caterpillar your leads - infographic (lead transformation)

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LEAD METAMORPHOSIS: Follow the caterpillar to see how YOU can transform your leads into happy customers in steps! 8 Create engaging & dynamic digital experience to capture high quality leads Assign prospects to personas based on captured data Apply scores using predictive models in order to segment readiness to buy CAPTURE LEAD PROFILE PROSPECT SEGMENT AND SCORE PERSONALIZE CONTENT NURTURE, NURTURE, NURTURE MATCH TO PERSONAS ROUTE TO SALES TRACK AND REPORT Personalize content to increase engagement & progress prospects through the journey Continue engaging & nurturing prospects to stay top of mind Fine-tune personas for more targeted engagement with prospects Copyright © 2015 MarketBridge, Inc All Rights Reserved Identify prospects that meet buyer criteria and ensure prompt sales follow up Measure performance and adjust campaigns to increase engagement and conversions 1 2 3 4 5 6 7 8 Happy Customer For more information on our lead nurturing solution, visit www.market-bridge.com

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Post on 18-Jul-2015

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LEAD METAMORPHOSIS: Follow the caterpillar to see how YOU can transform your leads into happy customers in steps!8

Create engaging & dynamic digital experience to capture high quality leads

Assign prospects to personas based on captured data

Apply scores using predictive models in order to segment readiness to buy

CAPTURE LEAD

PROFILE PROSPECT

SEGMENT AND SCORE

PERSONALIZE CONTENT

NURTURE, NURTURE, NURTURE

MATCH TO PERSONAS

ROUTE TO SALES

TRACK AND REPORT

Personalize content to increase engagement & progress prospects through the journey

Continue engaging & nurturing prospects to stay top of mind

Fine-tune personas for more targeted engagement with prospects

Copyright © 2015 MarketBridge, Inc All Rights Reserved

Identify prospects that meet buyer criteria and ensure prompt sales follow up

Measure performance and adjust campaigns to increase engagement and conversions1 2 3 4 5 6 7 8

Happy Customer

For more information on our lead nurturing solution, visit

www.market-bridge.com