Download - TNT Presentation 2016
• Only entertainment programs;
• The best humour series, sitcoms and daily reality shows;
• High technology resources, quality content, win marketing support;
• Winner of numerous awards and honors;
• Up to 30 hours of premiere content per week;
• TNT content archive library has about 2000 hours;
• The share of TV viewing in Russia - more than 13%!
ТNТ RUSSIA IS THE LEADER OF THE RUSSIAN TV
4,0
6,2
8,2 9,1
8,1 9,6
10,8 11,1 11,6 12,7
13,4 13,2
12,6
13,0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
AUDIENCE SHARE ТNТ RUSSIA GROWS OVER THE LAST 13 YEARS
According to TNS data - Russia, 2002 –2015, 6:00-26:00, Audience 14-44.
• The most powerful brand;
• Largest audience among all Russian channels;
• The vast majority of Russian-speaking viewers abroad know ТNТ and love it
(up to 90% according to research conducted in some countries);
• ТNТ keeps the viewer’s attention daylong;
• TNT – very popular and loved channel!
ТNТ RUSSIA - INTERNATIONAL VERSION OF POPULAR RUSSIAN CHANNEL
13,0 11,9
7,9 7,7 6,7
4,6
According to TNS data - Russia, January –December, 2015, 06:00-26:00. Audience 14-44
ТNТ RUSSIA - NUMBER ONE FOR THE AUDIENCE 14-44
16,8
10,0
7,6 6,9
6,0
3,7 3,3 3,2 3,1 2,8 2,7 2,3 2,3 2,2
1,8 1,6 1,6 1,4 1,0 0,9 0,8 0,7 0,4 0,2 0,2 0,1
2x2
ТNТ RUSSIA – LEADER FOR THE AUDIENCE 18-30
According to TNS data - Russia, January –December, 2015, 06:00-26:00. Audience 18-30
AUDIENCE – ABOUT 300 MILLION PEOPLE WORLDWIDE
• Russian-speaking residents (30 million people abroad);
• Russian-speaking tourists (50 million travelers go abroad every year);
• People, who knows Russian language as a second one and who learns it
(more 114 million people).
Audience of ТNТ
All 4+ Sexing Sex and age
According to TNS Russia data, November 2015
13,8%
24,4%
34,1%
9,3%
3,5%
6,2%
8,7%
1,9% 4-17
18-34
35-54
55+
20,3%
79,7%
ТNТ RUSSIA –
IS THE LEADER
IN ENTERTAINMENT GENRE
ТНТ ONLY THE BEST ENTERTAINING CONTENT
-TNT is a leader among TV apps - more 400 000 followers;
-TNT is a leader in social networks among TV channels – 22,5 million viewers;
-TNT App for the Apple TV – only one is free of charge (since 2016).
According to Google Play and iOS data, networks - Russia, 01.10.2015
LOYAILY OF VIEWERS TO THE TNT CHANNEL
• Russian-speaking residents have a high ability to pay;
• TNT is the basis for the Russian pay-tv packages;
• Russian-speaking audience is a commercially attracted segment of pay-tv;
• Russian-speaking residents prefer to watch Russian television;
• Cooperation with TNT attracts new subscribers – it is profitable for the operator!
BENEFITS FOR PARTNERS:
TECHNICAL PARAMETERS
Satellite: Eutelsat Hot Bird 13 ( 13° E )
Format: DVB-S, MPEG 2
Downlink frequency: 11034
Downlink polarization : V
SR 27500
FEC 3/4
tp 126
Satellite: ABS-2 ( 75° E)
Format: DVB-S2, MPEG 4
Downlink frequency: 11473
Downlink polarization : V
SR 22500
FEC 3/4
tp 9