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Unconditional Lifetime Guarantee - makes your customers jump with joy!

Premium Tuff LockTM

quick-release buckle

metal buckle

4’ leashes and 6’ leads

break-away cat collar

Comfort, fit, qualityThis is what really matters to all the dogsout there - contoured buckles, comfortableyet sturdy webbing, and hardware that willwithstand wear, weather and rough play.Collars and leashes made to hold up!

Simple SizingOur five fully adjustable collarsizes, configured to fit pets ofmost breeds, will ensure that yourcustomers quickly find the rightsize. It also simplifies the processof reordering and taking inventory.

Unconditional Lifetime Guarantee This will get a dog out of trouble: we replace any damaged item,no questions asked - even if chewed or roughed up in play!We will replace it tomorrow or two years from now. Accidentshappen, and we proudly stand 100% behind our quality products.

Buy Direct with NO minimum orderWith no middle man, distributor, or minimum order, youcan purchase five or five hundred collars from us directly.We do NOT sell to mass merchants or large retail chains.

90 Days Money Back Guaranteeon your first order

If you change your mind within 90 days from thedate of your first purchase, you may return it for afull refund.That’s how confident we are that youand your customers will LOVE our products! (money back guarantee is voided by a reorder).

Number of design styles: 100+ and counting!Solids. Checkered solids. Patterns. Seasonal designs. Only at PremiumTuff LockTM will you find them all! We offer over 100 different colors andpatterns so that you can carry a customized selection that is sure to sat-isfy even the pickiest of dogs. And we continuously add new designs!

Things we LOVE to howl about!Thank you for your interest in Reflex and Premium Tuff LockTM! Reflex Corporation was founded in 1977 and we havealways taken great pride in manufacturing the finest collars and leashes available. We know that you have a lot of choiceswhen selecting your collar vendor(s), and would welcome the opportunity to show you how Premium Tuff LockTM canincrease your sales. Besides wagging our tail, here are a few treats we offer to win your over:

We want you to be as happywith our products as we are!The dedication of our peopleto always go the extra mile forour clients shows just that.

Customer Service

Made in the U.S.A.Premium Tuff LockTM collars and leashesare proudly manufactured in our Carlsbad,California facility. While keeping jobs in theU.S., we maintain full control of quality andcomposition of our products.

Unlike other collarbrands, we offerboth plastic andmetal buckles inmost designs insizes Large toSmall.

Plastic & Metal

Two happy customers!

Inca Blue

Blossoms

Argyle Blue

Butterflies - Neon

Camouflage

Chunky Hearts

Fishes

Hearts

Heavenly

Hoofin’ Heifers

Hot Rod Henry

Green Checker

Navy Checker

Red Checker

Violet Checker

Black

Bright Orange

Bright Pink

Green

Red

Royal

Turquoise

Violet

Black Reflective

Limited Supply Orange Reflective

Ballz

Crazy Critters

Falling LeavesBonz - Blue

Bonz - Pink

Royal Checker

CamoPink

Flowers

Argyle Pink

Drama Queen

Artsy Arcs

Color Trees

Adopted

Chili Peppers

Aloha Breeze

Dawg Haus

Envious Hearts

Dotz Pink

Bonz - Black

Hot Rod Royal

Hugs & Kisses

Butterflies

Dotz Mocha

Bad to the Bone

Diagonal Sunshine

Daisies

American Flags

Camo Desert

Boxy Blues

Limited Supply Apache

Bad to the Bone Pink

Blooming Black

Red Hawaii

Sunny Pastels

Pueblo

Racing Flags

Pawprints Navy

Pawz

Treats - Blue

Maui Black

Maui Pinkle

Spooky

Trick or Treat

Holiday Plaid

Rudolph

Holiday Lights

Prancer

Frosty

Snowflakes

Fancy Firs

Ornaments

Solids, Checkered Solids, Patterns,and Seasonal Designs - only atPremium Tuff LockTM will you findsuch a great variety of selections!

While other collar people may beyapping about patterns limited tospecific sizes, we are proud to be afull line manufacturer. All our selec-tions are available in all sizes, andwith plastic and metal buckles.

Visit www.PremiumTuffLock.comfor more vibrant pictures!

Solids, patterns, seasonal designs... we got them all!

Precious Petals

Star of David

Ribbons Blue

Ribbons Pink

Peace Palz

Leopard

Kings & Kweens

Island Tropics

Lucky Charmz

Stars & Stripes

Sailboats

Stained Glass

Stripeez - Blue

Stripeez - Pink

Stripeez - Lime

Ho Ho Ho!

Waves

Zebra

Watercolor Weave

Zoo Crew

Treats - Pink

Rescued

Pawsitively Blue

Pawsitively Pink

Pawprints Red

Lucky Dog

Palm Trees

Plaid

Zebra Pink

Zig Zag Aqua

Zig Zag Ruby

Premium DisplayCollar and leash displaythat holds approx. 138items. Available in gray,measuring 30" x 48”.30 hooks, mountingscrews, and a headerincluded. Compositematerial.Merchandising

CenterSlatwall overlay withroom for it all: collars,leashes and leads,control leads, harnessesand Reflector ID-tags.Holds 350-450 items.Available in gray, meas-uring 4’ wide x 8’ high.81 hooks included.Requires slatwall (notprovided).

Counter DisplayMultifunctional, space efficientspinner display that holds 300-325 items! Available in white,measuring 14” x 14” x 23" high.70 hooks and a header included.

SlimLine DisplayConvenient collar, leash,and Reflector ID-tag dis-play that holds 84-112items. Available in gray,measuring 20.5” wide x 33”high. 30 hooks, standardwall mounting screws, andheader included. Compositematerial.

Cats Only DisplayAvailable with a pre-assorted product mixor with customized contents. Use it as aseparate display or as an add-on panel to ourPremium display above. Measuring 30"wide x 15" high. See price list for details(actual display content may vary).

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Large Grid DisplayOur most versatile displayis great for displaying anyand all of our retail pro-ducts. It can hold up to

pictures are not proportional

TrainingProduct DisplaysAvailable with pre-assorted product combi-nations, or customizedcontents to meet your spe-cific needs. Available ingray, 30” wide x 15” high.Great add-on display tothe Premium display (left).See price list for details.

Prominent Product Presentation

Mini Grid DisplayUse this flexible display to presentcollars, leashes, cat products, sea-sonal promotions, slip leads andmore. Combine several Mini Gridsfor a larger display area, or maybeuse a single grid to make select

How you present your retail products greatly affects the end result - whether or not your customer decides to make a pur-chase. A display should be eye-catching, inviting and allow your customer to ‘touch and feel’ the product. A well-organizeddisplay ensures that your customers quickly will find the right selection and size. With that in mind, we have created a vari-ety of display options, suitable for most types of retail locations.

It is important to keep your display well-stocked. Of course, you would certainly expect to hear that from collar people like us!However, retail studies show that people in general are more likely to make a purchase from a full range of products, compared toretail presentations with a mishmash selection. Stop and think about it: if a customer has found a couple of new favorite designs,only to find out that they’re not available in Rover’s size, how likely is she to settle for second (or fifth) best?

175 items! Available in white, measuring 2’ x4’. 45 hooks, 4 wall mount holders, and aheader included.

product available to your customers in thecheckout area. Available in white, measuring14" x 14”. 14 hooks, mounting clips, and aheader included. Available with folded leash-es/leads (see seasonal product grid above).

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through dominance. The leader of the pack - the alpha dog - establishes domi-nance by biting down on the muzzles of subordinate dogs, rendering themdefenseless. The control lead effectively simulates this dominance by temporarilyclosing the dog’s muzzle. These natural behavior techniques put the pet ownerback in control.

Our control lead system consists of two separate pieces: a fully adjustable,partial choker collar with a quick-release buckle, and a walking leash. When usedas a training tool, simply attach the leash to the collar, then pull out the controlloop and put it over the dog’s muzzle. Re-adjust the nose loop for a short, twofoot control lead.

The collar and leash are two separate pieces, and can be used as a full-timecollar and 6’ walking leash once the dog is retrained!

Available in red, royal blue, and black in sizes large, medium and small.

Control LeadsBy simulating instinctive parental and pack leader control, the Premium Tuff LockTM Control Lead quickly establishespowerful, positive communication between the owner and his or her dog. Leadership and dominance are enforced,and the pet owner is put back in control. Use the Control Lead to correct bad behavior, stop pulling and jumping, controlaggression and barking, and more.

A mother dog will control her puppy by applying pressure to the back of its neck. The partial choker in our Control Lead’scollar effectively simulates this parental grabbing technique. As dogs mature, a pecking order is established among the pack

Premium Tuff Lock HarnessesOur harness is available in two greatconfigurations: the Figure-H Harnessand the Step-In Harness. Both are fullyadjustable, featuring top quality hard-ware and Box-X stitching for maximumstrength of sewn components.

Both harness configurations areavailable in a variety of best-selling pat-terns and solids (see price list fordetails), and are suitable for dogs ofmost breeds and sizes. Important:NEVER leave a harness on an unat-tended dog; harnesses are NOTintended for tie out.

Partial ChokerOur fully adjustable partial chokerapplies pressure to the pet’s neck whenit is pulling on its leash - without the riskof causing neck injury. Available in sizeslarge and medium, and in solid red, royalblue, and black.

(different than the partial choker in the con-trol lead above, Partial Chokers do not havea buckle).

Tools for Training

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FIGURE-H HARNESS: This fully adjustable harness features the PremiumTuff LockTM quick-release buckle for easy on/off. The figure-H harness(flattened out, it has the shape of an “H”) loops around the pet’s chest and itswaist, connected by cross-bars on the pet’s back and under its chest. Connecta leash to the D-ring on the pet’s back. Adjusts to a snug, precise fit. Availablein five sizes; Xtra Large to Xtra Small. ABOVE

STEP-IN HARNESS: This harness comes on and off in a snap! The pet stepsinto the harness’ two webbing ‘loops’ with its front paws. The harness closesup on the pet’s back with a quick release buckle. Connect a leash to the twoD-rings next to the buckle. Excellent for both walking and training. Relaxed fit.Available in four sizes: Large through Xtra Small. RIGHT

Break-away Cat CollarThe Premium Tuff LockTM break-away cat collar is fullyadjustable to fit cats of most sizes. It has a smooth break-away buckle and a split ring suitable for an ID-tag.Available in 85+ colors and patterns (see price list fordetails).

Cat HarnessesFully adjustable figure-H and figure-8 type harnesses.The Figure-H harness (suitable for larger cats) isavailable in several patterns and solids - see price listfor details. The Figure-8 harness available in solid pink,purple, red and royal blue.

Kitty KomboOur Kitty Kombo comeswith a break-away collar,a bell and a matchingReflector ID-tag. Seeprice list for availablecolor combinations (andbrochure pages 4-5 forpictures). A great valuepack in an attractive retailpackage!

Kitty Reflector ID-tagInstant ID-tag that reflects onone side and displays theowner's contact information onthe other. Available in sevencolors in a small heart for cats- see page 11 for details.

Cats Only DisplayTurn to page 6 for details!

Kitty Stuff

Martingale-style Collar- the collar that tightens for control and loosens for comfort!

The Premium Tuff LockTM Martingale-style collar is excellentfor both walking and training. It greatly reduces the risk of adog ‘backing out’ of its collar and, because of its limitedclosure, it is more humane than a traditional choke collar.

Slip the large loop around the dog’s neck, and hook the leash up to the D-ring on thesmaller loop (which is providing some slack). If the dog starts pulling, the smaller loopstretches out to tighten the collar, and controlled pressure is applied to the dog’s neck.When the pulling stops, the smaller loop once again provides slack. Safe and secure!

Available in three adjustable sizes - Large, Medium, and Small - in several of ourbest-selling solids and patterns. This is NOT a full time collar; do NOT leave onan unattended dog.

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Swivel CouplerThe Premium Tuff LockTM Coupler connects one leash to twocollars, sporting a smart swivel feature to prevent any tangling.

To suit dogs of different sizes and heights, each strapadjusts from 12” to 20” for a total distance of 20”-40”between the dogs.

Our coupler is available in 1” and 3/4” widths and in 8vibrant solid colors.

Bells Individual bells are available for purchase in bags of 25.

2’ Traffic Lead / Training LeadAvailable in 1” width in all current selections.

Personalized Pet CombsThis comb has both fine and coarse tooth configurations tofit any pet’s coat. The comb is available in four vibrantcolors: pink, yellow, green and orange with black text. Upto 4 lines of imprint. Logotypes, etc. may be added.

Personalized Reflector ID-tagsPrint your clinic’s name and phone number on the front foradvertising or to provide an alternate emergency contact!Molded from “bullet proof” lexan polycarbonate and virtuallyindestructible. Available in three sizes. See price list for details.

Purple Heart “For Bravery”A great way to recognize pets who have gone through a majorprocedure, surgery or are fighting a disease. Available in largeand small hearts; individually bagged, no minimum order.

I am Micro-ChippedHow will the finder of a lost pet know that it is micro-chipped?This great 3-in-1 product shows that the pet is micro-chipped,provides contact information of its owner - and reflects to pro-tect the pet. Assorted shapes and colors (see price list fordetails). Individually bagged, no minimum order.

Personalized Slip LeadsWe manufacture THE highest quality persona-lized slip lead on the market! 4 foot leads withyour name and phone number dyed into thehandle for maximum exposure. Available inmore than 90 solids, patterns and seasonaldesigns (see page 4-5). Communicate a truequality image of your clinic or store!

Our unique sublimation process DYES your message right into thewebbing, creating a permanent imprint. Unlike silk screening, our sub-limation print is abrasion resistant, crisp, and does not crack or peel.

Using a solid, triple nickel-plated ‘O-ring’, it is made of our regularPremium Tuff LockTM webbing for unequalled strength and comfort. A solid ‘D-ring connects the 3/4 inch handle with thedurable 1/2 inch lead. ‘Box-X’ stitching ensures unsurpassed strength of all sewn components. 60+ selections available!

Let Personalized Products Bark For You!Our personalized products communicate the quality image you want your customers to remember you by. Manufacturedin-house; NO plate charges, NO initial set up fees, and shipping is FREE!

Imprinted & In Stock

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Gift BagsUse these adorable cello bags to bagtreats, medications, collars and otherretail items - and to put a smile on yourcustomer’s face. Available in three pat-terns in boxes of 100 bags; one patternper box. 5" x 3" x 11 1/2".

Pet CombsThis comb has both fine and coarse tooth configurationsto suit any pet’s coat. Available in four vibrant colors:pink, yellow, green and orange. Available in packs of 48and in our cute dog head display.

Rawhide BonesPremium quality ‘super white’ bonesmade from 100% beef rawhide.Available in bags of 12 bones in sizesLg 9”-10” and Med 6”-7”.

Clamshells

Card

KeychainsTwo layers of smooth webbingcreate the loop (that fits great ona hook!), and at a width of 1", itlays really well in your hand. Itfeatures a 1" split ring and meas-ures about 4" overall. Dog headand Globe displays available.

Reflector ID-tagsInstant ID-tag that reflects to protect the pet while displayingthe owner’s contact information. Molded from “bullet proof”lexan polycarbonate, it’s virtually indestructible. Available inthree sizes and several colors. Sold in “eaches” or in ourunique 7” x 7” dog head display (with 60 clamshells or 100bagged pieces - see price list for details).

Slip LeadsCompare our 3/4” wideslip lead to our competitors’1/2” - and you are sure to

Box-X stitching of sewn com-ponents for superior strength

black

green

maroon

orange

pacific blue

purple

rainbow

raspberry

red

red, white & blue

sky blue

gold notice a huge difference in bothstrength and comfort. Available inboth 4’ and 6’ lengths at GREAT prices!Unsurpassed Box-X stitching brings outstand-ing quality to all sewn components and pro-vides an unparalleled break strength of 300lbs (compare to other brands' stitching). Thisis the strongest slip lead on the market!Nickel-plated O-ring. Available in 12 colors inbags of 25 pcs.

More Great Products...

Reflex Corporation 1825 Aston Avenue Carlsbad, CA 92008Business hours: M-F 6:30 am to 4:30 pm PST

Ph: 800-992-6972 Fx: 760-931-1509 or 760-931-9089www.PremiumTuffLock.com info@PremiumTuffLock.com

Thank You for choosing Premium Tuff LockTM