6 ways to promote your hub to drive massive traffic

6 Ways to Promote Your Hub to

Drive Massive Traffic

Emilie HamelCustomer Success Specialist

Sam BrennandCustomer Success Lead

8/20/2015 16 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar

http://www.uberflip.com/case-studies/booker?utm_source=SlideShare&utm_medium=Webinar slides&utm_campaign=Booker case study

http://www.uberflip.com/case-studies/booker?utm_source=SlideShare&utm_medium=Webinar slides&utm_campaign=Booker case study

6 Ways to Promote Your Hub to Drive Massive Traffic @uberflip @sambrennand @emiliehamel#uberwebinar

HOUSEKEEPING!

Get your tweet on and join the conversation with #uberwebinar

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Q&A at the end - ask questions in the chat box!

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ANSWER:

NO!


YOU NEED TO MARKET YOUR CONTENT HUB SO IT CAN

HELP YOU MARKET YOUR CONTENT(SAY THAT 5 TIMES FAST)


Email Marketing Social Media SEO

Communities Embeds Paid Traffic


(1) Email Marketing

20 years on, still going strong…

A recent study conducted by Pardot found that – surprise, surprise – 73% of marketers agreed that email marketing is still core to their business.

Understand how visitors are making their way to your Hub (a.k.a. what’s working)

Dig deeper


(1) Email Marketing

Approaches & Tips

• Introduce your Hub when it launches

• Make sure your company knows about it!

• Include links to your Hub in email signatures

• Tightly integrate Hub content with your

marketing automation workflows/campaigns

• Use your Hub’s Tile Embed feature


https://resources.maxymiser.com/h/

https://resources.maxymiser.com/h/


http://answers.veriskhealth.com/ideas

http://answers.veriskhealth.com/ideas


https://resources.bellycard.com/h/

https://resources.bellycard.com/h/


http://myemma.com/content-hub

http://myemma.com/content-hub


http://blog.wagepoint.com/h/



(2) Social Media

The new-ish kid on the B2B block

According to the Content Marketing Institute, the average B2B marketer uses six different social networking platforms.

Social media can have a lead-to-close rate up to 100% greater than that of outbound marketing methods.


(2) Social Media

Approaches & Tips

• Repurpose your Hub’s content into bite-

sized chunks to distribute frequently

• Integrate your Hub with AddThis – today!

• Seed your presentations and visual content

to platforms like SlideShare

• Use Hootsuite (we’ll get to it in a minute)


Customized social sharing icons with AddThis

http://hub.bluetarp.com/h/

http://hub.bluetarp.com/h/


Learn More:

http://www.hootsuite.com/

http://www.hootsuite.com/


(3) SEO

Search Engine Optimization

There are over 12,000,000,000 (billion!) searches per month in the United States alone.

SEO-generated leads can close at a rate of up to 850% higher than outbound-generated leads. Inbound marketing at it’s finest!


(3) SEO

Approaches & Tips

• Set meta descriptions for everything (both

Items and Streams)

• Optimize your on-page SEO

• Longer content tends to perform better (top

10 content pieces have >2,000 words)

• Appropriately use Stream SEO options


http://blog.booker.com/h/

http://blog.booker.com/h/


Customize SEO Titles

Create User Friendly Meta Descriptions


(4) Communities

Enhance visitor engagement

Every marketer wants to turn their content into a vibrant community.

If you have great content, your buyer personas will be compelled enough to leave a comment, share it with their own network, or give you constructive feedback.

Engagement is the silver bullet.


(4) Communities

Approaches & Tips

• Integrate Disqus with your Hub – today!

• Make sure you have a process in place to

reply to – and encourage – engagement

• Ask for feedback in your content

• Embrace tools like Influitive to encourage

fans to become advocates


Get your fans involved!


(5) Strategic Embeds

Give ‘em a taste

Your Hub should be a final destination for content consumption, engagement and lead capture.

Using a number of your Hub’s easy to use Embed Tools, you can strategically embed elements of your Hub into other platforms to drive traffic back to the main event.


(5) Strategic Embeds

Approaches & Tips

• Embed Tiles into emails

• Embed a dynamic Stream of Tiles onto the

static pages of your website

• Embed Tiles or Animated Mini-Flipbooks

• Embed Tiles or Grids into sidebars/footers

• Embed a Hub on internal tools (i.e. intranet)


http://www.boaweb.com/resources/

http://www.boaweb.com/resources/


http://elitealliance.com/

http://elitealliance.com/


http://customer-success-resources.totango.com/h/

http://customer-success-resources.totango.com/h/


(6) Paid Traffic

The magic of SEM and ads

According the Content Marketing Institute, “search engine marketing (SEM) is the paid promotion method that B2B marketers not only use most often but also find most effective.”


• Experiment with social media advertising

• Drive traffic using Google AdWords

• Test out paid ads on Bing & Yahoo

• Advertise strategically through tools like

Outbrain or Taboola

• Retarget Hub content to your visitors

(6) Paid Traffic

Approaches & Tips


Things to Start Thinking About

Do you have a documented promotional strategy for your Hub?

Is your Hub the center of your content distribution strategy?

Remember: You need to market your Hub so that it can

help you market your content

How to Use Google Analytics with Your Hub @uberflip @sambrennand#uberwebinar

THANK YOU!

QUESTIONS?

@uberflip @sambrennand [email protected] hub.uberflip.com


Additional Resources

http://hub.uberflip.com/h/i/62949832-5-knockout-ways-to-embed-your-hub-to-close-the-content-distribution-gap

http://hub.uberflip.com/h/i/62949832-5-knockout-ways-to-embed-your-hub-to-close-the-content-distribution-gap

http://hub.uberflip.com/h/i/38014697-6-distribution-tactics-to-increase-your-contents-audience

http://hub.uberflip.com/h/i/38014697-6-distribution-tactics-to-increase-your-contents-audience

http://hub.uberflip.com/h/i/92326353-3-content-formats-to-lift-your-traffic

http://hub.uberflip.com/h/i/92326353-3-content-formats-to-lift-your-traffic