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Tools for Website Effectiveness

What is your site producing?

• Sales• PR• Expanding client base• Brand awareness• Feedback

Influencing Tools

• Polls

• Banners

• Search rules, tags, and keywords

Analytical Tools

• Behavior tracking

• SEO

• Ad campaigns

• Search queries

External Search

Internal Search

Passive:Analysis queries for any time periodSee links followed from resultsBuild charts or export data for analysis

Active: Prioritize result sourcesAdjust tags and keywords

Polls• Poll channels• Various answer types• Limit by: dates, site, user

groups, session, IP address, cookie, time period

Banners

Banner types Contracts (preset limits)Dates of campaignTime of day settingsReturn or new visitors

Limitations by: number of views number of clicks pages user type user location

Web Analytics: Data Collection

• Page popularity• Search engine hits• Search phrases• Entry points• Exit points• Site paths

• Country• City• Banner clicks• Orders• Referring sites• Event logs

and much more

External Advertising Campaigns

• Referring site• Entry, exit• CPC• Cost per session• Total events

• ROI• Total cost• Revenue• Daily v. Total

SEO (onsite)• Manage metadata (page, product, article, etc.)• Browser window title settings• Set heading styles (H1, H2, etc.)• User friendly URLs (real product names)• Manage Google Sitemaps

SEO

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Bitrix, Inc. • Privately owned, founded in 1998

• Base: Alexandria, Virginia• Offices: Russia (sales + R&D), Ukraine (sales).• 90+ staff• 50,000 + installs• 5,000+ partners worldwide

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Customers

Bitrix Site Manager Homepage: http://www.bitrixsoft.com/products/intranet/

Download the newest 90-day trial:http://www.bitrixsoft.com/products/intranet/demo.php

Online demo:http://www.bitrixsoft.com/download/intranet/index.php