madame mars: women and the quest for worlds beyond - a transmedia documentary
DESCRIPTION
Madame Mars is a transmedia documentary tracing the long and arduous path women have taken in their efforts to explore Mars and worlds beyond. Our mission: to inspire young women and girls to pursue careers and opportunities in the space sciences.TRANSCRIPT
Madame Mars:Women and the Quest for Worlds Beyond
What is Madame Mars
534humans have flown in space
57have been women
23have stepped onto another
worldof the
0have been women
Now we’ve set our sightson another world…
Have women achievedpioneering parity at last?
Madame Mars
Madame Mars
Madame Mars
Madame Mars
Telling all their stories, across all our screens
Engaging all the senses and inspiring to contribute, learn and become
You can do it – It’s Our Turn
Entertaining
Engaging
Inspiring
“Anyone who tries to make a
distinction between education and
entertainment doesn't know the first
thing about either.”
Marshall McLuhan
Goals for Madame Mars
What is Transmedia?
Story, Message and Meaning Where, When and How the Audience Wants to Interact With It
Audience/Content
Transmedia is about the Story
The Audience and the Tools
The Medium and the Message
Madame Mars Storyworld• Documentary Film• Living Lab – Web Site• Curriculum – tied to Common Core• Interactive “Kits”• Trading Cards• Tellegami Creator• Quizzes and Games• Social Samba and Facebook Integration
Madame Mars Audience
• Dreams of being the first to Mars– girls in the 4th – 9th grades, approximately 9-14 years old
• STEM Education for Girls (STEAM)– All the “Right Stuff”
• Fascinated by Space Exploration
Audience: Why?• Girls begin losing parity at age 9• Bringing up the numbers:
– 22% of doctorates in astronomy– 22% of environmental scientists – 22% of software engineers at tech companies over all.
– 17% of chemists– 6% CEO’s of top tech firms
• Space Explorers – Join the ranks of millions!
Our Team• Jan Millsapps,
Producer/Creative Director
• Beth Rogozinski, Producer/Creative Director
• Maya Zuckerman, Transmedia Producer
• Michael Carter, PhD, Curriculum
• Melissa Lamming, Producer/Social Media
• Michael Behrens, Executive Producer
Advisors• Henry Rosenthal, Liminal Space • Dana Berry, National Geographic Film Maker• Jen Myronouk, Singularity U and Marie Curie
Project• Bryan Gambogie, Producer/Film Maker• Yvonne Clearwater, PhD, NASA• Simone Nelson, Art Institute, Film Maker• Melanie Wade, PhD, AAUW• Edna DeVore, SETI Institute • Pamela Harman, SETI Institute - Girls Go To Mars• Linda Shore, Astronomical Society
Institutional Friends
Interviewees
• Carol Stoker, PhD NASA• Yvonne Cagle, MD NASA• Lori L. Ploutz-Snyder, PhD NASA• Yvonne Clearwater, PhD NASA• Erika Rodriguez, PhD NASA• Wendy L. Holforty, Ph.D. NASA• Lynn Harper NASA• Dava Newman, PhD MIT• Grace Douglas, PhD Lockheed Martin• Dr Susan Ip Jewell MD MD and Mars Society• Teresa L. Segura, PhD Space Systems/Loral• Margaret Race, PhD SETI/JPL• Helen Ling Former JPL
It’s a long journey…
We could use your help!
Become an Honorary Martian• Follow US!
– Facebook, Twitter, Tumblr and more coming
• Spread the Word– Advocate for M Mars and the Quest for Worlds Beyond for Women and Girls
• Volunteer– Advisors, doers, connectors and others needed
• Donate– Contribute to our campaigns and fundraising efforts
What is Madame Mars