to do your website a favor and get more leads from your ... do your website a favor and get more...

To Do Your Website a Favor and Get More Leads from your Ad Club Custom Dealer Page Over the years, I have listened to our dealers complain about the problem of sending customers to TRANE’s website. Everyone hated the fact that, because it has a Dealer Locator, you might as well be handing out the business cards of all the TRANE dealers in your area, helping prospective customers get competitive quotes! (Especially for dealers that have not enrolled in the TCS Program) Well, we heard you—and the G A Larson Company responded. We completely rebuilt the Ad Club website and made it more about YOU! The MyHeatingCoolingPros.com website completely solves that issue for you. When you link a customer to the Ad Club site from your company website, the Dealer Locator totally disappears and the entire site is all about YOU! Not only does the Dealer Locator go away, but if visitors coming from your site click the “Find Your TRANE Dealer” link in the menu, they'll find only your custom Dealer page with your info, your coupons, your pictures & videos, and—if you’re using Nearby Now—all your most recent customer reviews. Here’s why it’s in your best interest to link from your company website to MyHeatingCoolingPros.com Adding links from your company website to the new Ad Club website not only validates you to your customers as a TRANE Dealer, it also guarantees that your customer always has the right info on your current TRANE promotion and up-to-date equipment information. However, one of the biggest benefits we’ve seen is that adding links from your site to your custom page in the new dealer site helps validate your custom page to Google and can give your company additional search engine results and potential leads. Because of this, we’re asking all our Ad Club participants to add three (3) cross-links to their website. We’ve even done all the work for you to make it easy to do! All you have to do is copy the information below and send it to your webmaster. At the web page they are directed to, we’ve provided a choice of icons/images they can use as well as all the linking information. The 3 links needed on your site that will benefit your company website as well as your Ad Club custom landing page are: 1. A link to your Company’s custom landing page 2. A link to the always current Trane Equipment page 3. A link to the Current Promotions page showing the Trane promotions you are able to offer All you need to do is copy and send the instructions below to your webmaster. It’s as simple as that. Please contact me if you have any questions. –Steve Casper 262-446-7284 [email protected]

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Page 1: To Do Your Website a Favor and Get More Leads from your ... Do Your Website a Favor and Get More Leads from your Ad Club Custom Dealer Page Over the years, I have listened to our dealers

ToDoYourWebsiteaFavorandGetMoreLeadsfromyourAdClubCustomDealerPage

Overtheyears,IhavelistenedtoourdealerscomplainabouttheproblemofsendingcustomerstoTRANE’swebsite.Everyonehatedthefactthat,becauseithasaDealerLocator,youmightaswellbehandingoutthebusinesscardsofalltheTRANEdealersinyourarea,helpingprospectivecustomersgetcompetitivequotes!(EspeciallyfordealersthathavenotenrolledintheTCSProgram)

Well,weheardyou—andtheGALarsonCompanyresponded.WecompletelyrebuilttheAdClubwebsiteandmadeitmoreaboutYOU!

TheMyHeatingCoolingPros.comwebsitecompletelysolvesthatissueforyou.WhenyoulinkacustomertotheAdClubsitefromyourcompanywebsite,theDealerLocatortotallydisappearsandtheentiresiteisallaboutYOU!NotonlydoestheDealerLocatorgoaway,butifvisitorscomingfromyoursiteclickthe“FindYourTRANEDealer”linkinthemenu,they'llfindonlyyourcustomDealerpagewithyourinfo,yourcoupons,yourpictures&videos,and—ifyou’reusingNearbyNow—allyourmostrecentcustomerreviews.

Here’swhyit’sinyourbestinteresttolinkfromyourcompanywebsitetoMyHeatingCoolingPros.com

AddinglinksfromyourcompanywebsitetothenewAdClubwebsitenotonlyvalidatesyoutoyourcustomersasaTRANEDealer,italsoguaranteesthatyourcustomeralwayshastherightinfoonyourcurrentTRANEpromotionandup-to-dateequipmentinformation.However,oneofthebiggestbenefitswe’veseenisthataddinglinksfromyoursitetoyourcustompageinthenewdealersitehelpsvalidateyourcustompagetoGoogleandcangiveyourcompanyadditionalsearchengineresultsandpotentialleads.Becauseofthis,we’reaskingallourAdClubparticipantstoaddthree(3)cross-linkstotheirwebsite.

We’veevendonealltheworkforyoutomakeiteasytodo!

Allyouhavetodoiscopytheinformationbelowandsendittoyourwebmaster.Atthewebpagetheyaredirectedto,we’veprovidedachoiceoficons/imagestheycanuseaswellasallthelinkinginformation.The3linksneededonyoursitethatwillbenefityourcompanywebsiteaswellasyourAdClubcustomlandingpageare:

1. AlinktoyourCompany’scustomlandingpage2. AlinktothealwayscurrentTraneEquipmentpage3. AlinktotheCurrentPromotionspageshowingtheTranepromotionsyouareabletooffer

Allyouneedtodoiscopyandsendtheinstructionsbelowtoyourwebmaster.It’sassimpleasthat.Pleasecontactmeifyouhaveanyquestions.

–[email protected]

Page 2: To Do Your Website a Favor and Get More Leads from your ... Do Your Website a Favor and Get More Leads from your Ad Club Custom Dealer Page Over the years, I have listened to our dealers

{Copyandforwardtoyourwebmaster}

TO:

PleaseaddtheTRANElinksdescribedintheinstructionsfoundathttp://webstuff.myheatingcoolingpros.comtoourcompanywebsite’shomepage.Youwillfindiconsandartworkthatcanbeusedaswellasinstructiononwherethelinksaretobedirected.Ifyouhaveanyquestions,pleasecallOnline-AccesswhoishandlingthisforourTraneDistributorat(888)966-4785.QuestionscanalsobeemailedtoAdClubSupport@Online-Access.com.Thankyouforyourhelpinthismatter.

Sincerely,

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