Top 7 Social Media Trends That Will Impact Your Marketing

Mobile as priority:

Mobile-aware’ should become ‘mobile-first’ and think about how their social presence can cater to the mobile user. Big platforms have already been doing this, with

Facebook creating its separate Messenger app and purchasing smaller mobile apps like WhatsApp ,

Integram and Karma.

Twitter, on the other hand, recently purchased the MoPub ad exchange platform in 2013 and even Google

Adwords is focusing more on mobile-centred display ads.

Paid amplification:

• Take the time to think about audience segmentation and the needs of their particular audience.

• Once brands have chosen carefully which social platform(s) to focus on, they can invest money into expanding their reach; capitalising on promising demographic and/or encouraging engagement from otherwise passive users

Social Shopping

The idea of shopping via social media is probably an obvious one in hindsight, but it wasn’t until Twitter rolled

out the idea earlier in 2014 that marketers started to consider it as a realistic possibility.

If engagement rates are satisfactory and there’s no decline in user-base, the chances are companies could be

making more of this new feature.

Vlogging:

Vlogging is becoming an increasingly common advertising channel for brands both large and small,

giving blogging a run for its money as consumers’ go-to platform for reviews and advice. YouTube is a platform with over one billion unique monthly visitors, and the second largest search engine.

A brand can either host its own vlogging channel or offer indie vloggers free goods in exchange for

reviews and exposure.

Interest-based, not people-based:

The changing trend here has been in how we consume our updates (images over text-based; short GIFS and

videos etc). But a new trend emerging is altering the kind of updates we choose to consume.

The main takeaway here is that new social networks are likely to be more interest-focused in marketing, uniting users

through common hobbies and passions.

Social wallets:

The payment system would allow Facebook users to not just make payments for goods over social media 

The concept yet remains inactive, but if it were to come to fruition it would make social media a financial arena as well as a social one.

Were users to trust Facebook and other networks with their money, these players would certainly enjoy increased power as a result (and

brands would no doubt be able to cash in on this new relaxed willingness of users)

Continued quest for personal privacy:

With an increasing level of publicity surrounding data sharing and privacy on

the internet, several platforms have tried to step it up a notch in 2014 by promising

more privacy to their users.

These platforms allow users to engage in conversations privately among their friends,

or in some cases, connect with strangers while still keeping their identity private.

The world of social media takes some new turns; some for better, others for worse. We’ve seen mobile use

skyrocket; activity on social media during TV shows rise and the arrival of shopping via Twitter.

Sales-Push.Com

ByFAISAL KAZMI Sales-Push.com ( One Stop Solution for Online Sales & Marketing )