t&m challenges of mobile tv - vision from agilent gail heck-sweeney agilent technologies
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T&M Challenges of Mobile TV- Vision from Agilent
T&M Challenges of Mobile TV - Vision from Agilent
Gail Heck-SweeneyAgilent Technologies
T&M Challenges of Mobile TV- Vision from Agilent
Recent Top News
UHF TV Bandwidth Made Available to Mobile OperatorsUHF TV Bandwidth Made Available to Mobile Operators (Nov 2007)
After a month-long meeting, which ended Nov. 16, the World Radio communications Conference has reached a compromise that gives mobile service providers access to bandwidth reserved for TV broadcasts.
Beijing 2008 Olympics to Drive Chinese Mobile TV Services to Reach $98M (Jul 2007)China's mobile TV market is forecast to grow from $36 million in 2007 to $98 million during the Olympic Games in 2008, according to the latest research from Juniper Research.
Trend: Multiple technologies will be integrated in one deviceQualcomm released chipset including multiple mobile TV technologiesAudio, video, and wireless data technologies like WLAN, Bluetooth, and cellular communication technologies will be integrated in mobile devices
such as handset or PDA.
T&M Challenges of Mobile TV- Vision from Agilent
Mobile TV Value Chain
HandsetProviders
Content Providers
Mobile OperatorsContent Aggregators/
Broadcasters
End Users
Cooperation
Broadcast Content
Unicast & on-demand
Content
Infrastructure Providers
Con
ten
t R
eq
uests
Serv
ice A
ctiv
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Su
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Billin
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T&M Vendors
T&M Challenges of Mobile TV- Vision from Agilent
Mobile TV Market Estimates
Mobile TV market is truly in its infancy. Commercial deployments just began.
The number of mobile TV subscribers will reach 169 million in 2010, posting a 2006-2010 CAGR of 310%.
By regions, mobile TV subscribers will reach 59M in North America, 41M in Western Europe and 69M in Asia Pacific in 2010.
Asia subscribers represent 40% of the total marketing throughout the forecast period
80% subscribers will use broadcasting mode TV in China market around 2010 (from In-Stat)
WW Mobile TV Subscribers Estimates
020406080
100120140160180
2006E 2007E 2008E 2009E 2010E
No of S
ubsc
riber
s (M
ln)
0%
200%
400%
600%
800%
1000%
1200%
1400%
1600%
Grow
th%
Asia Pacific
Western Europe
North America
Sequential growth%
Important to noteImportant to note
-The estimates do not incorporate the current market for cellular based “TV like” video.
-The estimates focus on the mobile phone opportunities and are not building in estimates for mobile TV on a laptop or in a video iPod like device, or in other mobile devices such as automobile
Source: CIBC World Markets Estimates
T&M Challenges of Mobile TV- Vision from Agilent
Digital Mobile TV – World Map (Updated)
Asia (excepts Taiwan, Japan and Korea) will see are relatively slow rollout of mobile TV. Taiwan & Australia are in trial of DVB-H and also likely to be MediaFLO as well.
In South Korea, a satellite based DMB and terrestrial DMB service are already active, which launched in May and Dec 2005
N.A : Networks based on MediaFLO & DVB-H are being deployed and the commercial services was launched in Mar. 2007
DVB-H trials are underway in various European countries and seems to be the best-positioned standard in this region. EU decided to adopt DVB-H.
T&M Challenges of Mobile TV- Vision from Agilent
Summary of Technologies – Too Many Standards!
DVB-H FLO T-DMBT-MMB
(Proposal)S-DMB
STiMi (Proposal)
ISDB-T 1-seg
Modulation OFDM OFDM OFDM OFDM CDMA OFDM OFDM
Channel Coding
RS+Conv RS+Turbo RS+Conv RS+LDPC RS+Conv RS+LDPC RS+Conv
Interface TS Proprietary TS TS TS MDU TS
Logical Channel
No Yes No No Yes Yes No
Power Saving
Time SlicingTime Slicing &Freq Slot
Micro Slicing Micro SlicingCode
DivisionTime Slot Narrow band
Bandwidth (MHz)
5-8 6 1.7 1.7 25 8 0.43
Max Throughput
(Mbps)33 11 1.5 2.3 7 16 1.8
T&M Challenges of Mobile TV- Vision from Agilent
Challenges
• For system and devices
• Battery saving
• Mobility with high data rates
• Impulse noise tolerance
• Increased general robustness
• Support for seamless handover
• Integration of multiple standards
• Installation and maintenance
• Technologies matured, more challenges from political issue and business model
• For test and measurement
• RF measurements
• Video measurements
T&M Challenges of Mobile TV- Vision from Agilent
Agilent Mobile TV Solutions
E9285B-H01 for DVB-T/HE9285B-H02 for ISDB-T E9285B-H07 for DVB-SH
DTV Design Library in ADSDVB-T/H/C/S, ATSC, ISDB-T
Signal SourceSignal Source
Signal Signal AnalysisAnalysis
Connected Connected SolutionsSolutions
N7623B: Signal Studio for Digital video (DVB-T/H/C/S, ISDB-T,DTMB,ATSC) N7616B: Signal Studio for T-DMB
+
+
R&D
Mfg.
89601 SW Demodulation 16, 64, 256 QAM(DVB-C) QPSK(DVB-S) 8/16VSB (ATSC)
uW
PSA
MXA
PSG
MXG
ESG
89601 ADS
RF Performance Test SystemRF Performance Test System
DVB-T/H
T&M Challenges of Mobile TV- Vision from Agilent
Very Simple Demo – QoE Beyond the RF
Package Loss Measurement
Video MOS Measurement
Key Learning:Key Learning:
- Real-time in-service video quality assurance is critical for mobile applications
- Multiple video stream formats and data rate will bring much more complexity
- Customers pay for QoE, rather than QoS in video service
T&M Challenges of Mobile TV- Vision from Agilent
Agilent Triple Play Test SolutionsInnovative End-to-End Measurement Capabilities
Triple Play and Network Security
Network Tester
IPTV
N2X Multiservice Test Solution
R&D System Verification Installation & Maintenance Management
Triple play + 3G mobile
– Quadruple play
Signaling Analyzer
Individual call tracing and network optimization across
multiple mobile technologies
Triple Play
Analysis
Triple Play Analyzerand DNA
Local & distributed, multi-user, Triple Play and mobile
installation & troubleshooting
Simplifying Triple Play Test Complexity Through The Technology Life Cycle
VoIP IMS
NGN
Network-wide monitoring and troubleshooting
Handheld forTriple Play
FrameScope™ ProWirescope™ Pro
www.agilent.com/find/tripleplay
R&D System Verification Deployment
Simplifying Triple Play Test Complexity Through The Technology Life Cycle
TroubleshootingManagement
Voice QualityTester
End-to-end objective voice
quality test, including clarity, echo and delay
testing
Voice Quality
Analysis
Triple play Infrastructure
validation for the lab from core/carrier edge to broadband
access
Triple play application traffic
emulation & precision measurements
– Multi play
Handheld triple play service quality
testing & troubleshooting
T&M Challenges of Mobile TV- Vision from Agilent
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