tm project

8/12/2019 Tm Project

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TurnaroundManagement Project


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GROUP MEMBERS

Kajal Gagwani- 13 Anuradha Ketkar Radhika Kulkarni

Najuka Patil- 39


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Top 10 Brands

1. LAKME2. ORIFLAME3. REVLON4. CLINIQUE5. LOREAL 6. AVON7. M.A.C

8. CHAMBOR9. MAYBELLINE10. ELLE 18


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TOP 1 NATIONAL AND INTERNATIONALCOSMETIC BRANDS


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1. LAKME

Indian brand of cosmetics. Owned by Unilever.

Started as a 100% subsidiary of Tata OilMills (Tomco), part of theTata Group Named after the French opera Lakm

which itself is the French form of Lakshmi, thegoddess of wealth.


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LAKME PRODUCTS

Creme Compact Matte Compact Radiant CompactFace Enrich Lip Colour Lipgloss Lipliner Glide On Lip Color

Lips Glamour True Wear Nail ColorWinter 2009 Lakme Absolute Nail RangeNail


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2. ORIFLAME

Oriflame Cosmetics S.A. (Luxembourg) isa cosmetics group, founded by the brothers Jonasaf Jochnick and Robert af Jochnick.

It has a presence in over 60 countries worldwide. It is one of the first companies to use plant

extracts in its skincare products. They strive to use ingredients derived from fruits,

flowers and plants.


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ORIFLAME PRODUCT LIST

Royal Velvet Superior Nourishing Mask Visions Eye Catching Eyeliner

Duo Core foundation. Amber Elixir Body Cream. Pure Colour Lip Stains and Glosses. Aloe Vera and Arnica Soothing Tone Accessories


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REVLON Revlon is the first international colour cosmetics

company to be launched in India. Revlon was founded in 1932, by Charles Revson and his

brother Joseph, along with a chemist, Charles

Lachman, who contributed the "L" in the REVLONname. In only six years, the company became a multimillion

dollar organisation, launching what was to become oneof the most recognised cosmetics names in Americaand around the world.

The company began its success with opaque long-lasting nail enamel sold to beauty salons.


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REVLON PRODUCT LIST

Foundation Powder

Primers Blush/bronzer Cocealer


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CLINIQUE

Introduced in 1968, Clinique was the first everdermatologist-created, prestige cosmetic brand.

All makeup and skin care products are AllergyTested and 100% Fragrance Free.

Clinique offers products for men and women ofall ages and ethnicities.

Clinique is sold in more than 135 countries andterritories, 17,000 sales locations and on theClinique Website.


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CLINIQUE PRODUCT LIST

Almost Lipstick Stay-Matte Sheer Pressed Powder

Quickliner for Eyes Superfine Liner for Brows.


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LOREAL

This is the brand used by, apparently who areconsidered as the two most beautiful womenin the world, Aishwarya Rai Bachchan and

Freida Pinto. the LOreal group is the largest beauty and

cosmetics corporation in the world, with over500 subsidiary companies covering all cornersof the beauty industry, as well as their ownrange of beauty products.


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LOREAL PRODUCT LIST

Eyes Lips Face Nails Hip

COSMETICS

Dermo expertise

Sunless Body expertise Mens expert

SKINCARE Vive pro Studio Kids

HAIRCARE

Preference Dream blonde Feria Natural match

HAIRCOLOR


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AVON

Avon, the company for women, is a US company,which is the worlds largest direct seller.

Its product line includes beauty (skin care, haircare, colour cosmetics and fragrances) fashion andhome products.

With sales and distribution operations in some105 countries and territories, the companycontinues to transform its business as part of amultiyear turnaround plan launched in 2009.


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AVON PRODUCT LIST

Product list

Makeup: Big Color Eye Pencil DARING CURVES Mascara

Brand ambassadors Ashley Green Carl Edwards


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MAC

MAC cosmetics employs some of the world'sbest makeup artists for their platform and show work.

Many of MAC artists have backgrounds in entertainmentmakeup artistry.

Women shopping the MAC line at either their smallboutiques or at high end department stores, can meet

with industry professionals on a daily basis. The companys products were originally designed

specifically for professional make-up artists, but are nowsold to consumers worldwide
http://makeup.lovetoknow.com/MAC_Cosmeticshttp://makeup.lovetoknow.com/Makeup_Artistshttp://makeup.lovetoknow.com/MAC_Makeup_Storehttp://makeup.lovetoknow.com/MAC_Makeup_Storehttp://makeup.lovetoknow.com/Makeup_Artistshttp://makeup.lovetoknow.com/MAC_Cosmetics


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MAC PRODUCT LIST

3N Candy Yum Yum Eden Rocks

LIPSTICK

Emancipation 2N Icescape

LIPGLASS

Moth Brown Solar White Cool Heat

EYESHADOW


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CHAMBOR

The Chambor Geneva line is a blend of the finesttraditions.

In terms of radiant color, soft texture and skinaccentuator, Chambor has never failed to satisfy theconsumer demands.

Rooted in recent technological innovations, Chamborcolour cosmetics are carefully graded in terms ofradiance of colour, softness of texture, skinaccentuators and endurance of wear.


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MAYBELLINE

Maybelline New York, the leading cosmetics brand in theworld, provides quality and innovation with a modern NewYork feel at attractive prices.

Decades before the slogan, "Maybe she's born with it.Maybe it's Maybelline," was created in 1991, the brand

was making the "it" accessible to women everywhere andempowering women worldwide to make the most of theirunique beauty potential.


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ELLE 18

Elle 18 is a color cosmetics range launched in1998.

Elle 18 Color Bombs is an exciting and funky rangeof color cosmetics and has been designed for youngtrendy girls.

The range designed in cool shapes has explosivelyvibrant colors for lips, nails and eyes.The products are packed with the goodness of

Cocoa butter, Jojoba Oil, Rose Water and Almonds.


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ELLE 18 PRODUCT LIST

Color Burst Nail Pops Eye Sparklers

Lip Smoothie

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