CHIRACKAL AGRO MILLS (Periyar Rice)

Organization Study Report PresentationTinson M.D (Reg. No. : 41879)

Objective Of StudyObjective Of Study

• To study the importance of distribution system.

• To understand the customer preference of brands.

• To study about the motives for retailers to promote Periyar rice.

• To understand the different functions of different departments.

Industry ProfileIndustry Profile

Kerala is a consumer state. The changing life-style of people. The latest of the 'ready to eat' kind of tinned and

preserved foods. 19% of the total industrial production and employing

around 18% of the national force. Asia is the biggest rice producer, accounting for 90%

of the world's production and consumption of rice.

Company ProfileCompany Profile

• Periyar rice was founded by K.P. Devassykutty (1926-1999).

• The company was incorporated in 1995.• The Chirackal Modern rice mill was started in

1991.• The unit started manufacturing rice and the

brand was called “Periyar”• The machineries are imported form Japan.• The company has today expanded its activity into

the “Instant Mixes & Pickles fields”

Mission & VisionMission & Vision

Mission:-To deliver high quality product. That set

themselves apart from the others in taste and value.

Vision:-To become the leader FMCG products and

to provide total customer satisfaction through continuous improvement in production process and service.

Product ProfileProduct Profile

1. Vadi Rice2. Unda Rice3. Jaya Rice4. Kuruva Rice5. Surekha Rice

1. Chemba Puttupodi2. DosaPodi3. Iddalipodi4. Appampodi5. Idiyappampodi6. Pathiripodi7. Easy Palappam8. Puttupodi

Organization StructureOrganization Structure

M.D

worker

G.M

Purchase

Manager

Sales Manager

Quality Manager

Accounts Manager

worker

Production

Manager

Store keeper

Worker

Production

Supervisor

Maintenance

Supervisor

Sales Superviso

r

Sales Executive

DepartmentsDepartments

• Human Resource Department• Marketing Department• Finance Department• Production Department• Quality Control Department

Human Resource Human Resource DepartmentDepartment

Key Functions:-

• Recruitment• Interview and selection• Training and Development• Wages and Salary• Welfare Measures• Grievance Handling• Performance Appraisal

Marketing DepartmentMarketing Department

promoting superior values and delivering satisfaction.

No direct sale to customers only through dealers.

Have telemarketing wing.

Competition.

International marketing.

Advertisement.

Finance DepartmentFinance Department

Key Functions:-

1. Working Capital Management.2. Recording & posting of Transactions.3. Preparation of Financial Statements.4. Credit Management.5. Banking Functions.

Production DepartmentProduction Department

Key Functions:-

• Production Planning.• Production Control.• Quality Assurance.• Maintenance of Machine.• Maximizing the Production with minimum

resource.• Purchasing.

SWOT AnalysisSWOT Analysis

Strength:-1. Good marketing network.

2. Financially sound.

3. Brand image.

4. High quality products.

5. High demand for the products.

Weakness:-1. High cost of production.

2. Accumulation of dealership in some areas.

3. Scarcity of raw material.

4. High competition.

5. Absence of long term policy for the sale.

Opportunities:-1. Expansion of production capacity.

2. Accumulated funds can be used in future expansion activities.

3. Government support in financial matters.

4. The trustable brand image makes an opportunity to grow more and to get more customers.

Threats:-

1. High cost of production.

2. Competition from the other firm.

3. Extended network of multinational companies with improved technology and attractive packing.

4. Scarcity of raw materials .

CConclusiononclusion

Thank You