top tips for rapid response pr
DESCRIPTION
Jude Habib, sounddelivery Communications on a shoestring conference www.charitycomms.org.uk/eventsTRANSCRIPT
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Communications on a Shoestring
Conference
27 June, 2012, London
#shoestringcomms
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Top Tips for Rapid Response PR
Jude Habib
Founder/Director sounddelivery@judehabib @sounddelivery
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About Me
• 12 Years at the BBC as a reporter, producer, project manager.
• 5 Years developing and delivering social action campaigns across radio, tv, online an mobile.
• Passionate about digital storytelling
Don’t think the majority of charities maximise
potential PR opportunities
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Are we making the most of PR opportunities
when they come along?
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What’s Changed?
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Plus rise and rise of Social Media Channels..
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The Media Needs You
And Journalists…
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Commenting on News Articles, Blogs and Articles online
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Offer a blog...or better still don’t wait - write it and send it to a journo
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Maximise the way you use Social Media Management Tools to search for PR opportunities
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From TV Dramas, Soap Operas, to TV
Docs and Radio Programmes – Find your own PR Opportunity
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Whose job is it to respond to PR opps?
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Don’t wait for the media to come to you – capture the stories yourself – service user
voices stand out.
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Be Your Own Reporters
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Piggy back on National News Stories
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Have access to a multimedia toolkit of content
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Always have pictures at hand
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Phone-in Programmes – often tweet in advance subject for the
day
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From 5 Live to your local radio station
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Be prepared
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sounddelivery’s Ten Media Channel Rule
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Always Remember
Put Storytelling at the heart of your PR
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Thank You!
• Keep in touch • [email protected]• @sounddelivery• @judehabib• www.facebook.com/sounddelivery