top 3 digital marketing trends for 2013
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On a beaucoup parlé de nouvelles tendances Web pour 2013, voici le TOP 3 des tendances que l'on ne peut pas ignorer pour cette nouvelle année ! Plus d'informations: http://bit.ly/WPSQLvTRANSCRIPT
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THE TOP 3 DIGITAL MARKETING TRENDS YOU CAN’T AFFORD TO IGNORE IN 2013
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• All lines are muted • Submit questions via dashboard • Q&A session at end
Housekeeping Items
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The Presenter
• 1998 built my first website
• 2006 started SEO • By 2010 had done
over 15 workshops and 100 online webinars
• Today: Provide digital marketing strategies to businesses such as Corona, WONDER bread, Sunsweet, Atkins, Scotia Bank,
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1 Social Search – The New SEO
2 Facebook Envy
3 Mobile –
Hijack Traffic
2013 Trends
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Keyword Phrase
Organic (SEO)
Paid Search
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Social Search
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The Google Jungle
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A Look Back…
Jan 19 2012 – Content Below Fold •Affects 1% of searches •For sites that have ads/banners
March 2012 - Over Optimization Penalty •Sites that have many
artificial keywords not useful for the reader were targetted
•Also sites that had too much manipulation in general (ex. excessive amounts of no follow tags)
April 24, 2012 - Penguin Update •Google targetting sites
that were violating their policies - speficially sites acquring backlinks from sites that have negative signals (SPAM sites)
October 9, 2012 – Page Layout #2 •Another update to sites
that have too many ads above the fold
November 5, 2012 – Google Panda Update #21 •First update Feb 24, 2011
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Google+
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Google+
• Create an account on Google + (Business Page)
• Populate it with your keywords • Grow your ‘circle’ of fans • +1 = Facebook Like • Publish your postings on Google Plus
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For 2013….
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Facebook Envy
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Facebook Envy
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Did you know 80% of fans
will NEVER visit back a page once they’ve ‘liked’
you
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Do You Engage?
It’s more about engagement…
16% Average number of fans that see a post
6% Average number of fans that interact
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Facebook Strategy
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Meet Bob
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Meet Mary
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Facebook Envy
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2 Comments
48 Comments
20 Comments
104 Comments
Edge Rank
It is important to post engaging content that either gets LIKES,
SHARES or COMMENTS. !
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Weight Watchers
Weight Watchers is posting questions on their page that is helping to increase their
score on Facebook !
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Build Engagement 1. Use Pictures (or videos) – have higher engagement
(180%) 2. Keep posts short (100 characters or less) 3. Post at ideal time for your fans
• Time 1:00 pm – 4:00 pm • Mon-Wed engagement lower • Thurs-Friday engagement highest • Use EdgeRank Checker Pro (tells you when you can
post again) 4. At the end of posts – ask users to like or comment on the
status 5. Ask questions. Use the poll feature. 6. Have fun. Post pictures and ask fans to leave the best
caption. Or write content with fill in the blanks. Anything that will get users to participate
7. Pin your interesting posts. 8. Check your Facebook Insights
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Mobile Hijacking Your Competitor’s Traffic
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Desktop vs Mobile
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Less than 1% of all the websites
online are Mobile Friendly
Mobile
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Keyword Phrase
Select Country and Language
Select Mobile
Mobile
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Mobile
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Mobile
By default advertisers
are OPTEN INTO mobile ads
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Let’s Recap
©2012 RAM. All rights reserved.
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1 Social Search – The New SEO
2 Facebook Envy
3 Mobile –
Hijack Traffic
2013 Trends
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Tools
1. EdgeRank Checker Pro
2. Google Keyword Tool 3. Mobilizer
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QUESTIONS & ANSWERS
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Thanks For Attending
• SURVEY: – Let us know how you like the webinar
• DOWNLOAD: Webinar Executive Summary – http://www.getwsipowered.com/2013OnlineTrends
• CONTACT: – Your WSI Consultant with any questions
WISHING YOU A SUCCESSFUL 2013! ©2012 RAM. All rights reserved.