Top 10 Sources of Information

on Technology for SMBs

According to the survey conducted by Techaisle in North America, Europe and Asia, SMBs

top 10 preferred sources for technology information are -

#1. Recommendations from friends, colleagues and partners

#2. Manufacturer’s website is an important source of information since

it has all the information.

#3. Personal sales calls through telephone or face to face meeting also

helps in reaching potential buyers.

#4. Search engines like Google, Yahoo and Bing play a vital role in reaching potential customers and finding right

information.

#5. Technology magazines are another way to find out relevant information.

#6. Websites having good product reviews have a better chance to boost

up their profit.

#7. Brochures, newsletters and fact sheets contains product information,

technical data, statistics, FAQs, contacts information, and upcoming

events of the organizations.

#8. Advertising is another way of reaching potential buyers and creating

brand awareness.

#9. Blogs and forums are the effective way of highlighting services and

products offered by SMBs to their potential buyers.

#10. In company sponsored seminars speakers talk about business ideas, success stories, strategies regarding

being successful and growing business.

#11. Whitepapers are long form contents designed to promote services and products from a specific company.

They are often use to establish ‘thought leadership’ & boost profit.

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References

SMBs: Top 10 Sources for Technology Information

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