ultrabook™ requirements

Warranty 2-years WarrantySize 316mm x 207mm x 19.8mm 316mm x 207mm x 17.9mm

Weight 1.320g 1.100g


Thank you for your attention.

http://www.technomarket.bg/

http://www.technomarket.bg/

toshiba kira sales presentation 2015

Technology

hd display

wqhd touch display

nit display

colour calibrated display

wqhd pixelpure display

intel hd graphics

new kira

ips technology