caterpillar your leads - infographic (lead transformation)
TRANSCRIPT
LEAD METAMORPHOSIS: Follow the caterpillar to see how YOU can transform your leads into happy customers in steps!8
Create engaging & dynamic digital experience to capture high quality leads
Assign prospects to personas based on captured data
Apply scores using predictive models in order to segment readiness to buy
CAPTURE LEAD
PROFILE PROSPECT
SEGMENT AND SCORE
PERSONALIZE CONTENT
NURTURE, NURTURE, NURTURE
MATCH TO PERSONAS
ROUTE TO SALES
TRACK AND REPORT
Personalize content to increase engagement & progress prospects through the journey
Continue engaging & nurturing prospects to stay top of mind
Fine-tune personas for more targeted engagement with prospects
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Identify prospects that meet buyer criteria and ensure prompt sales follow up
Measure performance and adjust campaigns to increase engagement and conversions1 2 3 4 5 6 7 8
Happy Customer
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