today’s mobile devices are consumers’ eyes and ears throughout the shopping journey

Mobile Marketing Association

Sean Calhoon

Sr. Director, Product MGMT

Digimarc Corporation


About Digimarc

• Vision and Mission– Teach mobile devices to see, hear and understand

by providing digital identities for all media objects• Current Focus

– Enable mobile devices to see, hear, understand and deliver context sensitive network services

– Facilitate universal automatic object identification by all computer interfaces

– Play integral role in omni-channel marketing• Core Strengths

– Pioneer in digital watermarking– Stable, professional workforce– Large, high quality patent portfolio

Media Management

Government Security

Media Discovery & Engagement


What is Digital Watermarking?

A unique signal (or pattern) that is embedded into print, audio or video materials and is imperceptible to humans but detectable by machines

– Can be embedded into images, graphics and text– Applied to content at creation or as it is distributed– Accurately identifies specific instances of content; no false positives


Think of Digital Watermarking as QR Codes…


… without the ugliness!


Digimarc Enables Mobile Devices to See and Hear

Print Publishing asWeb Browsers

Interactive Direct Mail and Catalogs

Mobile as Music Retail

Omni-ChannelRetail Marketing

Network Enabled Packaging

Multi-ScreenSynchronized TV


Digimarc Connects the Shopper’s Journey

Digital Watermarking enables retailers and brands to more deeply engage with mobile-enabled consumers at every touch-point throughout their shopping journey


Shopper’s Journey Video

[ Play Video ]


Shopper’s Journey | Cooking Light Case Study


Shopper’s Journey | Cooking LightConsumer Education


Shopper’s Journey | Cooking LightScan Photo and Save Recipe


Shopper’s Journey | The Costco ConnectionCase Study


Shopper’s Journey | The Costco ConnectionConsumer Education


Shopper’s Journey | The Costco ConnectionScan Custom Icon and Link to Video


Shopper’s Journey | Toyota ScionCase Study


Shopper’s Journey | Print AdMultiple “Hot Spots”


Shopper’s Journey | Television

Knight, Damon

This slide you should refer to the video examples ... where the car commercial was watermarked. Perfect for second screen experiences for programming, commercials, etc.You'll note I only use "Case Study" when discussing a real customer experience.


Shopper’s Journey | Radio

Knight, Damon

Again, you should refer to the video here. I feel this would be a slide where you could mention audio embedding if available in the OSP. I don't want to add a slide about Audio Embedding since we need to provide this deck 4/24.


Shopper’s Journey | Retail Signage

Knight, Damon

Here I would mention that our technology can be embedded into video displays as well. There is a video display example in the video. Also demos in the booth.


Shopper’s Journey | In-Store Location

Knight, Damon

Here I think you can refer to the video examples which will showcase the location component in the grocery store section. The Mom's iPhone will pick up the audio watermark in the Produce Section and the Coffee & Tea section. I put in the packaging here, so you could also talk about the triangulation of the package - mobile device - store audio to trigger unique store experience. Also can trigger post-sale offers when read outside the store (no audio).


Shopper’s Journey | Catalog Case Study:Sharper Image


Shopper’s Journey | Brochure Case Study:Ford Mustang 2014


Ford Video

[ Play Video ]


Shopper’s Journey | Social Media Case Study:House Beautiful Magazine


Shopper’s Journey | Social MediaDigimarc Share


Shopper’s Journey | Online Case Study:America’s Favorite Food

Knight, Damon

This might be a bit of a stretch ... but I thought you could talk about America's Favorite Food and MyRecipes.com for the online component. AFF is a print compiliation featuring the most popular recipes from their MyRecipes.com site. This is interesting because it is an online going to print as opposed to the reverse. When you scan a recipe in the book, you can access online videos, etc. on the site. Also if you're a registered MyRecipes.com user, you can save your recipes, ingredient lists, etc. to your account. Cooking Light is also part of this family ... and their case study will note that they have seen an increase in


Shopper’s Journey | PackagingScan Triggers Special Offer

From a simple scan of the product packaging, the consumer can access special offers to incentivize purchase. In this example, a buy 2 get 1 free offer which can be immediately redeemed.


Shopper’s Journey | PackagingScan Triggers Added Value

The scan can also provide added consumer value. In this example, the consumer can access recipes which use the product as a primary ingredient and quickly add all additional ingredients to their shopping list.


Shopper’s Journey | PackagingScan Triggers Sweepstakes

The scan can encourage consumer engagement with the product. In this example, the consumer can quickly vote for their favorite Iron Pond brew and enter to win a year supply.


Digital Watermarks in Magazines: 2012 Traction Report

• Report Highlights– The number of digital watermarks placed in magazine editorial and advertising

content grew by 486% from 2011 to 2012– The number of magazine titles using digital watermarking grew by 300%,

resulting in an addressable circulation of over 37 million readers– Shopping, video and sweepstakes were the most popular scan incentives

• Digimarc Discover Platform Growth– Total scans of watermarked content in magazines grew to over 1.6 million– The Digimarc Discover app experienced a 175% increase in the number of

downloads– 12 magazines introduced or updated their existing mobile apps to include the

ability to scan Digimarc digital watermarks


Traction Report 2012 | Addressable Market


2012 Traction Report | Digital Watermarks Increase


2012 Traction Report | Issues with Most Digital Watermarks


2012 Traction Report | Reader Engagement


2012 Traction Report | Most Popular Scan Incentives


2012 Traction Report | Digital Watermarks by Category


Digimarc Connects the Shopper’s Journey

Digital Watermarking enables retailers and brands to more deeply engage with mobile-enabled consumers at every touch-point throughout their shopping journey

today’s mobile devices are consumers’ eyes and ears throughout the shopping journey

Business

mobile devicesto

existing mobile apps

theirshopping journey

traction report report

digimarc digital watermarks

number of digital watermarks

digital watermarking

digital identities