Key Terms, Tools and 10 Things you must do

Glossary of Terms

• Refer to pages 43 – 46 for key digital marketing terms

• Any questions?

Tools

• Refer to Appendix A on page 57

• Any questions?

Review Survey Results: Poll Everywhere

Content Marketing vs. Content Strategy

• Which most closely refers to the creation, management and governance of content on-site?

A) Content Marketing

B) Content Strategy

Display Advertising

• Which type of ad appears while you are waiting on the desired page or action to load?

A) Interstitial

B) Flash

C) Pop-up

Dayparting

• As it pertains to Dayparting, which of the following is true?

A) You can conserve a small budget

B) You are able to set times / hours / intervals to elicit the best response

C) It’s something you can manage on Google AdWords

D) All of the above

Location Based Marketing

• Which of the following is NOT a LBS tool?

A) Gowalla

B) Yelp

C) Atlas

D) Foursquare

FunctionFox

• FunctionFox offers simple ____________ tracking and ___________ management.

The 10 things you should

absolutely, positively invest in this year

#10

Hold an Expert Series Event.

#9

Become a Publisher / Think like a Publisher.

#8

Change your Pricing Strategy: Get off of % of Media Growth.

#7

Monetize Facebook.

#6

Test Real-Time Bidding for a Display Client.

#5

Make your Site Mobile-Ready / Tablet Friendly.

#4

Identify a Staff Member to “Re-Create” their Role

#3

Read up on: Near-Field Communication,

Screen Convergence, HTML5… They’re Coming!

• www.agencyside.net

• www.adage.com/blog/small-agency-diary

• www.mashable.com

• www.smashingmagazine.com

• www.allthingsd.com

#2

Decide on 1 thing you will absolutely do within 30 days as a

result of attending BITB.

• Fill in your letter and self-address your envelope. agencyside will mail this to you in 30 days to hold you accountable!

#1

Attend an agencyside class & sign up for BOLO 2011

Thank You

• Please take a few moments to complete a couple of surveys.

• Agency Compensation Study

• Our contact information can be found on page 56 of the workbook.