https://www.rses.org/journal.aspx

New in 2014Top 10 Reasons to Advertise with RSES Journal

1. High-quality Content: RSES Journal distinguishes itself from other publications via its technical-rich articles containing content that can be applied on the jobsite. A technical review committee reads each article submitted to ensure quality and technical accuracy. 2. CEH Opportunities: Many readers are looking to maintain their certifications through the CEH opportunities that are available through RSES/RSES Journal. More and more people are signing up for the magazine (and webinars/other training opportunities) in order to attain CEHs in a simple and convenient way. 3. Multiple Demographics, One Source: Whether you are targeting contractors, technicians, facility managers, engineers, instructors, students or all of them, RSES Journal offers a variety of leads from those working in a variety of niches or just getting started in the industry. 4. Multi-platform Ad Opportunities: RSES Journal representatives will work with you based on your marketing needs and within your budget. Be it ads in print, electronic newsletters/eBlasts or webinars, we will make sure your marketing dollars are used appropriately to attain high-quality leads.5. Web Traffic: With an annual average of 158,812 Web visitors (60% new/40% returning), viewing an average of five pages during each visit, totaling 836,263 page views in a year, your banner ads are guaranteed better-than-average impression rates. 6. Electronic Media: Advertising opportunities are available in three different eNewsletters, which are available to RSES Members, RSES Journal subscribers and anyone else who requests them. With average open rates of more than 20%, lead generation is as simple as purchasing an ad. 7. Webinar Sponsorships: RSES webinar sponsorships are promoted multiple times in a variety of ways, including: announcements in RSES print ads/RSES News section and the Headquarters News eNewsletter; several emails to qualifying individuals and on the Member-only homepage (where the archives are stored) plus on the webinar intro/ closing pages. Average impressions equate to 91,000. 8. Expert Opinions: The MSAC panel is comprised of the industry’s most elite experts. Their insight, which is available to everyone through the MSAC Hotline, helps to guide HVACR technicians around the world.9. Social Media Audience: RSES Journal is connected to Twitter, LinkedIn and Facebook with a growing fanbase on all three platforms. With an ever-growing international audience comprised of both RSES Members and non-members alike, our social media outlets allow your interaction with us to reach a constantly expanding audience. The Voice of the Industry: RSES Journal prides itself on being the training/certification voice for RSES and the HVACR industry as a whole. Since 1933, the Association has been educating/certifying technicians, making itself a well-known player in the field.

A. 468x60 BANNER $675B. 160x600 SKYSCRAPER $675C. 211x60 BANNER TOP $545D. 211x60 BANNER SIDE $500E. 468x60 FOOTER BANNER $500 F. 180x150 RECTANGLE $475G. 125x125 TILE $445

EXCLUSIVE SPONSORSHIP $5,000/WEBINARSHARED SPONSORSHIP (2 available) $3,000 EACH/WEBINAR

www.RSESJournal.com (monthly)RSES Journal’s website offers unique Web-only features, case studies and white papers, as well as access to the latest issue’s content, plus RSES Journal’s archives (some sections require an RSES Membership or an RSES Journal subscription for access). New this year are the skyscraper and rectangle ad sizes.

RSES Webinar Sponsorships (monthly)The RSES webinar series is offered free to RSES Members. Sponsorship opportunities include logo/link on blast email invitations and on the recorded archive page; plus logos in the monthly Headquarters News eNewsletter, RSES Journal, three email reminders to registrants, introductory/closing event slides, and follow-up/survey to registered attendees. Sponsors also receive the complete attendee list and performance reports. Linked sponsorship tiles are 200x200 pixels.

ww

w.R

SE

SJo

urn

al.

co

m

F

G

D

C A

B

E

We

bin

ar

s

10.

2

RSES Journal reserves the right to re-size any incorrectly sized ads to fit the dimensions indicated.

eR

es

po

ns

e

RSES Journal eResponse Banner (12 x/year)This monthly eNewsletter is the electronic reader service card for RSES Journal’s monthly print edition. Readers receive all of the products and services mentioned in RSES Journal each month in an easy-to-read format. Ad opportunities are avail-able in the form of an ad sponsor banner showcased at the bottom of the email.

RSES Journal: Digital Marketing Opportunities

A. SPONSOR MESSAGE $625 B. 468x60 BANNER $575C. 211x60 BANNER $425D. 125x125 TILE AD $395E. PRODUCT SHOWCASE $395

A. FEATURED SPONSOR PRODUCT $600B. PRODUCT SHOWCASE $450

A. 468x60 BANNER $600B. 234x60 BANNER $450

RSES Journal Elements (12 x/year) This monthly electronic newsletter gives subscribers another outlet for the latest technical information being used in the field, in the form of features, case studies and an advice column that allows readers to submit technical questions to RSES Journal’s Technical Review Committee—all of which are unique from the print edition. Ad opportunities include: 125x125 tile ads, 211x60 and 468x60 banner ads, product showcases (2) (50 words and a low-res image) and a sponsorship (75 words and a low-res image).

RSES Journal Essentials (4 x/year)This quarterly eNewsletter showcases the latest products and services available on the market that service technicians, contractors and facility professionals need to do their jobs. Ad opportunities consist of one sponsor message featured in the prominent upper-left position (75 words and a low-res image) as well as product showcase options (50 words and a low-res image).

RSES and RSES Journal are active on social media sites like Facebook, Twitter and LinkedIn. Each month we post what is trending on each of these sites in the magazine and in Headquarters News. Join the conversations for even more exposure to your company and brands.

Talk to an RSES Journal representative for details on pricing for additional customized electronic advertising opportunities, including customized webinars available now and a bi-annual video eNewsletter that will be available in mid-2014.

Electronic Ad Material Specifications: Files should be sized according to banner sizes listed: 200x200, 468x60, 160x600, 211x60, 180x150, 125x125 or 234x60 pixels. Files should be saved as either a .jpg or .gif file in RGB format. If submitting an animated file, please submit an animated .gif. Images for product showcases should be 72 dpi and no larger than 200x200 pixels. Materials are due two weeks prior to transmission date and should be emailed to production@rses.org. Please include company name, month, and where the ad is being placed (Elements, Essentials or website) in the subject line.

AB

Es

se

nti

als

B

B

A

Ele

me

nt

s

A

E

C B

D

D

BC

3

RSES Journal reserves the right to re-size any incorrectly sized ads to fit the dimensions indicated.

Less than $500,00028.8%

$500,000–$999,99914.7%

$2.5–9.9 million

16.6%$10 million

or more24.5%$1–$2.49

million 15.4%

RSES Journal: Readers with Purchasing Power

As word-of-mouth campaigns via online networking continues to grow, residential and commercial building owners are becom-ing more selective about who services their HVACR systems. Contractors, technicians and facility managers are working harder to find education and certification to remain competitive and bring peace of mind to their customers—these types of professionals are RSES Journal readers.

More than 62% of RSES Journal readers hold one or more HVACR industry credential—including, but not limited to NATE, union-based certifications, ICE, state license or RSES’ own CM, SM or CMS status. Whether searching for CEHs via RSES seminars, confer-ences, webinars or via the CEH Corner column, all of which are featured in RSES Journal, these skilled and knowledgeable readers are also always looking for new products and services to help them do their jobs…and do their jobs well. With an estimated 82% of readers having purchasing power in their hands, RSES Journal and its electronic supplements give advertisers high-quality leads for those professionals looking to stay current in the field.

48 minutes is the average time spent reading RSES Journal.

The table below represents the percentage of RSES Journal readers who will personally approve, authorize, recommend or specify the purchase of the following HVACR components/tools/supplies in the next 12 months.

Components/Tools/Supplies Percentage

Hand Tools 78%

Refrigerants 76%

Air Filters 74%

Motors 73%

Gauges 71%

Temperature Controls/Thermostats 71%

Relays/Contactors/Starters 70%

Brazing/Soldering Tools 69%

Power Tools 69%

Coil Cleaners 67%

Filters/Driers 66%

Refrigerant Controls 66%

Capacitors 65%

Compressors 65%

Fans/Blowers 63%

Test Instruments/Analyzers 62%

Piping 60%

Vacuum Pumps 60%

Coils 58%

Insulation 51%

Heat Exchangers 48%

Sheet Metal 47%

Duct Sealants/Adhesives 44%

Trucks/Vans 37%

Air Cleaners/Purifiers 35%

Water-treatment Chemicals 30%

Computer Hardware/Software 29%

CO Monitors 27%

CO2 Monitors 25%

Data Logger 25%

Solar/Wind Technology 12%

More Than One 97%

Unless indicated otherwise, all statastics from these two pages derived from the 2012 Readership Survey of HVACR Publications conducted by Research USA, Inc.

Equipment Percentage

Residential A/C Units 57%

Gas Furnaces 56%

Light-commercial A/C Units 55%

Ductless Split Systems A/C 53%

Heat Pumps 53%

Packaged A/C, Gas-heating Units 50%

Refrigeration Systems 47%

Packaged Terminal A/C Units 44%

Refrigerant Recovery/Recycling Equipment 41%

Ice Machines 38%

Boilers 37%

Electric Furnaces 33%

Humidifiers 33%

Reach-in Coolers/ Freezers 33%

Chillers 32%

Walk-in Coolers/Freezers 30%

Dehumidifiers 28%

Hydronic (Wet) Heating Systems 27%

Building-management Systems 23%

Cooling Towers 23%

Geothermal Systems 20%

Solar/Wind Technology 9%

More Than One 90%

The table below represents the percentage of RSES Journal readers who will personally approve, authorize, recommend or specify the purchase of the following HVACR equipment in the next 12 months.

4

The average total revenue per year of RSES Journal readers.

77%of RSES Journal readers use advertising

seen in the publication as a source of new HVACR products and services.

82% of RSES Journal readers

have purchasing involvement.

83% of RSES Journal readers took one or more actions to inquire about a

product advertised in RSES Journal.

Readers’ Job Functions*

*Percentages taken from the RSES Journal June 2013 ABC Publisher’s Statement.

Service Technician

Contractor

Operations/Maintenance(Facility Managers)

Others Allied to Field

StudentInstructor

Sales

Engineer

26.2%

31.1%15.3%

10.1%6.7%4.7%

3.3%

2.6%

Components/Tools/Supplies Percentage

Hand Tools 78%

Refrigerants 76%

Air Filters 74%

Motors 73%

Gauges 71%

Temperature Controls/Thermostats 71%

Relays/Contactors/Starters 70%

Brazing/Soldering Tools 69%

Power Tools 69%

Coil Cleaners 67%

Filters/Driers 66%

Refrigerant Controls 66%

Capacitors 65%

Compressors 65%

Fans/Blowers 63%

Test Instruments/Analyzers 62%

Piping 60%

Vacuum Pumps 60%

Coils 58%

Insulation 51%

Heat Exchangers 48%

Sheet Metal 47%

Duct Sealants/Adhesives 44%

Trucks/Vans 37%

Air Cleaners/Purifiers 35%

Water-treatment Chemicals 30%

Computer Hardware/Software 29%

CO Monitors 27%

CO2 Monitors 25%

Data Logger 25%

Solar/Wind Technology 12%

More Than One 97%

Equipment/System Percentage

Air-conditioning 90%

Refrigeration 66%

Warm-air Heating 65%

Electrical 65%

Ventilation 64%

Piping 53%

Ice Machines 51%

Chillers 44%

Hydronic (Wet) Heating 41%

Refrigeration Control/Energy Management 39%

Indoor Air Quality/Duct Cleaning 38%

Building Automation 35%

Sheet-metal Fabrication 33%

Geothermal 22%

Solar/Wind Technology 8%

Heating Ventilation A/C Refrigeration

Commercial 61% 54% 65% 55%

Light Commercial 55% 48% 58% 44%

Industrial 33% 29% 34% 30%

Institutional 32% 29% 34% 30%

Residential 54% 48% 57% 34%

More Than One 86% 80% 91% 73%

The percentage of readers who perform work in specific segments of the HVACR industry.

The percentage of readers who work on specific equipment/systems.

5

Readers have taken the following actions in the past 12 months as a result of seeing advertising in RSES Journal.

44.5%

54.5%

Visited an advertiser’s website

Used a search engine to find more information

2014 Display Advertising Rates

RSES Journal: Print Marketing Opportunites and Benefits

Conference PackagesAdvertisers can utilize these packages to promote their involve-ment with industry events. See how these unique perks can help drive traffic to your booth and/or highlight your ties to the HVACR industry.

gAHR Expo Package—Companies exhibiting at the 2014 AHR Expo that purchase a 1/3-page ad or larger in this issue qualify for a FREE AHR Expo Product Showcase (a 50-word description and high-res photo of a product exhibited at the AHR Expo) in that issue. In addition to a lead-generating reader service number, advertisers’ AHR booth numbers are listed with their Showcase. Advertisers can purchase this package with Web link outright for $1,150. Available: January

gCompany Profile (RSES Annual Conference)—Companies purchasing a 1/3-page ad or larger receive a FREE Company Profile (a 50-word company description and high-res logo) in that issue. In addition to a lead-generating reader service number, advertisers’ exhibiting at the RSES Annual Conference will also see their booth numbers listed with their Showcase. In addition, advertisers in this issue qualify for a 50% discount (up to a $500 value) off any size regular-priced ad in RSES’ Annual Conference Program. Available: October

Tech SolutionsFull-page advertisers qualify for a FREE 1/2-page of edito-rial space in this special section, and 1/2- and 2/3-page ads qualify for a FREE 1/4-page of editorial space). Editorial should incorporate technical information about a product and how it can address problems in the field. Photos (300 dpi or higher) should be submitted with the editorial text. Published word count varies, but submitted text should be at least 200 words for a 1/2-page of editorial space; and 100 words for a 1/4-page. Available: March

Showcase ShuffleThe Showcase Shuffle ad perk allows advertisers purchasing a 1/3-page or larger ad a FREE opportunity to promote their choice of either a product or their website. Each Showcase features a 50-word description and hi-res image of the item being showcased. Showcases are available individually for just $795 and include a lead-generating reader service number (Web Showcases do not receive reader service numbers because websites are listed in the text). Available: February, April, May, June, July, August, September, November, December

Rates are for four-color gross (B/W rates in parentheses).

Ad Material Specifications: Book trim size: 8 1/8” x 10 7/8” (8.125 x 10.875)2-page spread with bleed: 16 3/4” x 11 1/8” (16.75 x 11.125)Full page with bleed: 8 3/8” x 11 1/8” (8.375 x 11.125)Full page: 7 1/8” x 9 7/8” (7.125 x 9.875)2/3-page vertical: 4 5/8” x 9 7/8” (4.625 x 9.875)1/2-page island: 4 5/8” x 7 1/4” (4.625 x 7.25)1/2-page horizontal: 7 1/8” x 4 7/8” (7.125 x 4.875)1/2-page vertical: 3 1/2” x 9 7/8” (3.5 x 9.875)1/3-page square: 4 5/8” x 5” (4.625 x 5)1/3-page horizontal: 7 1/8” x 3 2/8” (7.125 x 3.25)1/3-page vertical: 2 3/16” x 9 7/8” (2.187 x 9.875)1/4-page square: 3 1/2” x 4 7/8” (3.5 x 4.875)File Requirements & Restrictions:Please submit ad materials in a hi-res .pdf format to the attention of the Art Director at RSES Journal, 1911 Rohlwing Road, Suite A, Rolling Meadows, IL 60008-1397, U.S.A., or email production@rses.org. Images mailed must be saved on a Mac-formatted CD/DVD and include a high-end, color-accurate proof for comparison. Graphics submitted to RSES Journal for Ad Perks or editorial use should be 300 dpi .eps or .tif files. For more information, contact the Art Director at 847-759-4030.

Classified Advertising Rates:Contact Sales Representative Theresa Clendening at 847-223-5225 x15 or email theresac@caseyreps.com. No agency commission paid on classified advertising.Cover Positions (full pages only): 15% added to earned frequency rate for covers 2 and 4; 10% added to earned rate for cover 3.Frequency Discounts, Commission, Payments: All contracts, insertion orders and copy are subject to publisher’s ap-proval. Ads are billed at the one-time rate unless a contract is submitted for a specific frequency rate/time period. Contracts cancelled before completion will be short-rated at the earned rate. Copy and contract regulations listed in Standard Rate & Data Service apply. Recognized advertising agencies receive a 15% discount.Cancellations: Cancellations/order changes must be submitted to the publisher in writing. Publisher accepts no liability for verbal cancellations. Orders for all space are non-cancelable 15 days prior to space-closing date. Orders for cover pages and guaranteed position pages are non-cancelable. Supplied inserts are non-cancelable two months preceding date of issue.

Note: Bleeds are only available for full-page ads. For full-bleed ads, crop marks should not encroach into bleed. Live safety area 1/2 in. from trim. Bleed dimensions include 5/8 in. at top and bottom page and 5/8 in. at sides.

In an effort to provide greater visibility and lead-generating opportunities, RSES Journal offers qualifying advertisers FREE specialized and targeted monthly ad-perk benefits. Bonus distribution (see Editorial Calendar on the facing page) is carefully considered each month when scheduling these benefits. In addition to print, each monthly ad perk is posted to an RSES Journal Ad Sponsors section of the website. Viewers can open an electronic version of the print version each month and link directly to advertisers’ homepages at no additional cost.

FULL PAGE $6,155 ($5,055) $5,515 ($4,415) $5,140 ($4,040) $4,590 ($3,490) 2/3-PAGE $4,210 ($3,445) $3,980 ($3,215) $3,690 ($2,925) $3,335 ($2,570) 1/2-PAGE ISLAND $3,745 ($2,830) $3,585 ($2,670) $3,365 ($2,450) $2,990 ($2,075) 1/2-PAGE $3,580 ($2,665) $3,315 ($2,400) $3,120 ($2,005) $2,860 ($1,945) 1/3-PAGE $2,895 ($1,995) $2,785 ($1,885) $2,630 ($1,730) $2,460 ($1,560) 1/4-PAGE $2,620 ($1,745) $2,520 ($1,645) $2,365 ($1,490) $2,250 ($1,375)

1X 3X 6X 12XBEST

VALUE!

RSES Journal reserves the right to re-size any incorrectly sized ads to fit the dimensions indicated.

6

Month Ad Perk*

ProductFocus Editorial Features ** BONUS

DISTRIBUTION

JanuarySpace Closing: Nov. 27, 2013 Ad Materials: Nov. 29, 2013

AHR Expo Package

AHR Expo Preview

AHR Expo Preview Automation Alternative

RefrigerantsAsbestos

IdentificationAHR EXPO

FebruarySpace Closing: Jan. 6, 2014 Ad Materials: Jan. 8, 2014

Showcase Shuffle IAQ Ducts Fans/Blowers Filters Energy Audits

MarchSpace Closing: Jan. 29, 2014Ad Materials: Jan. 31, 2014

TechSolutions

Readers' Choice

Awards

Comprehensive Engineering Motors TAB Readers' Choice

Awards

HVACR & MECHANICAL

CONF. EDUCATORS & TRAINING

CONF.

AprilSpace Closing: Feb. 26, 2014Ad Materials: Feb. 28, 2014

Showcase Shuffle Efficiency Geothermal/

Heat Pumps Condensers Heat-transfer Fluids

SEER Ratings/Calculations

NAFA ANNUAL CONVENTION

MaySpace Closing: Apr. 2, 2014 Ad Materials: Apr. 4, 2014

Showcase Shuffle Cooling Coils Refrigerants/

Recovery Portable Units RTUs

JuneSpace Closing: Apr. 30, 2014

Ad Materials: May 2, 2014

Showcase Shuffle Refrigeration Tools/Test

InstrumentsSoldering/

Brazing Leak Detection A/C Upgrades SKILLSUSA FMI CONNECT

JulySpace Closing: May 28, 2014 Ad Materials: May 30, 2014

Showcase Shuffle Automation

Energy-management

SystemsValves Compressors Supermarket

Systems

AugustSpace Closing: Jul. 2, 2014 Ad Materials: Jul. 7, 2014

Showcase Shuffle Safety Beverage/Ice

Machines VRF Transport Refrigeration

Theft Solutions

SeptemberSpace Closing: Jul. 30, 2014 Ad Materials: Aug. 1, 2014

Showcase Shuffle Heating Furnace

Upgrades Air Distribution Insulation Boilers IFMA’S WORLD WORKPLACE

OctoberSpace Closing: Sep. 3, 2014 Ad Materials: Sep. 5, 2014

Company Profile

RSES Conference

PreviewRadiant Heating New Technology LEED Controls

RSES ANNUAL CONF.

PHCC CONNECT 2014

GREENBUILD 2014

NovemberSpace Closing: Oct. 1, 2014 Ad Materials: Oct. 3, 2014

Showcase Shuffle

Apps/Software Troubleshooting Static Pressure Data/Analytics Electrical

Components

DecemberSpace Closing: Oct. 29, 2014 Ad Materials: Oct. 31, 2014

Showcase Shuffle Trucks/Vans Fleet

ComponentsWireless

Communication R-22 Phaseout 2015 Outlook HARDI ANNUAL CONF.

2014Editorial Calendar

*For detailed Ad Perk descriptions, see Marketing Opportunities page or contact an Ad Sales Rep. **Editorial topics are subject to change.RSES Journal reserves the right to re-size any incorrectly sized ads to fit the dimensions indicated.

7

RSES Journal’s mission is to provide authoritative, useful information to the RSES Member and the HVACR industry on the installation, maintenance, service and repair of HVACR equipment; new technology; new products; industry trends and issues; business management and customer service; and news about RSES Regional, State and Chapter activities. RSES Journal supports RSES’ mission to provide world-class training and education for its Members and the HVACR industry.

To provide opportunities for enhanced technical competence by offering comprehensive, cutting-edge education and certification to our Members and the HVACR industry. To advance the professionalism and proficiency of our industry through alliances with other HVACR associations. RSES, a 501(c)(6) membership organization, currently has nearly 12,000 Members in 193 active Chapters in the U.S. and Canada, with additional technicians routinely using its training material in 50 countries across six continents.

RSES Journal, the official monthly magazine of RSES, is the industry’s leading source for technical information that HVACR contractors and service technicians can apply on the jobsite.

The RSES Journal editorial staff works with longtime experts in RSES and the HVACR industry to produce comprehensive, authoritative technical articles covering the installation, servicing, maintenance, and troubleshooting of HVACR equipment and components, as well as new technologies.

Both the Association and the publication, along with industry partners, work together to keep contractors, service technicians and facility managers abreast of the latest innovations —and trained and certified to compete in today’s HVACR arena.

RSES Journal’s Mission Statement

RSES Mission Statement

RSES Journal Staff Ad Sales RepresentativesRSES Journal | RSES Headquarters

www.rsesjournal.com | www.rses.org1911 Rohlwing Road, Suite A

Rolling Meadows, IL 60008-1397Tel: 800-297-5660; Fax: 847-297-5038

Lori A. Kasallis | Publisher/EditorTel: 847-759-4027; Email: lkasallis@rses.org

Jordan Brandes | Associate EditorTel: 847-759-4032; Email: jbrandes@rses.org

Stephanie Rosheck | Art DirectorTel: 847-759-4030; Email: srosheck@rses.org

Casey & AssociatesP.O. Box 149, Grayslake, IL 60030

Tel: 847-223-5225; Fax: 847-223-5281

Robert D. CaseyTel: 847-223-5225 x10; Mobile: 847-722-0250

Email: bobc@caseyreps.com

Theresa ClendeningTel: 847-223-5225 x15;

Email: theresac@caseyreps.com

Jennifer DrevlineTel: 847-223-5225 x11;

Email: jenniferd@caseyreps.com