b2b website effectiveness
DESCRIPTION
Websites are now a fundamental part of most B2B purchasing processes. Websites need to align with the stage of a customers' purchase - research, evaluate, negotiate etc. Many do not. This presentation from the Marketing Leadership Council outlines the way websites have evolved, mistakes made and practical steps that can be taken to improve the user experience and the subsequent commercial results.TRANSCRIPT
B2B Website Effectiveness
Highlights from Marketing Leadership Council Webinar
