top 10 automotive brands in canada in 2015 q3
TRANSCRIPT
Comparison of
Auto Brandsin Canada Q3-2015
Jul 01, 2015 - Sept 30, 2015
Top Auto brands in Canada in Q3-2015
In this report we looked at the top 10 Auto brands from Canada.
Read on to find out how their social media performance stacked up against the
competition.
Analysis of Brands on
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Facebook Overview
Volkswagen Canada 990,638 -0.45% 0.27% 137 2,019
Toyota Canada 503,580 -0.35% 1.17% 436 3,820
Kia Canada 371,596 2.89% 0.65% 97 3,681
Ford Canada 335,699 2.07% 2.73% 367 727
Hyundai Canada 278,087 1.11% 0.66% 249 3,407
Honda Canada 214,798 2.07% 0.93% 463 5,158
Nissan Canada 182,471 -11.56% 0.68% 109 1,564
Mazda Canada 150,648 3.33% 1.43% 412 2,413
Jeep Canada 60,757 2.28% 1.17% 200 1,926
Fiat500 Canada 11,948 2.65% 1.73% 398 3,753
Facebook New Fans Over Time
Brands July August SeptemberKia Canada 7,914 824 1,995
FIAT 500 Canada 68 109 134
Ford Canada 4,777 867 1,633
Honda Canada 393 1,381 2584
Hyundai Canada 510 1,993 582
Jeep Canada 333 744 273
Mazda Canada 2,022 2,283 894
Nissan Canada 358 -11 -2,4192
Toyota Canada -337 -886 -572
Volkswagen Canada -2,135 -75 -22,42
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Kia Canada FIAT 500 Canada Ford Canada Honda Canada Hyundai Canada
Jeep Canada Mazda Canada Nissan (Canada) Toyota Canada Volkswagen Canada
Facebook Fan Growth
Total Fans 990,638 503,580 371,596 335,699 278,087 214,798 207,740 150,648 60,757 11,948
Increase in %
Fans-0.45% -0.35% 2.89% 2.07% 1.11% 2.07% 0.69% 3.33% 2.28% 2.65%
VolkswagenCanada
Toyota Canada Kia Canada Ford Canada Hyundai Canada Honda Canada Nissan Canada Mazda Canada
India 27.93%
Canada 24.69%
United States 5.71%
Top 3 countries of Volkswagen Canada’s Fan Distribution
Toyota Canada has the highest follower base with 99K. 27.9% of their fans are from India.
Comparative Engagement
Honda Canada engaged best with its fans amongst analyzed brands in the last quarter. However, Ford Canada received the most Likes and Shares, reaching a wider audience.
Engagement Likes, Comments and Shares
Honda Canada Vs. Ford Canada - Engagement Analysis
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Honda Canada Ford Canada
Honda Canada’s post around the unveiling of the all-new 2016 Honda Pilot contributed to the spike in engagement.
Ford Canada’s post around the Ford Escape resulted in a sudden spike in engagement. The post garnered an engagement score of a 1000.
Most Engaging Posts
Fiat 500 Canada
Tue, Sep 29 at 2:07 PM EDT
Now that’s an Italian brew. #EspressoShot #NationalCoffeeDay
Engagement Score
Likes Comments Shares Sentiment
1,000 617 31 71 Neutral
Honda Canada
Thu, Sep 3 at 10:29 AM EDT
It’s the mother of all unboxing vids! See what you'll get in the all-new 2016 Honda Pilot.
Ford Canada
Wed, Jul 8 at 9:00 AM EDT
Even Zombies want the #Ford #Escape – Canada’s best-selling SUV for the past 8 years from 2007 to 2 ..
Engagement Score
Likes Comments Shares Sentiment
1,000 5,618 579 1,758 Positive
Engagement Score
Likes Comments Shares Sentiment
1,000 4,664 559 1,707 Positive
Most Engaging Posts
Ford Canada
Sat, Jul 4 at 9:00 AM EDT
The Ford GT, Mustang GT350R and Ford Raptor fuel performance and innovation across the Ford lineup.
..
Engagement Score
Likes Comments Shares Sentiment
1,000 10,102 1,506 3,055 Positive
Toyota Canada
Wed, Aug 12 at 11:33 AM EDT
Did you know that the "FT" in FT-1 stands for Future Toyota? http://www.toyota.ca/toyota/en/future-v ..
Ford Canada
Mon, Sep 28 at 5:52 PM EDT
Paul Brandt & Dean Brody VIP #RoadTripTour tickets could be yours. Enter today for your chance to wi ..
Engagement Score
Likes Comments Shares Sentiment
980 4,370 202 897 Positive
Engagement Score
Likes Comments Shares Sentiment
978 2,575 422 538 Positive
Most Engaging Content Categories
Kia Canada Brand News Photos New Vehicle Launch
FIAT 500 Canada Like this/Engagement Oriented Posts Photos Question to Fans
Ford Canada Ad Campaigns Questions to Fans Contest
Honda Canada Brand News Contest Ad Campaigns
Hyundai Canada Features Question to Fans Contest
Jeep Canada Photos Contest Question to Fans
Mazda Canada Contest Event Event
Nissan Canada Questions to Fans Event Photos
Toyota Canada Features Questions to Fans Contest
Volkswagen Canada Festival /Greetings Photos Brand News
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Kia Canada
FIAT 500 Canada
Ford Canada
Honda Canada
Hyundai Canada
Jeep Canada
Mazda Canada
Nissan (Canada)
Most Prolific Content Categories
Kia Canada Question to Fans Question to Fans Question to Fans
FIAT 500 CanadaLike this/Engagement Oriented
PostsLike this/Engagement Oriented
Posts
Like this/Engagement Oriented Posts
Ford Canada Features Questions to Fans Features
Honda Canada Photos Contest New Vehicle Launch
Hyundai Canada Question to Fans Contest Contest
Jeep Canada Contest Contest Contest
Mazda Canada Questions to Fans Event Contest
Nissan Canada Event Event Photos
Toyota Canada Features Features Questions to Fans
Volkswagen Canada Questions to Fans Event Contest
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FIAT 500 Canada
Ford Canada
Honda Canada
Hyundai Canada
Jeep Canada
Kia Canada
Mazda Canada
Nissan Canada
Toyota Canada
Volkswagen Canada
Best Engaging Campaigns
Honda Canada‘s ‘2016 Honda Pilot’ campaign was the most engaging amongst the analyzed brands and reached a wider audience with the most Shares. However, Hyundai Canada’s ‘#BreakFree’ had the most number of Likes and Comments.
Campaign Engagement Campaign Likes, Comments & Shares
Campaign Engagement
‘2016 Honda Pilot’ was the most engaging campaign for Honda Canada. They also received the most Likes, Comments and Shares in the given time period.
Campaign Analysis - Honda Canada
Campaign Interaction
‘2016 Honda Pilot’ garnered an engagement score of 975 .
Campaign Performance - Honda Canada
Performance of ‘ 2016 Honda Pilot’ Campaign
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Engagement Score
Campaign Analysis - Ford Canada
Campaign Engagement
‘Ford F-150 The Paul Brandt Tour Ticket Contest’ was the most engaging campaign. It also received the most Comments and reached a wider audience with the most Shares. ‘FordTryMore’ campaign received the most Likes for the brand.
Campaign Interactions
Campaign Performance – Ford Canada
Posts for ‘Ford F-150 The Paul Brandt Tour Ticket Contest’
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Engagement…
Performance of Ford F-150 The Paul Brandt Tour Ticket Contest
‘Ford F-150 The Paul Brandt Tour Ticket Contest’ garnered an engagement score of 925.
Share of Voice
Ford Canada had the highest volume of posts, and the most Likes, Comments and Shares reaching out to a wider audience.
Volume of Posts Likes Comments Shares
Analysis of Brands on
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Twitter Overview
Brand NUMBER OF FOLLOWERSINCREASE IN
FOLLOWERS (%)ENGAGEMENT SCORE
AVERAGE REPLY TIME (minutes)
MENTIONS COUNT
Toyota Canada 61,736 3.19% 192 1,182 808
Ford Canada 58,944 4.28% 179 540 8,462
Volkswagen Canada 46,468 1.41% 60 713 1,194
Mazda Canada 34,206 5.68% 112 1,285 561
Honda Canada Inc. 28,214 7.12% 140 2,673 1,482
Nissan canada 15,785 5.68% 164 9,631 4,700
Jeep Canada 10,523 11.66% 314 1,656 404
FIAT500 Canada 7,404 5.11% 131 4,125 129
KIA Motors & Hyundai don’t have Canadian specific pages on Twitter.
Twitter New Fans
Brands July August September
FIAT500 Canada 108 102 151
Ford Canada 868 491 1115
Honda Canada 517 588 785
Jeep Canada 450 423 223
Mazda Canada 507 787 555
Nissan Canada 277 240 334
Toyota Canada 745 429 742
Volkswagen Canada -180 192 624
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Honda Canada Jeep Canada Mazda Canada Toyota Canada FIAT500 Canada Ford Canada Nissan Canada Volkswagen Canada
Twitter Follower Growth
Toyota Canada has the highest follower base with 61K.
Total Followers61,736 58,944 46,468 34,206 28,214 15,785 10,523 7,404
% Increase in Followers 3.19% 4.28% 1.41% 5.68% 7.12% 5.68% 11.66% 5.11%
Toyota Canada Ford Canada Volkswagen
Canada
Mazda Canada Honda Canada
Inc.
Nissan canada Jeep Canada Fiat500 Canada
Twitter – Does Brand Effort Drive Engagement?
Ford Canada had the highest number of brand Tweets, however Jeep Canada’s Tweets were the most engaging.
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Honda Canada Toyota Canada Mazda Canada Jeep Canada Nissan Canada Fiat500 Canada Ford Canada Volkswagen
CanadaBrand Tweets Engagement Score
Jeep Canada Vs. Ford Canada – Engagement Analysis
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Ford Canada Jeep Canada
Ford Canada’s post around #ZoorassicWorld led to a sudden rise in their engagement
Jeep Canada’s post around their campaign #WranglerWednesdaycontributed to their increase in engagement.
Jeep Canada’s #LifeisCalling post contributed to their rise in engagement.
Best Engaging Campaigns
Jeep Canada’s ‘#WranglerWednesday’ campaign was the most engaging amongst the analyzed brands. ‘#NissanSharkWeek’ campaign by Nissan Canada received the most Favorites, most Replies and also reached a wider audience with the most Retweets.
Campaign Engagement Campaign Favorites, Replies & Retweets
Campaign Analysis- Jeep Canada
Campaign Engagement
‘#WranglerWednesday’ was the most engaging campaign for Jeep Canada. The brand also received the most Favorites, Replies and Retweets in the given time period.
Campaign Interactions
Campaign Performance – Jeep Canada
Tweets for ‘#WranglerWednesday’
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Performance of #WranglerWednesday
‘#WranglerWednesday’ garnered an engagement score of 237.
Campaign Analysis - Ford Canada
Campaign Engagement
‘Ford F-150 The Paul Brandt Tour Ticket Contest’ was the most engaging campaign for Ford Canada. ‘#TIFF15’ campaign received the most Favorites and also reached a wider audience with the most Retweets in the given time period.
Campaign Interactions
Campaign Performance – Ford Canada
Tweets for ‘Ford F-150 The Paul Brandt Tour Ticket Contest’
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Engagement Score
Performance of Ford F-150 The Paul Brandt Tour Ticket Contest
‘Ford F-150 The Paul Brandt Tour Ticket Contest’ garnered an engagement score of 237 .
Hashtag Analysis
‘#fordtrymore’ was the most brand tweeted hashtag. ‘#fordchatca’ was the most User tweeted hashtag and the most engaging hashtag for the given period of time.
Volume Of Hashtags Engagement Of Hashtags
Brand Effort Vs. Mentions
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Honda Canada
Toyota Canada
Mazda Canada
Jeep Canada
Nissan canada
FIAT500 Canada
Ford Canada
Volkswagen Canada
Mentions Count
Ford Canada had the highest number of Proactive Tweets and the most number of Replies. They also had the highest frequency of Mentions amongst selected competitors.
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Share of Voice
Ford Canada had the largest volume of tweets and the most Favorites, Replies and Retweets.
Volume of Tweets
Favorites Replies Retweets
Analysis of Brands on
Instagram Overview
Brand Total FollowersFollower
Growth RateEngagement Score
Total Number of
Posts
Total Number of
Likes
Total Number of Comments
Volkswagen Canada 12,980 22.07% 303 101 17,602 477
Ford Canada 6,708 16.12% 268 113 9,595 329
Nissan Canada 2,850 6.30% 196 70 2,274 82
Hyundai Canada 1,610 32.62% 355 31 1,156 42
Honda Canada 1,485 30.15% 383 46 1,878 64
Toyota Canada 1,458 66.44% 493 13 594 44
Jeep Canada 463 309.73% 632 80 1,958 64
KIA Motors, Mazda & Hyundai don’t have Canadian specific pages on Instagram.
Instagram Follower Growth
Total Followers 12,980 6,708 2,850 1,610 1,485 1,458 463
% Increase in Followers 22.07% 16.12% 6.30% 32.62% 30.15% 66.44% 309.73%
Volkswagen
Canada
Ford Canada Nissan Canada Hyundai Canada Honda Canada Toyota Canada Jeep Canada
Volkswagen Canada has the highest follower base with 12K.
Instagram – Does Brand Effort Drive Engagement?
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Brand Posts Engagement Score
Ford Canada had the highest number of posts, however Jeep Canada’s posts were the most engaging.
Popular Hashtags
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Honda Canada - #hondacanada
Honda Canada - #igers
Toyota Canada - #toyotacanada
Toyota Canada - #corolla
Volkswagen Canada - #beetle
Volkswagen Canada - #vwcanada
Nissan Canada - #nissan
Nissan Canada - #sharkweek2015
Jeep Canada - #jeep
Jeep Canada - #lifeiscalling
Hyundai Canada - #breakfree
Hyundai Canada - #hyundaick
Ford Canada - #fordtrymore
Ford Canada - #fordcanada
Engagement Score Posts
Jeep Canada’s #lifeiscalling was the best performing hashtag for the given time period.
Jeep Canada – Most Engaging Posts
Ford Canada – Most Engaging Posts
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