tip - the magazine for growing professionals weekly tip no.45
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START UP
TRANSFORM
INNOVATE
Page 5 – Buying a Commercial Property What the expert is saying?
Page 4 – Limites que Limitan Transformando el poder en O
Page 6 – 4 Things I Want to See Blogger preferences insights
FINANCE
Page 8 – How Much Should I Charge? Learn to calculate your pay rate
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EDITOR-IN-CHIEF VANESSA OLIVERAS
COLLABORATORS
HERMES LARA NANCY BOYRIE BRENDA ORTIZ
DIGITAL EDITION NORMAN TOTTI
TIP -‐ THE MAGAZINE FOR GROWING PROFESSIONALS
Established 2012 | All Rights Reserved This magazine is published on a weekly basis in a digital format. We are different from others magazine because we promote entrepreneurship and growing professionals to dare themselves and expand to their next level of achievement. We are breaking through the language and concept paradigms in our lovely island of the Caribbean. PBSC & TIP does not reflect the opinions of the sponsors, adver$sers and contributors. Ads and offers published in this magazine are responsibility of each adver$sed business. We support DACO Law Number #5, from April 23, 1973
tip top 4
Motivation goes beyond
business plans and marketing
strategies.
Empowerment is the powerful
force inside you. Is the click that
makes the difference –
Vanessa Oliveras Editor-‐In-‐Chief
Send us YOUR with a powerful message and it will be included in the
NEXT WEEK issue. [email protected]
Brenda Ortiz, CC [email protected]
Leadership & Performance Coaching
Los que llevas dentro como marca;
a veces sin quererlo. Porque realmente,
puedes cambiar tu vida si estás
determinado a hacerlo. Por eso, atrévete a ser
capaz de ser el dueño de tus acciones, tus planes y de tus propias decisiones. Aprende a confiar en que
todo lo que harás de algún modo, resultará. ¡No te
limites! Las oportunidades están allá afuera… ¡sal a
conquistarlas!
Limites que limitan ¿Por qué nos limitamos? ¿Por qué insistimos en quitarle valor a nuestra capacidad? La realidad es que aunque parezcan preguntas complicadas, tienen contestación simple en tu interior. Quizá la rutina del día a día, miedo a lo desconocido, el que dirán o simplemente conformismo, te han llevado a pensar que no tienes el poder de realizar lo inalcanzable. Permítame decirle, estimado lector, que está equivocado. Sólo se limita quién quiere.
Los únicos límites que en
realidad existen son los que llevas en tu
interior.
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As mentioned before on Part I, things to consider: Location-Is it visible to the public? Does it need to be visible? How many parking spaces do I need? Not all businesses need to be visible, especially if you are providing a service. Permits-Verify with the agency who grants permits, if the business you are planning to start can be establish. Even if you see other establishments near the property, don’t jump into conclusions, confirm the zoning. Laws or agencies that regulate your business-Visit agencies like the Fire Department, Health Department among others, and get advise in order to comply with all their requirements. Ask them what laws regulate your business. After you have gather and study this basic information, look for professionals that can give you their advice in order to achieve your dream. The benefit of acquiring this basic knowledge is that you will be able to understand and to transmit your ideas in an orderly manner. It is very important to demonstrate that you know what you are doing and that you are clear of what you want to achieve.
Accountant and Owner of Compass Real Estate
Hermes Lara [email protected]
Part II by: Hermes Lara- Realtor®
Buying Commercial Property If you are planning to buy a commercial property, there are a few things that you have to keep in mind before jumping into your car and making appointments or any type of compromise with a seller. If you have an excellent idea of a business, first, prepare a giant cup of coffee and make a draft of your business plan. If you don't know how to make one, "Google it”. Making a draft of a business plan will give you an idea of most of the things that you’ll have to do to make your dream come true.
The second thing to do is to consult a bank. Ask the requirements for a commercial loan. Also verify with state agencies that may provide loans, tax credits or even exemptions for your business. Usually the down payment on government loans are less, but interest rates tend to be higher.
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Nancy Boyrie [email protected]
Social Media for a Religious & Non-Profit Organization -Converge
I am not a professional blogger. Actually I don’t have a blog. My professional background on digital marketing specifically social media is 6 months of experience. Maybe you are thinking what should I care to read this article? Despise the lack of experience as blogger/social media; I am professional, just like you. I do the same as you do, look for content that will help me to enhance my knowledge in a particular topic. A professional with responsibilities, crunching time because I cannot afford 3 minutes of wasted time. That’s how we roll. What attracts me from a blog? Well, besides a good appearance, fonts, colors, organization (layout) and of course good grammar, there is other things for a business to catch my attention as a professional. I will give 4 things that I want to see in a blog:
4 Things that I want to see in a business blog
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Audience - Yes, audience. I need to know that you know your audience. I need to know that you know me. Pam Moore from Marketing Nutz explained like this: “How can you be successful in your purpose "If don't know WHO it is you want to have a conversation with so you can nurture a relationship? How will you know what content you should write, tweet, post, pin and +1 on Google if you don't know who you are writing for? Therefore before you can start writing, know your audience." Take the time to know your customers, to know me. (http://themarketingnutz.com/2013/05/social-media-for-business-do-you-really-know-your-audience/) Blog Length - this might sound like, do you really pay attention of how long is a post? Yes, I do. Limited time and short concentration span. Recommendation for a blog 7 minutes read which around 1,600 words as per Buffer App. Longer content I can suggest you to develop a series. I believe there is great benefit on blog series: help you to develop more content, enhance your online business presence, and helps in developing a relationship and trust with your future client. Social media friendly - good content it is worth to share to my circle of friends and peers. Add social media plug-ins on the blog post. Bonus: Keep it fresh. Be consistent on your post. Don’t be bored. Use variety of means to convey your message. Use visuals, info graphics, vblogs, etc. Finally, have fun while you doing it.
Relevant Content– whatever the company or enterprise is trying to sell or promote is has to be relevant to me, therefore your focus is to develop RELEVANT content. I found an article about content marketing where Jeff Freund put it this way “content is the vehicle by which a company tells its story.” Content help you either engage a new customer or direct him/her to another company. He proposed a framework for creating content with a purpose through a pyramid, just as Maslow’s pyramid. He defines it like this: Inspire Motivate Instill emotions Context Give information Be relevant and be human. (http://contentmarketinginstitute.com/2014/09/framework-creating-content-vital-levels/)
The dream of working independently is a reality for almost 10 percent of the workforce, according to the Bureau of Labor Statistics. The rewards of self-employment include • independence from supervision • the ability to set your own hours • the satisfaction of knowing you are
writing your own ticket • And yes, if you want, you can often
as confortable as you want
Nevertheless, there is the question on:
How Much Should I Charge?
Regardless of the freedom and opportunity, self-employed people, like all businesspeople, still must answer to a customer or a client. Moreover, self-employed people bear all of the responsibilities for their success, including doing all the work that can't be billed to a client or charged to a customer. To get paid, you have to do it all. • Office management - time management, client
collections, and supply purchases. • Administration and accounting - records, invoices,
bill payment, and taxes. • Finance - cash management, accounting,
financing, and pricing. • Marketing - advertising, networking, developing
marketing materials, and building relationships. • Technology - hardware and software purchasing
and maintenance. • Training -trends in the industry, conferences, new
skills to keep pace with the market.
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As a contractor, your fees should be close to the market. To calculate this rate, start assuming a full-time salary for that job. Then divide by 2080, the number of work hours in a year (2080 = 52 X 15). This is the hourly rate for your job if benefits are being paid for by the employer. But as a contractor, you need to pay for your own benefits, so the number needs to be higher. During our investigation, we found out that one way to calculate the pay rate is by using an adjustment factor of 30 percent to convert an hourly wage for a salaried employee to an hourly wage for a contract employee. Just multiply your unadjusted hourly rate by (1 + 0.3) to get your adjusted hourly rate. For example, if your unadjusted hourly rate comes out to $15 per hour, your contract rate should be $15 * (1.3) = $19.50
You do the math and pay yourself enough money taking into consideration: • Sick leave, holidays, and
vacation time • Healthcare • Retirement plans • Life and long-term
disability insurance • Social Security and
Medicare • Office expenses are a
cost of doing business
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