copyright richard sweeney bridging the generation gap: engaging millennials [email protected] richard...
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
Caldwell College Caldwell College
February 23, 2009:February 23, 2009:
Bridging the Generation Gap:Bridging the Generation Gap:Engaging the MillennialsEngaging the Millennials
Please note that this document is copyrighted and licensed under the Please note that this document is copyrighted and licensed under the Creative Commons Attribution 3.0 United States License.Creative Commons Attribution 3.0 United States License.
Powerpoint (Revised 2/13/2009) available at:
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Powerpoint (Revised 2/13/2009) available at:
http://library1.njit.edu/staff-folders/sweeney/
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
This PowerPoint can be downloaded at the URL printed at the top of your handouts:
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
http://www.generationsatwork.com/articles/millenials.htm Claire Raines Associates Managing Millennials 2002
“They’re variously called the Internet Generation, Echo Boomers, the Boomlet, Nexters, Generation Y, the Nintendo Generation, the Digital Generation, and, in Canada, the Sunshine Generation. But several thousand of them sent suggestions about what they want to be called to Peter Jennings at abcnews.com, and “MillennialsMillennials” was the clear winner.”
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
MILLENNIAL Focus GroupsMILLENNIAL Focus Groups over 60 Millennial panels / focus groups
8 to 14 Millennials each
Canada, Egypt, Guatemala
Over 24 US States: Arizona, California, Colorado,
Connecticut, Florida, Georgia, Kansas, Louisiana,
Massachusetts, Michigan, Minnesota, Missouri, Nebraska,
Nevada, New Jersey, New Mexico, New York, Ohio,
Pennsylvania, Rhode Island, Tennessee, Texas, Washington
D.C, and Wisconsin.
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
“The manic commercialization of Internet content arguably began with the initial public offering of Netscape in August 1995.” p. 1379
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Mowery, David C. and Timothy Simcoe. “Is the Internet a US invention?—an economic and technological history of computer networking?”. Research Policy. 31:8-9 (2002) p1369-1387.
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
“The manic commercialization of Internet content arguably began with the initial public offering of Netscape in August 1995.” p. 1379
7
Mowery, David C. and Timothy Simcoe. “Is the Internet a US invention?—an economic and technological history of computer networking?”. Research Policy. 31:8-9 (2002) p1369-1387.
Today’s typical college freshman was only 5 years old in 1995.
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
*Experts differ on end or beginning date of generation*Experts differ on end or beginning date of generation
Generations Birth Years Ages in 2009
GI Generation 1901 - 1924 84 -
Silent Generation 1925 - 1945 64 – 83
Baby Boomers 1946 - 1964 45 – 63
Generation X 1965 - 1978* 31 – 45
MillennialsMillennials 1979*- 19941979*- 1994 15 - 30 15 - 30
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
Are Millennials different from prior generations at the same age?
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
U.S. Births in Thousands
2,000
2,500
3,000
3,500
4,000
4,500
5,000
Years
Bir
ths
in 1
,00
0s
Births
Boomers Generation X Millennials
1946 1964 1965 1978 1979 1994
1977 1994
19822000
19 Years 14 Years 16 Years
Avg. 3,415
3,415
Avg. 3,832
3,415
Avg. 3,993
3,415
Huge GenerationHuge Generation
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
U.S. Births in Thousands
2,000
2,500
3,000
3,500
4,000
4,500
5,000
Years
Bir
ths
in 1
,00
0s
Births
Boomers Generation X Millennials
1946 1964 1965 1978 1979 1994
1977 1994
19822000
19 Years 14 Years 16 Years
Avg. 3,415
3,415
Avg. 3,832
3,415
Avg. 3,993
3,415
All Millennials in Workforce
Born 1980-1994
@ 23 yrs old
Boomers Retired
Born 1946-1953
66 yrs & older
Huge GenerationHuge Generation
Boomers Still in Workforce
Born 1954-1964
65 yrs & younger
Workforce 2019
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
U.S. Births in Thousands
2,000
2,500
3,000
3,500
4,000
4,500
5,000
Years
Bir
ths
in 1
,00
0s
Births
Boomers Generation X Millennials
1946 1964 1965 1978 1979 1994
1977 1994
19822000
19 Years 14 Years 16 Years
Avg. 3,415
3,415
Avg. 3,832
3,415
Avg. 3,993
3,415
From 2009 forward, the number of Millennials who are turning 18 will begin to decline each year.
Birth rate in 1990 was the peak.
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Increased CompetitionIncreased Competition
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
U.S. Births in Thousands
2,000
2,500
3,000
3,500
4,000
4,500
5,000
Years
Bir
ths
in 1
,00
0s
Births
Boomers Generation X Millennials
1946 1964 1965 1978 1979 1994
1977 1994
19822000
19 Years 14 Years 16 Years
Avg. 3,415
3,415
Avg. 3,832
3,415
Avg. 3,993
3,415
Millennials In Workforce
Born 1979-1985
23 yrs & older
Huge GenerationHuge Generation
Millennials Not In Workforce
Born 1986-1994
Under 23 yrs old
Workforce 2008
14
2008College Board College Board Data from WebData from Web
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
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2008
College Board College Board Data from WebData from Web
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
Nichole J Borges et al. “Comparing Millennial and Generation X Medical Students at One Medical School. Academic Medicine; 81.6 (2006): 571-576
“Using descriptors from the 16PF subscales, we found that Millennial students are more warm and outgoing (WarmthWarmth), more abstract than concrete (ReasoningReasoning), more adaptive and mature (Emotional StabilityEmotional Stability), more dutiful (Rule Rule ConsciousnessConsciousness), more socially bold and adventuresome (Social BoldnessSocial Boldness), more sensitive and sentimental (SensitivitySensitivity), more self-doubting and worried (ApprehensionApprehension), more open to change and experimenting (Openness to Openness to ChangeChange), and more organized and self disciplined (PerfectionismPerfectionism) compared to Generation X medical students.” p. 574
Research StudiesResearch Studies
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
Nichole J Borges et al. “Comparing Millennial and Generation X Medical Students at One Medical School. Academic Medicine; 81.6 (2006): 571-576
“Furthermore, we found Millennial medical students to be less solitary and individualistic (Self Reliance) than their Generation X counterparts.” 574
Research StudiesResearch Studies
Note: this study looked only at medical schools students:
Generation X born 1965 - 1980“Cuspars” born 1975 – 1980 (Gen X Subset)Millennials born 1981 - 1989
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
More Choices - Selectivity
Digital Natives Politically Engaged
Workplace – More Training
Personalization / Customization
Gamers More Liberal High Expectations(e.g. Incomes)
Collaborative /Social Networking
Practical /Achievement Oriented
Social Involvement
Merit Systems
Flexibility / Convenience Impatient
More Diverse / Inclusive
Balanced Lives / Healthy Lifestyle
Read Less Pull, not Push Socially Bold Values
Experiential /Interactive
Media Consumers
Patriotic / Civic Minded
Credit –A Right?High Debt
NomadicCommunication
Multitaskers More Friends 1.5 - 3 Years in Job
Millennial CharacteristicsMillennial Characteristics
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
More Choices - Selectivity
Digital Natives Politically Engaged
Workplace – More Training
Personalization / Customization
Gamers More Liberal High Expectations(e.g. Incomes)
Collaborative /Social Networking
Practical /Achievement Oriented
Social Involvement
Merit Systems
Flexibility / Convenience Impatient
More Diverse / Inclusive
Balanced Lives / Healthy Lifestyle
Read Less Pull, not Push Socially Bold Values
Experiential /Interactive
Media Consumers
Patriotic / Civic Minded
Credit –A Right?High Debt
NomadicCommunication
Multitaskers More Friends 1.5 - 3 Years in Job
Millennial CharacteristicsMillennial Characteristics
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
More Choices - More Choices - SelectivitySelectivity
Digital Natives
Personalization / Customization
Gamers
Collaborative /Social Networking
Practical /Achievement Oriented
Flexibility / Convenience Impatient
Read Less Pull, not Push
Experiential /Interactive
Media Consumers
NomadicCommunication
Multitaskers
“We have no patience. The Gen Y consumer is brand-and–store loyal”, she said, “but the store must provide choices and have them in stock, or they will go elsewhere.”
Lillo, Andrea. “Young consumers tell it 'straight' “ Home Textiles Today; High Point; May 27, 23.38 (2002): 6
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More ChoicesMore Choices
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
McCormack, Karyn. “Careers: The Goods on Generation Y”.
Business Week Online, 25 June 2007: 6
“Trouble is, the world is full of too many choices [even the cereal aisle can "turn into a painful decision process"]…. And as Healy describes, they also have a lot more choices. This generation has the luxury of living with their parents until they get on their feet, can start their own company, and can take time to travel, notes Penelope Trunk, columnist, blogger, and author of Brazen Careerist [Warner Business Books, 2007].” p. 6
More ChoicesMore Choices
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
Anderson, Chris. The Long Tail: Why the Future of Business Is
Selling Less of More. New York: Hyperion, 2006
“The secret to creating a thriving Long Tail business can be summarized in two imperatives
1. Make everything available2. Help me find it.” p. 217
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More ChoicesMore Choices
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
More Choices - Selectivity
Digital Natives
Personalization / Personalization / CustomizationCustomization
Gamers
Collaborative /Social Networking
Practical /Achievement Oriented
Flexibility / Convenience Impatient
Read Less Pull, not Push
Experiential /Interactive
Media Consumers
NomadicCommunication
Multitaskers
“Millennials aren't interested in the financial success that drove the boomers or the independence that has marked the Gen-Xers, but in careers that are personalized.”
Sacks, Danielle. “SCENES from the culture clash”. Fast Company, 102
(2006) 72-77
Personalization - CustomizationPersonalization - Customization
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
Burrows, Peter. “Stars Are Aligning for Subscription Music”. Business Week; 12/17/2007 Issue 4063, p066-067, 2p, 2c
“Millions of millennials are logging onto social networks like imeem and iLike, which allow visitors to discover new music and recommend it to their friends. Millions more are flocking to online radio stations such as Pandora Radio, where you can create your own personalized stations."
Personalization - CustomizationPersonalization - Customization
28
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
More Choices - Selectivity
Digital Natives
Personalization / Customization
Gamers
Collaborative /Collaborative /Social Social NetworkingNetworking
Practical /Achievement Oriented
Flexibility / Convenience Impatient
Read Less Pull, not Push
Experiential /Interactive
Media Consumers
NomadicCommunication
Multitaskers
“Because of their collaborativecollaborative upbringing, law students of the Millennial generation thrive on interactive lessons.” p. 12
“Is Your Firm Ready to Make Learning High-Tech & Fun?” Compensation & Benefits for Law Offices; Aug2007, Vol. 7 Issue 8, p1-15, 5p
Collaborative / Social NetworkingCollaborative / Social Networking
29
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
“Lyons believes that there is an increasing need for a collaborativecollaborative business model which focuses on geographically dispersed teams. She feels that Generation Yer's fondness of collaborativecollaborative environments will increase productivity in companies who embrace these environments.”p. 4
Lyons, Martha. “Career Watch”. Computerworld; 1/22/2007, Vol. 41 Issue 4, p39-39, 3/4p
Collaborative / Social NetworkingCollaborative / Social Networking
30
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
Pauley, John and Urs Gasser. Born Digital: Understanding the First Generation of Digital Natives. New York: Basic Books, 2008
“Schools should also use digital technologies to encourage team-basedteam-based learning. Digital Natives are proving, all the time, that they can build communities around ideas, good and bad.
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Collaborative / Social NetworkingCollaborative / Social Networking
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
“First, it's where Gen Y is, and the overwhelming feedback from RBC research last year was "they said you have to be where we are, which is online." Second, Facebook provides a mechanism for youngsters to circulate Royal Bank information to their group.
Social networkingSocial networking is the key distinction between Gen Yand other generations, including the relatively techie Gen X, says Barkwell.”
O'Sullivan, Orla. “Getting real with Gen Wired”. ABA Banking Journal,
Nov2007, Vol. 99 Issue 11, p48-50,
Collaborative / Social NetworkingCollaborative / Social Networking
32
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
“Along with differences in attitudes, millennials exhibit distinct learning styles. For example, their learning preferences tend toward teamwork, experientialexperiential activities, structure and the use of technology. Their strengths include multitaskingmultitasking, goal orientationgoal orientation, positive attitudes, and a collaborativecollaborative style.”
Oblinger, Diana. “Understanding the New Student.” Educause
Review, 38.3 (2003): 36-42.
Collaborative / Social NetworkingCollaborative / Social Networking
33
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
More Choices - Selectivity
Digital Natives
Personalization / Customization
Gamers
Collaborative /Social Networking
Practical /Achievement Oriented
Flexibility / Flexibility / ConvenienceConvenience Impatient
Read Less Pull, not Push
Experiential /Interactive
Media Consumers
NomadicCommunication
Multitaskers
“Gens X and Y insist on the time to enjoy life and care for their families, and they demand the balance and flexibility to do so.”
Molas, Sandra A. “Flexibility becoming the Norm in the Workplace: Is Your Firm Stretching to Meet the Demand?”. Pennsylvania CPA Journal; Fall 2006, Vol. 77 Issue 3, p28-30, 3p
Flexibility / ConvenienceFlexibility / Convenience
35
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
• 18% Mainly flexible office hours• 66% Regular office hours with some flexibility• 16% Mainly regular work hours
Do you think your office hours will be mainly flexible hours / mainly regular office hours / regular office hours with some flexibility?
PricewaterhouseCoopers surveyed a total of 4271 graduates internatioanlly about their expectations of work.”
George, Lianne. “Managing tomorrow’s people: Millennials at work: Perspectives from a new generation”. PricewaterhouseCoopers. (2008) 48-49
FlexibilityFlexibility
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
Richard Sweeney
“They want a great deal of flexibilityflexibility without commitment. They like to switch.” p. 12
Cameron, Alan. “Maxing with the Millennials” GPS World; December 2007, Vol. 18 Issue 12, p10-12
Flexibility / ConvenienceFlexibility / Convenience
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
“50% say having flexibilityflexibility in planning a career around major life events is the most important element for achieving a good balance between a career and personal life.”p. 4
Ernst and Young, Canada. “Sixty-five Per Cent of College Students Think They Will Become Millionaires.” 2001. Press Information Worldwide. 3/14/05. http://www.pressi.com/us/release/35870.html
Flexibility / ConvenienceFlexibility / Convenience
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
Rulison, Larry. “Gen Y in search of flexibility”. Philadelphia Business Journal. 22.31 Sep 19, (2003). 15
“When you look at the generation coming up now, I think the thing that generation will value more than anything is flexibilityflexibility," Friedman said. "People want to have a more balancedbalanced life.” p.15
Flexibility / ConvenienceFlexibility / Convenience
39
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
More Choices - Selectivity
Digital Natives
Personalization / Customization
Gamers
Collaborative /Social Networking
Practical /Achievement Oriented
Flexibility / Convenience Impatient
Read LessRead Less Pull, not Push
Experiential /Interactive
Media Consumers
NomadicCommunication
Multitaskers
Read LessRead Less
“In short, the future of the U.S. News industry is seriously threatened by the seemingly irrevocable move by young people away from traditional sources of news.”
Merrril Brown, “Abandoning the News.” Carnegie Reporter 3.2 (Spring 2005)
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
XXXXXXXXXXXXXXXXXXXXXXXXXXX
“Over the past 20 years, young adults (18-34) have declined from being those most likely to read literature to those least likely (with the exception of those 65 and older. The rate of decline for the youngest adults, aged 18 to 24 was 55 percent greater than the total adult population.”
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Hill, Kelly. “Reading at Risk; A Survey of Literary Reading in America”Hill, Kelly. “Reading at Risk; A Survey of Literary Reading in America” National Endowment for the Arts Research Division ReportNational Endowment for the Arts Research Division Report, 46 (June 2004), 46 (June 2004)
Reading LessReading Less
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
XXXXXXXXXXXXXXXXXXXXXXXXXXX
“Main Purposes of the Library –By Age of U.S. Respondent
U.S. U.S.18-24 25-64
Information 49% 56%Books 32% 26%Research 20% 15%
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” De Rosa, Cathy et. al. Perceptions Of Libraries and Information Resources; A report to the OCLC membership. Dublin, OH OCLC Online Computer Library Center, Inc. 2005
Libraries &Libraries & Information Information
MillennialsMillennials Mostly Older Mostly Older GenerationsGenerations
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
More Choices - Selectivity
Digital Natives
Personalization / Customization
Gamers
Collaborative /Social Networking
Practical /Achievement Oriented
Flexibility / Convenience Impatient
Read Less Pull, not Push
Experiential /Experiential /InteractiveInteractive
Media Consumers
NomadicCommunication
Multitaskers
“Time, location, and interactioninteraction are the critical components of mobile usage for millennials.” p. 10
Cameron, Alan. “Maxing with the Millennials” GPS World; December 2007, Vol. 18 Issue 12, p10-12
43
Experiential / InteractiveExperiential / Interactive
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
“The sensory mode the majority of students preferred to receive information was kinesthetic, the hands on hands on approach to learningapproach to learning.”
Meehan-Andrews, Terri A. . “Teaching mode efficiency and learning preferences of first year nursing students”. Nurse Education Today. 29:1 (2009) 24-32
Experiential / InteractiveExperiential / Interactive
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
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“The average college class has minimal interaction; estimates are that students ask 0.1 question per hour and that faculty ask 0.3. By contrast, students in tutored sessions ask 20-30 questions, and tutors ask more than 100. In computer based instruction, the number of questions posed to students per hour ranges from 160 to 800.” p. 70 Diana Oblinger VP, Educause
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Diana G. Oblinger, “Learners, Learning and Technology”, Educause Review 40.5 September/October 2005 66-75
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Experiential / InteractiveExperiential / Interactive
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
“The authors conclude from the literature review and their two-year comparative study that PBL [Problem Based Problem Based LearningLearning] can be an effective pedagogical approach for information literacy instruction to engineering students. In this experience, PBL has proved to be a superior tool that bridges the gap between theory and practice in engineering education. The reflective survey results from the pilot study showed that using PBL in the early part of education, such as in the freshman year, has motivational advantages over the LBL [Lecture-Based LearningLecture-Based Learning] approach.”
Hsieh, Cynthia and Lorrie Knight. “Problem-Based Learning for Engineering Students: An Evidence-based Comparative Study”. The Journal of Academic Librarianship. 34:1 (2008) 25-30
Experiential LearnersExperiential Learners
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Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
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“p.X
Windam, Carrie “Father Google and Mother IM: Confessions of a Net Gen Learner”. EDUCAUSE Review, 40.5 (2005): 42–59.
“We are a generation of learners by explorationexploration. My first Web site, for example, was constructed before I had any concept of HTML or Java. I simply experimentedexperimented with the commands until the pieces fit together.”
Note: this article published by a Millennial
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Experiential / InteractiveExperiential / Interactive
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
Pauley, John and Urs Gasser. Born Digital: Understanding the First Generation of Digital Natives. New York: Basic Books, 2008
“Interaction and a sense of communitycommunity are the key requests of those born digital when it comes to online learning, as surveys indicate.” p. 248
[citing Joel Hartman, Patsy Moskal, and Chuck Dziuban,”Preparing the Academy of Today for the Learner of Tomorrow”. In Diana G. Oblinger and james L. Oblinger, ed.s Educating the Net Gegeneration (Boulder: Educause, 2005), pp. 6.6-6.10
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Experiential / InteractiveExperiential / Interactive
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
XXXXXXXXXXXXXXXXXXXXXXXXXXXForeman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Educause ReviewEducause Review. 38.4 (2003) 12-22. 38.4 (2003) 12-22
“Even if the lecturer is charismatic, holding the attention of several hundred students for an entire lecturelecture of fifty minutes or longer is impossibleis impossible.” p.15
49
Experiential / InteractiveExperiential / Interactive
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Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
Pauley, John and Urs Gasser. Born Digital: Understanding the First Generation of Digital Natives. New York: Basic Books, 2008
“To bridge this gap [i.e. digital divide], schools should encourage kids to learn by doinglearn by doing in digital environments. …The idea is to build on their penchant for developing online profiles and other materials in MySpace, Facebook, blogs, and YouTube.” p. 247-248
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“p.X
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Educause ReviewEducause Review. 38.4 (2003) 12-22. 38.4 (2003) 12-22
`
ExperientialExperiential
“The ideal learning situation:1…customized to the very specific needs of the individual.2…provides students with immediate feedback.3...is constructive ..to explore learning environments (preferably multi sensorial)...4…motivates students to persist far in excess of any externally imposed requirements.5…builds enduring conceptual structures.” p.14
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Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
More Choices - Selectivity
Digital Natives
Personalization / Customization
Gamers
Collaborative /Social Networking
Practical /Achievement Oriented
Flexibility / Convenience Impatient
Read Less Pull, not Push
Experiential /Interactive
Media Consumers
NomadicNomadicCommunicationCommunication
Multitaskers
“Time, location, and interaction are the critical components of mobilemobile usage for millennials.” p. 10
Cameron, Alan. “Maxing with the Millennials” GPS World; December 2007, Vol. 18 Issue 12, p10-12
Nomadic / MobileNomadic / Mobile
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Ages Calls Texts Ratio
<12 137 425 3.13.1
13-17 231 1742 7.5
18-24 265 790 2.92.9
25-34 239 331 1.41.4
35-44 223 236 1.0
45-54 193 128 .7
55-64 145 38 .3
65- 99 14 .1
Richard Sweeney
eMarketer Inc. “Why Talk When You Can Text?” September 22, 2008 http://www.emarketer.com/Articles/Print.aspx?id=1006604&src=print_article_graybar_article&xsrc=print1_articlex
ImpatienceImpatience
53
“Average Monthly Calls Made/Received and Text Messages Sent/Received per US Mobile Phone Subscriber, by Age, Q2 2008”
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Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
Richard Sweeney
eMarketer Inc. “Why Talk When You Can Text?” September 22, 2008 http://www.emarketer.com/Articles/Print.aspx?id=1006604&src=print_article_graybar_article&xsrc=print1_articlex
ImpatienceImpatience
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0
200
400
600
800
1000
1200
1400
1600
1800
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<12 13-17 18-24 25-34 35-44 45-54 55-64 65-
Calls
Texts
Ages Calls Texts Ratio
<12 137 425 3.13.1
13-17 231 1742 7.5
18-24 265 790 2.92.9
25-34 239 331 1.41.4
35-44 223 236 1.0
45-54 193 128 .7
55-64 145 38 .3
65- 99 14 .1
Copyright Richard Sweeney
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Lillo, Andrea. “Young consumers tell it 'straight' “ Home Textiles Today; High Point; May 27, 23.38 (2002): 6
“We want everything to be easyeasy, and we want it now," said Katie Smith, a student at the University of Florida. "We have no patienceno patience.” p.6
Impatience; EasyImpatience; Easy
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Howe, Neil and William Strauss. Millennials Go To College. Washington, DC: American Association of Collegiate Registrars, 2003.
“BusyBusy Around the Clock
“Millennial teens may be America’s busiest people.
Long gone are the days of Boomer kids being shooed outside to invent their own games – or of GenXer Kids being left “home alone” with a “self-care” guide." p. 45
ImpatienceImpatience
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Sacks, Danielle. “SCENES from the culture clash”. Fast Company,
102 (2006) 72-77
“ ‘Nothing infuriates us more than busyworkbusywork,’ says 24-year-old Katie Day, an assistant editor at Berkley Publishing, a division of Penguin Group USA. Fearlessness ? "I don't have time to be intimidated," says Anna Stassen, a 26-year-old copywriter at the advertising agency Fallon Worldwide who treats her bosses like ‘the guys’."
ImpatienceImpatience
57
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More Choices - Selectivity
Digital NativesDigital Natives
Personalization / Customization
Gamers
Collaborative /Social Networking
Practical /Achievement Oriented
Flexibility / Convenience Impatient
Read Less Pull, not Push
Experiential /Interactive
Media Consumers
NomadicCommunication
Multitaskers
“Technology is a huge force in shaping the way Millennials consume as well as "commune" with media.” p. 11
Digital NativesDigital Natives
Mumford, David E. “Make a Connection With Tech-Savvy Millennials”. Television Week; 11/13/2006, Vol. 25 Issue 43, p11-11
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“And we will never understandor use the technology in precisely the same way as the Natives do.”
This distinction is critical in education, because we are currently in a time where all our students are DIGITAL NATIVESDIGITAL NATIVES, yet the bulk of our educators, teachers, administrators and curriculum developers are Digital Immigrants.” p. 3
Prensky, Marc. “Use Their Tools! Speak Their Language!” Marc Prensky. March 2004. http://www.marcprensky.com/writing/Prensky-
Use_Their_Tools_Speak_Their_Language.pdf
Digital NativesDigital Natives
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Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
Pauley, John and Urs Gasser. Born Digital: Understanding the First Generation of Digital Natives. New York: Basic Books, 2008
“The most important thing that schools can do is not to use technology in the curriculum more, but to use it use it more effectivelymore effectively. We ought to experimentexperiment with ways in which technology ought to be part of the everyday curricula in schools—but only where it belongs.”p. 247
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Digital NativesDigital Natives
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“Gen Y was socialized in a digital world. It is more than technically literate; it is continually wired, plugged in, and connected to digitally streaming information, entertainment, and contracts.” p. 6
Eisner, Susan P. “Managing Generation Y”. SAM Advanced Management Journal Autumn 2005 70:4 p4-15
Digital NativesDigital Natives
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“While most respondents are enthusiastic IT users and use it to support many aspects of their academic lives, most prefer only a ‘moderate’ amount of IT in their courses (59.3 percent)”. p. 13
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Salaway, Gail et al. ECAR Study of Undergraduate Students and Information Technology, 2007 Boulder, Colorado: EDUCAUSE Center for Applied Research, 2007 (www.educause.edu/ecar)
Digital NativesDigital Natives
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“Within the instant messaging Gen Y (18-27 years) age group, 46% report using IM more frequently using IM more frequently than emailthan email.” p. iii
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Shiu, Eulynn and Amanda Lenhart. “How Americans use instant messaging”. Pew Internet and American Life Project 9/1/2004 http://www.pewinternet.org/PPF/r/133/report_display.asp
Digital NativesDigital Natives
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“35% or the largest portion of those who IM for about an hour are Gen Y-ers. In contrast, the greatest percentage of instant messengers who IM for less than 15 minutes consist of Trailing Boomers (26%).” p.iii
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Shiu, Eulynn and Amanda Lenhart. “How Americans use instant messaging”. Pew Internet and American Life Project 9/1/2004 http://www.pewinternet.org/PPF/r/133/report_display.asp
GamersGamersDigital NativesDigital Natives
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“Again this year, they overwhelming (85.1 percent) favor e-mail for official college and university communications”. p. 12-13`
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Salaway, Gail et al. ECAR Study of Undergraduate Students and Information Technology, 2007 Boulder, Colorado: EDUCAUSE Center for Applied Research, 2007 (www.educause.edu/ecar)
Digital NativesDigital Natives
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“Again this year, they overwhelming (85.1 percent) favor e-mail for official college and university communications”. p. 12-13`
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Salaway, Gail et al. ECAR Study of Undergraduate Students and Information Technology, 2007 Boulder, Colorado: EDUCAUSE Center for Applied Research, 2007 (www.educause.edu/ecar)
Digital NativesDigital Natives
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Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
More Choices - Selectivity
Digital Natives
Personalization / Customization
GamersGamers
Collaborative /Social Networking
Practical /Achievement Oriented
Flexibility / Convenience Impatient
Read Less Pull, not Push
Experiential /Interactive
Media Consumers
NomadicCommunication
Multitaskers
“ ‘The most important things to remember are: multi-player, creative, challenging, and competitive.’ -a high school student” p. 1
Prensky, Marc. “Use Their Tools! Speak Their Language!” Marc Prensky. March 2004. http://www.marcprensky.com/writing/Prensky-Use_Their_Tools_Speak_Their_Lan
guage.pdf
GamersGamers
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“So we now have a generation of students that is better at taking in information and making decisions quickly, better at multitasking and parallel processing; a generation that thinks graphically rather than textually, assumes connectivity, and is accustomed to seeing the world through a lens of gamesgames and play.” p. 3
Prensky, Marc. “Use Their Tools! Speak Their Language!” Marc Prensky. March 2004. http://www.marcprensky.com/writing/Prensky-
Use_Their_Tools_Speak_Their_Language.pdf
GamersGamers
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Beck, John C., and Mitchell Wade. Got Game: How the Gamer Generation is Reshaping Business Forever. Boston: Harvard Business School Press, 2004.
“The real question is: Does the behavior of this new group [gamers] change the world in any way that really matters?
If you’re in business today, the answer is clearly yes.” p. 1
GamersGamers
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Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
“How hard this new cohort works, how they try to compete, how they fit into teams. How they take risks – all are different in statistically verifiable ways. And those differences are driven by one central factor: growing up with video games.” p. 2
Beck, John C., and Mitchell Wade. Got Game: How the Gamer Generation is Reshaping Business Forever. Boston: Harvard Business School Press, 2004.
GamersGamers
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“The important thing for business professionals to know about games isn’t whether someone plays them now, but whether he or she grew up playing grew up playing themthem.” p. 25
Beck, John C., and Mitchell Wade. Got Game: How the Gamer Generation is Reshaping Business Forever. Boston: Harvard Business School Press, 2004.
GamersGamers
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“So we now have a generation of students that is better at taking in information and making decisions quickly, better at MULTITASKINGMULTITASKING and PARALLEL PROCESSINGPARALLEL PROCESSING; a generation that THINKS GRAPHICALLYTHINKS GRAPHICALLY rather than textually, assumes connectivity, and is accustomed to seeing the world through a lens of games and play.” p. 3
Prensky, Marc. “Use Their Tools! Speak Their Language!” Marc Prensky. March 2004. http://www.marcprensky.com/writing/Prensky-
Use_Their_Tools_Speak_Their_Language.pdf
GamersGamers
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Digital Natives
Personalization / Customization
Gamers
Collaborative /Social Networking
Practical /Practical /Achievement Achievement OrientedOriented
Flexibility / Convenience Impatient
Read Less Pull, not Push
Experiential /Interactive
Media Consumers
NomadicCommunication
Multitaskers
Practical / Achievement OrientedPractical / Achievement Oriented
“In teams, Nexters can be very effective, but they want a strong leader for guidance and well well defined goalsdefined goals, she says.” [Loyalty Factor President Dianne Durkin]p.18
Marshall, Jeffrey. “Managing Different Generations at Work”. Financial Executive. July/Aug 2004 20:5 1p.
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Understand Gen Y Employees”. Credit Union Magazine; April 2006 72:6 p.70
“Gen Y employees are goal-orientedgoal-oriented and have high expectations of themselves. They’re high-performers, competitive, and seek tasks with tight deadlines that reward and acknowledge their efforts. They take ownership of their work, value individualized goal setting, and seek new skills.” p. 1
Practical / Achievement OrientedPractical / Achievement Oriented
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More Choices - Selectivity
Digital Natives
Personalization / Customization
Gamers
Collaborative /Social Networking
Practical /Achievement Oriented
Flexibility / Convenience ImpatientImpatient
Read Less Pull, not Push
Experiential /Interactive
Media Consumers
NomadicCommunication
Multitaskers
Richard Sweeney
“For these new 20-something workers, the line between work and home doesn't really exist. They just want to spend their timetime in meaningful and useful ways, no matter where they are.” p57
Trunk, Penelope. “What Gen Y Really Wants.” Time South Pacific (Australia/New Zealand edition); 7/16/2007 Issue 27, p57-57, 1p
ImpatienceImpatience
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More Choices - Selectivity
Digital Natives
Personalization / Customization
Gamers
Collaborative /Social Networking
Practical /Achievement Oriented
Flexibility / Convenience Impatient
Read Less Pull, not PushPull, not Push
Experiential /Interactive
Media Consumers
NomadicCommunication
Multitaskers
“…selling effectively to our New Millennial prospect requires that you become a non-stressful provider of information, because New Millennials are over-stressed and over-scheduled. You'll need to highlight peer-to-highlight peer-to-peer testimonialspeer testimonials, because New Millennials seek that approval.” p. 9
Stein, Dave. “Selling Across Generation Gaps”. Sales & Marketing Management; Oct 2007, Vol. 159 Issue 8, p9-9,
Pull, not PushPull, not Push
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Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
“Word-of-mouth is a strong motivator with Millennials. According to the survey, word-of-mouthword-of-mouth is the most common reason for Millennials to visit a Web site. A television ad was the second-most-common reason. ”
Millennials claim to tell 17.7 people about things of interest to them. In the survey, the average respondent replied at a rate of 9.7, meaning Millennials spread word-of-mouth to 82 percent more people than the average respondent. p. 68
Dominiak, Mark. “'Millennials' Defying the Old Models. Find More Like This”. Television Week; 5/7/2007, Vol. 26 Issue 19, p68-68, 1p, 1c
Pull, not PushPull, not Push
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Anderson, Chris. The Long Tail: Why the Future of Business Is
Selling Less of More New York: Hyperion, 2006
“In the inversion of powerinversion of power that has accompanied the user-driven web—individuals trusted more, institutions trusted less---the most effective messaging comes from peers. Nothing beats word of mouth, and as we’ve seen, the Web is the Web is the greatest word-of-mouth amplifier the world the greatest word-of-mouth amplifier the world has ever seenhas ever seen.
p. 229
ConsumersConsumers
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Digital Natives
Personalization / Customization
Gamers
Collaborative /Social Networking
Practical /Achievement Oriented
Flexibility / Convenience Impatient
Read Less Pull, not Push
Experiential /Interactive
Media Media ConsumersConsumers
NomadicCommunication
Multitaskers
“Millennials, however, do not view the online space in any way, shape or form as a conventional mediamedia channel.
…Millennials, therefore, invest 50 percent more time with user-generated content than the average user. ” p. 68
Dominiak, Mark. “'Millennials' Defying the Old Models. Find More Like This”. Television Week; 5/7/2007, Vol. 26 Issue 19, p68-68, 1p, 1c
Media ConsumersMedia Consumers
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McHale, Tom. “Portrait of a Digital Native” Technology & Learning,
26.2 (2005) 33-34
“.. A recent Kaiser Family Foundation report, "Generation M: Media in the Lives of 8- to 18-Year-Olds," found that students who use media the students who use media the most also spend more time with family, friendsmost also spend more time with family, friends, and other activities. That may explain the need to do many things at once.” p. 33
Media ConsumersMedia Consumers
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“Because they are all about mediamedia, and boy, do they consumeconsume it. They use media differently than you or I, to paraphrase F. Scott Fitzgerald. They consume content in their own wayin their own way.” p. 10
Media ConsumersMedia Consumers
Cameron, Alan. “Maxing with the Millennials” GPS World; December 2007, Vol. 18 Issue 12, p10-12
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Richard Sweeney
“Media Media influences: Baby Boomers rely on traditional media such as
television (50 percent boomers, 27 percent Generation Y)
and newspapers (19 percent versus 6 percent),
while Generation Y business owners rely on the Internet for news (31 percent versus 9 percent of Boomers).” p. 15
“Boomers vs. Gen Y”. Community Banker; Sep2007, Vol. 16 Issue 9, p15
Media ConsumersMedia Consumers
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“Mastery effort, intrinsic motivation, abstract reasoning, assessment focus and independent learning increase with age. However, the younger the students, the more likely they are to prefer working collaboratively and learn using visual formats rather than reading…
“As people age they are likely to grow stronger as [sic] cognitive voyaging. Multimedia collaboration is Multimedia collaboration is more strongly associated with younger studentsmore strongly associated with younger students.”
Jeffrey, Lynn M. “Learning Orientations: Diversity in higher education”. Learning and Individual Differences. 9:4 (2008) 1-14Doi: 10.1016/j.lindif.2008.09.004
Experiential LearnersExperiential Learners
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Actor: Tom Hanks
You’ve Got Mail(1998)Dir: Nora EphronStarring:Tom Hanks, Meg Ryan, Parker Posey, Greg Kinnear, Jean Stapleton
Cast Away(2000)Dir: Robert ZemeckisStarring:Tom Hanks, Helen Hunt, Valerie Wildman, Geoffrey Blake, Jenifer Lewis
Lawrence of Arabia
The Great Escape
Actor: Tom Hanks Actor: Tom Hanks
The Terminal Catch Me If You CanDir: Frank Darabont Dir: Steven Spielberg
Actor: Tom Hanks
Minority Report Artificial Intelligence AI
Actor: Tom Hanks
The Green Mile(1999)Dir: Frank DarabontStarring:Tom Hanks, Michael Clarke Duncan, David Morse, Bonnie Hunt, James Cromwell
Saving Private Ryan (1998)Dir: Steven SpielbergStarring:Tom Hanks, Tom Sizemore, Jeremy Davies, Edward Burns, Giovanni Ribisi
Best War Movies Apocalypse Now Schindler’s List
Toy Story 2 (1999)Dir: Lee UnkrichStarring:Tom Hanks Tim Allen Don Rickles Jim Varney Wallace Shawn
Rich, this is one of my favorites. Janet
The favorite online Millennial environment, is virtual, interactive, multimedia, full motion, personalized,
customized, and socially networked.
Media ConsumersMedia Consumers
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More Choices - Selectivity
Digital Natives
Personalization / Customization
Gamers
Collaborative /Social Networking
Practical /Achievement Oriented
Flexibility / Convenience Impatient
Read Less Pull, not Push
Experiential /Interactive
Media Consumers
NomadicCommunication
MultitaskersMultitaskers
“In a phrase, they are the multiplexed generation or Generation MUX… The members of Generation MUX have adapted to that digital flow. They They multitask bettermultitask better than their predecessors did.” p. 42
Harney, Ken. “Generation MUX” Where will we find tomorrow’s best IT workers? . InfoWorld. 7/18/2005, Vol. 27 Issue 29, p42-42
MultitaskersMultitaskers
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“IM-ers are multi-taskersmulti-taskers.
32% of IM users say they do other things on their computer such as browsing the web or playing games virtually every timevirtually every time they are instant they are instant messagingmessaging and another 29% are doing something else some of the time they are IM-ing. p. iv
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Shiu, Eulynn and Amanda Lenhart. “How Americans use instant messaging”. Pew Internet and American Life Project 9/1/2004 http://www.pewinternet.org/PPF/r/133/report_display.asp
MultitaskersMultitaskers
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"It's the way we've all come to be raised," says Fear, a senior at Hunterdon Central Regional High School in Flemington, New Jersey. She is a member of the National Honor Society, student leader of the local Amnesty International chapter, and president of the school's International Thespian Society. "There's a lot of work we're expected to do. You have to multitask to get You have to multitask to get everything done.everything done. ”
McHale, Tom. “Portrait of a Digital Native” Technology & Learning, 26.2 (2005) 33-34
MultitaskersMultitaskers
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More Choices - Selectivity
Digital Natives Politically Politically EngagedEngaged
Workplace – More Training
Personalization / Customization
Gamers More Liberal High Expectations(e.g. Incomes)
Collaborative /Social Networking
Practical /Achievement Oriented
Social Involvement
Merit Systems
Flexibility / Convenience Impatient
More Diverse / Inclusive
Balanced Lives / Healthy Lifestyle
Read Less Pull, not Push Socially Bold Values
Experiential /Interactive
Media Consumers
Patriotic / Civic Minded
Credit –A Right?High Debt
NomadicCommunication
Multitaskers More Friends 1.5 - 3 Years in Job
Millennial CharacteristicsMillennial Characteristics
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Data Source: CNN http://observationalism.com/2008/11/09/selected-exit-poll-comparisons-2000-2004-2008/http://www.cnn.com/ELECTION/2008/results/president/
MultitaskersMultitaskers
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BUSH
BUSH 2000 2004 2008
18-29 years old 17% 17% 18%18%
30-34 years old 29% 29% 29%
45-59 years old 30% 30% 30%
60 and older 24% 24% 23%23%
Change in Percentage of Electorate Voting
Copyright Richard Sweeney
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More Choices - Selectivity
Digital Natives Politically Engaged
Workplace – More Training
Personalization / Customization
Gamers More LiberalMore Liberal High Expectations(e.g. Incomes)
Collaborative /Social Networking
Practical /Achievement Oriented
Social Involvement
Merit Systems
Flexibility / Convenience Impatient
More Diverse / Inclusive
Balanced Lives / Healthy Lifestyle
Read Less Pull, not Push Socially Bold Values
Experiential /Interactive
Media Consumers
Patriotic / Civic Minded
Credit –A Right?High Debt
NomadicCommunication
Multitaskers More Friends 1.5 - 3 Years in Job
Millennial CharacteristicsMillennial Characteristics
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“Some 30%30% of freshmen say they're liberalssay they're liberals, compared with 21% in 1981. Popularity of the "liberal" label has increased for five consecutive years, Sax says. About 49% now are "middle-of-the-road" and 21% "conservative" or "far right.”
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Elias, Marilyn. “Boomer echo: College freshmen look liberal” USA
TODAY January 28, 2002, Monday, FINAL EDITION
More LiberalMore Liberal
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“Election Results 2008; National Exit Polls Table”. New York Times. 5 Nov 2008
http://elections.nytimes.com/2008/results/president/national-exit-polls.html
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BUSH
BUSH
Candidates Voting by Age Groups
2000 2004 2008
Gore Bush Kerry Bush Obama McCain
18-29 years old 48% 46% 54% 45% 65%65% 32%
30-34 years old 48% 49% 46% 53% 52% 46%
45-59 years old 48% 49% 48% 51% 49% 49%
60 and older 51% 47% 46% 54% 47% 51%51%
More LiberalMore Liberal
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
More Choices - Selectivity
Digital Natives Politically Engaged
Workplace – More Training
Personalization / Customization
Gamers More Liberal High Expectations(e.g. Incomes)
Collaborative /Social Networking
Practical /Achievement Oriented
Social Social InvolvementInvolvement
Merit Systems
Flexibility / Convenience Impatient
More Diverse / Inclusive
Balanced Lives / Healthy Lifestyle
Read Less Pull, not Push Socially Bold Values
Experiential /Interactive
Media Consumers
Patriotic / Civic Minded
Credit –A Right?High Debt
NomadicCommunication
Multitaskers More Friends 1.5 - 3 Years in Job
Millennial CharacteristicsMillennial Characteristics
94
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Social InvolvementSocial Involvement
81% have volunteered in the last year.81% have volunteered in the last year.“Nearly nine out of ten Millennials surveyed, ages 13 – 25, stated that they are likely or very likely to switch from one brand to another (price and quality being equal) if the second brand is associated with a good cause.”
Faville, Kelly. “Cone 2006 Millennial Cause Study”. CAUSE Marketing Forum. www.causemarketingforum/page.asp?ID=473
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More Choices - Selectivity
Digital Natives Politically Engaged
Workplace – More Training
Personalization / Customization
Gamers More Liberal High Expectations(e.g. Incomes)
Collaborative /Social Networking
Practical /Achievement Oriented
Social Involvement
Merit Systems
Flexibility / Convenience Impatient
More Diverse More Diverse / Inclusive/ Inclusive
Balanced Lives / Healthy Lifestyle
Read Less Pull, not Push Socially Bold Values
Experiential /Interactive
Media Consumers
Patriotic / Civic Minded
Credit –A Right?High Debt
NomadicCommunication
Multitaskers More Friends 1.5 - 3 Years in Job
Millennial CharacteristicsMillennial Characteristics
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More Diverse / InclusiveMore Diverse / Inclusive
Williamson, Christopher. The war of the ages; Planning 68.7 (2002): 4-9
“About a fiftha fifth of these echo boom children are the offspring of immigrantsoffspring of immigrants who arrived in the U.S. during the 1980s and who often had relatively large families. The ethnic profile created by these immigrant children is far different from the white and black 1950s and 1960s.” p. 4
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More Choices - Selectivity
Digital Natives Politically Engaged
Workplace – More Training
Personalization / Customization
Gamers More Liberal High Expectations(e.g. Incomes)
Collaborative /Social Networking
Practical /Achievement Oriented
Social Involvement
Merit Systems
Flexibility / Convenience Impatient
More Diverse / Inclusive
Balanced Lives / Healthy Lifestyle
Read Less Pull, not Push Socially BoldSocially Bold Values
Experiential /Interactive
Media Consumers
Patriotic / Civic Minded
Credit –A Right?High Debt
NomadicCommunication
Multitaskers More Friends 1.5 - 3 Years in Job
Millennial CharacteristicsMillennial Characteristics
98
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Socially BoldSocially Bold
Burnett, Linda. “welcome millennials”. Contract, May 2006, 48.5, p114-114
“And the Millennials feel perfectly comfortable talking back to their superiors.” p. 114
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Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
More Choices - Selectivity
Digital Natives Politically Engaged
Workplace – More Training
Personalization / Customization
Gamers More Liberal High Expectations(e.g. Incomes)
Collaborative /Social Networking
Practical /Achievement Oriented
Social Involvement
Merit Systems
Flexibility / Convenience Impatient
More Diverse / Inclusive
Balanced Lives / Healthy Lifestyle
Read Less Pull, not Push Socially Bold Values
Experiential /Interactive
Media Consumers
Patriotic / Patriotic / Civic MindedCivic Minded
Credit –A Right?High Debt
NomadicCommunication
Multitaskers More Friends 1.5 - 3 Years in Job
Millennial CharacteristicsMillennial Characteristics
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“Millennials want meaning. They've been called the next "greatest generation“ because they are civic and cause civic and cause minded:minded: 59 percent of them volunteer three and a half hours a week: 83 percent of incoming college freshmen volunteered in the past year; and 61 percent feel personally responsible for making the world better.”
Patriotic / Civic MindedPatriotic / Civic Minded
Butterfield, Bruce; Fox, Susan. “Preparing for the Millennial Tsunami”. Associations Now, May2007, 3.6: p11
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More Choices - Selectivity
Digital Natives Politically Engaged
Workplace – More Training
Personalization / Customization
Gamers More Liberal High Expectations(e.g. Incomes)
Collaborative /Social Networking
Practical /Achievement Oriented
Social Involvement
Merit Systems
Flexibility / Convenience Impatient
More Diverse / Inclusive
Balanced Lives / Healthy Lifestyle
Read Less Pull, not Push Socially Bold Values
Experiential /Interactive
Media Consumers
Patriotic / Civic Minded
Credit –A Right?High Debt
NomadicCommunication
Multitaskers More FriendsMore Friends 1.5 - 3 Years in Job
Millennial CharacteristicsMillennial Characteristics
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“Gen Y knows that their ideal is to gain a greater work/life balance but is also keen to gain employability. To balance these preferences many actively seek an employer where they can be part of a team, have fun and make friendshave fun and make friends within the workplace.” p. 20
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Drewery, Kelly, Ann Riley et al. Gen Up: How the four generations work. London, England: Penna. 2008http://www.cipd.co.uk/subjects/dvsequl/general/_genup.htm
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Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
More Choices - Selectivity
Digital Natives Politically Engaged
Workplace – More Workplace – More TrainingTraining
Personalization / Customization
Gamers More Liberal High Expectations(e.g. Incomes)
Collaborative /Social Networking
Practical /Achievement Oriented
Social Involvement
Merit Systems
Flexibility / Convenience Impatient
More Diverse / Inclusive
Balanced Lives / Healthy Lifestyle
Read Less Pull, not Push Socially Bold Values
Experiential /Interactive
Media Consumers
Patriotic / Civic Minded
Credit –A Right?High Debt
NomadicCommunication
Multitaskers More Friends 1.5 - 3 Years in Job
Millennial CharacteristicsMillennial Characteristics
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Drewery, Kelly, Ann Riley et al. Gen Up: How the four generations work. London, England: Penna. 2008http://www.cipd.co.uk/subjects/dvsequl/general/_genup.htm
“The Generation Y makes up 75% of the McDonalds workforce…
A study conducted by the academic Adrian Furnham showed that 90% of McDonalds’ staff showed high levles of employee engagement. The key contributing factors in this high level of engagement among McDonalds employees were the opportunities for training and developmenttraining and development offered by the organization.” p. 34
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More Choices - Selectivity
Digital Natives Politically Engaged
Workplace – More Training
Personalization / Customization
Gamers More Liberal High ExpectationsHigh Expectations(e.g. Incomes)(e.g. Incomes)
Collaborative /Social Networking
Practical /Achievement Oriented
Social Involvement
Merit Systems
Flexibility / Convenience Impatient
More Diverse / Inclusive
Balanced Lives / Healthy Lifestyle
Read Less Pull, not Push Socially Bold Values
Experiential /Interactive
Media Consumers
Patriotic / Civic Minded
Credit –A Right?High Debt
NomadicCommunication
Multitaskers More Friends 1.5 - 3 Years in Job
Millennial CharacteristicsMillennial Characteristics
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“74% of the students expect to be better off than their parents in terms of income and quality of life over their lifetime.”
Ernst and Young, Canada. “Sixty-five Per Cent of College Students Think They Will Become Millionaires.” 2001. Press Information Worldwide. 3/14/05. http://www.pressi.com/us/release/35870.html
High ExpectationsHigh Expectations
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More Choices - Selectivity
Digital Natives Politically Engaged
Workplace – More Training
Personalization / Customization
Gamers More Liberal High Expectations(e.g. Incomes)
Collaborative /Social Networking
Practical /Achievement Oriented
Social Involvement
Merit SystemsMerit Systems
Flexibility / Convenience Impatient
More Diverse / Inclusive
Balanced Lives / Healthy Lifestyle
Read Less Pull, not Push Socially Bold Values
Experiential /Interactive
Media Consumers
Patriotic / Civic Minded
Credit –A Right?High Debt
NomadicCommunication
Multitaskers More Friends 1.5 - 3 Years in Job
Millennial CharacteristicsMillennial Characteristics
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Merit SystemsMerit Systems
“They believe passionately that merit merit rather than length of service should drive promotion, progression and the acquisition of responsibility. They argue their baby boomer managers should acknowledge their managers should acknowledge their demonstration of competencedemonstration of competence more fulsomely.” p.17
Hutton, Will. “Wear Kid Gloves When Tackling Generation Y.” Personnel Today (2003): 17.
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“Gen Y’s relatively aggressive attitude to performance management may be a further source of conflict for Baby Boomers. While very few Boomers believe that under-performers should be fired, Gen Y is much less tolerant of underperformance. Nearly one in five Gen Y’s believe that the Nearly one in five Gen Y’s believe that the best solution for underperformance is for someone to be best solution for underperformance is for someone to be firedfired.” p. 27
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Drewery, Kelly, Ann Riley et al. Gen Up: How the four generations work. London, England: Penna. 2008http://www.cipd.co.uk/subjects/dvsequl/general/_genup.htm
Merit SystemsMerit Systems
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
More Choices - Selectivity
Digital Natives Politically Engaged
Workplace – More Training
Personalization / Customization
Gamers More Liberal High Expectations(e.g. Incomes)
Collaborative /Social Networking
Practical /Achievement Oriented
Social Involvement
Merit Systems
Flexibility / Convenience Impatient
More Diverse / Inclusive
Balanced Lives / Balanced Lives / Healthy LifestyleHealthy Lifestyle
Read Less Pull, not Push Socially Bold Values
Experiential /Interactive
Media Consumers
Patriotic / Civic Minded
Credit –A Right?High Debt
NomadicCommunication
Multitaskers More Friends 1.5 - 3 Years in Job
Millennial CharacteristicsMillennial Characteristics
111
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Balanced LifestylesBalanced Lifestyles
“According to research by Drake International on Gen Y, remuneration isn’t the only important consideration they weigh up when accepting a job. The key features that attract Gen Y are listed as professional growth, work-life work-life balancebalance, variety, social interaction, responsibility, and input, reward and recognition.” p.24
Twyford, Tee. “Generation Why?”. NZ Marketing Magazine October, 2007 26.19: p23-25
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“73 percent worry about balancing professional and personal obligations.” p. 3
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Robert Half International. “What Millennials Want: How to Attract and Retain Gen Y Employees.” Yahoo hotjobs. November 2008. http://www.hotjobsresources.com/pdfs/MillennialWorkers.pdf
Working ExpectationsWorking Expectations
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More Choices - Selectivity
Digital Natives Politically Engaged
Workplace – More Training
Personalization / Customization
Gamers More Liberal High Expectations(e.g. Incomes)
Collaborative /Social Networking
Practical /Achievement Oriented
Social Involvement
Merit Systems
Flexibility / Convenience Impatient
More Diverse / Inclusive
Balanced Lives / Healthy Lifestyle
Read Less Pull, not Push Socially Bold ValuesValues
Experiential /Interactive
Media Consumers
Patriotic / Civic Minded
Credit –A Right?High Debt
NomadicCommunication
Multitaskers More Friends 1.5 - 3 Years in Job
Millennial CharacteristicsMillennial Characteristics
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ValuesValues
Kleinfeld, Judith. “Millennials: our next great generation,” Anchorage Daily News (Alaska), January 30, 2004 Friday, FINAL EDITION, ALASKA; Pg. B8, 712 words,
“The Millennial Generation, who turned 18 around the year 2000, show the smallest gap with the show the smallest gap with the values of older generationsvalues of older generations than any teens have shown since the history of polling.” p.B8
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“Millennials:
…identify with parent’s values and feel close to close to their parentstheir parents”;
Family OrientedFamily Oriented
Oblinger, Diana. “Understanding the New Student.” Educause Review,
38.3 (2003): 36-42.
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More Choices - Selectivity
Digital Natives Politically Engaged
Workplace – More Training
Personalization / Customization
Gamers More Liberal High Expectations(e.g. Incomes)
Collaborative /Social Networking
Practical /Achievement Oriented
Social Involvement
Merit Systems
Flexibility / Convenience Impatient
More Diverse / Inclusive
Balanced Lives / Healthy Lifestyle
Read Less Pull, not Push Socially Bold Values
Experiential /Interactive
Media Consumers
Patriotic / Civic Minded
Credit –A Right?Credit –A Right?High DebtHigh Debt
NomadicCommunication
Multitaskers More Friends 1.5 - 3 Years in Job
Millennial CharacteristicsMillennial Characteristics
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“They have been raised in an environment where credit credit seemed to be a seemed to be a rightright (versus a privilege)…
• The median credit card debt of low and middle-income people ages 18 to 34 is $8,200• The average college debt of recent grads is more than $20,000 and rising. • People between the ages of 25 and 34 make up 22.7% of all
U.S. bankruptcies (but just 14% of the population at large.”
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The impact of today’s financial crisis on Generation Y. Albany, New York: Media Logic. 2008http://www.mlinc.com/geny/impact.cfm?cid=gib03
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
“In November alone, 71,000 Canadians lost their jobs -- 27 per cent of the newly unemployed are people aged 24 and under -- and economists predict this is only a bellwether of worse to come. Suddenly, many of those retiring boomers can't afford to retire. Making matters worse, Millennials are saddled with more debt than any previous generation (an average of $5,631 per year in student debt alone, not to mention the load sitting on their credit cards, and what they're doling out in car payments). This recession is not what they signed up for. ”
George, Lianne. “Dude, Where’s My Job?”. Maclean’s. 122:1 (2008) 48-49
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Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
More Choices - Selectivity
Digital Natives Politically Engaged
Workplace – More Training
Personalization / Customization
Gamers More Liberal High Expectations(e.g. Incomes)
Collaborative /Social Networking
Practical /Achievement Oriented
Social Involvement
Merit Systems
Flexibility / Convenience Impatient
More Diverse / Inclusive
Balanced Lives / Healthy Lifestyle
Read Less Pull, not Push Socially Bold Values
Experiential /Interactive
Media Consumers
Patriotic / Civic Minded
Credit –A Right?High Debt
NomadicCommunication
Multitaskers More Friends 1.5 - 3 Years in Job1.5 - 3 Years in Job
Millennial CharacteristicsMillennial Characteristics
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“About half of respondents expect to spend no more than 1 or 2 years “paying their dues” in entry level jobs.” p. 7
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Robert Half International. “What Millennials Want: How to Attract and Retain Gen Y Employees.” Yahoo hotjobs. November 2008. http://www.hotjobsresources.com/pdfs/MillennialWorkers.pdf
Working ExpectationsWorking Expectations
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“The Veteran may be surprised that the Gen Y employee is willing to work longer hours for more pay or flexibility. They may be equally surprised therefore that the Gen Y employee may also expect to change job very 2-3 years.” p. 25
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Drewery, Kelly, Ann Riley et al. Gen Up: How the four generations work. London, England: Penna. 2008http://www.cipd.co.uk/subjects/dvsequl/general/_genup.htm
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
“61% of CEO’s say they have difficulty recruiting and integrating younger workers.”
PricewaterhouseCoopers surveyed a total of 4271 graduates internationally about their expectations of work.”
George, Lianne. “Managing tomorrow’s people: Millennials at work: Perspectives from a new generation”. PricewaterhouseCoopers. (2008) 48-49
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Crumpacker, Jill M. “Succession Planning and Generational Stereotypes: Should HR Consider Age-Based Values and Attitudes a Relevant Factor or a Passing Fad?”. Public Personnel Management. 36:4 (2007) p349-369.
“Notwithstanding, it is clear that as Generation Y gains a foothold in the workplace, organizations will need to changeorganizations will need to change to accommodate their norms instead of expecting young workers to change to accommodate existing organizational norms.”
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Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
“Did You Know 2.0” www.youtube.com
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Are my students more engaged and better learners?
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
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Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
More Choices - Selectivity
Digital Natives Politically Engaged
Workplace – More Training
Personalization / Customization
Gamers More Liberal High Expectations(e.g. Incomes)
Collaborative /Social Networking
Practical /Achievement Oriented
Social Involvement
Merit Systems
Flexibility / Convenience Impatient
More Diverse / Inclusive
Balanced Lives / Healthy Lifestyle
Read Less Pull, not Push Socially Bold Values
Experiential /Interactive
Media Consumers
Patriotic / Civic Minded
Credit –A Right?High Debt
NomadicCommunication
Multitaskers More Friends 1.5 - 3 Years in Job
Millennial CharacteristicsMillennial Characteristics
126
Copyright Richard Sweeney
Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
Thanks for your kind attentionThanks for your kind attention.
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127Intergenerational Workforce & Engaging Millennial EmployeesIntergenerational Workforce & Engaging Millennial Employees [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
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“About one in four Gen Y workers polled consults his or her parents first when making employment decisions.” p. 2
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Robert Half International. “What Millennials Want: How to Attract and Retain Gen Y Employees.” Yahoo hotjobs. November 2008. http://www.hotjobsresources.com/pdfs/MillennialWorkers.pdf
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“Nearly three-quarters of Gen Y professionals visit company websites to learn more about prospective employers.” p. 8
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Robert Half International. “What Millennials Want: How to Attract and Retain Gen Y Employees.” Yahoo hotjobs. November 2008. http://www.hotjobsresources.com/pdfs/MillennialWorkers.pdf
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“Surprise! Two-thirds of the “wired generation” favor in-person conversations with co-workers over other types of communication.” p. 11
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Robert Half International. “What Millennials Want: How to Attract and Retain Gen Y Employees.” Yahoo hotjobs. November 2008. http://www.hotjobsresources.com/pdfs/MillennialWorkers.pdf
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“In keeping with their preference for an informal and friendly workplace, members of generation Y are not particularly impressed with prestigious titles and fancy offices.” p. 14
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Robert Half International. “What Millennials Want: How to Attract and Retain Gen Y Employees.” Yahoo hotjobs. November 2008. http://www.hotjobsresources.com/pdfs/MillennialWorkers.pdf
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“Portrait of a Gen Y Dream Boss
A skillful manager, adviser, supporter Pleasant and easy to get along with Understanding and caring Flexible and open minded” p. 11
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Robert Half International. “What Millennials Want: How to Attract and Retain Gen Y Employees.” Yahoo hotjobs. November 2008. http://www.hotjobsresources.com/pdfs/MillennialWorkers.pdf
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“Myth: Generation Y lives in the moment and would rather play than work.
Fact: One-third of respondents were concerned about finding/keeping a job, supporting themselves and their families and ‘saving enough’ money.” p. 3
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Robert Half International. “What Millennials Want: How to Attract and Retain Gen Y Employees.” Yahoo hotjobs. November 2008. http://www.hotjobsresources.com/pdfs/MillennialWorkers.pdf
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Our survey revealed that when Millennials evaluate employment opportunities, ‘benefits’ including 401(k) programs are one of their top three deciding factors.” p. 3
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Robert Half International. “What Millennials Want: How to Attract and Retain Gen Y Employees.” Yahoo hotjobs. November 2008. http://www.hotjobsresources.com/pdfs/MillennialWorkers.pdf
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Drewery, Kelly, Ann Riley et al. Gen Up: How the four generations work. London, England: Penna. 2008http://www.cipd.co.uk/subjects/dvsequl/general/_genup.htm
“Although each generation places clear consideration on the competiveness of ‘their deal’ when seeking an employer, it only affects Gen Y’s subsequent performance. This combined with a sense of empowerment to get things done will be more likely to engage Gen Y.” p. 20
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Drewery, Kelly, Ann Riley et al. Gen Up: How the four generations work. London, England: Penna. 2008http://www.cipd.co.uk/subjects/dvsequl/general/_genup.htm
“Creating a winning strategy for managing generational diversity is not for the faint hearted. Our research suggests that there are some real challenges and issues to be faced in the key areas of attraction and engagement, recruitment, leadership, career development, performance management, and customer service.” p. 35
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McDonald, Paul. “The Multigenerational Workforce” Internal Auditor 65:5 (2008) 60-67
Understanding Gen Y
“Offer Attentive Management...“Show Them the Money…“Emphasize Career Development…“Offer Challenging, Diverse Assignments…“Focus on the Work Environment…“Promote Balance…”
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Messmer, Max. “Managing a Multigenerational Workforce”. National
Public Accountant. 5:5 (2006) 320
Managing a Multigenerational Workforce
“Understand Differences...“But be Careful about Stereotypes…“Facilitate Collaboration…“Set an Example…”
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Messmer, Max. “Managing a Multigenerational Workforce”. National
Public Accountant. 5:5 (2006) 320
Managing a Multigenerational Workforce
“In a multigenerational workforce, knowledge transfer becomes an ever-more-complicated challenge.”
“The key is to find some ways that cut across generations to create a common language that will ease and accelerate knowledge transfer,” says Jim Haudan, author of Art of Engagement.
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Veteran / Veteran / TraditionalistTraditionalist
Baby Baby BoomersBoomers
Generation Generation XX
Generation YGeneration Y
Work EthicWork Ethic -Disciplined-Duty before play-Adhere to the rules
-Efficient-Logical-Do what it takes
Task-orientedSelf-reliantIndependent
Multitasking
Group-orientedExplain why
Millennial CharacteristicsMillennial Characteristics
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Crumpacker, Jill M. “Succession Planning and Generational Stereotypes: Should HR Consider Age-Based Values and Attitudes a Relevant Factor or a Passing Fad?”. Public Personnel Management. 36:4 (2007) p349-369.
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Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
Veteran / Veteran / TraditionalistTraditionalist
Baby Baby BoomersBoomers
Generation Generation XX
Generation YGeneration Y
CommunicCommunicationation
-Formal-Written-Chain-of-Command
-Face time-One-on-one-In-person
-Direct-As needed
-E-mail/Voice-mail-Instant Messaging-Lots of cc’s
Millennial CharacteristicsMillennial Characteristics
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Crumpacker, Jill M. “Succession Planning and Generational Stereotypes: Should HR Consider Age-Based Values and Attitudes a Relevant Factor or a Passing Fad?”. Public Personnel Management. 36:4 (2007) p349-369.
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Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
Veteran / Veteran / TraditionalistTraditionalist
Baby Baby BoomersBoomers
Generation Generation XX
Generation YGeneration Y
FeedbackFeedback -Avoid Conflict-No news is good news
-Show me the money-Promotion / Title
-Direct—”Tell me how I am doing”
Instantaneous-Seek Approval / Praise
Millennial CharacteristicsMillennial Characteristics
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Crumpacker, Jill M. “Succession Planning and Generational Stereotypes: Should HR Consider Age-Based Values and Attitudes a Relevant Factor or a Passing Fad?”. Public Personnel Management. 36:4 (2007) p349-369.
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Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
More Choices - Selectivity
Digital Natives More Friends Politically Engaged
Personalization / Customization
Gamers Workplace Issues
Merit Systems
Collaborative / Social Networking
Practical /Achievement Oriented
Optimistic /Positive / Confident
Family Oriented / Largely Children of Divorce
Flexibility / Convenience
Nomadic More Diverse / Inclusive
High Expectations(e.g. Incomes)
Read Less Pull, not Push Socially Bold Values
Experiential / InteractiveLearners
Media Consumers
Patriotic / Civic Minded
Balanced Lives / Healthy Lifestyle
Impatient Multitaskers More Liberal Social Involvement
Millennial CharacteristicsMillennial Characteristics
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More Choices - Selectivity
Digital Natives More Friends Huge Population
Personalization / Customization
Gamers Respect Intelligence
Merit Systems
Collaborative / Social Networking
Practical /Achievement Oriented
Optimistic /Positive / Confident
Family Oriented / Largely Children of Divorce
Flexibility / Convenience
Nomadic More Diverse / Inclusive
High Expectations(e.g. Incomes)
Read Less Pull, not Push Direct Values
Experiential / InteractiveLearners
Media Consumers
Patriotic / Civic Minded
Balanced Lives / Healthy Lifestyle
Impatient Multitaskers More Liberal Social Involvement
Millennial CharacteristicsMillennial Characteristics
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More FriendsMore Friends Huge Population
Respect Intelligence
Merit Systems
Optimistic /Positive / Confident
Family Oriented / Largely Children of Divorce
More Diverse / Inclusive
High Expectations(e.g. Incomes)
Direct Values
Patriotic / Civic Minded
Balanced Lives / Healthy Lifestyle
More Liberal Social Involvement
More FriendsMore Friends
Millennials have more close friends and they communicate more frequently with these friends. Indeed, their networked environment requires them to communicate with more friends.
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More Friends Huge Population
Respect Respect IntelligenceIntelligence
Merit Systems
Optimistic /Positive / Confident
Family Oriented / Largely Children of Divorce
More Diverse / Inclusive
High Expectations(e.g. Incomes)
Direct Values
Patriotic / Civic Minded
Balanced Lives / Healthy Lifestyle
More Liberal Social Involvement
“..believe “it’s cool to be smart”.
Respect IntelligenceRespect Intelligence
Oblinger, Diana. “Understanding the New Student.” Educause
Review, 38.3 (2003): 36-42.
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More Friends Huge Population
Respect Intelligence
Merit Systems
Optimistic /Optimistic /Positive / Positive / ConfidentConfident
Family Oriented / Largely Children of Divorce
More Diverse / Inclusive
High Expectations(e.g. Incomes)
Direct Values
Patriotic / Civic Minded
Balanced Lives / Healthy Lifestyle
More Liberal Social Involvement
OptimisticOptimistic
“Overall, Millennials appear less prickly and less prickly and pessimisticpessimistic than their predecessors, the Gen Xers, a group that numbers about 59 million and was born from 1965 to 1982.
Nichole J Borges et al. “Comparing Millennial and Generation X Medical Students at One Medical School. Academic Medicine; 81.6 (2006): 571-576
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More Friends Huge Population
Respect Intelligence
Merit Systems
Optimistic /Positive / Confident
Family Oriented / Largely Children of Divorce
More Diverse / Inclusive
High Expectations(e.g. Incomes)
Direct ValuesValues
Patriotic / Civic Minded
Balanced Lives / Healthy Lifestyle
More LiberalMore Liberal Social Involvement
More LiberalMore Liberal
“This time [2004], young voters were the only group that favored Democrat Kerry. The AP's exit polls found that under-30s favored favored Kerry over Bush, 55%Kerry over Bush, 55% to 44%, compared to a 48-46 edge for Al Gore in 2000.”
http://www.usatoday.com/news/politicselections/2004-11-08-under30_x.htm
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More Friends Huge PopulationHuge Population
Respect Intelligence
Merit Systems
Optimistic /Positive / Confident
Family Oriented / Largely Children of Divorce
More Diverse / Inclusive
High Expectations(e.g. Incomes)
Direct Values
Patriotic / Civic Minded
Balanced Lives / Healthy Lifestyle
More Liberal Social Involvement
Huge PopulationHuge Population
Baker, Debra. “Move Over Baby Boomers.” ABA Journal, 85 (1999): 22
Number of children under 18:
1966 69.9 million1976 65.1 million1986 62.8 million1998 71.4 million
p. 22
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Teaching-Centered Learning-Centered
Deliver instruction Produce learning
Transfer of knowledge from teacher to student
Discovery and construction of knowledge
Active faculty Active students
One teaching style Multiple learning styles
Curriculum developmentLearning technologies development
Quantity and quality of resources
Quantity and quality of outcomes
Robert B. Barr and John Tagg, "From Teaching to Learning: A New Paradigm for Undergraduate Education," Change, vol. 27, no. 6 (November/December 1995): 12–25.
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Teaching-Centered Learning-Centered
Quality of faculty Quality of students
Time held constant; learning varies
Learning held constant; time varies
Learning is linear and cumulative
Learning is a nesting and interacting of frameworks
Promote recall Promote understanding
Faculty are lecturersFaculty are designers of learning environments
Learning is competitive and individualistic
Learning is cooperative and collaborative
Robert B. Barr and John Tagg, "From Teaching to Learning: A New Paradigm for Undergraduate Education," Change, vol. 27, no. 6 (November/December 1995): 12–25.
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“Two proven innovation strategies are the common-course redesign strategy and the flex program and service redesign strategy. These strategies use IT innovatively to improve accountability-that is, to improve and account for institutional performance-whenever measurably improved academic results and reduced unit costs are simultaneous goals.” p. 79
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Graves, William. “Improving Institutional Performance through IT-
Enabled Innovation”. EDUCAUSE Review Nov/Dec 2005: 79-98
Engagement & ProductivityEngagement & Productivity
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“With a few important [ IT ] exceptions, these investments did not directly seek to reduce long-term unit costs and/or dampen spiraling tuition increases and, not surprisingly, did not do so whether or not they used technology to enable innovation. As a result, these “innovations” did these “innovations” did not increase productivitynot increase productivity but instead either added to long-term operating expenditures or proved unsustainable after the loss of special funding. p. 84
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Graves, William. “Improving Institutional Performance through IT-
Enabled Innovation”. EDUCAUSE Review Nov/Dec 2005: 79-98
Engagement & ProductivityEngagement & Productivity
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“.” p. 84
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Graves, William. “Improving Institutional Performance through IT-
Enabled Innovation”. EDUCAUSE Review Nov/Dec 2005: 79-98
Engagement & ProductivityEngagement & Productivity
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“ Bankers don’t market “distance banking” or label customers as ‘traditional’ of ‘nontraditional’. They realize that different customers have different needs and preferences for obtaining services. Banks also know that time-shifted online self-service can reduce costs while increasing customer satisfaction, which is why they frequently offer incentives for self-service.” p. 86
Foreman, Joel. “Next-Generation Educational Technology Versus the Lecture.” Graves, William. “Improving Institutional Performance through IT-
Enabled Innovation”. EDUCAUSE Review Nov/Dec 2005: 79-98
Engagement, Assessment & ProductivityEngagement, Assessment & Productivity
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Bridging the Generation Gap: Engaging Millennials Bridging the Generation Gap: Engaging Millennials [email protected] [email protected] Richard Sweeneyichard Sweeney 973-596-3208 973-596-3208
Learning Strategies for Millennials:
1. Increase teacher – student interaction; feedback2. Engage students (motivation; involvement)3. Accelerate student learning 4. Increase experiential learning (gaming;
simulations, role playing)5. Increase learning options 6. Increase peer-to-peer (collaboration) learning7. Offer more “pull” web based learning options8. Offer more interactive multimedia learning.
Millennial Learning StrategiesMillennial Learning Strategies
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Examples:• Managing the Digital Enterprise (Rappa-North Carolina State) • Solar System Collaboratory (Colorado) • Virtual chemistry experiments (Davidson)• U.S. History Videos (History Channel)• BoilerCast (Purdue - podcasts, vcasts) • Game Based Learning Sites (Marc Prensky)• Math Emporium (Virginia Tech)• Building bridges (Civil Engineering-Nova)• Physics Tutorial Modules Andersen Center (RPI)• Collaborative Learning Table (RPI)• Immediate stock market quotes (Yahoo Finance)• SearchPath information literacy tutorial (Rutgers)
ExamplesExamples
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India, for example, with a population of 1.1 billion, has fewer than 200,000 native speakers of English and approximately 100 million second-language English speakers - Wikipedia
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Yeh, Andrew. “New Dawn in a Shared Language ”. Financial Times. 13 April 2005
“In 20 years time, the number of English speakers in China is likely to exceed the number of speakers of English as a first language in all the rest of the world," [current Prime Minister] Mr [Gordon] Brown said during a speech in Beijing.”
More GlobalMore Global
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