tip: as you set up for your skin care class, place the...
TRANSCRIPT
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Tip: As you set up for your skin care class, place the flip chart so this side
is facing you. Then as you flip forward your guests will see beautiful
pictures and you will see the dialog page.
05/16 Version. Created by SNSD Julia Burnett, slightly edited by NSD Leah Lauchlan. Further modified by FESD Terezeja Lemieux and redesigned by Think Pink Software Credit due to the countless women who pioneered the way & whose words have been passed down through the years. Thank you to Cindy Machado, Diana Sumpter, Jenna Larson, Roya Mattis, Julie Weaver, Lisa Madson, Amy Kemp, Pam Shaw & Leah Lauchlan.
Kitchen Coaching with your Hostess: When you arrive at least 30 minutes early: 1. Give sincere compliment & gratitude to Hostess – nice to find something in her home to compliment 2. Set up your “1-on-1 Office” (away from table) for Individual Consultations – money bag, calendar, “goody
bags” (hostess & recruiting packet with samples), sales tickets, calculator & product 3. Ask the hostess “who’s coming today who would be good doing what I do?” (just listen), “What about you?” Have
courage to ask, just listen, don’t respond or try to overcome any concerns, just respond with, “Well, just watch me today and see if you think you would ever want to learn to do what I do, I think you’d be great!”
4. Discuss hostess’s colors she will use during the color segment (new consultants: use color card) 5. Show the hostess how to demo Satin Hands on each guest as they arrive 6. Set up the table and put a “Party Sheet” & Hostess Program postcard at each table setting. 7. As guests arrive, greet each one with a double handshake (firm grip shows confidence, 2
nd hand on top of hers
shows gentleness, lower your body a bit in honor) & use her NAME as you say, “____, so nice to meet you.” 8. After guests experience Satin Hands (this instant-results product usually get them excited to try more) have them
fill out the contact info on the top of the “Party Sheet” (or use the profile card) while you fill their trays and match
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WELCOME GUESTS AND THANK HOSTESS
TIP: PARTY WITH HOSTESS START HERE 1. Hi, I’d like to welcome everyone and thank
______________ (hostess’ name) for hosting this party. I reward all of my hostesses with some fabulous Mary Kay perks, and I’d be happy to tell you about them at the end of this party!
TIP: PARTY WITHOUT HOSTESS START HERE 1. What did you love most about the Satin
Hands Pampering Set your tried? Don’t your hands feel great? I can’t wait to show you some more of the amazing Mary Kay products women love,
2. But first, let me share a little about the rest of the party. After we introduce ourselves, you’ll try more great Mary Kay products! You can also earn tickets. Every time you ask me a question or answer a question you will receive a ticket. Whoever has the most tickets at the end wins a special prize!
Once we are done trying products I will have a short survey for you and then we’ll get together
for your individual consultation to discuss your specific beauty needs and questions.
And finally, since our focus is going to be on Skin Care today you will have an opportunity to book your complimentary follow-up appointment. At your follow-up you can choose some special supplement products to try, a Dash out the Door Look or even a customized color Look just for you! I will share more a little later!
3. Now let’s start with the introductions. I’d
like for you to tell us your name, a little bit about yourself and share something your admire about our hostess. Who would like to go first?
TIP: You could ask the guest how she knows the hostess and what she does for a living. TIP: You can also play the Follow-Up game where you pass a small gift every time you say Follow-up. Whoever has it at the end gets to keep it!
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Dream It.
Do It. No dream is impossible when you have the
courage to believe.
“The annals of American business are
filled with ‘impossible dreams’ that have
come true. I believed in those dreams
— and most importantly, I believed in
my dream.”
— Mary Kay Ash
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MARY KAY ASH’S STORY
1. It’s great to meet everyone, and I’m so glad you’re here! Now I’d like to tell you a little about Mary Kay Ash.
2. Mary Kay was a single mom struggling to make
ends meet in a male-dominated business world for more than 25 years. She retired in protest after yet another man that she had trained was promoted above her.
3. She thought about her career frustrations and wished there was a company where women could be fully rewarded for their skills and abilities. She realized she didn’t have to just sit and wish; she could start that kind of company herself. And she knew she wanted that company to sell a product that would create confidence and make women feel beautiful inside and out.
4. Every day that I have the privilege of being with amazing women like you, I’m proud of my decision to start my Mary Kay business. And I'm proud that this Company follows the Golden Rule and emphasizes the importance of giving back. Because of Mary Kay Ash’s vision and courage, HER story is MY story too.
5. Because I’m a small business owner, when you support me, you’re supporting MY DREAMS and your local community.
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PINK DOING GREEN AND PINK CHANGING LIVES®
1. How many of you appreciate doing business with companies that are socially or environmentally responsible? Then you’ll be glad to know that when you use Mary Kay® products, you’re supporting a company that does good!
2. When you wash your face with Mary Kay, there are women and children who finally have a safe haven because of the 50 million dollars that Mary Kay and The Mary Kay Foundation have donated to domestic violence shelters across the country.
3. When you moisturize with Mary Kay, you’re supporting a company dedicated to fighting the many cancers that affect women. Along with The Mary Kay Foundation, Mary Kay has donated more than 24 million dollars to doctors and research to find a cure.
4. When you use Mary Kay, you’re supporting a company that has a progressive corporate recycling program, that has committed to planting over 1 million trees around the world and is always looking for ways to be more
sustainable and green. It’s easy to get behind a company with that kind of heart and soul, don’t you agree?
5. Mary Kay also touches hearts by giving back to the global community – all thanks to one amazing woman.
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THE MARY KAY OPPORTUNITY
1. Mary Kay Ash realized women needed an opportunity to achieve financial success while balancing their lives with their values and priorities. Mary Kay always said that her priorities were God first, family second and career third. She found that when she put her life in this order, everything seemed to work out. And there are so many women who agree with those priorities.
2. In fact, 3½ million women in more than 35
countries worldwide have embraced the opportunity, making Mary Kay one of the largest direct sellers of skin care and color cosmetics in the world.
3. According to a 2015 study by market research firm Euromonitor international, Mary Kay is both the Number 1 Direct Selling Color Cosmetics Brand and the Number 1 Direct Selling Beauty and Personal Care Brand in the United States.
4. The Mary Kay opportunity thrives today because it’s a great way to earn extra income.
And because it’s about real women helping other women look and feel their best.
5. What would be your favorite thing about owning your own business?
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Picture of you
Before Mary kay
Picture of your
“Why” in Mary kay
Picture of what attracted you
To Mary Kay
Picture of the Goal/Prize you
Want in Mary Kay
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Your I-Story
I've been building my Mary Kay business for _____________________ months/years.
My mission is to _______________________
_________________________________
My vision is to: ________________________
___________________________________
And one of my goals is to ________________
____________________________________
Before I started my Mary Kay business
_____________________________________
_____________________________________
By all of you being here today, you are helping
me fulfill my mission, vision and goals, so thank you from the bottom of a grateful heart.
One of the things I love about the Mary Kay opportunity is that it allows women to have a
business that fits their life instead of having to live a life that fits around their career. In fact, this could be an opportunity that could help you create the life you want.
Mary Kay Ash always said there's a future Independent Beauty Consultant at every party. So I wonder, who do YOU think it might be?
TIP: They'll either all look at you or point to one person. Just laugh and say…
Well, you never know! Just watch me today and see if you think you'd ever want to learn to do what I do.
TIP: To help identify your “why” and create your I-story, check out MK University on InTouch and or your Start Something Beautiful magazine.
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WHAT YOU OFFER CUSTOMERS
1. Did you know that Mary Kay conducts over 500,000 tests each year to ensure that Mary Kay products meets the highest standards of quality, safety, and performance.
2. There are millions of loyal Mary Kay® consumers around the world because Mary Kay® products consistently deliver the benefits women want at great prices. And because they have Independent Beauty Consultants like me who work to find the right products to help them look and feel great.
3. How many of you have a drawer full of makeup or skin care mistakes that you paid good money for? (TIP: You may say “I did too before beginning my Mary Kay business.”) The Company has the Mary Kay® Satisfaction Guarantee. And that means that with every dollar you spend, you end up with products you absolutely LOVE!
4. So any Mary Kay® product you take home with you today and later decide you’d like to swap because it isn’t the right formula or you need a different color, just let me know. I can exchange it.
TIP: Did you know that all Mary Kay ingredients not only meet USFDA standards but also the rigorous standards for Safety set by the European market.
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CUSTOMIZED SKIN CARE
1. So let’s get started! Mary Kay offers many
products that are customized for specific skin
needs. Today I’ll highlight just a few of these
amazing products and sets.Today we will be
trying ___________________ Skin Care
2. Mary Kay offers four skin care sets
customized for a woman’s individual
needs. There’s Botanical Effects for simple
beauty, Clear Proof Acne System for acne-
prone skin, the Miracle Set which is our
patented Age-Fighting Set and TimeWise
Repair for advanced age-fighting needs.
3. How many of you have tried specialized
products your girlfriends swear by that just
didn’t do anything for you? That’s because
your skin is different.
4. And that’s why Mary Kay also offers and
incredible array of custom skin care
supplements for specific problem areas. You
will get to try some of these today and will
also have the opportunity to set up your follow
-up appointment to try even more fabulous
products.
5. Once we are finished trying some amazing
products we will have individual consultations,
I can address any special skin care concerns
you may have.
TIP: You may want to mention that just like your body needs vitamins to stay healthy, your skin needs extra care to stay healthy-looking and radiant!
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YOUR SKIN
1. Take a look at your skin in the mirror and think
about this: How old you are is your business, but
how old you look is mine.
Whether you’re 17, 70 or anything in between, we
all want beautiful skin, right?
2. So let me ask you this, if you could wave a
magic wand and change one thing about your
skin, what would it be?
Are you ready to get your problem solved?
3. You’re in luck, because today is YOUR day.
And I’m going to pamper you like the fabulous,
amazing women you are!
What we’ll be doing here in the next 30 minutes
will only take a few minutes to do at home in the
morning and evening. Doesn’t that sound great?
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Look and Feel Beautiful EVERYDAY….
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MIRACLE SET
1. How many of you don’t wash your face before
going to bed? I don’t know if this is true or not,
but I heard someone say once that your FACE
AGES 13 DAYS for every day you don ’t
wash your face.
2. Let’s talk about how you can make your skin
glow with our TimeWise® Miracle Set. This
premium collection of age-fighting products
delivers the benefits you need for younger-
looking skin. The set uses the latest skin
care science to deliver younger-looking skin for
all skin types, including those with
sensitive skin.
3. Let’s give away some tickets! Who knows
the 5 basic steps to skin care. The five
essential steps to ageless skin are:
Cleanse to remove makeup and impurities.
Exfoliate to remove dead surface cells that dull
the skin.
Freshen to tone the skin and refine pores.
Protect the skin from sun and environmental damage!
4. Mary Kay is proud to share that the TimeWise® Miracle Set® delivers all 5 of these, plus six additional benefits which are:
Smooth
Help reduce fine lines and wrinkles
Firm
Soften
Energize
Rebuild
You get all 11 age fighting benefits in one set of
products!
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Get Ready to GLOW and TELL! STEP
1
STEP
2
STEP
3 85% Better than
cleansing by
hand!
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MIRACLE SET
1. We are about to jump in and try the Miracle Set. Today we will not be taking off your eyemakeup, but if you were cleansing at home you would want to first remove your eye makeup. Mary Kay has the #1 Eye Makeup remover in America! Its function is to gently remove all types of eye makeup, including waterproof, without leaving skin feeling greasy. This unique, two-phase product gives the thin, delicate skin around the eye the extra attention it needs to remain youthful looking. It is ophthalmologist tested to be safe for contact lens wearers.
2. The FIRST STEP in the MIRACLE SET Is the 3-in-1 Cleanser. It comes in Normal-to-dry and combination-oily formulas. With this one product you are Cleansing, Exfoliating and freshening. Apply it upward and outward and then remove with the wet cloth!
3. Is anyone currently using a Cleansing Brush? I want to introduce you to the Mary Kay Skinvigorate Brush. This amazing brush cleans your skin 85% more than just using a wash cloth! It will change your life!
4. STEP 2 in the MIRACLE SET is the Day Solution Sunscreen Broad Spectrum SPF 35* and Night Solution. The Day Solution Sunscreen Broad Spectrum SPF-35* is applied in the morning after cleansing and helps protect your skin from the sun’s rays.
5. The Night Solution is applied at night after
cleansing. The small beads you see are called
Nutribeads®. These vitamin-rich Nutribeads®
burst as you dispense the serum to deliver
antioxidants essential for skin’s renewal process.
TIP: Have guests try the Day Solution on half
their face and Night Solution on their neck or
back of hand!
6. STEP 4 is the Age-Fighting Moisturizer, which
comes in two formulas. It also gives you up to 10
hours of hydration. This moisturizer contains a
patented complex that helps accelerate skin’s
renewal process. Doesn’t your skin feel amazing?
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The Ultimate Miracle Set
1. Okay want to learn about the products that turn your Miracle Set into the ULTIMATE MIRACLE SET? Let me introduce you to our Firming Eye Cream and Mircrodermabrasion. These products take
2. First let’s try the TimeWise® Firming Eye Cream is a luxuriously rich eye cream so advanced that it: Improves firmness, Brightens, Provides intense moisturization, Plus minimizes fine lines and wrinkles around the eye area.
3. For a TICKET, what FINGER should you use whenever touching your eye area? and WHY? (answer ring finger because it is your weakest finger)Apply Firming Eye Cream with ring finger under eye & crow’s feet area of ONE EYE.
4. Today we are going to just talk about the TimeWise® Microdermabrasion Plus Set, but you will get to try this amazing product at your Follow-Up appointment.
Microdermabrasion Refine is a physical exfoliator that reduces the appearance of fine lines and gently refines skin’s texture as it removes surface dead skin cells and build-up from pores. Pore
Minimizer goes beyond skin texture to tighten the look of pores. With pores cleared of build-up and dead skin cells, Pore Minimizer works immediately to reduce their appearance. And the results get better over time.
The Pore Minimizer nourishing serum helps calm and comfort skin. It’s the perfect after-step to Microdermabrasion Refine to reduce any appearance of redness and soothe delicate skin. Working together 2-to-3 times a week, both products dramatically improve skin texture for a high-definition-worthy complexion.
TIP: You can have your Hostess try this product before the party begins or at this point. Have her share how amazing her skin feels!
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SATIN LIPS
STEP 1
Effectively exfoliates
dead surface skin cells
that cause lips to
appear dull & lifeless.
STEP 2
Clinical results show that
a single application
moisturizes the lips for
at least 6 hours.
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Satin Lips Set +
“Beauty of Friendship” Referral Game!
TIP: Use the “Party Sheet” to play the
“Fabulous Friends” Referral Game.
1. Now you’re going to try an all-time favorite in
Mary Kay, while we play a fun game. You’ll have
the chance to earn some more free products!
2. Is anyone here addicted to chap stick? A lot
of chap sticks have ALCOHOL in them – which
dries out your lips, so you have to keep putting it
on. Satin Lips helps to actually cure chapped
lips, not just soothe them b/c it gently exfoliates
the dead skin cells & deeply hydrates. Let’s go
ahead and apply the Lip Mask – it works best
when it dries for a few minutes so we will play a
game while it dries.
3. While the Lip Mask is drying we are going to
do something special! You know Mary Kay’s mis-
sion is to enrich women’s lives. And I’ll bet each
of you have women in your lives who do that for
you!
4. That’s the Beauty of Friendship. And I want to
give you the opportunity to nominate these spe-
cial women in your lives to receive a complimen-
tary pampering session and gift certificate from
me—compliments of you!
5. See the section that says “Beauty of Friend-
ship”. There are specific categories for you to
nominate special girlfriends who deserve pam-
pering. Just jot down the women you want to ap-
preciate, along with their phone number.
TIP: You can add, “I have two rules your girl-
friends have to be at least 20 years old and
the have to be nice!”
6. There is a special gift for you too! Which
would you prefer half-off? A Mascara or Eye
Makeup Remover? Circle the one your would
love to have? When you nominate 20 Girlfriends
you receive your choice at 50% off!
TIP: Turn your back & begin cleaning up or
prepping for the next step. Keep cleaning up
and let them write for a bit! When they stop
move into the Lip Balm!
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Flawless Finish
Reduces the appearance of pores,
fine lines and wrinkles, and other
skin imperfections
Dries fast to a lightweight, matte
finish and can be used with any
Mary Kay® foundation
Patent-pending, oil-free gel formula
is mineral-enriched to absorb oil
and diffuse light for skin-perfecting
benefits
Provides a layer of broad-spectrum
SPF 15 sun protection
FOUNDATION PRIMER CC CREAM
8 Benefits in 1 Step
Protects
Brightens
Corrects with lightweight
coverage
Minimizes redness
Conceals
Reduces visible signs of
aging
Defends
Hydrates
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Foundation Primer (Skip page if you don’t
have this product or just talk about it!)
1. Now let’s give your skin a Flawless Finish!
Mary Kay® Foundation Primer Sunscreen
Broad Spectrum SPF 15* acts as an invisible
“buffer” that not only fills in imperfections, but
also acts like a “magnet” to give your
foundation real staying power.
2. Applied after moisturizer, the lightweight gel
glides on effortlessly and dries quickly, and is
formulated to diffuse light which helps reduce
the appearance of fine lines, wrinkles and
pores.
3. Plus, the formula is not only oil-free, but also
contains an ingredient that absorbs excess oil
as an added bonus. It also provides a layer of
broad-spectrum SPF 15* sun protection!
CC CREAM
1. Foundation is the final step in any good skin
care routine. It helps protect your skin from
the environment. Plus, it evens skin tone and
covers flaws for healthy-looking, radiant skin.
2. Today, we’re going to use Mary Kay CC
Cream. Does anyone know what CC stands for?
(That’s right,) it stands for Complexion Corrector.
It has 8 Benefits in 1! Use your fingertips to apply
the CC Cream to your face. Start in the middle
of the face, working outward toward your hairline
and along the jawline.
TIP: You can say this while guests are applying foundation.
“A great benefit of having your own Beauty Consultant is
that I can help you find the perfect foundation shade and
formula, from CC Cream to mineral powder to full-coverage
liquid foundation. So if you’re looking for more coverage or
a different shade, we can talk about those other options for
you during your individual consultation .
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Pick a date for your Follow-Up today!
All you need is
Love & Lip Gloss!
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Follow-Up Appointment and Lip Gloss
1. At your Follow-Up Appointment we’re going
to do a checkup form the neck up, to make sure
that any products you purchase today are
working for you.
2. You can also choose what products you
are excited to try or learn more about…
Some choices are
Microdermabrasion
Revealing Radiance Facial Peel
Customized Color Makeover
How to use professional brushes
5 Minute Dash out the Door look
You can share with me what you are interested
in learning more about when we have individual
consultation’s at the end!
3. Also, if you decide to share your Follow-up
Appointment with a few friends like
____________ (hostess) did today, you can
receive some really great Mary Kay perks!
4. Let’s go ahead and finish with a little Lip
Gloss!
TIP: If you gave your hostess her customized color makeover before the class you might want to mention how great she looks.
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Compliment Time!
1. Ok everyone, fluff up your hair and hold your
mirror our at arm’s length, because this is how
people see you. Now take a look in the mirror
and say, “Hello Beautiful!”
2. This is my favorite part of the party—
Compliment Time! There’s nothing that feels
better than a genuine girlfriend compliment.
Don’t you agree?
Let’s go around the room and share the
improvements you’re already noticing about
each other. Let’s start by complimenting
________________ (Guest of choice)
3. Doesn’t it feel great to get compliments? I
want to make sure you keep getting those
compliments today and forever, so at your follow
-up appointment, we can fine tune your skin care
regimen to make sure things are working best
for you.
TIP: Direct the first compliments to the
quietest person at the table. That way, livelier guests will speak up and get the compliments rolling. The first compliments set the tone for the rest and you want them to sell each other on the results and the products. If her skin looks really great and no one mentions it, you can give her that compliment yourself!
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Table Close!
1. Now I’d like everyone to close their eyes. I
want you to imagine you’re going into your
closet to find a special outfit you wore to a
party or a special occasion. Can you see it?
I want you to think of all the accessories that go
with it: your jewelry, that handbag, those shoes.
Now I want you to think about how much that
complete outfit cost. Was it $100? $200? $300?
More? Now open your eyes.
In the last year, how many times have you
worn that special outfit?
2. OK, lets put that price into perspective,
because that outfit is going to sit in your closet
about 364 days a year, but you’ll wear these
Mary Kay products every day, not just on
special occasions.
3. And what’s the first thing that people see
when they meet you? Your Face! That’s why
skin care is the best investment you can make in
your appearance.
4. You can’t throw your old face away and
buy a new one! Which is why I enjoy
teaching women how to keep the face they have
looking radiant and beautiful so you always feel
confident when you look in the mirror!
5. Have you all had fun? I hope you learned
some useful tips about the importance of
caring for your skin I know I had a great time
sharing them with you.
May I take a moment to show you our most
popular sets and some specials? We all love
specials, right! Everyone turn over the placemat
in front of you. As you look over the sets and
specials think about the ones you would like
to take home if money were no object. When
we get together individually, I’ll tell you more
about how you could earn some of these
products free!
TIP: Walk them through the placemat and
review the sets you tried!
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Tell me what you think!
TIP: You will get the best results when you
walk them through the “Tell me what you
think questions” and they fill it out as you
go!
1. I would love to get your opinion! Let’s walk
through the “Tell me what you think” section on
your sheet!
2. I really value all of your opinions so let’s
walk together through the Tell Me what you think
section then we’ll meet for your individual
consultation.
3. I have so enjoyed begin here today with
you fabulous women! I hope you’ve had fun
too! And, ________ (hostess) thank you for
being an awesome hostess.
4. Is there anybody who’s in a rush and needs to
go first? Ok, _____________ (guest’s name),
let’s start with you.
Just grab your purse, party sheet and your
place mat. We’ll be back in a minute.
_______ (hostess’ name), this would be a great
time to serve the refreshments.
TIP: Try to start your individual consultations with the most excited person. When the other guests see her come back with her purchases, it could further entice them to make purchases as well!
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Individual Consultation—Part 1
1. Did you have a good time today/tonight? (nod
your head ‘yes’)
1. How does your face feel? (Touch your face
with the back of your hand.)
1. Do you have any questions for me as your
Personal Independent Beauty Consultant?
4. So tell me, what did you like best about the
Miracle Set?
5. If money were no object, what sets would you
take home with you today? And what are you
most comfortable taking home with you? Great!
(Take out your sales ticket and start writing)
6. Is there anything else you’d like to add?
(Keep adding until she stops. Then total up
the sales and add tax.)
How would you like to take care of that? Check,
Cash, Visa, Mastercard, Discover, or American
Express?
Complete transaction before moving on
TIP: You can create and record every sales ticket in a flash with the myCustomers+ App. To add each product to the order, simply scant it with your phone camera! You can even change the suggested retail price to offer a discount on one product or apply it to the entire order!
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Individual Consultation, Follow-Up and
Career Survey
1. For your follow-up appointment, what’s
usually best for you—morning, afternoon, or
evening?
Ok, great! I have _____________ and
__________ available. Which works better for
you?
TIP: If she hesitates at setting up the Follow-
up appointment say the following…
2. You know, it’s absolutely fine if you don’t want
to have a follow-up appointment. You can still
be my customer for life! But our products are
guaranteed, and that’s why we recommend
doing that checkup from the neck up. Plus
_____________ (Hostess) will receive credit
because you booked at her party.
3. You can share your follow up with a few
friends, just like __________ (hostess) did.
It will count toward her hostess credit, AND
you’ll be able to get that _______________
you wanted for FREE or at a great discount.
You can even use this list of special women
you have to be your guests. (Point to list on
Party Sheet) It can be your “Beauty of
Friendship” Party. How does that sound?
Great!
TIP: Look at her Party Sheet question # 8 and
say...
4. Thank you so much for saying you’d help me
with my goal! I have to ask, do you think you
would ever consider doing what I do?
You know what, it may or may not be for you,
but either way you are helping me with my
goal and I am excited to share more info with
you and get your opinion.
TIP: At this point based on her A, B or C
answer you will take the next best step with
her. Thank her and select the next guest for
her Individual Consultation!
TIP: Don’t forget to share the opportunity with the hostess as well. Since she has watched what you do first-hand, she can become one of your best prospects.
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