toolkit pre listing package
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Marketing Proposal
Prepared for:
Jackie Donahue
Date: August 19, 2014
For Marketing the Property Located at:
127 Woodside Ave
Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614
August 19, 2014
Jackie Donahue127 Woodside AveBriarcliff Manor, NY 10510
Dear Jackie:
I saw that your home is no longer available for sale on our local multiple listing service; manytimes that indicates that your listing contract has come to an end, so I wanted to introducemyself and my company. Instead of reviewing what went wrong, I'd like to show you,instead, of all the right things youcan expect if you decided to give it a go again with me and Coldwell Banker Residential RealEstate. As part of the NRT, we are global and local; we advertise your home everyday in 100's ofplaces until it sells. Our technology was designed with today's buyer in mind, so it makeshouse hunting and purchasing very easy and stress free. I hope you'll take a few minutes out of your busy day to review this packet and to learn a littlebit about me and Coldwell Banker Residential Real Estate. There's truly so much to tell youabout how we can help turn your "story" into a happy ending. Please call me at your earliestconvenience!
Sincerely,
Donna Bruno, CRS, ABR, eProWestchester/Fairfield Field Trainer, REALTOR®
Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614
Your Buyer Could Be Anywhere. You Need a Company with Connections Everywhere.
Local real estate companies only have
offices in the areas where they do
business. National companies such as
Coldwell Banker have offices across
the country, reaching out to thousands
of agents, buyers and sellers to get
your home sold.
InternatIonal Presence
© 2013 Coldwell Banker Residential Brokerage. All Rights Reserved. Coldwell Banker Residential Brokerage fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker International Previews, the Previews International logo and “Dedicated to Luxury Real Estate” are registered and unregistered service marks owned by Coldwell Banker Real Estate LLC. REALTOR®
COLDWELLBANKERPREVIEWS.COM
*As of 1/1/13
Office Count
Europe/Mediterranean(Czech Republic, France, Greece, Ireland, Italy, Malta, Monaco, Netherlands, Northern Cyprus, Romania, Spain, Turkey)
139
Middle East (East Bahrain, Egypt, Kuwait, Lebanon, Qatar, Saudi Arabia, United Arab Emirates)
22
Asia(China, Hong Kong, India, Indonesia, Japan, Macao, Singapore, Vietnam)
168
Australia 14
Office Count
North AmericaCanadaUnited StatesMexico
2132,37558
Central America(Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama)
19
South America(Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay, Venezuela)
64
Caribbean(Anguilla, Antigua, Aruba, Bahamas, Barbados, Barbuda, Bermuda, Cayman Islands, Cuba, Dominica, Dominican Republic, Grenada, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, Netherlands Antilles, Puerto Rico, Santa Lucia, St. Barthelemy, St. Kitts/Nevis, St. Martin [France], St. Vincent & The Grenadines, Trinidad & Tobago, Turks and Caicos Islands, Virgin Islands [British], Virgin Islands [U.S.])
39
With 3,115 worldwide locations,
Coldwell Banker is uniquely positioned
to bring you an international network
of agents, buyers and corporate
relocation connections to get your
home sold.
Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614
Company Facts
Coldwell Banker Residential Brokerage is part of the NRT family of companies. NRT, LLC is the world’s
largest residential real estate brokerage firm, delivering services that other companies can only imagine.
NATIONWIDE
NRT, LLC
Sales Professionals . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42,000
Residential Brokerage Offices. . . . . . . . . . . . . . 725
Closed Sales Volume . . . . . . . . . . . . . . . . . . . . . . . . . $149 Billion
Closed Transaction Sides . . . . . . . . . . . . . . . . . . . . 316,640
WORLDWIDE
Coldwell Banker Real Estate Corporation
Sales Professionals . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84,900
Residential Sales Offices Worldwide . . . . . 3,115
Countries/Territories Served . . . . . . . . . . . . . . . . 49
Closed Sales Volume (U.S.) . . . . . . . . . . . . . . . . . $208.7 Billion
Closed Transaction Sides . . . . . . . . . . . . . . . . . . . . 724,510
CONNECTICUT / WESTCHESTER
Coldwell Banker Residential Brokerage
Sales Professionals . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,225
Regional Offices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Closed Sales Volume in 2013 . . . . . . . . . . . . . . $5.996 Billion
Homes Bought and Sold in 2013 . . . . . . . . . 14,140
Statistics are approximations as of 12/31/2013
Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614
HomeBase inTouchConverts buyer emails into voice and sends the lead to your agent within seconds so they can be first to respond to the customer and show your home.
Mobile WebAn on-the-go version of our ColdwellBankerMoves.com website that buyers can access from their smartphone. Gets your property more exposure to the growing audience of web phone users.
Search Engine Optimization
Strategic purchasing of key words on the internet’s most popular search engines, including Google, MSN, Yahoo! and more ensures that ColdwellBankerMoves.com is among the top websites returned in key word search results. More visits to ColdwellBankerMoves.com means more buyers seeing your home.
HomeBase InboxRegistered buyers receive alerts on new listings, including yours. Coldwell Banker agents can search for buyers who are looking for homes so we can tell them about your house for a faster sale.
HomeBasesm Online transaction management that gives agents, buyers and sellers secure 24/7 access to forms, tasks and records associated with their purchase or sale.
HomeBase InSightWeekly reports showing sellers how many online visits to their listings help track Web traffic, assist with strategic pricing and more effectively plan online advertising and promotions.
MarketQuestPowerful market share program that lets agents provide detailed market activity reports to customers so they can make informed decisions about buying, selling and pricing a new home.
Online Distribution Partners
An intricate network of online partners that ensures your listing is sent to and updated on all major real estate websites including Realtor.com®, Zillow, Trulia and many others, as well exclusive arrangements with NewYorkTimes.com, WallStreetJournal.com*, HomeFinder.com and more.
Absorption Rate Calculator
A detailed online calculator that uses actual market data to help you see how many months worth of active listings are for sale to help strategically price your home for a faster sale.
Coldwell Banker On Location
Exclusively our own, this YouTube channel is dedicated to Coldwell Banker. Viewers will see helpful educational videos, information about upcoming promotions and videos of listings.
FEATURE BENEFIT
How does the competition compare when it comes to using real estate technology to get
your home sold? Most likely, they don’t. Compare our technology shown below to what the
competition is offering.
*Properties $500,000 plus
HomeBase and HomeBase powered by Realogy are service marks of Realogy Services Group LLC and are used under license.
Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614
Powerful Online Relationships
With 89% of buyers searching online*, the internet is an informative source for homebuyers. That’s why we’ve
partnered with the top real estate websites to feature your home.
Your property will be enhanced through an exclusive program on the eight most dominant high-traffic real estate
websites – Trulia, Zillow, Yahoo! Real Estate™, REALTOR.com®, AOL, MSN Real Estate, HotPads, and Homes.com.
With a detailed description and multiple photos, your home will be seen three times more often than it would
without this enhancement. More views can double buyer inquiries and leads are sent directly to your agent’s cell
phone for immediate response.
Our parent company, NRT, is the only national real estate brokerage with the strength to offer this exclusive online
marketing strategy through Coldwell Banker Residential Brokerage.
*2013 National Association of REALTORS Profile of Home Buyers and Sellers
Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614
Internet Marketing Strategy – EXPOSING YOUR PROPERTY TO MORE BUYERS
ColdwellBankerMoves.com ColdwellBanker.com
Homefinder.com
MSN.com
FrontDoor.com
IHT.com
Zillow.com
ColdwellBankerPreviews.com
Homes.com
NewYorkTimes.com
Trulia.comREALTOR®.com WallStreetJournal.com*
Aol.com
HotPads.com
OpenHouse.com
Yahoo!HomesTM
Visit CBeMarketingAdvantage.com to learn more about our Internet Marketing Strategy.
Cn.WSJ.com (China)**
*Only properties $500,000 and above**Only Previews properties
Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614
Search Engine Strategy Drives Online Buyers
How Will Online Shoppers Find Your Home on the internet?
Our multi-million dollar investment into paid and organic search engine optimization strategy helps to
position ColdwellBankerMoves.com and ColdwellBanker.com for top-of-the-page results. We increase
the chances of online buyers seeing your listing, which means we increase the chances of getting an
offer on your home.
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Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614
2013 Quotables – RELOCATION
Incoming Sales Volume . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $417 Million
Incoming Units Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 994
Incoming Referrals Placed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,750
Outgoing Sales Volume . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $174 Million
Outgoing Units Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 345
Outgoing Referrals Placed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,284
Statistics are approximations as of 12/31/2013
Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614
2013 Quotables – WESTCHESTER, PUTNAM & DUTCHESS COUNTIES, NEW YORK
Sales Volume . . . . . . . . . . . . . . . . . $1.438 Billion
Listings Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,367
Buyers Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,296
Sales Associates . . . . . . . . . . . . . . . . . . . . . . . . . . 538
Locations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Statistics are approximations as of 12/31/2013
Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614
#11 1 NRT LLC11 7 Coldwell Banker United, Realtors16 28 Coldwell Banker Bain|Seal65 34 Coldwell Banker Seacoast/Advantage75 63 Coldwell Banker Howard Perry & Walston Realty Inc.84 72 The Select Group (Coldwell Banker Select Group)86 59 Tomlinson Real Estate Group (Coldwell Banker Tomlinson)88 32 Coldwell Banker Honig Bell91 35 Coldwell Banker Schmidt Realtors119 55 Coldwell Banker Select Real Estate128 57 Coldwell Banker The Real Estate Group, Inc.135 101 Coldwell Banker Legacy137 86 Coldwell Banker Weir Manuel160 94 Coldwell Banker Prime Properties176 108 Coldwell Banker Apex, Realtors180 125 Coldwell Banker D’Ann Harper, Realtors197 302 Coldwell Banker Danforth213 222 Coldwell Banker Hearthside, Realtors220 146 Coldwell Banker Select Professionals228 198 Coldwell Banker Premier Realty229 Coldwell Banker George Realty
SALES COMPANY VOLUME SIDES NAME
SALES COMPANY VOLUME SIDES NAME
SALES COMPANY VOLUME SIDES NAME
240 96 Coldwell Banker Roth Wehrly Graber246 115 Coldwell Banker Heritage Realtors264 172 Coldwell Banker Barnes268 165 Coldwell Banker Mid-America Group, Realtors282 Coldwell Banker Brokers of the Valley284 220 Coldwell Banker Vanguard Realty, Inc.303 207 Coldwell Banker Harris McHaney & Faucette308 216 Coldwell Banker Wallace & Wallace, Realtors314 156 Coldwell Banker Hubbell BrairWood315 Coldwell Banker Beachside Realtors319 250 Coldwell Banker Gosslee328 460 Coldwell Banker West337 Coldwell Banker Island Properties360 311 Coldwell Banker Caine374 323 Coldwell Banker Preferred, Realtors377 Coldwell Banker Coastal Alliance383 454 Coldwell Banker Elite394 469 Coldwell Banker Premier Real Estate411 Coldwell Banker Schmitt Real Estate Co.422 Coldwell Banker Mason Morse Real Estate434 Coldwell Banker Dynasty
436 234 Coldwell Banker McMahan Co.439 291 Coldwell Banker Heart of America Realtors, Ltd.463 353 Coldwell Banker C&C Properties470 Coldwell Banker Doug Arnold Real Estate, Inc.480 361 Coldwell Banker Premier Group481 240 Coldwell Banker Hunter Realty485 425 Coldwell Banker Schneidmiller Realty489 341 Coldwell Banker Triad, Realtors
357 Coldwell Banker Ed Schlitt, Realtors 379 Coldwell Banker Brown Realtors 381 Coldwell Banker Alfonso Realty 385 Coldwell Banker Rector Phillips Morse 395 Coldwell Banker KPDK 409 Coldwell Banker Covenant Real Estate, Inc. 436 Coldwell Banker Legacy Real Estate Group 442 Coldwell Banker Plaza Real Estate 453 Coldwell Banker Hedges Realty 483 Coldwell Banker Ellison Realty 488 Coldwell Banker Pacesetter Steel Realtors 490 Coldwell Banker Mountain West Real Estate, Inc.
The Coldwell Banker® network is ranked number one in sides and dollar volume.
This is what dominance looks like in the latest REAL Trends 500 report: 510,831 sides (42% higher than the next nearest brand) $164.9 billion in sales volume (118% higher than the next nearest brand).
The following Coldwell Banker Real Estate affiliated companies are included in the 2014 REAL Trends rankings:
Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614