tools of the trade
TRANSCRIPT
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Social Media 101The Tools of Communication
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Who we are...Jason VerhooskyDanversCARES community liaison/youth program coordinator
• www.facebook.com/JasonVerhoosky• Twitter: @JasonVerhoosky• Blog: www.streamingcreative.com
LaDonna Coy MHR, CPS, CDLALearning for ChangeNew Media & Prevention Specialist
• www.facebook.com/Ladonna Coy• Twitter: @coyenator• Blog: www.technologyinprevention.blogspot.com
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Who we are...
Thomas A. Workman, Ph.D.Baylor College of Medicine Eisenberg Center Translation & Production Lead
Sue StineCADCA National Coalition Institute Sr. Manager of Dissemination and Coalition Relations• www.facebook.com/CADCA• Twitter: @suestine• www.cadca.org
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House KeepingInteract
Facebook: www.facebook.com/CADCA
Official Twitter Hashtag: #MYTI2011
Connected Communities: www.connectedcommunities.ning.com
Raise Your Hand: If all else fails feel free to raise your hand and ask a question.
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Where are you?
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A table full of tools...
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Why?Friday, July 15, 2011
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A table full of tools...
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Identify your tool42% of youth age 5-17 are on facebook87% of adults age 18-44 are on facebook46% of adults age 45-64 are on facebook
4% of youth age 5-17 are on facebook33% of adults age 18-44 are on facebook16% of adults age 45-64 are on facebook
Youtube receives over 2 Billion views every dayOver 24 hours of footage are uploaded every min.Youtube is the #1 site visited by youth in USA
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How?
What is your desired outcome?
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How?
What is your message?
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How?
Who is your audience?
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How?
Do you have your bases covered?
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A table full of tools...
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• Profile• Page• Group• Community Page • Insight
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The ProfileFriday, July 15, 2011
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The PageFriday, July 15, 2011
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The GroupFriday, July 15, 2011
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InsightsFriday, July 15, 2011
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InsightsFriday, July 15, 2011
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InsightsFriday, July 15, 2011
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Why we use the tools we do...
• Sharing• Listening• Connecting• Learning• Events Management • Group Management • Collaboration• Communication
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A table full of tools...
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Youtube
• Viewing • Linking• Uploading • Subscribing • Interacting
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A table full of tools...
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A lot can happen with
140 Characters or less
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Why we use the tools we do...@ = MentionA mention is a way to engage in conversation with someone, but remains public. RT = RetweetA way to share someone else’s tweet with your followers. If space allows, you can also comment on the original message.
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Why we use the tools we do...
@ = Mention
RT = Retweet
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Why we use the tools we do...
# = Hashtag (category)Want to search or categorize something? Use a hashtag (i.e.. #cadcasome)
DM = Direct MessageIf you would like to send a private message to one of your followers, this is how you do it.
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Why we use the tools we do...# = Hashtag (category)
DM = Direct Message
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Why we use the tools we do...
• Listening • Learning• Dialogue • Sharing• Promoting/Linking• Inspiration• Collaboration
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Why we use the tools we do...
• Twitter Clients/Apps• Tweetdeck• Seesmic Desktop• Twellow• Tweetpic• Tweetlater • Tweetchat• Twitter Search
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A table full of tools...
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