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The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Welcome to
Going Beyond eBooks: One Publisher’s Journey from a Book to Training, Print to Digital
The Leadership Challenge Workshop Facilitator‘s Guide®, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Agenda
The Leadership Challenge Journey - Book to Training, Print to Digital
Key Sales Drivers
What We Learned Along the Way
What’s Next
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
About Your Presenter
Been with Jossey-Bass/Pfeiffer/Wiley for 16 years
Started career at HarperSanFrancisco and Rizzoli Bookstores
Stints in Publicity, Sales, Sales Management, e-Business Development, and Editorial
Big fan of The Leadership Challenge
Mom of Carlin, Cuyler, and Teagan
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Jim Kouzes and Barry Posner
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
“The truth is that leadership is an observable set of skills and abilities that is useful whether one is in the executive suite or on the front line, on Wall Street or Main Street. And any skill can be strengthened, honed, and enhanced if we have the motivation and desire, the practice and feedback, the role models and coaching, and the support and recognition.”
—Jim Kouzes and Barry Posner The Leadership Challenge, Third Ed.
The Leadership Challenge Workshop Facilitator‘s Guide®, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Leadership is . . .
Everyone’s business
A relationship
Self-development Learned
An ongoing process
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
The Five Practices®
Model the Way
Inspire a Shared Vision
Challenge the Process Enable Others to Act
Encourage the Heart
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
In The Beginning
Book Contract with Jossey-Bass
Assessment Contract with Pfeiffer
Video Rights to CRM Learning Workshop Rights to Tom Peters Group
(Jim served as Chairman)
Barry – Dean of Business School at Santa Clara University (Silicon Valley)
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
A Perfect Storm
Jossey-Bass acquires Pfeiffer in 1993 Wiley acquires Jossey-Bass/Pfeiffer in
1999
LPI Online launches in 2002
Pfeiffer acquires Workshop assets and rights in 2004
Pfeiffer acquires Video assets and rights in 2006
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
A Franchise is Born
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Books
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Videos
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Training/Workshop Materials
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Print Assessments
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Foreign Language Editions
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Web-Based Assessments
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
What is the LPI?
30 behavior–based statements
5 independent leadership scales (each with 6 behavioral statements)
Strong reliability and validity Significantly correlated with measures of:
Leader credibility
Commitment Teamwork and empowerment
Productivity Performance and effectiveness
Reduced turnover and absenteeism
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Before
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
After
Simplified, time-saving administration
Immediate, stream-lined results
24x7 web- based access
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
The Five Practices Data Summary
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
The Five Practices Bar Graphs
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Model the Way Data Summary
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Leadership Behaviors Ranking
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Percentile Ranking
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Lowest Scoring Item on the LPI?
The Leadership Challenge Workshop Facilitator‘s Guide®, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Item #16 – Asks for feedback on how
his/her actions affect other people’s performance.
The Leadership Challenge Workshop Facilitator‘s Guide®, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Key Sales Drivers
Successful Print Product and Strong Author Platform
Dedicated sales team – 7 reps Focused technical support Creative, aggressive marketing efforts to build
brand and generate leads Business Development Position Partner Program Franchise Activities…
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Marketing Website
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
e-Newsletter
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Blog
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Social Networking
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Yearly Conference
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
TLC Forum
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
TLC Forum
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
What We Learned
Know Your Customers and Their Workflow
Test With Customers While Building (and Don’t Forget to Budget For It)
If You Build It, They Won’t Come Unless A Sales Person Shows Them The Way
It’s a Business, Not a Product
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
New Roles
Traditional Online Market Research Track record of like titles Need to understand workflow
Editorial Centered around author AE content creator or work-
for-hire arrangements
Development Book organization/crafting User experience/connecting
language print and online
Production Clear process/schedule Defining roles/moving schedules/
regular updates
Marketing Frontlist/known outlets Multi-year/lead generation
Sales Frontlist/outlets/all titles Longer sales cycle/direct to
customer/business-building
Customer Service Very little Focused technical support
Overall Well-defined/linear/ Circular/business development/ low risk high risk
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
What’s Next
Online Conference – February 25th New Workshop Edition and Other Training
Derivatives New Videos e-Learning Program New Book – The TRUTH About Leadership Fifth Edition… Sixth Edition Legacy Planning
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
And Maybe…
Mobile App?
Assessments delivered through Kindle, iPhone, iPad?
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Hard Questions to Ask Yourself
Is this what my customers want?
Can the project lead focus on this?
Is there someone in sales who will treat this like a business instead of a product?
Will my marketing team dedicate dollars and create a plan for launch + 3 years?
Is the opportunity big enough to support above?
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Questions We Wrestle With
Capacity to build? Internal vs. external development.
Can we secure needed corporate resources (IT and Tech Support, for example)?
Do we have the discipline to build faster/smaller?
Can a sales teams focus on a particular market/discipline vs. selling all Wiley products?
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
“The focus of a leader’s attention should be less on the routine operations and much more on the untested and untried. Leaders should always be asking ‘What’s new? What’s next? What’s better?’ That’s where the future is.”
Jim Kouzes and Barry Posner The Leadership Challenge, Third Ed.
The Leadership Challenge Workshop Facilitator‘s Guide®, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
The Leadership Challenge® Workshop Facilitator‘s Guide, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com
Thank You!
The Leadership Challenge Workshop Facilitator‘s Guide®, Third Ed., Rev. Copyright © 2006 by James M. Kouzes and Barry Z. Posner. Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com