tools and terms: digital copyright
DESCRIPTION
This slideshow is part of a course on developing your own digital copyright strategy.TRANSCRIPT
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Tools and terms
Version 2.0 by Heather Ford
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(1) Terms
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http://wiki.creativecommons.org/Spectrumofrights_Comic1
all rights reserved
some rights reserved
no rights reserved
The license spectrum
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(a) Copyright
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Monopoly rights
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• no registration required
• requires originality and fixation
• idea/expression dichotomy
• moral rights
• national treatment
• minimum standards
• orphan works
Features
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Life + 50 years (literary or musical works or artistic works, other than photographs)
The public domain
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(a) for the purposes of research or private study by, or the personal or private use of, the person using the work;(b) for the purposes of criticism or review of that work or of another work; or(c) for the purpose of reporting current events.
‘Fair dealing’ exceptions
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copyrighted works
http://en.wikipedia.org/wiki/File:Bascula_9.jpg
works in the public domainfair dealing/use
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(b) Copyleft
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“If property can enclose a commons, then property can also create a commons”
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Freedom 0: The freedom to run the program for any purpose.
Freedom 1: The freedom to study and modify the program.
Freedom 2: The freedom to copy the program so you can help your neighbor.
Freedom 3: The freedom to improve the program, and release your improvements to the public, so that the whole community benefits.
Free softwarehttp://en.wikipedia.org/wiki/Free_software
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Creative Commons licenses
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(2) Case studies
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(a) All licenses
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The Flickr Commons
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services
technology provider content providers
(owned by Yahoo!)
- hosting photos (diff. res)- connecting photographers- enabling cross-media sharing
- housing and preserving- facilitating access to the public
services
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partners
(owned by Yahoo!)
technology provider content providers
partnerincentives
have great content + bring their own audiences
technology is free(hosting + software dev.)
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value proposition
(owned by Yahoo!)
technology provider content providers
uniquevalue
enhance accessibility and reuse of images
enhanced services forstoring, managing and
sharing
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customer relationship strategy
(owned by Yahoo!)
technology provider content providers
customers engender trust that the publicand the needs of user creatorsare at the core of their mission
engender trust that amateur photographers are at the core of their
mission
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revenue streams
• Subscriptions
• Advertising
• Marketplace
(owned by Yahoo!)
technology provider content providers
revenue • None
• Funding (but not purely for digitisation)
• Online donations from individuals
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Marketplace e.g. Moo
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Marketplace e.g. Getty
Facilitating commercial licensing for Flickr photographers through Getty Images
non-commercial sharingstock photographs purchased through
licensing agreements
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(b) public domain or cc0
http://wiki.creativecommons.org/CC0
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Project Gutenberg
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(c) cc attribution
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(d) allow derivatives
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http://wiki.creativecommons.org/CC0
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(e) cc non-commercial license + cc+
http://wiki.creativecommons.org/Ccplus
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Unless otherwise specified this slideshow is licensed under a Creative Commons Attribution Share-Alike 2.5 South African License
http://creativecommons.org/licenses/by-sa/2.5/za/Please link back to http://hblog.org and acknowledge the author: Heather Ford