top 10 signs you have a marketing data problem · 2019-12-20 · 2 | top 10 signs you have a...
TRANSCRIPT
Top 10 Signs You Have a MarketingData Problem
May 2016
2 | Top 10 Signs You Have a Marketing Data Problem
10You sense sales could be
uncovering more deals from
your responses, but you lose
all visibility into sales follow
up once the lead is converted
to a contact.
3 | Top 10 Signs You Have a Marketing Data Problem
9The wrong campaign is
credited on opportunities.
It’s not always the first
campaign or the last campaign
that should get revenue
attribution for a new deal.
Campaign B
Response 2
Campaign C
Response 3Campaign A
Response 1
New BigDeal Closed
4 | Top 10 Signs You Have a Marketing Data Problem
8Or worse, no campaign was
credited because when the
opportunity was created, there
was no campaign assigned.
Campaign B
Response 2
Campaign C
Response 3
Campaign A
Response 1
??
New BigDeal Closed
5 | Top 10 Signs You Have a Marketing Data Problem
7You see inconsistent
follow up on the multitude
of responses generated by
all your marketing programs.
6 | Top 10 Signs You Have a Marketing Data Problem
6Campaign ROI is still a crap
shoot and you still don’t know
which campaigns are
generating pipeline even
though you’ve been
faithfully capturing leads
in Salesforce® for years.
7 | Top 10 Signs You Have a Marketing Data Problem
5The campaign attribution
from your marketing
automation solution
doesn’t match Salesforce.
8 | Top 10 Signs You Have a Marketing Data Problem
4You wasted yet another
weekend trying to make
sense of your campaign
results.
9 | Top 10 Signs You Have a Marketing Data Problem
3You’re told to "Just ignore
those numbers" by your
Salesforce admin. But you
can't ignore those numbers
because...
10 | Top 10 Signs You Have a Marketing Data Problem
2Your CEO wants you to
commit to a marketing
quota - but you have always
wanted more confidence
behind your forecasts.
11 | Top 10 Signs You Have a Marketing Data Problem
1You want a place at the
revenue table but you don’t
have the right tools and
data to get a seat.
We used to struggle with these issues too, so we decided to roll up our sleeves and figure out how to track this data once and for all.The result is Full Circle Insights – a marketing performance management solution built 100% on Salesforce.
Contact us!
650.641.2766 | [email protected]
Want to learn more?
Disaster recovery-as-a-service cloud platform
Needed to determine the exact influence of marketing on pipeline and closed deals
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Account for every dollar spent
Make better marketing spend decisions
“If you truly want to understand the impact of your marketing dollars - this is it!”Julie Gibbs, VP Marketing, Axcient
Using Full Circle Insights
Successful CMOs use
Full Circle Insights
Full Circle Insights, Inc.
3 Waters Park DriveSuite 120San Mateo, CA 94403
Main: (650) 641-2766Toll Free: (877) 834-4001
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