Simple Ideas for Adding Visuals to Your Public Relations Campaigns

Sarah SkerikVP social media, PR Newswire

April 2012

Why bother? Because visuals improve results.

1. Stick a cute caption on a picture.

A snapshot of content pinned on Pinterest.

A quick look there will give you some good ideas.

Important: Make sure your organization has rights to the image!

2. Create a colorful list

and save it as an image.

This sort of content is

shared very frequently

on social networks.

(This example certainly

tells a story and has a

call to action!)

3. Create a free visual on someecards.com

4. Use a stock image from Getty royalty-free when you distribute your press release via PR Newswire

& select one of our photo distribution options.

Details: http://budurl.com/PRNpic

Remember:

• Simplicity is good. You want an image that will work “at a glance.”

• Sometimes, it’s okay to suggest rather than illustrate in detail

• Your goal is to hook the reader’s attention. Focus on the most noteworthy aspect of the overall message.

Find more ideas for incorporating visuals into your PR plans:

http://blog.prnewswire.com/tag/visual-pr/