1. Top Customer Acquisition Channels and Trends- 2015!Top Customer Acquisition Channels and Trends- 2015! 2. Customer Acquisition One Goal for B2B Marketers!Customer Acquisition One Goal for B2B Marketers! PERSONALIZATION!PERSONALIZATION! PLEASE THE AUDIENCE OF ONE RATHER THAN MANY! PLEASE THE AUDIENCE OF ONE RATHER THAN MANY! 3. Customer Acquisition Optimized by New Marketing TrendsCustomer Acquisition Optimized by New Marketing Trends 2015!2015! Original Video Content: Tell A tale Original Video Content: Tell A tale Mobile-first Content Mobile-first Content Hyper- Personalization Hyper- Personalization Visual Marketing Visual Marketing 4. Customer Acquisition Optimized by Mobile Ads!Customer Acquisition Optimized by Mobile Ads! Mobile apps sets to double up desktop spending from $1.18billion to reach $49.81 billion Within two years! Mobile apps sets to double up desktop spending from $1.18billion to reach $49.81 billion Within two years! 5. Customer Acquisition Tactics - Pick Any !Customer Acquisition Tactics - Pick Any ! 85% of marketers found SEO as the most effective customer acquisition channel (loyalty rewards) 61% of marketers found loyalty programs beneficial for repeated customers (video posts) 75% 75% of marketers found Video posts on Facebook bringing more customers 6. Customer Acquisition Tactics - Pick Any !Customer Acquisition Tactics - Pick Any ! 18% more clicks are received by brands, 89% favourites & 150% more retweets 88% of marketers found that Interactive content differentiates their brand from competition Customer retention is achieved by 56% via email marketing (Email marketing) 7. Customer Acquisition vs. Retention - B2B MarketersCustomer Acquisition vs. Retention - B2B Marketers StrategyStrategy Acquisition Retention Equally Both 66% 6% 28% Acquisition Retention Equally Both 21% 52% 27% Acquisition Retention Equally Both 86% 2% 13% 8. Customer Acquisition vs. Retention - B2B MarketersCustomer Acquisition vs. Retention - B2B Marketers StrategyStrategy Acquisition Retention Equally Both 30% 44% 26% Acquisition Retention Equally Both 31% 28% 41% Acquisition Retention Equally Both 52% 18% 30% Data source: Statistics by invesp.com 9. Top 5 Customer Acquisition Tips - Go Viral!Top 5 Customer Acquisition Tips - Go Viral! Tip # 5 Test and evaluate performance metrics of all marketing channels (Facebook, Twitter, LinkedIn, AdWords), determine their product metrics or conversion rates Tip # 2 Tip # 1 Invest 80% of your marketing budget on proven techniques; while 20% on new techniques and strategies Build case studies, testimonials, video interviews to relate potential new customers with your current buyers Tip # 3 Give your customers full control in terms of personalized communications via permission-based email marketing Tip # 4 Communicate, communicate & communicate with customers via chat, tweets, Facebook comments, LinkedIn blogs & comments 10. Customer Success Components = Overall Business Success!Customer Success Components = Overall Business Success! Higher Customer engagement Optimized audience buying cycle Increased brand awareness Developing personal connections Increased shares, comments & tweets 360 degree shopping experience Increased consumer reach Increased loyal customers Confident and reliable customers 11. Top Brands That Scored Customer Success= BusinessTop Brands That Scored Customer Success= Business Success!Success! Largest audiences in major social networks via Linked In, Facebook, YouTube, Google+ Bagged the highest number of accolades for marketing data & insights for Linked In marketing audiences. For example, The Dreamforce 2014 Opening film is viewed over 76,000times on YouTube channel alone! 12. Top Brands That Scored Customer Success = BusinessTop Brands That Scored Customer Success = Business Success!Success! More than 6million Twitter followers and Facebook likes More than 198score in Snapchats 13. BY Now, you must have learnt a lot about customer acquisiton tactics... As the Thanksgiving Day is drawing near; Which is your best digital marketing tactic that you will apply? Think??? Source: business2community.com trackmaven.com marketing Land invesp.com blog.hubspot.com, emarketer.com