top 7 tips & tricks to get 20% increased online sales
TRANSCRIPT
Top 7 Tips to get 20% Increased Online Sales
Online Sales Accounts for over 7% of all e-Commerce transactions, making it the second most effective e-Commerce
marketing channel behind search (15.8%).
A. Reward your Most Loyal Customers
For most e-Commerce websites, an 80/20 relationship exists between customers and total
revenue.
B. Be Prepared for Product Seasonality:
One of the easiest ways to ensure you’re never rushing to send a campaign out is to build a 12-month newsletter calendar that includes both retail holidays and events specific to
your own business’ seasonality.
D. Surprise your Customers with Free Store Credits:
Considering that loss aversion is a very powerful motivator.
The next time you’re planning to send your customers a % discount, consider giving them a specific amount
of store credit to use instead.
E. Setup Milestone Campaigns for Birthdays & Anniversaries
Experts found that giving a ‘$X off’ gift had the highest transaction rate and
revenue per email, when compared to other percentage-based, point-based, or
free shipping gifts
The potential of what you could do with this strategy is mind-boggling. Imagine purchasing a product online then finding an advert on Facebook five minutes later with a popular upsell
product.
When they then visit their inbox, if they still haven’t bought the upsell you could send them an email with a discount on that specific upsell product.
F. Take Your Email Marketing Beyond the Inbox
While these numbers speak for themselves, gathering reviews is easier said than done. One of the best strategies to encourage them is to offer a
competition-based incentive brilliant.
There are countless case studies highlighting the positive impact of product reviews.
G. Incentivize customers to review the product
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ByFAISAL KAZMI Sales-Push.com ( One Stop Solution for Online Sales & Marketing )