tools available for media planning

7/29/2019 Tools Available for Media Planning

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Software available for MediaPlanning

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PLAN YOUR ADVERTISING &PROMOTION BETTER WITH AMEDIA PLANPlanMagic Media Planner is the most advanced small

business advertising, promotion and p.r. planner inthe world. The program consists of an easy to use

media plan model in MS Word, fully automated media

planner application in MS Excel with a unique monthly media calendar to plan

on a 3-year timeline, detailed advertising, promotion and public relations

details, sophisticated results analysis, and a presentation template.

2) SMARTPLUS

SmartPlus simplifies your media buying. This robust buyingand planning tool is an easy-to-use multimedia application thatgives you powerful analytic and reporting tools and outputspre- and post-buy reports in formats that are ready for e-mailing or posting to your Web site. SmartPlus also includes along list of convenient features that save you time and let youfocus on getting the best campaign for your client.

3) QUALITAP

QUALITAPSM helps you uncover the lifestyles and media habitsof specific demographic and geographic groups. Profile yourclient's customers (or the competition's customers) using maps,graphs and easy-to-use "instant" reports.


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4) MediaMaster

MEDIAMASTERSM is a mixed-media campaign reporting tool thathelps you see the impact of an entire campaign. Examine radio,television, print, cable and outdoor media buys in a singlereport, all with the same base of comparison. You can evenimport TVSCAN and TAPSCAN schedules directly intoMEDIAMASTER.

The ReportMaster feature inside MEDIAMASTER simplifiesmedia buy analysis (by market, client, campaign, product, flight

dates and more), giving you easy-to-create and -view reports.The PlanMaster management reporting tool allows you toassemble your multimedia, multimarket plan, complete withmarket-level reach and frequency estimates, when you inputGRPs, budget and percent-by-goal daypart

5) PrintPlus

PrintPlus simplifies print buying and lets you do more work in

less time. Automate ordering with publication groups,

automatically calculate material and space closing dates, track

cumulative column inches by publication and campaign, design

custom insertion ordersyou can even e-mail orders in a

secure PDF format. Create reports for internal campaign

management and client presentation, and store your

preferences for repeated use. PrintPlus even connects directly

to you billing database and allows file transfer to all popular

agency accounting systems.

6) MARKETMATE


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Marketmate-TV and Marketmate-Radio, from IMS, are planningapplications that easily tabulate local market reach andfrequency for all TV and radio markets. Whether youre usingthese time-saving tools for current client planning or new

business presentations, theyll help your agency managebroadcast media planning and placement effortlessly.Sophisticated, yet easy to use, the "Mates" assist you increating more successful media plans for your clients.

7) NEWSCOPE

NEWScope helps you effectively evaluate newspaper scheduleson a market-by-market basis by giving you access to circulation

data for both daily and Sunday newspapers.

8) MEDIAMIX

Bring it all together with MediaMix. Use this optimal system tocombine reach and frequency results for broadcast TV, radio,magazine, newspaper, cable, outdoor and other mediaschedules to get bottom-line results for your media buy.

9) MRPRF

MRPrf is a Web-based solution that helps you quickly create

winning media plans. It combines all media and all markets in

one easy-to-use application. All you need are an Internet

connection and a Web browser.

10) BRANDFXBrandfx is a powerful media flowcharting software that gives

you all the flexibility and functionality of a spreadsheet along

with all the analytical strength of a custom media flowchart

program. The high-quality design of these presentation-ready

charts will wow your clients.

11) LOCAL ROLLUP


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Local RollUp is a versatile reporting solution that complementsBrandfx perfectly. It applies advanced database technologythat consolidates, organizes and summarizes all of yourplanning data from Brandfx flowcharts into a single,

comprehensive information resource. Spend less timegathering information and more time putting it to use.

tools available for media planning

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