tools of the trade
DESCRIPTION
This third module is designed to introduce students to the tools that can be used in the process of developing Lovemarks, specifically the proprietary Lovemap software. These tools can help assess the status of a brand on the Love/Respect Axis and identify areas that need to be strengtened for that brand to progress to Lovemark status.For Teaching Notes and supporting materail, visit www.lovemarkscampus.comTRANSCRIPT