tnt presentation 2016
TRANSCRIPT
![Page 1: TNT Presentation 2016](https://reader031.vdocuments.us/reader031/viewer/2022021923/5a65630f7f8b9a7f628b47a5/html5/thumbnails/1.jpg)
![Page 2: TNT Presentation 2016](https://reader031.vdocuments.us/reader031/viewer/2022021923/5a65630f7f8b9a7f628b47a5/html5/thumbnails/2.jpg)
• Only entertainment programs;
• The best humour series, sitcoms and daily reality shows;
• High technology resources, quality content, win marketing support;
• Winner of numerous awards and honors;
• Up to 30 hours of premiere content per week;
• TNT content archive library has about 2000 hours;
• The share of TV viewing in Russia - more than 13%!
ТNТ RUSSIA IS THE LEADER OF THE RUSSIAN TV
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4,0
6,2
8,2 9,1
8,1 9,6
10,8 11,1 11,6 12,7
13,4 13,2
12,6
13,0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
AUDIENCE SHARE ТNТ RUSSIA GROWS OVER THE LAST 13 YEARS
According to TNS data - Russia, 2002 –2015, 6:00-26:00, Audience 14-44.
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• The most powerful brand;
• Largest audience among all Russian channels;
• The vast majority of Russian-speaking viewers abroad know ТNТ and love it
(up to 90% according to research conducted in some countries);
• ТNТ keeps the viewer’s attention daylong;
• TNT – very popular and loved channel!
ТNТ RUSSIA - INTERNATIONAL VERSION OF POPULAR RUSSIAN CHANNEL
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13,0 11,9
7,9 7,7 6,7
4,6
According to TNS data - Russia, January –December, 2015, 06:00-26:00. Audience 14-44
ТNТ RUSSIA - NUMBER ONE FOR THE AUDIENCE 14-44
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16,8
10,0
7,6 6,9
6,0
3,7 3,3 3,2 3,1 2,8 2,7 2,3 2,3 2,2
1,8 1,6 1,6 1,4 1,0 0,9 0,8 0,7 0,4 0,2 0,2 0,1
2x2
ТNТ RUSSIA – LEADER FOR THE AUDIENCE 18-30
According to TNS data - Russia, January –December, 2015, 06:00-26:00. Audience 18-30
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AUDIENCE – ABOUT 300 MILLION PEOPLE WORLDWIDE
• Russian-speaking residents (30 million people abroad);
• Russian-speaking tourists (50 million travelers go abroad every year);
• People, who knows Russian language as a second one and who learns it
(more 114 million people).
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Audience of ТNТ
All 4+ Sexing Sex and age
According to TNS Russia data, November 2015
13,8%
24,4%
34,1%
9,3%
3,5%
6,2%
8,7%
1,9% 4-17
18-34
35-54
55+
20,3%
79,7%
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ТNТ RUSSIA –
IS THE LEADER
IN ENTERTAINMENT GENRE
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ТНТ ONLY THE BEST ENTERTAINING CONTENT
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-TNT is a leader among TV apps - more 400 000 followers;
-TNT is a leader in social networks among TV channels – 22,5 million viewers;
-TNT App for the Apple TV – only one is free of charge (since 2016).
According to Google Play and iOS data, networks - Russia, 01.10.2015
LOYAILY OF VIEWERS TO THE TNT CHANNEL
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• Russian-speaking residents have a high ability to pay;
• TNT is the basis for the Russian pay-tv packages;
• Russian-speaking audience is a commercially attracted segment of pay-tv;
• Russian-speaking residents prefer to watch Russian television;
• Cooperation with TNT attracts new subscribers – it is profitable for the operator!
BENEFITS FOR PARTNERS:
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TECHNICAL PARAMETERS
Satellite: Eutelsat Hot Bird 13 ( 13° E )
Format: DVB-S, MPEG 2
Downlink frequency: 11034
Downlink polarization : V
SR 27500
FEC 3/4
tp 126
Satellite: ABS-2 ( 75° E)
Format: DVB-S2, MPEG 4
Downlink frequency: 11473
Downlink polarization : V
SR 22500
FEC 3/4
tp 9
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