Topic: PROMOTING ASEAN AS A SINGLE DESTINATION

Group 1

Content

• STANDARD• PROMOTION AND ADVERTISING• FACILITIES

ASEAN STANDARD

• AWARDS• HOME STAY – No less than 5 household in each village

(M’sia)• CLEAN CITY – Little rubbish, rubbish bins around(Cambodia)• GREEN RESORT – Preservation, Conservation, Construction

must not affect the environment(Thai)• SPA – massage, relaxation, peace(Thai)• PUBLIC TOILET – Good plumbing, Sanitation,

Ventilation(Brunei)• Community Based Tourism(CBT) – Involving people; Rural

areas(Cambodia)• ASEAN MICE VENUE – Convention halls, Exhibitions(Thai)

PROMOTION AND ADVERTISING• TACTICAL CAMPAIGN WITH THE SLOGAN

“ASEAN, ENDLESS FASCINATION” – merge with diff tourism boards

• PROMOTING ASEAN IN WORLD TRAVEL MART EVERY YEAR

• DIFFERENT CAMPAIGN FOR DIFFERENT TARGETTED TOURIST MARKET

PROMOTION AND ADVERTISING

• EVENTS Eg Festivals• BUDGET – Fund(ASEAN country investment),

sign an agreement• FAMOUS NAMES(brands, stars) – music,

shows, motorshow

PROMOTION AND ADVERTISING• AIRING ‘GO ASEAN’ CHANNEL AROUND THE

WORLD• ATTRACTIONS – most popular attraction and

put into an ADVERTISEMENT• CULTURE – ethnic groups, tribes, monuments,

heritage sites, historical buildings, religions, customs, values

• MAN-MADE tourism – hotel, theme parks, forest(bohol), infrastructure

FACILITIESBETWEEN ASEAN COUNTRIES•MORE CONNECTING FLIGHTS•CHARTERED FLIGHTS

•MONEY CHANGERS & ATMS – easily accessible & available•RECEPTION – Network•ASEAN PASSPORT and ASEAN LANE - priority to ASEAN members•VISA ON ARRIVAL - have a certain amount in the personal account to receive a VISA (For foreigners)- have at least $1000USD per person in an account(M’sia) - can improve the economies in ASEAN

THANK

YOU