TweetTweet 0 TweetTweet 0

Marketing insights tips amp trends from Sterling Communications

Mariannes Musings

I love my job I canrsquot thinkof a better way to spend myday than working withpeople who are trying tochange the world in apositive fashion And whenthe stars align I get to bepart of the team that tellsthe world about some trulyrevolutionary technologyWhat could be better thanthat

October has been the mostfun and interesting month inSterlingrsquos 25-year history(Donrsquot get me wrong therehave been some amazingtimes along the way butthis month takes the cake)In early October we startedworking with a 19-personstealth company called ArxPax yes thatrsquos thecompany that launchedpublicly via Kickstarter

Dear Friend of Sterling

Welcome to the October issue of our newsletter FieldNotes Our goal is to provide you with monthly updatesthat highlight industry best practices and share ourthoughts on successful integrated marketingcommunications strategies including PR website designSEO video and branding

If you have friends or colleagues you think might like toreceive Field Notes simply forward this message andwell put them on our list

Tips and Insights From theMarketing TrenchesHow to Create a Successful Kickstarter Video

Were sure youve seen or atleast heard of the wildlysuccessful Kickstarter videoand campaign for our clientArx Pax maker of the HendoHoverboard and Whiteboxdeveloper kits Within its first36 hours the campaignsurpassed its goal of $250000 mdash and it doesnt end untilDec 14 2015

While we all watch with baited breath how much furtherHendos backers will fund the campaign to deliverhoverboards by Oct 21 2015 heres a helpful case study

0LikeLike ShareShare

campaign last week In thespace of roughly threeweeks Sterling developedand executed anenormously successfulmedia and socialmedia outreach campaignand also created what Ithink is Sterlings best videowork yet Shaping andsharing the Arx Pax storywith the world has been oneof the greatest pleasures ofmy career In fact I spent aFriday in Tahoe attendingmy annual CEO groupretreat (something I greatlylook forward to) yet all Icould think about was whatwas happening back in LosGatos

Irsquom also delighted to reportthat weve added somegreat new people to theSterling team this monthincluding account associateMadeline Mains contentcreator Hilary Ferejohn andsenior account executiveCiera Jammal

In this issue of Field Noteswe provide thoughts on howthe blogging industry hasevolved and feature somegreat TechCrunchcontributed content thatposted this month for ourIoT client GreenwaveSystems

I hope you enjoy thecontent in this newsletter asmuch as wersquove enjoyedmaking it I canrsquot wait to seewhat November brings

Until next month

we wrote about our first successful Kickstarter videoSkydog which surpassed its Kickstarter goal within 18days of the campaign launching Stay tuned next monthfor an exciting case study about the multi-facetedcampaign we developed for Arx Pax

Read the Case Study

Blogging is a Business

Think you know everythingthere is to know about theblogging industry Blogginghas come a long way sinceits humble beginningsthose online diaries aboutfamily matters have morphedinto real businesses

Most bloggers are entrepreneurs business owners socialmedia managers and authors Many have turnedblogging into a lucrative career with sponsoredopportunities book deals and TV appearances inaddition to maintaining incredible social media networkswith engaged and committed followers

Account associate Katie Moses debunks a few bloggerindustry myths in her recap of last months Type-A Parentconference in Atlanta

Read More

Whats New at SterlingSterling Scores IoT Thought Leadership ContributedArticle

On the heels ofGreenwaversquos funding andexpansion announcementSterling secured acontributed articleopportunity in TechCrunchfor Greenwave to solidifytheir position as a thought leader in the Internet of Things(IoT) space

The article written by Greenwaversquos Jim Hunter and Nate

Lets13 Talk

Williams identifies three key considerations to achieveconsumer confidence in the IoT industry Read the Article

Three New Sterlingers Join the Team

October has been a monthof growth for SterlingWeve hired three newemployees in the LosGatos office mdash accountassociate Madeline Mainscontent creator HilaryFerejohn and senior account executive Ciera Jammal

We could go on and on about how wonderful each newSterlinger is but you can find out for yourself Just checkout our team page to see personality-filled photos andbios on Madeline Hilary and Ciera

Meet the Team

Sterling Assists Hendo in Bringing Us Back to theFuture

Still dont believe thehoverboard is real Justhit play on Sterlingslatest Kickstarter video forHendo Hover whosecampaign surpassed itsgoal of $250000 withinthe first 36 hours

While our video production team kicked into high gear toeffectively tell the story of dreams becoming realitythrough video our PR team brought out their A-game toshare what is perhaps one of the coolest pitches inhistory to the press Their hard work resulted incoverage from Engadget Forbes The New York TimesYahoo Gigaom The Verge The Guardian Recode PCMagazine BBC Click Nerdist Slate Gizmodo and more

Well have a full case study about the campaign in nextmonths newsletter In the meantime check out HendosKickstarter campaign and the video Sterling produced

Watch the Video

Wed love to get your feedback on our newsletter andyour ideas for future newsletter stories Please let usknow how we can make this newsletter even better Emailus

Click an icon to learn aboutSterlings services