to mars & beyond presented by: georgia tech team
TRANSCRIPT
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To Mars & Beyond
Presented By: Georgia Tech Team
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The TeamTeam Leader – Priya Gopalakrishnan
Policy & Communication Strategy Analysis – Don Changeau
Content Development & Audience Reaction Issues –
Ian Sharpe
Thilini Rangedera
Mitsuyo Tsuda
Product Design & Development –
Waqar Zaidi
Dominic Rupnarine
Faculty Advisor – Dr. Komerath
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Introduction
Public Service Announcement (PSA)
Audience Survey & Research
Content Development Product Design & Development
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Our “Strategy”
• Create & set up an audience survey over the internet.
• Research NASA’s present communication strategy to refine and improve it.
• Design an approach to communicate information about NASA’s Mars & Space Exploration programs to the public by linking it to everyday life.
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Content Development• PSA – 2 main themes:
- BusinessBusiness opportunities in space & on MARS.
- Technology spin-offs
• Emphasis on a more humanized approach
• Issues addressed include investment opportunities, job market in space, sustainability issues on earth etc.
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Product Design and Development
• Design – extensive exercise in animation development and video editing.
• Consulting with Georgia Tech media people on effective communication strategies.
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Policy Research & Audience Survey
• Policy: Choice of Topics• Policy: Range of Discussion• Mars: Social & Tech Concerns• Sustainability• Survey Web Site• Survey Data• Companies and Annual Revenues• Civilian Aerospace Exports
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Policy: Choice of Topics
• The Dichotomy: technical & social
• A Quick History - marginal social concern & technical
marginalization
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Policy: Range of Discussion
• NASA’s Current Communications Policy
• Search Parameters: “NASA” & “Mars”(w/ use of VantagePoint Software & GATech’s BUSI – Business Index database)
-- Example: “Scientists”
-- Associated Keywords: “mars probes” + “outer space”+ “life on other
planets”
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Mars: Social & Tech Concerns
• Better Businesses: Expanded Markets / Expanded Services
• Technological Spin-offs
• Confronting Sustainability
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Sustainability
• Food Production• Water Purification• Clean Energy
Air Quality Waste Management
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Survey Web Site
• Go to:
www.advancedsurvey.com
& Enter Survey #
5224
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Survey Data
• Questioning for Feedback from Teens / Young Adults
• Questions cover:
Age, Industry, Attitude, Interests, Logic/Reason on Mars
• Free Form Responses
• Likert Scale Responses
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Example Companies & Annual Revenue (US Dollars)
• Agilent Technologies: 10.8 Billion
• Garmin International: 400 Million
• Boeing: 51 Billion
• SimuFlite Training Int’l: 773 Million
• Deltek Systems: 93.7 Billion
• Telelogic: 120 Million
• RIFOCS (Textron): 13.1 Billion
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Civilian Aerospace Exports(in Millions of Dollars)
• Total: 47,348.4
• New Complete Aircraft: 25,616
• Aircraft Engines: 17,042
• Satellites & Parts: 300.4
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Aerospace Industry Sales
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Content Development
• What has the space program done for us?
• MARS as a stepping stone
• Where is the space program headed?
• NASA is not just for astronauts!
• So where does your money go?
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What has space program done for us?
Advanced shoe design and manufacturing
Improved Aircraft EngineExtended Weather
forecasting
Materials
Earth Resource Management
PC’s
Toys
MRI and CAT Scans
Weather Forecasting
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MARS as a stepping stone
Fuel generation
Low gravity operations
R & D – Robotics, Communications.
Terraforming?
Search for Life / signs of E-T
Habitats Lander technology
Water??
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Where is the space program headed?
Present Space Programs
Future Ambitions
Viking Lander
2001 Mars Odyssey
Mars Global Surveyor
Human Habitation
Space Cities
Not-so distant Future
Asteroid Hotels
Mariner 3 & 4
Past Explorations
International Space Station
Orbiters, Net Landers, Scout Missions
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NASA’s Not Just For Astronauts
Medical Doctors
Scientists and Engineers
Technicians
Management
Mission Operations
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So where does your money go?
Space Exploration
Employees – Salaries
Education Programs
Circulates through the economy
$1 technical expenditure = $3 of new business
Communication
Transportation
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Product Development
• Animation Development• Software • The Tutorials• Modeling The objects• Animating objects• Finished Model
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Animation Development
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The Tutorials
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Modeling the Objects
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Animating Objects
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The Finished Model
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Space Based Economy
• Endless opportunities for investment in space.
• Concerns about the returns?
• Boosting economic growth and expanding the market beyond our home planet.
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Space / Earth Technology
• Space Technology – For Astronauts and for YOU
• NASA’s technological spin offs – making the world a cleaner, healthier and happier place!
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Outreach
• Georgia Tech Media feed back
• Contact with WABE Radio
• 70,000 GT alumni and their families
• Internet survey
• Georgia’s Space Grant consortium – spreading the word
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Our Message
“NASA’s Mars program serves as a vital step towards a Space Based Economy and beyond…
Invest in your Future !”