capturing & captivating ‘eyes', 'ears' & 'minds' of the 21st...
TRANSCRIPT
Capturing & Captivating ‘Eyes', 'Ears' & 'Minds'
of the 21st Century
‘IPCast’ & ‘IPSatCast’
IPSatCast:
1
Where amazing new ‘Convergence Technologies & Ecosystems’
meets great ‘Content Creation & Curation’.
‘IP Cast’ & ‘IPSatCast’
“Global Content Delivery Convergence Networks &
Ecosystems”
Powered by the world’s most advanced 'Satellites’(‘HTS’: ‘Ku’ & ‘Ka’ & ‘Terrestrial ‘WSS’ Systems’
With ‘Advanced IP Caching Systems'
‘IP Cast’ & ‘IPSatCast’is significantly reducing‘content delivery' costs
through the efficiencies of 'multicasting'
and 'true' 'edge-caching'.
‘IPCast’ & ‘IPSatCast’
'24 x 7‘ AvailabilityOn 'Every Screen' &
'Everywhere'
‘IP Cast’ & ‘IPSatCast’ ‘On demand‘, ‘Latency Free'.
'Analytics Enhanced'.'Subscription Based' & / or
'Advertiser Supported'
Problems & Opportunitie
s
2
The Times : They Are a-Changin’
The video entertainment industry is being disrupted by new business models,
technologies, and user behaviors. Legacy content and traditional thinking are failing
to meet the tastesand habits of the modern mobile
consumer.
More and more consumers are opting for contract-free 'Over-the-Top‘ ( ‘OTT’) video from entities: Netflix, Hulu, Amazon, etc. instead of the expensive, device-bound,
contract-bound, multi-channel linear TV offerings from Cable and Satellite service providers.
Consumers are Cutting the Cord
On Every Imaginable Screen
Viewers want to watch their content
on all their devices without restriction
or redundant billing.
‘Binge' Watching !!
Source: Procera
668,000 U.S. Netflix subscribers finishedthe entire 2nd season of House of Cards
The very 'first weekend' - it was available !
Industry consolidation puts creative control and access
to content in the handsof a few large players.
Licensing Limitations
–Cisco Visual Networking Index2013–2018
“Globally, IP video traffic will be 79
percent of all consumer Internet
traffic in 2018,up from 66 percent
in 2013.”
The Looming Capacity Crunch
Existing Networks Will Not Scale!
2013 2014 2015 2016 2017 2018K
28K
55K
83K
110K
138K
“Demand for data will soon far exceed the 'networks capacities’,
and 'connection speeds' will slow down.”–Reuters, “U.S. mobile data traffic to jump nearly eight-fold by 2018”
CAGR: 21%
Global Consumer IP Petabytes/month
‘Inefficient Delivery of Popular Content'
The existing Internet is a “unicast” environment requiring millions of copies of the exact same content, to be sent to
consumers in millions of discrete
'one-to-one' connections.
IPSatCastSolutions
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Creating a “big pipe” broadcast extensionto the existing “small pipe” unicast Internet
using high throughput satellites andsoftware controlled antennas.
The IPSatCast Solution
Creating original breakthrough contentthat is highly intelligent, contextually
relevant,and free from content licensing fees.
The ’IP Cast’ & ’IPSatCast’ Solution
UbiquityV enables
users to watch whatever they want, wherever they want, whenever
they want it.
SimplicityV allows
customers to use any existing
Internet or WiFi enabled-device.
IntegrityV follows the golden rule: No hidden
charges. No termination
fees.No contracts.
The ’IP Cast’ & ‘IPSatCast’ Solution
IPSatCast Content
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‘IPCast’ & ‘IPSatCast’ Content Strategy
Original Content
Curated Content
★ News Cluster★ Talk Cluster★ Edutainment Cluster★ Travel & Food
Cluster★ Music & Theater
Cluster★ Comedy Cluster★ Kids & Family
Cluster★ Ethnic & Niche
Channels
★ Networks and Film Studios
★ Corporate Channels★ Video Games★ Independent
Producers★ Curated YouTube
and UGC★ Sports Leagues and
Teams★ Concerts & Live
Performances ★ Music, Radio &
Audio Streaming
‘IPCast’ & ‘IPSatCast’ Content Creation Philosophy
EyeImpactful, beautiful, engaging
visual images and video. Cinematic
magic delivered to
screens of all sizes.
EarRich, dynamic, transformative
sound that tells stories,
sets the mood, and elevates production
value.
BrainMass appeal intelligent.
New content that
transports, inspires,
and engages the 21st
century mind.
‘IPCast’ & ‘IPSatCast’ Production Advantages
Efficient Distribution
One story produced
for 3 or more V channels,
available on all fixed and mobile
platforms.
Efficient Staffing
No anchors or hosts.
No reporters.No field
producers.Just narrators.
Efficient Production
Most production
doneat Mac editing
stations by cross-trained
writers/producers/editors.
IPSatCast Business Plan
5
V
Phase I: Cloud Based Content
Any Internet enabled device can accept the IPSatCast digital
streams and packet downloads, including: tablets, 3G & 4G Smart
Phones, desktop PCs, game platforms, IP STBs, etc.
Users access services using any Smart TV, DTV receiver,
or hybrid broadcast-broadband receivers that are equipped with a WiFi access
point.
IPSatCast
Phase II: ’IPCast’ & ‘IPSatCast’ + Existing Providers
Ku & Ka-BandDTH
Satellites
Fixed Satellite
Antennas
V Caching
Proxy Server
OfficeBuildings
PrivateHomes
Government
Offices
Schools &Universiti
esShopping
MallsSports
Stadiums
+
Ka-BandBroadband
Satellite
Low-Cost Personal
Satellite IP Receivers
IPSatCast Edge-
Caching Personal
Media Server
CommercialAirplanes
Commuter
Rail
CityBuses
Taxis &Ride-Share
PersonalCars
Individuals &
Families
+
Phase III: The ’IP Cast’ & ‘IPSatCast’ Broadcast Revolution
Premium Monthly Subscriptions
VOD, A La Carte & Proxy Services
Personal Edge DVR (in the “Fog”)
+ Remote storage (in the Cloud)
Phase IV: ’IPCast’ & ‘IPSatCast’ Retail Services
Proprietary & 3rd Party Content Distribution to MSOs(Multiple-System
Operators)
Proprietary & 3rd Party Content Distributionto Cellular Carriers
Proprietary & 3rd Party Content Distribution to ISPs
and Internet content creators
Phase IV: ’IPCast’ & ‘IPSatCast’ Wholesale Services
Contextual, User-Specific,
Analytics-Driven, High ARPU
Free to Air Ad-Supported Wireless IP
Broadcast Services
Local, Regional, National & Global
Phase IV: Advertising Revenue
Where amazing new technology meets amazing new content.
‘IP Cast’ ‘IPSatCast’
IP Cast & IPSatCast
is significantly reducing content delivery costs
through the efficiencies of 'multicasting'
and true 'edge-caching'
Contact us :‘STING’, ‘IP Cast’ & ‘IP SatCast Consortia’
8A, Panchsheel Marg, Chanakyapuri, New Delhi - 110021. India
Tel: +91-11-2611.7547, 2611.5818Fax: +91-11-2687-6480
Mob: 98-110-41144
Email: [email protected]; [email protected]; [email protected]
Web : www.ipcast.in