top 5 google local maps and local search strategies and how to get found online

Powering Growth Online for Local Businesses

Top 5 Google Local Maps and Local Search Strategies and How to Get Found Online

Ron: Good morning!

This is Ron Rodi, Sales and Business Growth Consultant with PME360. OPaul Adams with me.

Ryan, good morning!

Ryan: Good morning, Ron!

Ron: PME360 works with local small and medium sized businesses to power their growth online.

And we power local small to medium services, strategies and consulting.

Today, we’ll talk about why that local search is still important.

We really believe that small to medium sized businesses are the liWhat Ryan and myself do is work with these local small to mediuhelp navigate the complex landscape that has become local search and local internet marketing.

The businesses that we work with obtain growth. And today, we are going to talk about some of the local search changes, strategies aright foot.

So Ryan, why is local search so important and what changes have occurred?

There have been a lot of activities and I am excited about today’s topic.

Ryan: I think this is a good one. We’ve deit’s exciting to share it in this format.

Ron: Just to go through some statistics of why local search is so important.

It’s obvious that Google and the other search engines have revolutionized the wado business and the way in which we as consumers behave, collaborate, shop and such.


http://www.PME360.com

Top 5 Google Local Maps and Local Search Strategies and How to Get Found Online

d Business Growth Consultant with PME360. On the line, I have

PME360 works with local small and medium sized businesses to power their growth online.

And we power local small to medium sized business by providing local internet marketing ices, strategies and consulting.

Today, we’ll talk about why that local search is still important.

We really believe that small to medium sized businesses are the life of our nation’s economy. hat Ryan and myself do is work with these local small to medium sized businesses to really

help navigate the complex landscape that has become local search and local internet marketing.

The businesses that we work with obtain growth. And today, we are going to talk about some of the local search changes, strategies and what you can do to help start your 2013 off on the

So Ryan, why is local search so important and what changes have occurred?

There have been a lot of activities and I am excited about today’s topic.

his is a good one. We’ve dedicated a lot of time to this for our client and I think it’s exciting to share it in this format.

Just to go through some statistics of why local search is so important.

It’s obvious that Google and the other search engines have revolutionized the wado business and the way in which we as consumers behave, collaborate, shop and such.

Top 5 Google Local Maps and Local Search Strategies and

n the line, I have Ryan

PME360 works with local small and medium sized businesses to power their growth online.

business by providing local internet marketing

fe of our nation’s economy. m sized businesses to really

help navigate the complex landscape that has become local search and local internet marketing.

The businesses that we work with obtain growth. And today, we are going to talk about some nd what you can do to help start your 2013 off on the

dicated a lot of time to this for our client and I think

It’s obvious that Google and the other search engines have revolutionized the way in which we do business and the way in which we as consumers behave, collaborate, shop and such.


There are over 10 billion unique searches in each month, done online. That’s in the United States alone. Of those searches, there’s been a tremendous shift tthrough some quick statistics, it’s been shown that 20% of intent. So that’s a pretty good amount of people and localized businesses –whether it’s

People are starting to search longer tailed and those lonterms. 5% of those terms include a city and

2% contain informal terms like neighborhoods. Like if yousearching for a pizzeria in Old Town or perhaps you are searching for aWrigleyville, 2% of those searches have local intent.

Then 50% of those mobile queries have local intent. So tat these statistics, 10 billion in excerpt

Ryan: Doing the math, 10 billion searches per month on Google is just massive. It’s just a massive numbers. And it can be absolutely life changing fa small percentage of those searches in a local market.

I can’t think of any other marketing vehicle out there that could put you in front of these many people that quickly – unless you have a million dollar budgguaranteed to work as well as this does.

It’s just a massive opportunity here. And that’s just Google search. We pulled our data from just Google, Yahoo! and Bing, right?

Ron: Yes, that’s correct.

Ryan: That doesn’t even include people who are company in some other way. So there are other opportunities out there.

There’s even more than what they’re showing here.

Ron: So in other words, this doesn’t factor in those searches bsites and YouTube. It’s only Google

Ryan: This is just pure search. That’s it. It’s a massive opportunity for local businesses.

Ron: So what can businesses do to ensure that they can capreally one of the things that we’ve run into in the past is that there’s been a entry for businesses to be able to compete.



There are over 10 billion unique searches in each month, done online. That’s in the United States alone. Of those searches, there’s been a tremendous shift to local search, and just to go through some quick statistics, it’s been shown that 20% of desktop queries now have local intent. So that’s a pretty good amount of people that are searching for localized keyword terms

whether it’s a geographic location, a zip code, a street name.

People are starting to search longer tailed and those longer tails are contained in local searchthose terms include a city and state.

neighborhoods. Like if you are in the Chicago area, you’searching for a pizzeria in Old Town or perhaps you are searching for a bar in Lakeview or

, 2% of those searches have local intent.

queries have local intent. So there’s really a big shift. And just looking se statistics, 10 billion in excerpt, what can we surmise from those numbers?

Doing the math, 10 billion searches per month on Google is just massive. It’s just a massive numbers. And it can be absolutely life changing for a local business just to be in front of a small percentage of those searches in a local market.

I can’t think of any other marketing vehicle out there that could put you in front of these many unless you have a million dollar budget for TV. And even that isn’t

guaranteed to work as well as this does.

It’s just a massive opportunity here. And that’s just Google search. We pulled our data from just

even include people who are on ESPN.com and can see an ad for a local company in some other way. So there are other opportunities out there.

There’s even more than what they’re showing here.

So in other words, this doesn’t factor in those searches being done within social media Google searches. Then, this is pure, raw data.

This is just pure search. That’s it. It’s a massive opportunity for local businesses.

So what can businesses do to ensure that they can capture a little piece of this.really one of the things that we’ve run into in the past is that there’s been a high barrier to

businesses to be able to compete.

There are over 10 billion unique searches in each month, done online. That’s in the United o local search, and just to go

now have local searching for localized keyword terms

a geographic location, a zip code, a street name.

ger tails are contained in local search

are in the Chicago area, you’re bar in Lakeview or

shift. And just looking , what can we surmise from those numbers?

Doing the math, 10 billion searches per month on Google is just massive. It’s just a or a local business just to be in front of

I can’t think of any other marketing vehicle out there that could put you in front of these many et for TV. And even that isn’t

It’s just a massive opportunity here. And that’s just Google search. We pulled our data from just

on ESPN.com and can see an ad for a local

eing done within social media

This is just pure search. That’s it. It’s a massive opportunity for local businesses.

a little piece of this. Because, high barrier to


But really, what we’ve learned about local and what PME360 has done is to rebarriers to entry for these local small to medium sized businesses.

So if you had to come out with a list of 5 quick and easy things to do to start the new year whether they are quick, whether they are easy is of course up to the individu

But what are the 5 things that the business can do to try to capture some of this traffic?

Of course, I know that we have a formula for it. What do you think those 5 things could be?

Ryan: I can share some of my top processyour local business found in your local market and get new customers, tthat I would take.

The number one thing is, you canand prospects without a website.

But if you really want to do this, you need a website. I mean, it’s pretty obvious.

I don’t think you need to go and build a 100with what you can afford to do, like 3 to 5 pages. And here’s what I’d focus on that website.

First is making sure that you’ve got a good right. It could go like this, “Call usto read format.

Make sure that the “1” is in front of the phone number. The reason I’m saying that is if somebody is on a mobile device and they’re outside work with you), if you don’t have that “1” in front of your number, thenwon’t complete that call.

So it’s the little details that matter. I see it all the time, people don’t put “1” in front of their phone number. So if the websitethat site, people can click on that number right on their mobile device and connect them right through your office. So include that.

Next is a good webform containing your offer on every pagood offer to pull them in. Don’t be afraid to offer a discount or something to entice them to pick up the phone or complete that webform.

These are more general ideas. Some of them don’t newe use for a lot of different things.



about local and what PME360 has done is to remove those high barriers to entry for these local small to medium sized businesses.

So if you had to come out with a list of 5 quick and easy things to do to start the new year whether they are quick, whether they are easy is of course up to the individual.


we have a formula for it. What do you think those 5 things could be?

my top process here. But if you want to do this the right way, have your local business found in your local market and get new customers, then these are the steps

can do this without a website. You can actually get new clients and prospects without a website.


I don’t think you need to go and build a 100-page website, or even a 20-page wwith what you can afford to do, like 3 to 5 pages. And here’s what I’d focus on that website.

First is making sure that you’ve got a good a call to action up in the header area us today for XYZ and then, phone number”. It must be in an easy

Make sure that the “1” is in front of the phone number. The reason I’m saying that is if somebody is on a mobile device and they’re outside of your area (but they’re still looking to

ork with you), if you don’t have that “1” in front of your number, then most cellphone carriers

So it’s the little details that matter. I see it all the time, people don’t put “1” in front of their phone number. So if the website is set up in the right way as far as a mobile device recognizing that site, people can click on that number right on their mobile device and connect them right

include that.

Next is a good webform containing your offer on every page. Again, have a good one. Have a good offer to pull them in. Don’t be afraid to offer a discount or something to entice them to pick up the phone or complete that webform.

These are more general ideas. Some of them don’t necessarily relate to local. Theswe use for a lot of different things.

move those high

So if you had to come out with a list of 5 quick and easy things to do to start the new year –al.


we have a formula for it. What do you think those 5 things could be?

this the right way, have hen these are the steps

do this without a website. You can actually get new clients


page website. Start off with what you can afford to do, like 3 to 5 pages. And here’s what I’d focus on that website.

call to action up in the header area – up on the top for XYZ and then, phone number”. It must be in an easy

Make sure that the “1” is in front of the phone number. The reason I’m saying that is if your area (but they’re still looking to

cellphone carriers

So it’s the little details that matter. I see it all the time, people don’t put “1” in front of their is set up in the right way as far as a mobile device recognizing

that site, people can click on that number right on their mobile device and connect them right

ge. Again, have a good one. Have a good offer to pull them in. Don’t be afraid to offer a discount or something to entice them to

hese are stuff


Ron: But one of the few things that the business has to mention is where they are located. In addition to having their phone number and call to action on the top, you want them to reference where they are located. You want to mention your neighborhood, proximity or your location within some of the wordings and

But let’s go back to the first point, creating a new track here as I appreciate where you’re going with the other things.

Business owner says, “Here we go. I’ve got to create a new site.” My question is, how complex is that for a small to medium sized business?

Let’s say they’re working with a third party firm.someone else. What are the things they should look for and how quickly they expect the website to be up and running?

I think that’s what we run through a lot. Businesses think that it’s a huge underlot of work. So maybe we should focus a bit more on that.

So I want to create a website. I want to make sure it’s more local. I want to do the things I need to do to attract local customers. Can you shed a little light on that?

Ryan: One of the biggest questions you can ask youunderstand local search and they understhey have ever worked with microformat.

Just simply ask them and I think you’d be able to weed out 95% of the posers orand the spades. Because if they don’t kat this point, then they are not the right choice to develop this website. Because they don’t understand the local landscape.

Ron: So that’s good. That’s very good. Can you delve more into that? Microformat as supposed to what? Perhaps you can elaborate more on that. We don’t want to get technical here but what are some of things to sniff

Ryan: So the next step on my list here is to create what we call a NAP phone number. And this is really, really important. It has to be cgoing to appear online.

So decide right now, how you want to be knoLocal listing. So Google your name and see how Google is treating you and see how they



But one of the few things that the business has to mention is where they are located. In addition to having their phone number and call to action on the top, you want them to

ocated. You want to mention your neighborhood, proximity or your location within some of the wordings and verbiage on the site,

But let’s go back to the first point, creating a new website. And I don’t want to throwe you’re going with the other things.

Business owner says, “Here we go. I’ve got to create a new site.” My question is, how complex is that for a small to medium sized business?

Let’s say they’re working with a third party firm. Possibly they are working with PME360 or someone else. What are the things they should look for and how quickly they expect the

I think that’s what we run through a lot. Businesses think that it’s a huge undertakinge should focus a bit more on that.

So I want to create a website. I want to make sure it’s more local. I want to do the things I need to do to attract local customers. Can you shed a little light on that?

tions you can ask your web developer, if they’re saying they understand local search and they understand how to build a website for your localthey have ever worked with microformat.

Just simply ask them and I think you’d be able to weed out 95% of the posers orand the spades. Because if they don’t know what microformats (schema, hCard, hReviews) at this point, then they are not the right choice to develop this website. Because they don’t

at’s very good. Can you delve more into that? Microformat as supposed to what? Perhaps you can elaborate more on that. We don’t want to get technical here but

sniff out?

So the next step on my list here is to create what we call a NAP – your name, address and phone number. And this is really, really important. It has to be consistent everywhere that it’s

So decide right now, how you want to be known online. You might already have a Google+ Local listing. So Google your name and see how Google is treating you and see how they

But one of the few things that the business has to mention is where they are located. In addition to having their phone number and call to action on the top, you want them to

ocated. You want to mention your neighborhood, proximity or your

website. And I don’t want to throw you off

Business owner says, “Here we go. I’ve got to create a new site.” My question is, how complex

with PME360 or someone else. What are the things they should look for and how quickly they expect the

taking. Yes it is a

So I want to create a website. I want to make sure it’s more local. I want to do the things I need

, if they’re saying they tand how to build a website for your local market, is if

Just simply ask them and I think you’d be able to weed out 95% of the posers or the pretenders now what microformats (schema, hCard, hReviews) are

at this point, then they are not the right choice to develop this website. Because they don’t

at’s very good. Can you delve more into that? Microformat as supposed to what? Perhaps you can elaborate more on that. We don’t want to get technical here but

your name, address and onsistent everywhere that it’s

wn online. You might already have a Google+ Local listing. So Google your name and see how Google is treating you and see how they


register your name online as you might easier to run with the name the

Ron: Sure. And this is just an example, if name is my business name and my phone number. Well, these are small details such as if you are LLC, if you are LTD, if you are incorpo

So these small details are what you’re referring to, right?

Ryan: Yes. You don’t want Google to see you as two Roofing Company and if you spell out the “company” and you end.

You want to be known as Fred’s Roofing Company right? You don’t have Chicago or Portland in your business name. Fred’s Roofing Company We’ve established that moving forward.

Ron: Consistency all throughout. Whether it’s your website, the directories or where you’re listed with Google – everywhere.

Make sure that you determine how you’ll be known and roll with it.

Ryan: Google can establish a really tight relationship between links, citations, directories and everything else that’s out there. Your profiles should all match.

Ron: So you’re essentially making it easier for Google to recognizThere is no confusion.

Ryan: Think about it in a customer’s standpoint, Google’s trying to make a better user experience for the people who pay the bills for Google.

Google makes money when users click on ads on search engines. So they’re looking at it, we are not doing it just for Google purposes, we are doing this for customers looking for your businesses. They want to see consistency. They don’t want to see 10 different business names for the same company.

You don’t want confusion in your market.

Ron: User experience.

Ryan: All goes back and ties back to that. And it makes Google’s life a lot easier if they can establish that consistency really quickly.



register your name online as you might want to run what they already have. Because it is much way Google sees you right now versus changing it.

Sure. And this is just an example, if some people are asking questions. Well, my business name is my business name and my phone number. Well, these are small details such as if you

LTD, if you are incorporated of so and so.

So these small details are what you’re referring to, right?

Yes. You don’t want Google to see you as two separate businesses. So if you are Fred’s Roofing Company and if you spell out the “company” and you don’t want to use the LLC at the

ou want to be known as Fred’s Roofing Company right? You don’t have Chicago or Portland in your business name. Fred’s Roofing Company – that’s the N part of your NAP. Your naWe’ve established that moving forward.

Consistency all throughout. Whether it’s your website, the directories or where you’re everywhere.

Make sure that you determine how you’ll be known and roll with it.

Google can establish a really tight relationship between your website and all of these links, citations, directories and everything else that’s out there. Your profiles should all match.

So you’re essentially making it easier for Google to recognize you, right? In layman’s term.

Think about it in a customer’s standpoint, Google’s trying to make a better user experience for the people who pay the bills for Google.

Google makes money when users click on ads on search engines. So they’re looking at it, we are Google purposes, we are doing this for customers looking for your

businesses. They want to see consistency. They don’t want to see 10 different business names

You don’t want confusion in your market.

es back and ties back to that. And it makes Google’s life a lot easier if they can establish that consistency really quickly.

run what they already have. Because it is much way Google sees you right now versus changing it.

some people are asking questions. Well, my business name is my business name and my phone number. Well, these are small details such as if you

businesses. So if you are Fred’s don’t want to use the LLC at the

ou want to be known as Fred’s Roofing Company right? You don’t have Chicago or Portland in that’s the N part of your NAP. Your name.

Consistency all throughout. Whether it’s your website, the directories or where you’re

your website and all of these links, citations, directories and everything else that’s out there. Your profiles should all match.

e you, right? In layman’s term.

Think about it in a customer’s standpoint, Google’s trying to make a better user

Google makes money when users click on ads on search engines. So they’re looking at it, we are Google purposes, we are doing this for customers looking for your

businesses. They want to see consistency. They don’t want to see 10 different business names

es back and ties back to that. And it makes Google’s life a lot easier if they can


The next part of that is the address. Make sure youonline with your address. Again, do what it’s already listing as your address.

Ron: Just to interject, let’s say your business is at one time locations or you’ve moved down the street. You want to make cleaned those information up.

Again, user experience.

There should be no confusion as to whetherStreet.

Ryan: This data has to be consistent. Every directory, every local listingappear on – that address has to be the same. This takes time. This takes effort. This is not easy to do but it has to be done.

Ron: And there are a number of directories that are just autoand verify those directories. And that takes a little bit of time.

For example, Google+ Local could have your business name, if you are a business owner who has yet to claim your listings, then that’s what you want to do. And you want to do that multiple times for other directories, correct?

Ryan: Yes, you got it.

And, phone number. I’ve seen this mistake made a lot: call tracking numbers.

Lots of local businesses have hired a they’re using a call tracking number tha

And again, this just creates confusito the same business but they are just not consistent.

So establish what phone number is going to be part of your NAP. And thto appear everywhere, moving forward.

Ron: So you’re saying to get rid of call tracking?

Ryan: I’m not. You can use call tracking. Though, it has to be used in a certain way.

The way we do it at PME360 is we have developed a system to dynamically insert the call tracking number into the site. So we can provide call tracking data and really zero in on how



The next part of that is the address. Make sure you’ve established how you want to be known , do a Google search and see if you have data out there and

what it’s already listing as your address.

Just to interject, let’s say your business is at one time was using a PO Box or you’ve moved locations or you’ve moved down the street. You want to make sure that you’ve gone in and

should be no confusion as to whether this company is located in 4th Street or on 3

This data has to be consistent. Every directory, every local listing, every website you that address has to be the same. This takes time. This takes effort. This is not easy

And there are a number of directories that are just auto-populated. So you have to go in e directories. And that takes a little bit of time.

For example, Google+ Local could have your business name, if you are a business owner who has yet to claim your listings, then that’s what you want to do. And you want to do that

directories, correct?

And, phone number. I’ve seen this mistake made a lot: call tracking numbers.

Lots of local businesses have hired a third party service to do some marketing for them. And they’re using a call tracking number that’s not their actual phone number.

And again, this just creates confusion in the market. Because you got multiple numbers that go to the same business but they are just not consistent.

So establish what phone number is going to be part of your NAP. And that’s the one you want to appear everywhere, moving forward.

So you’re saying to get rid of call tracking?

I’m not. You can use call tracking. Though, it has to be used in a certain way.


how you want to be known a Google search and see if you have data out there and

using a PO Box or you’ve moved t you’ve gone in and

Street or on 3rd

, every website you that address has to be the same. This takes time. This takes effort. This is not easy

populated. So you have to go in

For example, Google+ Local could have your business name, if you are a business owner who has yet to claim your listings, then that’s what you want to do. And you want to do that

party service to do some marketing for them. And

t multiple numbers that go

at’s the one you want

I’m not. You can use call tracking. Though, it has to be used in a certain way.



well your website is performing, how well your blog is performing and how you are getting. Our system allows us to get that data, too.

But the search engines will still see your actual NAP and your actual phone number that we want for data consistency. It is only when an actual visitor comes to your site will yonumber be switched to a call tracking numberactual visitor.

But for bots and Google, they just need a regular phone number. There is nothing wrong with doing that. What you’re trying to do is provi

Ron: But at the same time, you’re providing the actual phone number that’s in your name, address and phone number – the NAP that you’re talking about.

Again, user experience and consistency are there. At the great! Because I know a lot of businesses have done that. And some businesses have different call tracking numbers. But you want to use the main number and figure out a way to dynamically switch the number.

Ryan: And you don’t want to use the call tracking number anywhere else. You don’t wit in a listing or your social media account. You want to make sure that the phone number that you’ve established as your main nuand elsewhere.

Ron: That’s important. That’s a huge thing right there. Because I know a lot of businessusing call tracking numbers to call trackimportant.

Ryan: And so you’ve established your NAP, now you make sure it’s inserted to your site, in the right format. So that Google can establish a clear relationship with that NAP and other directories.

The other places that use the microformat data can identify that in Chicago, Illinois. All that data matches and it site.

The formats I’m talking about are schema and hCardin your site. One in maybe a sidebar. Then, one in your footer.

Ron: It’s not something that’s complex but it’s something that the local web marketing company that you’re working with should know and should be able to do. These are just tips to look for while you’re doing it.



well your website is performing, how well your blog is performing and how many phone calls you are getting. Our system allows us to get that data, too.

But the search engines will still see your actual NAP and your actual phone number that we want for data consistency. It is only when an actual visitor comes to your site will yonumber be switched to a call tracking number. That’s the only time that it will change for an

Google, they just need a regular phone number. There is nothing wrong with doing that. What you’re trying to do is provide a way to track what’s going in on your site.

But at the same time, you’re providing the actual phone number that’s in your name, the NAP that you’re talking about.

Again, user experience and consistency are there. At the same time, you can do call tracking, great! Because I know a lot of businesses have done that. And some businesses have

call tracking numbers. But you want to use the main number and figure out a way to

you don’t want to use the call tracking number anywhere else. You don’t wsocial media account. You want to make sure that the phone number that

you’ve established as your main number is the one that you use in your citations, local listings

That’s important. That’s a huge thing right there. Because I know a lot of businessusing call tracking numbers to call track. But you can’t just use that in your citations.

And so you’ve established your NAP, now you make sure it’s inserted to your site, in the right format. So that Google can establish a clear relationship with that NAP and other

The other places that use the microformat data can identify that this is Fred’s Roofing Company matches and it is in the right format. I can find it easily on your

king about are schema and hCard. I would recommend putting both of those aybe a sidebar. Then, one in your footer.

It’s not something that’s complex but it’s something that the local web marketing you’re working with should know and should be able to do. These are just tips to

many phone calls

But the search engines will still see your actual NAP and your actual phone number that we want for data consistency. It is only when an actual visitor comes to your site will your phone

. That’s the only time that it will change for an

Google, they just need a regular phone number. There is nothing wrong with de a way to track what’s going in on your site.

But at the same time, you’re providing the actual phone number that’s in your name,

same time, you can do call tracking, great! Because I know a lot of businesses have done that. And some businesses have 12

call tracking numbers. But you want to use the main number and figure out a way to

you don’t want to use the call tracking number anywhere else. You don’t want to use social media account. You want to make sure that the phone number that

ions, local listings

That’s important. That’s a huge thing right there. Because I know a lot of businesses are . But you can’t just use that in your citations. That’s very

And so you’ve established your NAP, now you make sure it’s inserted to your site, in the right format. So that Google can establish a clear relationship with that NAP and other

Fred’s Roofing Company is in the right format. I can find it easily on your

. I would recommend putting both of those

It’s not something that’s complex but it’s something that the local web marketing you’re working with should know and should be able to do. These are just tips to


It sounds very technical but at the same time, it’s not. You just have to make sure you are doing it properly. I’ve seen so many websites being built and the business owner says, “Well, okay. Ijust built my website and they’ve got

Ryan: For example, there’s a big company in Portland that has grown substantially and they do web design. And they claim to do internet marketing as well. They do some other things. And their whole focus is local businesses.

So I looked at some of the sites they’ve been doing. And the designs are nice. They do a great job.

These are all local businesses. These people all need new customers in the local market.

Ron: They need new leads. They need people are searching locally, right?

Ryan: Absolutely.

So I went and I did some local intent searches online to see whether these sites are coming up. And none of them where being found in Google Maps. Some of them were being found organically as they have the right keywords in place. But as far as local optimization, it’s really poor.

I went back to the site to look again and they really don’t have any data.

Their data was inconsistent for one and the data wasn’t formatted in the right way. simple things like that. Maybe it leads to all of a sudden your entire internet marketing local strategy will come together just by making these changes.

And then I noticed that a lot of theirthen the address is written a little bit differently.

Ron: It’s been a recent shift, isn’t it not? It’s been a recent change. Google and search engines are giving a lean towards local.

Would you say that these are new rules or newer rules? Would you would you call them, best practices?

Ryan: Google and all the search engines are really trying to figure out local search. And they’re trying to figure out how to make this experience better for people who use these search engines and the importance of these things that I’m talking about they’ve been around for a while. But you could rank organically. You having to do some of the stuff I’m saying.



t sounds very technical but at the same time, it’s not. You just have to make sure you are doing it properly. I’ve seen so many websites being built and the business owner says, “Well, okay. Ijust built my website and they’ve got the finished product. And it’s completely worthless.”

For example, there’s a big company in Portland that has grown substantially and they do web design. And they claim to do internet marketing as well. They do some other things. And their whole focus is local businesses.

I looked at some of the sites they’ve been doing. And the designs are nice. They do a great


They need new leads. They need more web presence. They need to be found where people are searching locally, right?

So I went and I did some local intent searches online to see whether these sites are coming up. And none of them where being found in Google Maps. Some of them were being found

ly as they have the right keywords in place. But as far as local optimization, it’s really

I went back to the site to look again and they really don’t have any data.

Their data was inconsistent for one and the data wasn’t formatted in the right way. simple things like that. Maybe it leads to all of a sudden your entire internet marketing local strategy will come together just by making these changes.

And then I noticed that a lot of their listings and business names were different in one site.then the address is written a little bit differently.

It’s been a recent shift, isn’t it not? It’s been a recent change. Google and search engines

you say that these are new rules or newer rules? Would you call them rules? What would you call them, best practices?

Google and all the search engines are really trying to figure out local search. And they’re trying to figure out how to make this experience better for people who use these search

the importance of these things that I’m talking about they’ve been around for a could rank organically. You still probably can for some of those terms without

having to do some of the stuff I’m saying.

t sounds very technical but at the same time, it’s not. You just have to make sure you are doing it properly. I’ve seen so many websites being built and the business owner says, “Well, okay. I

it’s completely worthless.”

For example, there’s a big company in Portland that has grown substantially and they do web design. And they claim to do internet marketing as well. They do some other things. And

I looked at some of the sites they’ve been doing. And the designs are nice. They do a great


be found where

So I went and I did some local intent searches online to see whether these sites are coming up. And none of them where being found in Google Maps. Some of them were being found

ly as they have the right keywords in place. But as far as local optimization, it’s really

Their data was inconsistent for one and the data wasn’t formatted in the right way. So it’s simple things like that. Maybe it leads to all of a sudden your entire internet marketing local

different in one site. And

It’s been a recent shift, isn’t it not? It’s been a recent change. Google and search engines

m rules? What

Google and all the search engines are really trying to figure out local search. And they’re trying to figure out how to make this experience better for people who use these search

the importance of these things that I’m talking about they’ve been around for a still probably can for some of those terms without


But if you really want to stand out innot do this.

You just won’t be able to compete.

This leads me to another point. This landscape relating to internet marketing and search engines is a rapidly evolving landscape.

For small business owners to keep up with it…

Ron: It is impossible.

Ryan: This is all I do. This is all that my team does and we still cannot keep up with every single thing that changes on every single directory. It’s just crazy. There is just so much to this.

And while I’m giving you these tips, I don’t necessarily know ifthat you even attempt to do this stuff yourself.

Not that you should look at hiring us, but you must leverage your time and your resources the best you can. What do you wantall this stuff or finding somebody to help you do this?

Ron: Really, finding a company that focuses on small to medium sized businesses. I mean, we said it in the beginning, these businesses afinding a partner and what to look for.

Sure, by all means, people should look at us. They don’t have to. But people should at leastleast sign up for strategy sessions. Talk about what they need to happy to give them some tips on how to go about this.

Ryan: Absolutely.

If you are a smart business owner, you’ve got to find ways to leverage. And internet marketing is one of the easiest things you can leverage your time and outs

Get it off your plate. Get it to somebody who can handle this. Because you are going to be spinning your wheels trying to figure it out.

But if you want to attempt to keep doing this, I’ll give you a couple more points.

The next thing you need to build this website and expand it is to get started building geotargeted pages.



But if you really want to stand out in local search presence and be found mobily. Then you can’t

You just won’t be able to compete.

This leads me to another point. This landscape relating to internet marketing and search engines is a rapidly evolving landscape.

owners to keep up with it…

This is all I do. This is all that my team does and we still cannot keep up with every single thing that changes on every single directory. It’s just crazy. There is just so much to this.

m giving you these tips, I don’t necessarily know if you’re a smart business owner that you even attempt to do this stuff yourself.

Not that you should look at hiring us, but you must leverage your time and your resources the best you can. What do you want to focus on – is it becoming an internet marketerall this stuff or finding somebody to help you do this?

Really, finding a company that focuses on small to medium sized businesses. I mean, we said it in the beginning, these businesses are very important to the economy. And like you said, finding a partner and what to look for.

Sure, by all means, people should look at us. They don’t have to. But people should at leastsign up for strategy sessions. Talk about what they need to do. We will be more than

happy to give them some tips on how to go about this.

If you are a smart business owner, you’ve got to find ways to leverage. And internet marketing is one of the easiest things you can leverage your time and outsource to somebody else.

Get it off your plate. Get it to somebody who can handle this. Because you are going to be spinning your wheels trying to figure it out.


ng you need to build this website and expand it is to get started building geo

local search presence and be found mobily. Then you can’t

This leads me to another point. This landscape relating to internet marketing and search

This is all I do. This is all that my team does and we still cannot keep up with every single thing that changes on every single directory. It’s just crazy. There is just so much to this.

you’re a smart business owner

Not that you should look at hiring us, but you must leverage your time and your resources the t becoming an internet marketer and learning

Really, finding a company that focuses on small to medium sized businesses. I mean, we re very important to the economy. And like you said,

Sure, by all means, people should look at us. They don’t have to. But people should at least, at do. We will be more than

If you are a smart business owner, you’ve got to find ways to leverage. And internet marketing ource to somebody else.

Get it off your plate. Get it to somebody who can handle this. Because you are going to be


ng you need to build this website and expand it is to get started building geo-


You talked about neighborhoods and zip codes. And think of all the areas outside of your city that you want to target for new business. Think of all the servicesto combine all the services you offer with a targeted page around the area you are trying to get business from.

So for instance, if I was trying to target Decatur and I wanted to target Fred’s Roofing Company, I should create a page on my site around Decatur roofing contractor.

Decatur roofing contractor would be the title of the page. Decatur, Illinois trying to target, zip code and then in the page, I’d have good content about what I did for the residents of Decatur.

I would also include information about the area, directions to my nearest office from Decatur. You can pull that from Google Maps. And maybe a review for positioning. If it’s formatted in the right way, perhaps the search engines would pull thathere you go.

Ron: I’ve got a question. And this is for the business owner who’s listening.

I’m targeting Decatur. But I also want clients from Champagne, Kankakee and wherever else within that area. So are you saying that I need to develop a geocontent and with all the things you’ve just mentioned for each and every area that I’m trying to target?

Ryan: Yes, for each and every area. For each and every service that you offer. So if you aremodeling company that offers bathroom remodeling, kitchen remodeling, decks and windows then you need a page for every single service for that area.

You will do this over time as you are not probably going to do it all at once. But that’s what you should think about. This is one the big things that most local businesses are missing.

And I don’t typically give away this type of information.

Ron: Yes. This is good stuff.

Ad you’ve mentioned, the key point there is over time. And I thing you want to wcompany that evolves and has your best interest in mind.

This is not a one and done type shop. If you want to create a website and you just want to get started then that’s great.

But if you’re ready to start trying to drive business, drive traffthat might be a fit for you, too.



about neighborhoods and zip codes. And think of all the areas outside of your city that you want to target for new business. Think of all the services that you offer. Now you want to combine all the services you offer with a targeted page around the area you are trying to get

So for instance, if I was trying to target Decatur and I wanted to target Fred’s Roofing Company, a page on my site around Decatur roofing contractor.

Decatur roofing contractor would be the title of the page. Decatur, Illinois – whatever you are trying to target, zip code and then in the page, I’d have good content about what I did for the

I would also include information about the area, directions to my nearest office from Decatur. You can pull that from Google Maps. And maybe a review for positioning. If it’s formatted in the right way, perhaps the search engines would pull that in if you use an hReview format. And,

I’ve got a question. And this is for the business owner who’s listening.

I’m targeting Decatur. But I also want clients from Champagne, Kankakee and wherever else ng that I need to develop a geo-targeted page with all these

content and with all the things you’ve just mentioned for each and every area that I’m trying to

Yes, for each and every area. For each and every service that you offer. So if you aremodeling company that offers bathroom remodeling, kitchen remodeling, decks and windows then you need a page for every single service for that area.


this type of information.

Ad you’ve mentioned, the key point there is over time. And I thing you want to wcompany that evolves and has your best interest in mind.

shop. If you want to create a website and you just want to get

But if you’re ready to start trying to drive business, drive traffic monthly and do a lot of things

about neighborhoods and zip codes. And think of all the areas outside of your city that you offer. Now you want

to combine all the services you offer with a targeted page around the area you are trying to get

So for instance, if I was trying to target Decatur and I wanted to target Fred’s Roofing Company,

whatever you are trying to target, zip code and then in the page, I’d have good content about what I did for the

I would also include information about the area, directions to my nearest office from Decatur. You can pull that from Google Maps. And maybe a review for positioning. If it’s formatted in the

format. And,

I’m targeting Decatur. But I also want clients from Champagne, Kankakee and wherever else targeted page with all these

content and with all the things you’ve just mentioned for each and every area that I’m trying to

Yes, for each and every area. For each and every service that you offer. So if you are a remodeling company that offers bathroom remodeling, kitchen remodeling, decks and windows


Ad you’ve mentioned, the key point there is over time. And I thing you want to work with a

shop. If you want to create a website and you just want to get

ic monthly and do a lot of things


As you mentioned, this could occur over time. It does not need to happen on day one.

Ryan: I think most companies should look into building internet marketing, local search marketing into their budget. And then, contlike geo-targeted pages, blogging, social media, integrating all that in a mix of content.

Which would be my next piece of advice: providing a good mix of content in your site as grow.

Do this with photos and videos. You can optimize YouTube videos for geo locations. You can do the same with photos.

This is a little tip that we use. We have this theory. And although, we are not 100% sure if it’s correct. But the theory is that, the more of Google stuff that you use, the better results you get.

Ron: Now, I know you are on a roll here. Because that’s not part of the stuff you normally talk about and give away.

So hey, happy new year! Let’s get people started off right, here.

I know it was an Aha! moment for you. I actually felt the energy coming from your brain when you thought of that one.

Ryan: Google won’t outright come out and say this is true or not. They won’t confirm or deny it but you think about Google as a business. all these other tools.

Ron: …portfolio and other products.

Ryan: Google+. They have all these other products that they’ve spent time developing.

Ron: Google Drive, Picasa, Google Translate.

Ryan: Wouldn’t it make sense then that you use Google stuff, that perhaps your marketing and your website will rank a little bit better and will be found a little bit better?

I think it does.

Ron: I think you are right.

I think you can tie this back into as a smknows all Google’s products because I know I have a hard time keeping up with Google’s products so I think you are right.




I think most companies should look into building internet marketing, local search their budget. And then, continue to grow it and expand on with good content

targeted pages, blogging, social media, integrating all that in a mix of content.

Which would be my next piece of advice: providing a good mix of content in your site as

Do this with photos and videos. You can optimize YouTube videos for geo locations. You can do

This is a little tip that we use. We have this theory. And although, we are not 100% sure if it’s that, the more of Google stuff that you use, the better results you get.

Now, I know you are on a roll here. Because that’s not part of the stuff you normally talk

So hey, happy new year! Let’s get people started off right, here.

moment for you. I actually felt the energy coming from your brain when

Google won’t outright come out and say this is true or not. They won’t confirm or deny it but you think about Google as a business. Their primary business is search. But they’re building

…portfolio and other products.

Google+. They have all these other products that they’ve spent time developing.

, Google Translate.

Wouldn’t it make sense then that you use Google stuff, that perhaps your marketing and your website will rank a little bit better and will be found a little bit better?

I think you can tie this back into as a small business owner how to leverage someone who just knows all Google’s products because I know I have a hard time keeping up with Google’s products so I think you are right.


I think most companies should look into building internet marketing, local search inue to grow it and expand on with good content

targeted pages, blogging, social media, integrating all that in a mix of content.

Which would be my next piece of advice: providing a good mix of content in your site as you

Do this with photos and videos. You can optimize YouTube videos for geo locations. You can do

This is a little tip that we use. We have this theory. And although, we are not 100% sure if it’s that, the more of Google stuff that you use, the better results you get.

Now, I know you are on a roll here. Because that’s not part of the stuff you normally talk

moment for you. I actually felt the energy coming from your brain when

Google won’t outright come out and say this is true or not. They won’t confirm or deny it Their primary business is search. But they’re building

Google+. They have all these other products that they’ve spent time developing.

Wouldn’t it make sense then that you use Google stuff, that perhaps your marketing and

all business owner how to leverage someone who just knows all Google’s products because I know I have a hard time keeping up with Google’s


And also at the same time, offering this info with the notion that it’s very diffiowner to do this by themselves and to try to understand all these products.

Ryan: Absolutely.

Even YouTube is massive, It’s a massive Google product. I don’t have the statistics of me but the amount of time and searches s

But every YouTube video can come up organically in search as well. So if you are optimizing your video correctly, you can get found through your videos, as well as your website, as well as a directory – on the same page.

Back to my point on Picasa. It’s a photo albudeveloped.

If you geo-target your photos, upload all your photos in edit the settings on your photo. You can also edit them iphoto settings.

So you got another citation source and now you’re using a Google product. Then pull these images into your site. Don’t just put your images in and upload from your desktop. Use the Picasa tool which Google wants you to use to get found online.

You can integrate photos from Picasa

And, last two things before we go here: links and citations.

Let’s touch on them a little bit.

A citation is basically your NAP: your name, address and phone you want lots of citations that are all consistent. There are tons of directories, lots of local sites, social sites and lots of other places where you can get citations.

And also you can get some links from there as well. NoSo at the very least, you get the citation which is still valuable for local search.

The more citations you have, you can rank better on Google+ Local and other local sites.

And then reviews are huge.

Ron: I was going to say, that’s the last one we’re missing



And also at the same time, offering this info with the notion that it’s very difficult for a business owner to do this by themselves and to try to understand all these products.

Even YouTube is massive, It’s a massive Google product. I don’t have the statistics of me but the amount of time and searches spent on YouTube is just crazy.

very YouTube video can come up organically in search as well. So if you are optimizing your video correctly, you can get found through your videos, as well as your website, as well as

. It’s a photo album. It’s a photo organization tool that Google has

photos, upload all your photos in Picasa and before you do that, you can edit the settings on your photo. You can also edit them in Picasa as well. Put your NAP into the

So you got another citation source and now you’re using a Google product. Then pull these images into your site. Don’t just put your images in and upload from your desktop. Use the

oogle wants you to use to get found online.

Picasa right in there.

And, last two things before we go here: links and citations.

A citation is basically your NAP: your name, address and phone number on some other sites. So you want lots of citations that are all consistent. There are tons of directories, lots of local sites, social sites and lots of other places where you can get citations.

links from there as well. Not all of them allow links back to your site. at the very least, you get the citation which is still valuable for local search.


going to say, that’s the last one we’re missing – the reviews.

cult for a business

Even YouTube is massive, It’s a massive Google product. I don’t have the statistics right in front

very YouTube video can come up organically in search as well. So if you are optimizing your video correctly, you can get found through your videos, as well as your website, as well as

l that Google has

and before you do that, you can as well. Put your NAP into the

So you got another citation source and now you’re using a Google product. Then pull these images into your site. Don’t just put your images in and upload from your desktop. Use the

number on some other sites. So you want lots of citations that are all consistent. There are tons of directories, lots of local sites,

llow links back to your site.



Ryan: Nobody really knows how well reviews influence the ranking of your site on local search but if you are getting lots of user generated content, which what a review is, out there on Yelp and other review sites, it can only help.

Ron: It is very important to make sure that you have accuracy on all of those sites, correct?

Ryan: Exactly.

Your NAP is perfectly displayed on the site. And you have all these user generated content about you like,

“Hey, Fred’s Roofing Company is awesome! We used them last year.”

Confirming to the user again, that this is the right decision. And also, you’ve got all this great content, Google is going to look at that and see that there are a lot of people talking aAnd so, you must be good.

Ron: A little bit of a tangent or talking points on review sites such as Yelp. As a business owner, yes it’s great to have those sites. It’s great to have those reviews. But you also have to make sure that you are actively seeking reviews from clients.

So Yelp is really a user experience review site and you are not sure what you are going to get from those review site. So good or bad is what’s going to happen there.

More often than not, you are not going to influence thatthird party platform where you actually go out, take the time to have a third party company like PME360 to call your satisfied clients and generate posted on its own website, on its own platform.

Ryan: I think you need a mix of both. You need to consolidate that within your site so you’ll have a review page or testimonial page on your site. And link right out to your Yelp profile and Zagat – a Google-owned review site.

Link right out to your profile and if there are satisfied clients, theyFacilitate that process.

But also be proactive and this is where we talk about reputation marketing.

Be proactive. Call your clients up. Ask them how the job went. Ask thethem if they wouldn’t mind if you use that in your marketing and collected that review.

Post that up in your website in a



Nobody really knows how well reviews influence the ranking of your site on local search but if you are getting lots of user generated content, which what a review is, out there on Yelp and other review sites, it can only help.

It is very important to make sure that you have accuracy on all of those sites, correct?

Your NAP is perfectly displayed on the site. And you have all these user generated content

“Hey, Fred’s Roofing Company is awesome! We used them last year.”

Confirming to the user again, that this is the right decision. And also, you’ve got all this great content, Google is going to look at that and see that there are a lot of people talking a

or talking points on review sites such as Yelp. As a business owner, yes it’s great to have those sites. It’s great to have those reviews. But you also have to make

ly seeking reviews from clients.

So Yelp is really a user experience review site and you are not sure what you are going to get from those review site. So good or bad is what’s going to happen there.

More often than not, you are not going to influence that review. What I’d suggest is using a third party platform where you actually go out, take the time to have a third party company like PME360 to call your satisfied clients and generate third party reviews and have tho

n its own platform.

I think you need a mix of both. You need to consolidate that within your site so you’ll have a review page or testimonial page on your site. And link right out to your Yelp profile and

owned review site.

ut to your profile and if there are satisfied clients, they might leave a review.

But also be proactive and this is where we talk about reputation marketing.

Be proactive. Call your clients up. Ask them how the job went. Ask them how things went. Ask them if they wouldn’t mind if you use that in your marketing and collected that review.

Post that up in your website in an hReview format or if you have a service that we use.

Nobody really knows how well reviews influence the ranking of your site on local search but if you are getting lots of user generated content, which what a review is, out there on Yelp

It is very important to make sure that you have accuracy on all of those sites, correct?

Your NAP is perfectly displayed on the site. And you have all these user generated content

Confirming to the user again, that this is the right decision. And also, you’ve got all this great content, Google is going to look at that and see that there are a lot of people talking about you.

or talking points on review sites such as Yelp. As a business owner, yes it’s great to have those sites. It’s great to have those reviews. But you also have to make

So Yelp is really a user experience review site and you are not sure what you are going to get

review. What I’d suggest is using a third party platform where you actually go out, take the time to have a third party company like

third party reviews and have those reviews

I think you need a mix of both. You need to consolidate that within your site so you’ll have a review page or testimonial page on your site. And link right out to your Yelp profile and

might leave a review.

m how things went. Ask them if they wouldn’t mind if you use that in your marketing and collected that review.

eview format or if you have a service that we use.


We can facilitate that for you. You just have to give us contact.

Never ever post a review you collect on one of these review sites directly like Google+ Local or Yelp. It’s a violation of their terms of service. You cannot do it.

Ron: Say that again.

Ryan: If you collect a review in your office, you cannot go in and create an account for that person on Yelp and post that review on your review page.

Ron: In other words, you cannot go and create

Ryan: No. There ways for facilitating that process. And it’s sometit works awesome.

Ron: So those are some ways. I hope you’re all taking notes. work. Again, that’s why you should consider

And we’ve talked about in the past. We’ve talked about what our offer is.

We are offering a 45-minute strategy session with you to talk about your business. Talk about your goals and wsomething that both Ryan and I can help you with.

Go ahead and take a look at our website,

Ryan, I know as far as building this website, our plans start as building a website, just to get you started.

We also have plans for the advanced business that really wants to dominate. Again, check website. Everything is transparent and online there.

When you are ready to get started, rwith you.

Look it may not make sense to work with one another. It doesn’t mean you are our next client. It just means that you are interested in talking and trying to determine if we are the right fit for each other. So we encourage you to do that.

We appreciate your time today Ryan. I kind of



We can facilitate that for you. You just have to give us the names of the people you want to

Never ever post a review you collect on one of these review sites directly like Google+ Local or Yelp. It’s a violation of their terms of service. You cannot do it.

view in your office, you cannot go in and create an account for that on Yelp and post that review on your review page.

go and create reviews yourself.

No. There ways for facilitating that process. And it’s something we’ve been doing for a while. And

So those are some ways. I hope you’re all taking notes. It’s as easy as that, right? Again, that’s why you should consider leveraging a professional firm to do this al

And we’ve talked about in the past. We’ve talked about what our offer is.

minute strategy session – that is free of charge and with no obligation. We can getwith you to talk about your business. Talk about your goals and what you’re looking to do. It’s

both Ryan and I can help you with.

ake a look at our website, www.pme360.com.

Ryan, I know as far as building this website, our plans start as low as $595 a month. That amount covers building a website, just to get you started.

We also have plans for the advanced business that really wants to dominate. Again, check website. Everything is transparent and online there.

When you are ready to get started, raise your hand. We’ll be more than happy to have this discussion

Look it may not make sense to work with one another. It doesn’t mean you are our next client. It just means that you are interested in talking and trying to determine if we are the right fit for each other. So

ur time today Ryan. I kind of cut you off there. I hope you don’t have anything more.

the names of the people you want to

Never ever post a review you collect on one of these review sites directly like Google+ Local or

view in your office, you cannot go in and create an account for that

hing we’ve been doing for a while. And

It’s as easy as that, right? I know it’s a lot of leveraging a professional firm to do this all for you.

obligation. We can gethat you’re looking to do. It’s

th. That amount covers

We also have plans for the advanced business that really wants to dominate. Again, check out our

aise your hand. We’ll be more than happy to have this discussion

Look it may not make sense to work with one another. It doesn’t mean you are our next client. It just means that you are interested in talking and trying to determine if we are the right fit for each other. So

cut you off there. I hope you don’t have anything more.


Ryan: I would just say that if you are going really want to look at having a good website and

That is all about reviews and web presence. It’s not just reviews or web presenceand going social. Having the reputation is a combination of a lot of things.

So make sure that whatever strategies you want to implement that you are including that.

And the other things we talked about may be advanced for slonger you wait, the harder it is to catch up. You’ll just be behind competitors that have a headstart on you. Those who have been doing this.

So I would stress that you put it into action.

Ron: It is something that can be affordable, right? It is something that you can implement and develop over time. And it’s something that works.

We’ve seen it. We’ve helped businesses. We’ve changed their lives.

Ryan: Money loves speed. The faster you can implement these things we talked about, the faster you get new leads, new clients and grow your business.

If it takes you a year to build this out becyear behind. So just figure out a way to get speed into your business, to get this thing going and implement. You’ll reap the rewards for sure.

Ron: Ryan, good chat today. Thank your time.

Ryan: Thank you.



hat if you are going to pursue this, if you want to go down this road,look at having a good website and getting a reputation going online, I think it’s crucial.

s and web presence. It’s not just reviews or web presence, which are local listings and going social. Having the reputation is a combination of a lot of things.

strategies you want to implement that you are including that.

And the other things we talked about may be advanced for some people. But still, just getlonger you wait, the harder it is to catch up. You’ll just be behind competitors that have a

. Those who have been doing this.

So I would stress that you put it into action.

It is something that can be affordable, right? It is something that you can implement and develop over time. And it’s something that works.

seen it. We’ve helped businesses. We’ve changed their lives.

Money loves speed. The faster you can implement these things we talked about, the faster you get new leads, new clients and grow your business.

to build this out because you are trying to do this by yourself, then you are another year behind. So just figure out a way to get speed into your business, to get this thing going and implement. You’ll reap the rewards for sure.

Ryan, good chat today. Thank your time.

you want to go down this road, then you online, I think it’s crucial.

, which are local listings

strategies you want to implement that you are including that.

ome people. But still, just get going. The longer you wait, the harder it is to catch up. You’ll just be behind competitors that have a 3-year

It is something that can be affordable, right? It is something that you can implement and develop

Money loves speed. The faster you can implement these things we talked about, the faster you

ause you are trying to do this by yourself, then you are another year behind. So just figure out a way to get speed into your business, to get this thing going and

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