tmg health, inc united way campaign best practices workshop
TRANSCRIPT
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TMG Health + United Way
Campaign Overview
Holly Kubicki
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• Obtain top-down support
• Develop a collaborative and diverse campaign
committee
• Know your numbers
• Employee – Corporate – Leadership
• Educate and engage employees
• Educational meetings
• Community Fair
• Campaign movie
• Fundraisers
Winning Plan
Campaign Highlights
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United Way Campaign History
$133,125.74
$10,000.00
$30,000.00
$50,000.00
$70,000.00
$90,000.00
$110,000.00
$130,000.00
$150,000.00
Total Fund Campaign
2007/2008
2008/2009
2009/2010
2010/2011
2011/2012
2012/2013
2013/2014
2014/2015
$1.3
$8.0
$6.2
$12.2
$7.2
$12.7
$16.5Fundraising Activities (000)
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Leadership Strategy
Pla
n Objective to increase the amount of giving of leadership team
Promoted giving of .5%+ of annual salary
Exec
ute Invited United
Way and ARC to share testimonies
Targeted communications from CEO and peers
Res
ult
s 74% gave to the Campaign; 7% increase over prior year
Dollar amount per contributor almost doubled. Yielded over $14K more to the campaign
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• Educational opportunity for employees to learn directly
from agencies who are supported by the United Way
• Representatives from 21 partner agencies
• Future expansion in 2015 to include other United Way
chapters and agencies
United Way Community Fair
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“Fun” Raising Activities
• Basket Auction• Department Competition• T-Shirt Sales• Plant a Tree Sales
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TMG Health Incentives
Contribute to Win!
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TMG Health Incentives – Point System
Donation Level Names Donation LevelsSuggested
Points
GIVING $10 - $100 10
HELPING $101 - $300 15
SHARING $301 - $500 20
CARING $501 - $700 25
GROWING $701 - $1000 30
REACHING +$1001 35
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TMG Health Incentives – Fast Responders
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Create Your Own Charity
Jeans Day
Free PTO Day
XBox
Night Away at Bed &
Breakfast
Limo to NYC from NE PA
$100 Visa Gift Card (5)
Year-Long FREE Jeans
Days
$5 Eurest Voucher (25)
Preferred Parking (24)
TMG Health Incentives – Prize List
Magazines.com Gift Card
$50 Amazon Gift Card (5)
$50 Barnes & Noble Gift
Card (5)
iPad Mini
iPad
Galaxy Tab 4 (16 GB)
Amazon Fire HDX (16 GB)
Beats Earbuds
Beats Headphones
Vizio 32” Smart TV
Jawbone
Wireless Computer Setup
12” Wireless Photo Frame
AppleTV
Hulu Plus 12 Month
Subscription
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TMG Health Incentives – Free United Way Day
Receive a FREE Day Off for your
contribution to the United Way.
Qualifying Levels:
Exempt: $286 Annual Contribution
Non-Exempt: $208 Annual
Contribution
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Questions