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Top 7 Tips to get 20% Increased Online Sales
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Online Sales Accounts for over 7% of all e-Commerce transactions, making it the second most effective e-Commerce
marketing channel behind search (15.8%).
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A. Reward your Most Loyal Customers
For most e-Commerce websites, an 80/20 relationship exists between customers and total
revenue.
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B. Be Prepared for Product Seasonality:
One of the easiest ways to ensure you’re never rushing to send a campaign out is to build a 12-month newsletter calendar that includes both retail holidays and events specific to
your own business’ seasonality.
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D. Surprise your Customers with Free Store Credits:
Considering that loss aversion is a very powerful motivator.
The next time you’re planning to send your customers a % discount, consider giving them a specific amount
of store credit to use instead.
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E. Setup Milestone Campaigns for Birthdays & Anniversaries
Experts found that giving a ‘$X off’ gift had the highest transaction rate and
revenue per email, when compared to other percentage-based, point-based, or
free shipping gifts
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The potential of what you could do with this strategy is mind-boggling. Imagine purchasing a product online then finding an advert on Facebook five minutes later with a popular upsell
product.
When they then visit their inbox, if they still haven’t bought the upsell you could send them an email with a discount on that specific upsell product.
F. Take Your Email Marketing Beyond the Inbox
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While these numbers speak for themselves, gathering reviews is easier said than done. One of the best strategies to encourage them is to offer a
competition-based incentive brilliant.
There are countless case studies highlighting the positive impact of product reviews.
G. Incentivize customers to review the product
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Sales-Push.Com
ByFAISAL KAZMI Sales-Push.com ( One Stop Solution for Online Sales & Marketing )