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CHIRACKAL AGRO MILLS (Periyar Rice)
Organization Study Report PresentationTinson M.D (Reg. No. : 41879)
Objective Of StudyObjective Of Study
• To study the importance of distribution system.
• To understand the customer preference of brands.
• To study about the motives for retailers to promote Periyar rice.
• To understand the different functions of different departments.
Industry ProfileIndustry Profile
Kerala is a consumer state. The changing life-style of people. The latest of the 'ready to eat' kind of tinned and
preserved foods. 19% of the total industrial production and employing
around 18% of the national force. Asia is the biggest rice producer, accounting for 90%
of the world's production and consumption of rice.
Company ProfileCompany Profile
• Periyar rice was founded by K.P. Devassykutty (1926-1999).
• The company was incorporated in 1995.• The Chirackal Modern rice mill was started in
1991.• The unit started manufacturing rice and the
brand was called “Periyar”• The machineries are imported form Japan.• The company has today expanded its activity into
the “Instant Mixes & Pickles fields”
Mission & VisionMission & Vision
Mission:-To deliver high quality product. That set
themselves apart from the others in taste and value.
Vision:-To become the leader FMCG products and
to provide total customer satisfaction through continuous improvement in production process and service.
Product ProfileProduct Profile
1. Vadi Rice2. Unda Rice3. Jaya Rice4. Kuruva Rice5. Surekha Rice
1. Chemba Puttupodi2. DosaPodi3. Iddalipodi4. Appampodi5. Idiyappampodi6. Pathiripodi7. Easy Palappam8. Puttupodi
Organization StructureOrganization Structure
M.D
worker
G.M
Purchase
Manager
Sales Manager
Quality Manager
Accounts Manager
worker
Production
Manager
Store keeper
Worker
Production
Supervisor
Maintenance
Supervisor
Sales Superviso
r
Sales Executive
DepartmentsDepartments
• Human Resource Department• Marketing Department• Finance Department• Production Department• Quality Control Department
Human Resource Human Resource DepartmentDepartment
Key Functions:-
• Recruitment• Interview and selection• Training and Development• Wages and Salary• Welfare Measures• Grievance Handling• Performance Appraisal
Marketing DepartmentMarketing Department
promoting superior values and delivering satisfaction.
No direct sale to customers only through dealers.
Have telemarketing wing.
Competition.
International marketing.
Advertisement.
Finance DepartmentFinance Department
Key Functions:-
1. Working Capital Management.2. Recording & posting of Transactions.3. Preparation of Financial Statements.4. Credit Management.5. Banking Functions.
Production DepartmentProduction Department
Key Functions:-
• Production Planning.• Production Control.• Quality Assurance.• Maintenance of Machine.• Maximizing the Production with minimum
resource.• Purchasing.
SWOT AnalysisSWOT Analysis
Strength:-1. Good marketing network.
2. Financially sound.
3. Brand image.
4. High quality products.
5. High demand for the products.
Weakness:-1. High cost of production.
2. Accumulation of dealership in some areas.
3. Scarcity of raw material.
4. High competition.
5. Absence of long term policy for the sale.
Opportunities:-1. Expansion of production capacity.
2. Accumulated funds can be used in future expansion activities.
3. Government support in financial matters.
4. The trustable brand image makes an opportunity to grow more and to get more customers.
Threats:-
1. High cost of production.
2. Competition from the other firm.
3. Extended network of multinational companies with improved technology and attractive packing.
4. Scarcity of raw materials .
CConclusiononclusion
Thank You