top 10 ways to drive traffic to your website from social media

12
Top 10 Ways to Drive Traffic to Your Website from Social Media Social media should be the beginning of a long relationship that involves sharing, interacting, learning, and engaging.

Upload: debbie-oconnor

Post on 24-Apr-2015

458 views

Category:

Social Media


3 download

DESCRIPTION

Social media is fun, but it should serve a business purpose. How do you encourage people to visit your site using social media?

TRANSCRIPT

Page 1: Top 10 ways to drive traffic to your website from social media

Top 10 Ways to Drive Traffic to Your Website

from Social MediaSocial media should be the beginning of a long relationship that involves sharing, interacting,

learning, and engaging.

Page 2: Top 10 ways to drive traffic to your website from social media

Become a Thought Leader

• Spread yourself around, write for other popular blogs, magazines, and newsletters then cross promote.

• Accept speaking engagements outside of the Internet and record them.

• Write a book, and use that as your calling card.

Page 3: Top 10 ways to drive traffic to your website from social media

Create an Interactive Community

• People love to talk to each other about issues that affect them.

• Create a message board that is interactive and generates a lot of visitor activity and participation.

Page 4: Top 10 ways to drive traffic to your website from social media

Don't Forget SEO

Optimize for social media by including the right keywords, the right metadata, and including information about images, content, and more, so that you can be found.

Page 5: Top 10 ways to drive traffic to your website from social media

Engage on Social Media

Start with a plan, understand your goals, choose your tactics, and then seek to engage with others on social media to ensure that your plans happen and your goals are met.

Page 6: Top 10 ways to drive traffic to your website from social media

Listen to the Buzz

• A really great way to use social media is to use it to listen to the buzz about your business.

• Respond with the right answers, links, and information.

• If you don't find any buzz, create it.

Page 7: Top 10 ways to drive traffic to your website from social media

Track, Measure & Adjust

• The more you can track the success of your campaigns the more you can improve.

• You can actually adjust and improve any campaign in progress if you have the right information.

Page 8: Top 10 ways to drive traffic to your website from social media

Use Strategic Paid Advertisements

• Run an advertisement to get more signups for your newsletter or more likes on your Facebook Page.

• Market your products and services to them that way, rather than using the ads as a way to market your product directly.

Page 9: Top 10 ways to drive traffic to your website from social media

Use Varied Content on Social Media

• Mix up what type of content you share and add to your social media updates.

• Write a blurb before each share and share high-quality, relevant content on a regular basis.

Page 10: Top 10 ways to drive traffic to your website from social media

Work with Influencers

• Connect with the "rock stars" in your industry, and engage with them.

• If you can get an influencer to recommend your products and/or services to others, your traffic will explode.

Page 11: Top 10 ways to drive traffic to your website from social media

Present Content with Strong CTAs

• Never send out any content on social media without a call to action (“CTA”).

• Your CTA must be varied, and to the point.

Page 12: Top 10 ways to drive traffic to your website from social media

Need More Info?

The Information in this Slideshow is extracted from

Mum’s the Boss Guide to Managing your Social Media

Get your copy now