today’s objective’s learn the basics of stimulus mining feed the brain what is our process?
TRANSCRIPT
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Today’s Objective’s
Learn the Basics of Stimulus Mining
Feed the Brain
Feed the Brain
Feed the Brain
What is our Process?
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MU = SF
D
Meaningfully Unique Ideas!
=
Explore Stimulus
Leverage Diversity
Drive out Fear
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Stimulus AvailableStimulus Available # of practical ideas invented# of practical ideas invented
Low StimulusLow Stimulus
Medium StimulusMedium Stimulus
High StimulusHigh Stimulus
2222
3838
4747
Value of Stimulus
Stimulus Feeds The BrainStimulus Feeds The Brain
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Traditional ModelTraditional Model
Individual BrainstormingIndividual Brainstormingdrainingdraining
BeforeBefore AfterAfter
Suck Method Suck Method Uses Your Brain Like AUses Your Brain Like A
LIBRARYLIBRARY
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COMPUTERCOMPUTER
Stimulus sets off a CHAIN Reaction!!!
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Where To Go On Vacation?
More Stimulus
More Ideas (Quantity & QUALITY)=
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Who’s Job is It?
Innovation isn’t something you do after you get your work done. It’s how you do your work.
Innovation is about more than inventing new products. It’s about figuring out how to add value where you are.
You can innovate in any job, any department, or any organization.
Innovation is about taking action.
It is everyone’s
Job!
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Fast & Easier to Find
Harder & Deeper Thinking Involved
5 Categories for Stimulus Mining
TECH Mining Market Mining Insight Mining Future Mining
1111 22223333 4444
+“Gut Instincts and Ideas”5555
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Customer and non Customer...• Likes• Dislikes• Perceptions
What we are searching for...
• Frustrations• Complaints• Wishes
...relating to our offerings and our competitors offerings
Insight Mining
Using Voice of the Customer Research for Ideas, Insights, and Opportunities
Connect with customers and non-customers, read blogs, forums, and news posts about your company or industry at large.
www.digg.com www.boardreader.com www.google.com/blogsearch
• How customers are using, misusing, and adapting to our offering
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A website linking to
many websites
Insight Mining
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Insight Mining
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Can we help
owners properly
feed their pets?
Insight Mining
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What we are searching for...
Market Mining
Benchmarking versus the Marketplace and Competitors for Ideas and Inspiration
Compare your offering with alternatives; Borrow Brilliance from non-competitors in different industry sectors or countries
Explore how competitors in other cities, states, countries market similar services• What do they promise customers?• How do they package / price their offering?• What do they communicate to build credibility?
Explore how different industries have excelled at delivering personilization• What do they promise customers?• How do they package / price their offering?• What do they communicate to build credibility?
Search for Patent and Trademark Filings by Competitors
◦ Go to freepatentsonline.com◦ Click on Search◦ Click on Quick Search◦ Scroll down to "Assignee". List a
Company Name
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Market Mining
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Market Mining
www.howstuffworks.com Is a great place to find info on what
competitors are doing
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Market Mining
For Insight and Market Mining, surveys can be easy and free
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What we are searching for...
Leverage Facts & Innovation Assets from Inside and Outside your Organization
Mine for new technologies, potential partners, academic research, inventor expertise.
TECH Mining
Search for academic articles and wisdom at www.Scholar.google.com• Looking at psychology and decision making, shopping behavior• What does the latest research tell us about people interacting with technology?• Are there studies about moments of joy and happiness
Search for academic articles and wisdom at www.Scholar.google.com• Looking at psychology and decision making, shopping behavior• What does the latest research tell us about people interacting with technology?• Are there studies about moments of joy and happiness
Search for technology and expertise that we could leverage or connect to• www.TechMining101.com links to high-tech technologies
• www.Google.com/Patents good for USA patents
• USAInnovation.org good for business ideas
• www.FreePatentsOnline.com good for International patents
Search for technology and expertise that we could leverage or connect to• www.TechMining101.com links to high-tech technologies
• www.Google.com/Patents good for USA patents
• USAInnovation.org good for business ideas
• www.FreePatentsOnline.com good for International patents
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TECH Mining
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TECH Mining
More techmining101
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What if…Someone had an idea that you could
use or produce?
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TECH Mining
Don’t define techmining success as a “bulls eye”!
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TECH Mining
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Here is an academic article that links decision making with happiness. It advocates improving the presentation of choices we have in this world. I am interested in how we could help people make decisions and weigh consequences of what they buy and what they eat
http://pps.sagepub.com/content/3/3/224.abstract?maxtoshow=&HITS=10&hits=10&RESULTFORMAT=&andorexacttitle=TECH
Mining
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What we are searching for...
Future Mining
Stretching Minds to Anticipate the Future
Explore trend forecasters, read industry news, connect to Lead Users, Industry Experts
www.google.com/trends www.trendwatching.com www.ted.com www.futurist.com
Anticipating the Future:• What market segments do you see becoming much bigger over the next 5 years? • Where do you see technology going 5 years or 10 years from now?• What regulatory, raw material and other operational challenges do you see in the
next 5 to 10 years?
Read about MEGA SHIFTS that could have an impact Start with simple GOOGLE searches on identifying trends
• Example Search: Trends in Customer Personalisation• Example Search: Trends in Privacy Regulations Online• Example Search: “Customer Name” Trends• What are our customers are saying about the future, how will their behavior
change? - trendwatching.com
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What can we do to make her
life easier
and get her
home to family more?
Future Mining
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How about the Pet
services: Grooming
and Boarding Market?
Future Mining
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What kind of stuff
does Messie
Jessie need and how can we
make his business better?
Future Mining
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Future Mining
Every month a new briefing on trends on trendwatching.com
Are you watchin
g the major
transfor-
mations or just
the piddly stuff?
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Future Mining
Listen beyond the grassroots
Listen to those you don’t like
Listen to the exodus Get young
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There are more than 250 per
year, don’t keep going to the same one!
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TECH Mining
Insight Mining
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TECH Mining
Insight Mining
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Your Charge…
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